Whisky
- Company typePrivate
- Founded2015
- HeadquartersBuffalo, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Whisky firmographics
Firmographics- Name
- Whisky
- Website
- https://whisky.ad
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Whisky industry classification
Industry- Product category
- Online Luxury Spirits Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Distilleries (312140)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Online Alcohol Retail & Ship-to-Consumer (CRANAAAG)
- akta.pro secondary industries
- Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Spirits Distilling & Brands (CRADAIAC)
Keywords
Where Whisky is headquartered
LocationHeadquarters
- HQ city
- Buffalo
- HQ country
- United States
- HQ region
- North America
Markets served
Whisky business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Whisky product offering
Product offeringCore offering
Whisky.ad is an online luxury spirits retail platform that promotes, advertises, represents, distributes, and bottles high-quality whisky, rum, gin, and other alcoholic beverages. Customers reach the company through a website with an age verification gate, a contact form, and WhatsApp messaging for inquiries.
Product overview
Whisky.ad operates as a single unified e-commerce platform for luxury spirits, specializing in whisky, rum, gin, and other spirits. The platform serves as an online retail destination where customers can browse and purchase alcoholic beverages. The website features an age verification gate and contact capabilities via form and WhatsApp.
Differentiator
Problem solved
Functional benefit
Products and services
- Whisky.ad Spirits Platform A luxury spirits e-commerce platform offering whisky, rum, gin, and additional alcoholic beverage categories for online purchase, with age verification, contact form, and WhatsApp-based customer engagement for individual adult consumers.
Companies that use Whisky
Customer profileIdeal customer profiles1 record
Whisky technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Whisky partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Whisky competitors and assessment
Company assessmentDirect peers
- ReserveBar: ReserveBar is a U.S.-based premium spirits e-commerce platform offering curated whisky, rum, gin, and other luxury spirits online. It is the closest direct peer to Whisky.ad given overlapping luxury spirits assortment, concierge-style service, and gift/allocated bottle focus.
- The Whisky Exchange: The Whisky Exchange is a leading online specialist for whisky and other premium spirits, with physical retail in London. It is directly comparable to Whisky.ad given category focus on premium and rare whisky, rum, and gin, plus an online-first customer engagement model.
- Master of Malt: Master of Malt is a UK-based online spirits retailer stocking an extensive range of whisky, rum, gin, and other categories, with bottling operations for exclusive labels. It is directly comparable to Whisky.ad's premium spirits e-commerce and bottling/distribution model.
- Flaviar: Flaviar is a spirits discovery and online retail platform offering tasting boxes, samples, and bottles of whisky, rum, gin, and other categories. It is comparable to Whisky.ad due to its premium spirits focus, online direct-to-consumer model, and emphasis on enthusiast/collector customers.
- Caskers: Caskers is an online spirits marketplace specializing in craft and premium whisky, rum, gin, and tequila. It is comparable to Whisky.ad's online premium spirits focus and curated assortment catering to enthusiast buyers.
Broad incumbents
- Wine.com: Wine.com is the largest U.S. online wine and spirits retailer, with a broad assortment beyond whisky/rum/gin. It serves as a broad incumbent comparable to Whisky.ad given the overlap in online alcohol e-commerce infrastructure, licensing footprint, and direct-to-consumer logistics.
- Drizly: Drizly (now part of Uber) operates a U.S. on-demand alcohol delivery marketplace covering beer, wine, and spirits. It is a broad incumbent comparable to Whisky.ad given the overlap in regulated alcohol e-commerce and last-mile delivery, though Drizly's focus is broader and convenience-driven.
- Total Wine & More: Total Wine & More is the largest U.S. independent retailer of wine and spirits, with significant online ordering. It is comparable to Whisky.ad as a broad incumbent competing in the same premium spirits off-premise retail category, though with a much larger assortment and physical footprint.
Regional players
- Astor Wines & Spirits: Astor Wines & Spirits is a New York-based wine and spirits retailer with a robust online store. It is comparable to Whisky.ad given overlap in U.S. East Coast/Northeast customer base, premium spirits assortment, and online ordering.
Emerging players
- Drinkwell Gifting: Drinkwell Gifting is an emerging U.S. alcohol gifting and curated spirits retailer focused on premium bottle bundles. It is an emerging player comparable to Whisky.ad given overlap in the curated luxury spirits gifting segment and direct-to-consumer e-commerce motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights8 records
Customer concentration
Whisky social profiles
Digital presenceWhisky financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whisky leadership team
Management profileNumber of profiles
Profiles1 record
Whisky funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whisky M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whisky
What does Whisky do?
Whisky.ad is an online luxury spirits retail platform that promotes, advertises, represents, distributes, and bottles high-quality whisky, rum, gin, and other alcoholic beverages. Customers reach the company through a website with an age verification gate, a contact form, and WhatsApp messaging for inquiries.
When was Whisky founded?
Whisky was founded in 2015. It employs 51 to 100 people.
Where is Whisky based?
Whisky is headquartered in Buffalo, United States, in the North America region.
Who are Whisky's main competitors?
Direct peers on record are ReserveBar, The Whisky Exchange, Master of Malt, Flaviar and Caskers. Broad incumbents are Wine.com, Drizly and Total Wine & More. Astor Wines & Spirits is listed as a regional player. Drinkwell Gifting is listed as an emerging player.
Does Whisky have an API?
No public API is recorded for Whisky.
What industry is Whisky in?
Whisky's product category is Online Luxury Spirits Retail. Its primary akta.pro industry code is CRANAAAG, Online Alcohol Retail & Ship-to-Consumer, with a secondary code of CRANAAAD, Spirits Retail & Whiskey Shops (Off-Premise). Its NAICS code is 445320 and its SIC code is 5180.