Caskers
Caskers is a New York-based direct-to-consumer e-commerce platform, founded in 2012, that sells over 10,000 premium and rare spirits online to enthusiasts, collectors, gift buyers, and corporate clients across the United States.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Caskers does
Caskers is a direct-to-consumer online spirits retailer founded in 2012 and headquartered at 244 Fifth Avenue, New York. The company operates an e-commerce storefront offering access to over 10,000 premium spirits across whiskey, bourbon, scotch, tequila, rum, vodka, gin, cognac, mezcal, brandy, ready-to-drink cocktails, and non-alcoholic alternatives. Its principal differentiator is a curated 'Rare Finds' collection of 712+ hard-to-find and limited-edition bottles, supported by value-added services including a Gift Concierge, corporate gifting program, e-gift cards, a Private Cask selection program for high-end collectors, and the Caskers Rewards loyalty program offering up to 5% savings and flat-rate shipping.
The business model is straightforward unit pricing across five tiers from $0-50 to $500+, with products spanning $7.99 miniatures to ultra-premium bottles such as Paskers Van Winkle 20 Year at $12,498.99. Revenue is generated through direct spirits sales to four identified customer segments: spirit enthusiasts and collectors (primary), corporate gifting buyers, occasion-based gift purchasers, and premium everyday drinkers. Marketing relies on content and SEO-driven top-10 lists, email newsletters, the loyalty program, and earned media coverage in Whisky Advocate, BuzzFeed, Vinepair, and AskMen. Operations are US-only with state-level shipping restrictions, and the underlying technology is a standard e-commerce platform with personalized recommendations, wishlist functionality, and order tracking — no proprietary AI, patents, or disclosed platform integrations are documented.
The company employs 1-10 people, has no disclosed funding rounds, no institutional ownership, and no public financial statements. Corporate disclosures are limited to contact channels (contact@, press@, partner@) and standard e-commerce operating functions, positioning Caskers as a small, bootstrapped, content-and-curation-led niche player in the premium online spirits vertical.
Caskers firmographics
Firmographics- Name
- Caskers
- Legal name
- Caskers
- Website
- https://caskers.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Caskers is a New York-based direct-to-consumer e-commerce platform, founded in 2012, that sells over 10,000 premium and rare spirits online to enthusiasts, collectors, gift buyers, and corporate clients across the United States.
- Ownership category
- akta.pro rank
Caskers industry classification
Industry- Product category
- Online Spirits Retail
- NAICS
- Beer, Wine, and Liquor Retailers (4453), Beer, Wine, and Liquor Retailers (445320)
- akta.pro primary industry
- Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)
- akta.pro secondary industries
- Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)
Keywords
Where Caskers is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Caskers business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Direct Spirits Sales: Caskers generates revenue through direct sales of spirits and alcoholic beverages to consumers via its e-commerce platform. Products range from mainstream brands to rare, limited-edition bottles with varying price points from budget ($0-50) to ultra-premium ($500+).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for spirits with varying price points |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Caskers product offering
Product offeringCore offering
Caskers is a direct-to-consumer online retailer specializing in premium and rare spirits that are typically unavailable at local liquor stores. The platform curates and sells over 10,969 spirits products across categories including whiskey, bourbon, scotch, Japanese whisky, Irish whiskey, rye, moonshine, tequila, rum, vodka, gin, cognac, mezcal, brandy, ready-to-drink cocktails, and non-alcoholic alternatives. Its 712+ item Rare Finds collection targets enthusiasts and collectors seeking hard-to-find and limited-edition bottles.
Product overview
Caskers is an online spirits retailer offering a curated selection of wines and spirits across multiple categories including whiskey, bourbon, scotch, Japanese whisky, Irish whiskey, rye, moonshine, tequila, rum, vodka, gin, cognac, mezcal, brandy, and non-alcoholic alternatives. The platform features personalized recommendations through its 'For You' section, staff picks, rare and hard-to-find bottles through the Rare Finds collection, gift concierge services, corporate gifting options, e-gift cards, order tracking, and a Caskers Rewards loyalty program offering flat rate shipping and up to 5% savings on every order. The platform lists over 10,000 spirits products from various brands worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Spirits Catalog (Whiskey, Bourbon, Scotch, Tequila, Rum, Vodka, Gin, Cognac, Mezcal, Brandy) Multi-category catalog of 10,969+ premium spirits from brands worldwide, organized across whiskey sub-types (bourbon, scotch, Japanese, Irish, rye, moonshine), tequila, rum, vodka, gin, cognac, mezcal, brandy, and other spirits. Targeted at individual consumers seeking mainstream and niche spirits online.
- Rare Finds Collection A curated collection of 712+ rare, hard-to-find, antique, and limited-edition spirits including sought-after single malt Scotch and high-end bourbons. Aimed at collectors and enthusiasts seeking bottles that are typically unavailable in local retail.
- Ready-to-Drink Cocktails Pre-made cocktail offerings including branded options such as Bulleit Old Fashioned and Via Carota Craft Cocktails for consumers seeking convenient premium cocktails.
