Genesis Indojaya

What Genesis Indojaya does

Genesis Indojaya (PT Genesis Indojaya) is a privately-held Indonesian property developer founded in 2012 and headquartered in South Jakarta. The company develops premium minimalist residential and hospitality projects across Indonesia, with a portfolio spanning six projects in strategic locations including the Greater Jakarta area (Cinere, Serpong, Meruya), West Java (Bogor/Depok/Cibinong), and Bali (Canggu). Core products include Citadines Berawa Beach Bali (a 226-unit serviced residence/hotel), Cinere Loft (28 premium loft units with smart home features, sold out), Cinere Grove, Jayana Villas (57 modern premium homes), Jayana Valley, and Yamala Haus (developed in collaboration with architect Atelier Riri). The business model is direct-to-consumer: properties are sold via on-site sales offices at each project, supplemented by a centralized headquarters sales team, bilingual website with downloadable brochures, and social media marketing. Primary customers are middle-to-upper-class Indonesian families seeking quality minimalist housing, with secondary segments including property investors in prime tourist destinations and Bali tourists/digital nomads for the serviced residence offering. Revenue is generated predominantly through one-time residential unit sales with a recurring hospitality component from the Bali asset. The company received a PropertyGuru Indonesia Property Awards Highly Commended distinction in the Best Boutique Developer category in 2018, validating its positioning in Indonesia's premium boutique residential segment.

Name

Genesis Indojaya

Legal name

PT Genesis Indojaya

Website

https://genesisindojaya.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Genesis Indojaya is a privately-held Indonesian boutique property developer founded in 2012 that designs and sells premium minimalist residential and serviced-residence projects across Greater Jakarta, West Java, and Bali for middle-to-upper-class families and property investors.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Land Subdivision (23721)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Residential property development
• Real estate developer
• Boutique property developer
• Serviced residence hospitality
• Minimalist home design

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Property Sales: Sale of residential properties including single-family homes and apartments. Primary revenue stream from selling developed properties across Indonesia.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Genesis Indojaya is a Jakarta-based boutique property developer that designs, builds, and sells residential real estate projects across Indonesia. Its portfolio spans minimalist single-family homes, premium loft residences, green suburban housing, and a serviced residence/hotel in Bali (Citadines Berawa Beach Bali), with units sold directly to end buyers through on-site sales offices.

Product overview

Genesis Indojaya is a property development company offering a portfolio of residential and hospitality projects across Indonesia. The company develops premium homes with minimalist design, including: Citadines Berawa Beach Bali (serviced residence/hotel with 226 units in Bali), Cinere Loft (28 premium loft units in Depok), Cinere Grove (modern minimalist residences in South Jakarta), Jayana Villas (57 premium homes in Bogor), Jayana Valley (family residences in Depok), Yamala Haus (minimalist homes in Tangerang), and Pesona Indah Meruya. The company was founded in 2012 and focuses on delivering quality homes with competitive pricing and premium minimalist design.

Differentiator

Problem solved

Functional benefit

Brands

• Citadines Berawa Beach Bali: Multi-award winning serviced residence and hotel located in Canggu, Bali with 226 rooms. Features 400sqft average unit size and multi-functional social spaces.
• Cinere Loft
• Cinere Grove
• Jayana Villas
• Jayana Valley
• Yamala Haus

Products and services

• Citadines Berawa Beach Bali Multi-award winning serviced residence and hotel located in Canggu, Bali. Features 226 units averaging 400sqft each, near Berawa Beach, with multi-functional social spaces. Availability from 2020.
• Cinere Loft Premium loft-style house concept with modern minimalist architecture in Cinere, Depok. Features 28 luxury home units with smart home integration. All units sold out.
• Cinere Grove Green residence with modern minimalist style in Cinere, South Jakarta area, with easy access to public facilities, transportation, and high investment value.
• Jayana Villas 57 modern premium homes with green residential environment in Cibinong, Bogor, West Java. Features efficient floor plans and quality construction materials.
• Jayana Valley Residential development in Tapos, Depok City designed for modern families seeking quietness and comfort. Features natural green surroundings and modern, unique design.
• Yamala Haus Contemporary minimalist home design in Serpong, South Tangerang, Banten, developed in collaboration with Atelier Riri architects. Features modern minimalist aesthetic with various house types and integrated community amenities (24-hour security, child playground, one-gate system, flood-free housing).
• Pesona Indah Meruya Residential project in the company's portfolio located in the Meruya area (Jakarta region). Mentioned as part of Genesis Indojaya's overall project lineup.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Atelier RiricoreStrategic or Co-development PartnerCollaboration with renowned architect Atelier Riri for Yamala Haus project. Atelier Riri provides architectural expertise and design services for the modern minimalist residential development in Serpong, South Tangerang.

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Ciputra Development: One of Indonesia's largest publicly listed residential and commercial property developers, with a national portfolio of townships, apartments, and mixed-use projects. Comparable to Genesis Indojaya as a major Indonesian property developer, though at much larger scale and with broader format coverage.
• Sinar Mas Land (BSD City): Indonesia's leading township developer behind BSD City and other large-scale master-planned communities, developing and selling residential land and homes across Greater Jakarta. Comparable as a major Indonesian residential land subdivision developer, albeit at substantially greater scale than Genesis Indojaya.
• Summarecon Agung: Listed Indonesian developer of integrated townships (Summarecon Bekasi, Serpong, Karawang, Bandung) with residential clusters, apartments, and commercial space. Comparable as a Greater Jakarta-focused residential homebuilder operating on a build-to-sell community model.
• Agung Podomoro Land: Listed Indonesian developer of apartments, residences, and mixed-use projects, with notable presence in Jakarta and surrounding areas. Comparable in residential real estate development in Indonesia, with overlap in target customer segment (middle-to-upper-class Indonesian families).
• Intiland Development: Indonesian listed developer active in residential, commercial, and industrial real estate across Jakarta and Surabaya. Overlaps with Genesis Indojaya in residential development for Indonesian middle-class families in Greater Jakarta.
• Alam Sutera Realty: Indonesian listed developer of Alam Sutera township in Tangerang (adjacent to Serpong, where Genesis Indojaya's Yamala Haus is located). Comparable as a residential and mixed-use developer in the same Greater Jakarta geography.
• Metropolitan Development (Metland): Listed Indonesian developer of Metland Cibitung, Metland Transyogi, and other residential townships in Greater Jakarta. Directly comparable as a build-to-sell residential developer serving middle-class Indonesian homebuyers.
• Lippo Karawaci (Lippo Group): Large diversified Indonesian developer operating Lippo Village, Kemang Village, and other Greater Jakarta residential and mixed-use assets, including serviced residences and hospitality. Comparable in combining Indonesian residential development with hospitality assets like Citadines Berawa Beach Bali.
• Jaya Real Property (PT Pembangunan Jaya): Listed Indonesian developer focused on Greater Jakarta residential and commercial properties, including Bintaro Jaya, one of Indonesia's best-known townships. Comparable as a Jakarta-area residential homebuilder serving similar middle-to-upper-class Indonesian families.

Direct peers

• Synthesis Development: Indonesia-based mid-sized developer focusing on boutique-style residential and mixed-use projects with modern architectural design, including apartment and landed-house clusters in Jakarta area. Closely comparable to Genesis Indojaya in scale, boutique-format positioning, and modern-minimalist aesthetic targeting premium Indonesian buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genesis Indojaya