What Tax Store does

Tax Store is an Australian financial services franchise network specializing in tax, accounting, bookkeeping, and business advisory services for small businesses and individual taxpayers. Founded in 2013 by Jose Alguera-Lara and Nurudeen Abbas as part of the ASV Wadeson Group, the company operates 30+ independently owned franchise locations across every Australian state and territory, with headquarters in Cheltenham, Victoria. Service offerings span tax return preparation, financial reporting, auditing, SMSF administration, business benchmarking and valuation, succession planning, financial planning, general insurance, asset finance, mortgage lending, Virtual CFO, and specialized NDIS accounting.

The business is built on a 'True Collaboration' franchise model in which partner tax agents and accountants retain operational independence while leveraging centralized back-office systems, marketing, IT support, professional development, and a cross-referral network. Technology is delivered primarily through third-party cloud accounting platforms (Xero, QuickBooks, MYOB, Sage, plus Lodge It and Reckon) and standard productivity tools (Salesforce, Trello, Microsoft Outlook), with an internal Vision Helpdesk system for franchisee support. There is no proprietary platform or AI/ML capability disclosed.

Revenue is generated through two parallel mechanics: (1) professional service fees charged locally by each franchisee for tax, advisory, SMSF, financial planning, insurance, and mortgage work; and (2) franchise setup and ongoing support fees paid by partners to the parent entity. Pricing is not publicly disclosed and is set at the franchise level on a quote basis. Customer segments are fragmented across SMBs, individual taxpayers, and SMSF clients, with no disclosed enterprise concentration.

Name

Tax Store

Legal name

Tax Store Australia

Website

https://taxstore.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Tax Store is an Australian franchise network of independent tax agents and accountants, operating 30+ locations nationwide under the ASV Wadeson Group. It provides tax returns, accounting, bookkeeping, SMSF, business advisory, and financial planning services to small businesses and individual taxpayers.

Ownership category

akta.pro rank

Product category

Accounting & Tax Services

NAICS

Offices of Certified Public Accountants (541211), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Other Accounting Services (541219)

akta.pro primary industry

Tax Return Filing, Processing & Assessment (BPAIADAC)

akta.pro secondary industries

Revenue Systems, E-Filing & Digital Tax Administration (BPAIADAO), Tax-Aware Investment Planning (FSAEAAAE), Transaction Tax Structuring & Deal Advisory (BPAHAOAJ)

Keywords

• Tax preparation services
• Accounting and advisory
• Bookkeeping services
• Tax franchise network
• Business advisory services

Headquarters

HQ city

Woodridge

HQ country

Australia

HQ region

Oceania

Offices30 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Accounting and Tax Services: Revenue generated from providing tax returns, tax planning, accounting, and financial reporting services to individuals and businesses
2. Business Advisory Services: Fees from business advisory, benchmarking, valuation, succession planning and business coaching services
3. Bookkeeping Services: Ongoing bookkeeping, BAS/IAS lodgements, and payroll services
4. SMSF Services: Self-managed superannuation fund setup, administration and compliance services
5. Financial Planning and Insurance: Financial planning, mortgage lending, and general/business insurance products and services
6. Franchise Fees: Revenue from franchise partnerships including setup, ongoing support fees and shared services

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Tax Store operates a franchise network of accounting and tax professionals across Australia delivering tax preparation, bookkeeping, business advisory, SMSF, financial planning, insurance, auditing, and business valuation services. Individual franchise partners own their practices and serve local individual and small-business clients while leveraging the centralised Tax Store systems, technology platforms (Xero/MYOB/QuickBooks/Sage), marketing, IT, and back-office infrastructure. The network is part of the ASV Wadeson Group, ranked #31 in the AFR Top 100 accounting firms for 2024.

Product overview

Tax Store is a network of accounting firms and taxation professionals offering a comprehensive suite of financial services. The core offering centers on tax preparation and compliance (Tax Returns, Tax Calculator), supported by accounting services (Accounting and Financial Reporting, Bookkeeping), and expanded through advisory capabilities (Business Advisory, Business Benchmarking, Business Valuation Survey, Business & Succession Planning). Additional services include Self Managed Superannuation Fund administration, Financial Planning, General Insurance, Asset Finance, Auditing, Virtual CFO, Mortgage Lending, and NDIS Services. The business operates as a franchise model, providing franchisees with access to centralized systems, technology platforms (including Xero, QuickBooks, MYOB, SAGE integrations), marketing support, and professional development programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Tax Returns Personal and business tax return preparation and lodgement services for individuals, sole traders, partnerships, companies, trusts, and SMSFs.
• Tax Calculator Online tool for calculating tax withheld from income, helping individuals determine their tax obligations.
• Accounting and Financial Reporting Comprehensive accounting services including financial statement preparation, bookkeeping, and ongoing financial reporting for businesses.
• Business Advisory Strategic consulting services helping business owners with decision-making, budget planning, cash flow forecasting, performance analysis, and business planning.
• Business Benchmarking Performance comparison services helping businesses evaluate their operations against industry standards.
• Business Valuation Survey Business valuation services for succession planning, sale, or acquisition purposes.
• Business & Succession Planning Planning services for business continuity, ownership transition, and long-term business strategy.
• Asset Finance Financing solutions for acquiring business assets including equipment, vehicles, and property.
• Auditing Independent audit services for businesses requiring external audit assurance.
• Bookkeeping Ongoing recording of financial transactions, BAS/IAS lodgements, and payroll services.
• Self Managed Superannuation Fund (SMSF) SMSF establishment, administration, compliance, and specialist advice services for self-managed super funds, offered to both individuals and businesses.
• Financial Planning Wealth creation, retirement planning, and financial strategy services for individuals and businesses.
• General Insurance Insurance products including general and business insurance coverage.
• Virtual CFO Outsourced chief financial officer services providing strategic financial leadership for businesses.
• Mortgage Lending Personal, residential, and commercial mortgage broking services including business loans.
• National Disability Insurance Scheme (NDIS) Services Specialized accounting and financial services for NDIS registered providers and participants.
• Cloud Accounting Setup and Training Setup, installation, training and ongoing support for cloud-based accounting platforms including MYOB and Xero.

