Stronger Faster Healthier

What Stronger Faster Healthier does

Stronger Faster Healthier (SFH) is a US-based, direct-to-consumer natural health supplement company founded in 2010 and headquartered in Rockland, Maine, that formulates and sells PhD-formulated supplements marketed under an 'All Science, No Hype' positioning. Its product portfolio spans five categories: Elite Performance (PUSH pre-workout, creatine monohydrate, FLOW+ beet root powder), Protein Powders (grass-fed Pure Whey, Fuel, Recover, and a variety pack), Daily Essentials (omega-3 fish oil, K2 D3, magnesium glycinate), Longevity (NAD+ with 500mg nicotinamide riboside, CoQ10), and Pet supplements (omega-3 MCT oil), supplemented by stack bundles, accessories, and branded apparel. Key technical differentiators include NSF Certified for Sport and IFOS 5-Star third-party testing, transparent labeling, and ingredient claims such as Non-GMO, Soy-Free, and Gluten-Free.

The company operates three distribution channels: its owned sfh.com e-commerce storefront, a structured wholesale program targeting CrossFit boxes, boot camps, sport performance facilities, athletic clubs, climbing gyms, and resellers (with member-based volume tiers from under 20 to 400+), and the Amazon marketplace. Pricing is positioned in the premium segment, with individual SKUs in the $25-$50 range, stack bundles offering 15% savings, a subscription/deferred purchase option on the NAD+ product, and digital gift cards from $25 to $200. Customer segments are primarily individual athletes and fitness enthusiasts, with a secondary health-conscious 40+ adult persona targeted through the longevity line; institutional or enterprise B2B accounts are not disclosed.

SFH was founded by H. Jefferson Leighton, who serves as Founder and Chief Scientific Officer. The company is privately held with no disclosed institutional funding, no parent company, and no M&A history, indicating a bootstrap operating model. Marketing is content-led, with an educational blog covering supplement science (beetroot, nitric oxide, NAD+, circulation) supporting organic SEO, supplemented by an email newsletter, an SFH Rewards loyalty program, and the SFH League referral/affiliate program. Operating scope is continental US, Alaska, and Hawaii; no international shipping is indicated.

Name

Stronger Faster Healthier

Legal name

Stronger Faster Healthlier

Website

https://sfh.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Stronger Faster Healthier is a US-based, direct-to-consumer supplement company that formulates and sells PhD-formulated, third-party-tested natural health supplements across performance, protein, daily essentials, longevity, and pet categories to athletes, fitness enthusiasts, and health-conscious adults.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industries

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Performance, Energy & Recovery Supplements (Active/Working Pets) (HLAMALAM)

Keywords

• Natural health supplements
• Sports nutrition products
• Protein supplements
• Clean label supplements
• Performance nutrition

Headquarters

HQ city

Warren

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: SFH operates direct-to-consumer sales through their e-commerce platform sfh.com, selling supplements, accessories, and apparel to individual customers
2. Wholesale Distribution: SFH distributes products through wholesale channels including CrossFit boxes, gyms, specialty fitness retailers, and resellers via their wholesale program
3. Gift Cards: Digital gift cards sold at $25, $50, $100, $150, and $200 denominations for online use at sfh.com
4. Subscription/Recurring: NAD+ product is offered as a deferred subscription/reurring purchase option for customers wanting regular deliveries

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Stronger Faster Healthier (SFH) manufactures and sells PhD-formulated natural health supplements directly to consumers through its e-commerce platform sfh.com. Its catalog spans five core lines—Elite Performance (pre-workout, creatine, beet root), Protein Powders (whey isolates and blends), Daily Essentials (omega-3, K2/D3, magnesium), Longevity (NAD+, CoQ10), and Pet supplements—plus curated bundles, accessories, and branded apparel. Products emphasize scientifically validated doses, third-party testing (NSF Certified for Sport, IFOS 5-Star), and clean ingredients (Non-GMO, Soy-Free, Gluten-Free, No Artificial Sweeteners).

Product overview

Stronger Faster Healthier (SFH) is a direct-to-consumer natural health supplement company offering a portfolio of PhD-formulated supplements organized into five main product lines: Elite Performance (pre-workout, creatine, beet root powder), Protein Powders (grass-fed whey isolates in multiple flavors), Daily Essentials (omega-3 fish oil, K2/D3, magnesium), Longevity (NAD+, CoQ10), and Pet supplements. The company also sells curated supplement bundles (stacks) with savings up to 15%, accessories like protein shaker bottles, and branded apparel. SFH emphasizes scientific formulation, clean ingredients (Non-GMO, Soy-Free, Gluten-Free), and third-party certifications including NSF Certified for Sport and IFOS 5-Star certification. The products are sold exclusively through their e-commerce platform SFH.com.