- Non-Alcoholic Drinks Selection of non-alcoholic spirit alternatives and adult beverages including Vera Gin0, Lyre's Highland Malt Non-Alcoholic Whiskey, and Three Spirit Nightcap, for sober-curious consumers and designated drivers.
- Gift Cards (eGift Cards) Digital Caskers e-gift cards that recipients can redeem toward spirits purchases on caskers.com. Targeted at gift-givers and corporate-gifting buyers who prefer to let the recipient choose.
- Gift Concierge Service Personalized gift recommendation service that helps customers select the right bottle based on the recipient's preferences, occasion, and price range. Aimed at gift buyers seeking guided selection.
- Private Cask Program Exclusive program for acquiring spirits from private cask selections, enabling buyers to obtain unique, cask-specific bottles. Targeted at collectors and high-end enthusiasts seeking one-of-a-kind acquisitions.
- Corporate Gifting Business-facing gifting solutions for offices and corporate clients seeking premium spirits for events, client appreciation, and holiday gifting at scale.
Companies that use Caskers
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Caskers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Caskers partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Caskers competitors and assessment
Company assessmentBroad incumbents
- Wine.com: Large US online wine and spirits retailer with broad catalog and direct shipping across many states. Comparable to Caskers as a major online alcohol DTC operator, though heavier on wine and with broader mainstream assortment.
- Drizly (Uber): On-demand alcohol delivery marketplace backed by Uber, partnering with local retailers for fast delivery of beer, wine, and spirits. Overlaps with Caskers in online spirits retail but emphasizes broad assortment and speed rather than rare-bottle curation.
- Total Wine & More: US specialty retailer with a large online and physical store presence, deep spirits assortment, and competitive pricing. Comparable to Caskers in catalog breadth and spirits focus, though omnichannel and offline-first.
- Instacart (Alcohol): Major grocery delivery platform with a substantial alcohol category (beer, wine, spirits) fulfilled via partner retailers. Comparable to Caskers as a US online alcohol channel at scale, though breadth-driven rather than curation-driven.
Direct peers
- ReserveBar: Premium online spirits and wine retailer offering curated rare bottles, corporate gifting, and same-day delivery in major US cities. Directly comparable to Caskers in DTC premium spirits focus and gift-concierge positioning.
- Saucey: On-demand alcohol delivery service operating in major US metros with curated spirits, wine, and beer assortments. Comparable to Caskers in online spirits DTC but oriented toward speed-to-door rather than enthusiast discovery.
- Minibar Delivery: Online alcohol delivery platform offering beer, wine, and spirits with local retailer fulfillment in select cities. Comparable to Caskers as a US online spirits retailer, though focused on rapid delivery rather than rare-bottle curation.
- Flaviar: Spirits sampling club and online retailer focused on discovery and rare bottle access via subscription tasting boxes and à la carte purchases. Comparable to Caskers as a discovery-led premium spirits DTC platform targeting enthusiasts and collectors.
Regional players
- Master of Malt: UK-based online spirits retailer with extensive catalog of whiskies and rare bottlings. Comparable to Caskers in enthusiast/collector focus and rare-bottle curation, but primarily serves the UK/European market.
- The Whisky Exchange: UK-based specialist online retailer of whisky and other spirits with deep allocation of rare bottles. Comparable to Caskers in enthusiast/rare spirits DTC focus, though UK-headquartered with different geographic footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Caskers social profiles
Digital presenceCaskers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caskers leadership team
Management profileNumber of profiles
Profiles1 record
Caskers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caskers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caskers
What does Caskers do?
Caskers is a direct-to-consumer online retailer specializing in premium and rare spirits that are typically unavailable at local liquor stores. The platform curates and sells over 10,969 spirits products across categories including whiskey, bourbon, scotch, Japanese whisky, Irish whiskey, rye, moonshine, tequila, rum, vodka, gin, cognac, mezcal, brandy, ready-to-drink cocktails, and non-alcoholic alternatives. Its 712+ item Rare Finds collection targets enthusiasts and collectors seeking hard-to-find and limited-edition bottles.
Is Caskers a public or private company?
Caskers is a private company. It is classified as unknown and is currently operating.
When was Caskers founded?
Caskers was founded in 2012. It employs 1 to 10 people.
Where is Caskers based?
Caskers is headquartered in New York, United States, in the North America region.
How does Caskers make money?
One revenue line is on record: direct Spirits Sales.
Who are Caskers's main competitors?
Broad incumbents on record are Wine.com, Drizly (Uber), Total Wine & More and Instacart (Alcohol). Direct peers are ReserveBar, Saucey, Minibar Delivery and Flaviar. Regional players are Master of Malt and The Whisky Exchange.
Does Caskers have an API?
No public API is recorded for Caskers.
What industry is Caskers in?
Caskers's product category is Online Spirits Retail. Its primary akta.pro industry code is CRANAAAJ, Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits), with a secondary code of CRANAAAD, Spirits Retail & Whiskey Shops (Off-Premise). Its NAICS code is 4453.