Quantifiable outcome

• More than 15 Partners have created thriving businesses through the franchise model
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core.

• ASV Wadeson GroupcoreStrategic or Co-development PartnerParent company of Tax Store. ASV Wadeson Group provides the strategic direction, capital, systems, and support infrastructure for the Tax Store franchise network. The group was co-founded by Jose Alguera-Lara and Nurudeen Abbas and celebrated its 10th anniversary in 2022. Ranked 31st in AFR top 100 best accounting firms for 2024.
• XerocoreTechnology or IntegrationCloud accounting software platform partner. Tax Store franchise partners are proficient in Xero and offer Xero setup, training, and support services to clients.
• MYOBcoreTechnology or IntegrationCloud accounting software platform partner. Tax Store offers MYOB installation, setup, training and support services.
• QuickBookscoreTechnology or IntegrationCloud accounting software platform partner. Tax Store offers QuickBooks support and integration services.
• SMSF AssociationcoreOthersProfessional association membership. Tax Store has SMSF specialists who are members of the SMSF Association, demonstrating expertise in self-managed superannuation fund services.
• Tax Institute of AustraliacoreOthersProfessional body membership. Tax Store management team members hold Chartered Tax Adviser (CTA) designations and Fellow memberships, with strong alignment to Tax Institute standards and education.
• National Tax Agents' Association (NTAA)coreOthersProfessional association membership. Tax Store maintains NTAA membership as part of its professional credentials and standards.
• CPA AustraliacoreOthersProfessional accounting body. Many Tax Store franchise partners and staff hold CPA Australia memberships, with some holding FCPA (Fellow) status.
• Chartered Accountants Australia and New Zealand (CAANZ)coreOthersProfessional accounting body. Tax Store has franchise partners who are Chartered Accountants (CA) and members of CAANZ.
• Chartered Institute of Management Accountants (CIMA)coreOthersProfessional management accounting body. Jose Alguera-Lara holds FCMA designation and is part of an elite group of business professionals who have earned the right to use FCMA after their name.
• Institute of Public Accountants (IPA)coreOthersProfessional accounting body. Tax Store has franchise partners and staff who are IPA members, with some holding FIPA (Fellow) status.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• H&R Block: H&R Block is the world's largest tax preparation franchise network, operating retail tax offices globally including Australia. It is the closest direct analog to Tax Store's franchise-based, consumer-and-SMB-focused tax preparation model.
• Jackson Hewitt: Jackson Hewitt is a US-based tax preparation franchise network serving individual taxpayers through retail offices. It mirrors Tax Store's franchised, retail-driven tax preparation model and seasonal compliance focus.
• Liberty Tax Service: Liberty Tax is a North American tax preparation franchise that combines retail storefronts with broader accounting and financial services for individuals and small businesses — directly comparable to Tax Store's franchise model and service breadth.
• Etax.com.au: Etax is a leading Australian online tax lodgement service targeting individuals and small businesses. It is the most direct domestic substitute for Tax Store's personal tax return offering and shapes the competitive ceiling on tax prep pricing.

Emerging players

• Pilot.com: Pilot is a US-based tech-enabled bookkeeping, tax and CFO services provider focused on SMBs. It represents the emerging playbook of combining cloud software with outsourced accounting services — directly competing for the digital-forward end of Tax Store's SME client base.
• Bench (by Employ Inc.): Bench is a tech-enabled bookkeeping platform combining software with dedicated bookkeepers for SMBs. It targets the same small business segment as Tax Store's bookkeeping and BAS services via a software-first delivery model.

Broad incumbents

• William Buck: William Buck is an Australian mid-tier accounting and advisory firm with a national presence serving SMEs, family groups, and mid-market clients. Comparable to Tax Store's SMB tax and advisory focus at a larger partnership scale.
• BDO Australia: BDO Australia is a major international accounting and advisory network with full-service tax, audit, and business advisory capabilities. It competes for the same SME/mid-market clients but at a larger firm scale.
• RSM Australia: RSM Australia is a mid-tier national accounting and advisory network serving SMBs and mid-market clients. It overlaps with Tax Store's advisory and compliance offerings but operates as a partnership rather than franchise.
• Pitcher Partners: Pitcher Partners is an Australian mid-tier accounting, tax and advisory firm with a national footprint. Comparable to Tax Store in serving SMB clients with tax and advisory, but structured as a partnership network rather than a franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Tax_Store_Aus
• Facebookfacebook.com/taxstoreaus
• LinkedInlinkedin.com/company/10635515

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tax Store