Differentiator

Problem solved

Functional benefit

Products and services

• PUSH Pre-Workout Stimulant-aware pre-workout supplement formulated for peak energy and enhanced athletic performance, with a clean ingredient profile suitable for sensitive stomachs.
• Creatine Monohydrate Supplement Creatine monohydrate powder supplement intended to support strength training and muscle building.
• FLOW+ Beet Root Powder Beet root powder supplement designed to support nitric oxide production, blood flow, and endurance performance during exercise.
• Grass Fed Pure Whey Protein Powder Grass-fed whey protein isolate powder formulated for muscle recovery and lean muscle building with a clean ingredient list.
• Fuel Whey Protein Energy Boost Whey protein powder formulated to provide a clean energy boost alongside workout-supporting protein.
• Recover Whey Protein Post Workout Post-workout whey protein with creatine inclusion, designed to support muscle recovery after training.
• Whey Protein Variety Pack Sample pack of multiple SFH whey protein flavors including chocolate, churro, vanilla, strawberry, and coconut.
• Super Omega-3 Fish Oil with Vitamin D3 Fish oil supplement with Vitamin D3, derived from wild Alaska Pollock, formulated to support heart and brain health.
• Super Omega 3 Fish Oil Soft Gels Soft gel capsule form of the omega-3 fish oil supplement with Vitamin D3 for heart and brain health support.
• K2 D3 Calcium Complex Bone Support Supplement combining Vitamin K2 and D3 to support calcium absorption and bone health.
• Magnesium Glycinate Max Support Magnesium glycinate supplement formulated for muscle, nerve, and sleep support.
• NAD+ Supplement NAD+ supplement containing 500mg Nicotinamide Riboside, resveratrol, and quercetin, formulated to support cellular energy, healthy aging, and mitochondrial function. Available as a recurring subscription at $44.99.
• CoQ10 Ubiquinone Coenzyme Q10 supplement formulated to support heart health and cellular energy production.
• Strong Strength Builder Supplement Muscle-building supplement combining HydroBeef beef isolate protein, creatine monohydrate, and L-glutamine to support strength gains and recovery.
• Omega 3 MCT Oil for Pets Health Omega-3 and MCT oil supplement formulated specifically for pet health and wellness.
• SFH Build Your Own Stack Customizable supplement bundle allowing customers to create their own stack of SFH products with savings of up to 15%.
• SFH Healthy Aging Stack Pre-configured supplement bundle targeting longevity and cellular health, offered with 15% savings.
• SFH Daily Essentials Pack Bundle of foundational daily supplements (such as omega-3, K2/D3, magnesium) offered with 15% savings.
• SFH Recovery Stack Supplement bundle designed to support post-workout recovery, offered with 15% savings.
• SFH Strength & Performance Stack Bundle combining strength and performance supplements, offered with 15% savings.
• SFH Digital Gift Card Digital gift card for online use at SFH.com, available in $25, $50, $100, $150, and $200 denominations with no expiration or fees.

Quantifiable outcome

• Products are NSF Certified for Sport, Non-GMO, Soy-Free, Gluten-Free, No-rBST, and IFOS 5-Star Certified
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Microsoft AdvertisingminorGTM or Marketing PartnerSFH uses Microsoft Advertising alongside Microsoft Clarity for capturing website interactions and online activity data for advertising purposes. Part of their digital marketing technology stack.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Momentous: Premium DTC sports and performance nutrition brand offering protein, creatine, and recovery supplements with third-party testing; targets the same high-end athlete and longevity consumer with NSF-style credibility claims.
• Klean Athlete: NSF Certified for Sport supplement brand focused on athlete consumers, with similar certification-driven positioning across protein, omega-3, and micronutrients. Operates in the same premium-athlete niche.
• Legion Athletics: Science-backed, transparently-dosed supplement brand (whey, creatine, pre-workout, fish oil) targeting fitness enthusiasts. Closely aligned with SFH on formulation transparency and 'no proprietary blends' positioning.
• Jocko Fuel: Origin Maine-based sports nutrition brand with direct overlap on whey protein, pre-workout, and discipline-branded positioning; shares the clean-label, athlete-targeted ethos with SFH.
• Transparent Labs: Premium DTC supplement brand built on clinically-dosed, fully-transparent formulas across protein, creatine, and performance categories; nearly identical brand promise to SFH.

Broad incumbents

• Thorne: Established premium supplement brand with deep athlete/health-care practitioner channel, NSF Certified for Sport, and broad longevity/sports portfolio. Larger scale incumbent competing for the same scientifically-formulated buyer.
• Onnit: CrossFit-adjacent supplements and fitness brand with broad DTC catalog including protein, pre-workout, and Alpha Brain. Strong presence in the same functional-fitness consumer base SFH targets.
• Athletic Greens (AG1): Premium daily-nutrition subscription brand with massive paid-media spend, competing for the same health-conscious, performance-oriented consumer. Defines the premium-DTC bar SFH must clear.
• Optimum Nutrition (Gold Standard): Mass-market sports nutrition incumbent (whey, creatine, pre-workout) with broad retail and Amazon presence. Represents the scale competitor SFH must differentiate against on quality and transparency.
• Cellucor (C4): Major pre-workout and performance nutrition brand (C4) competing in the same specialty-gym and CrossFit retail channel; well-funded incumbent with strong shelf presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sfh
• Facebookfacebook.com/strongerfasterhealthier
• LinkedInlinkedin.com/company/sfh---stronger-faster-healthier

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stronger Faster Healthier