RCI Adventure Products

What RCI Adventure Products does

RCI Adventure Products is a privately held manufacturer of aerial adventure attractions headquartered in Allegan, Michigan. Founded in 1989 and formerly known as Ropes Courses Incorporated, the company designs, engineers, manufactures, and installs custom high and low ropes courses, zip rails, point-to-point ziplines, net-play courses, and indoor climbing walls. Its product portfolio is anchored by the Sky Trail, Sky Tykes, Sky Rail, Sky Tour, Adventure Trail, Adventure Tykes, Clip 'n Climb, Delta Climbing Tower, Destination Series, and Amaze'n Mazes brands, with 1,000+ installations across 30+ countries and 100M+ lifetime participants.

The technical core is the proprietary continuous passing belay system and slingline slider assembly, which allow participants to traverse harnessed courses without unclipping and meet OSHA, ANSI, and ASTM F24 standards. RCI was the first North American manufacturer to achieve EN 1090 structural certification, enabling CE-marked European installations, and integrates TruBlue Technologies auto belays into its Clip 'n Climb climbing products. Manufacturing is project-based, with approximately 40 custom courses designed, built, and installed annually.

Revenue is generated through one-time installation fees for custom-built attractions, ongoing hardware and replacement parts sales, expansion element upgrades, and recurring annual inspection, certification, and operator training services. RCI sells directly to large enterprise customers (Carnival Cruise Line, MSC Cruises, Cedar Point, Kalahari Resorts, Great Wolf Lodge, Mall of America, American Dream, Main Event, U.S. Space & Rocket Center) in North America, and reaches international markets through five authorized distributors covering South Korea, the UK, Canada, Japan, and Australia/New Zealand, supplemented by an active trade show presence across IAAPA and regional events.

Name

RCI Adventure Products

Legal name

RCI Adventure Products

Website

https://rciadventure.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

RCI Adventure Products is a privately held, Allegan, Michigan-based manufacturer that designs, builds, and installs custom ropes courses, ziplines, net-play attractions, and climbing walls for cruise lines, theme parks, family entertainment centers, zoos, resorts, and municipalities worldwide, with 1,000+ installations across 30+ countries.

Ownership category

akta.pro rank

Product category

Adventure Attractions and Aerial Ropes Course Equipment

NAICS

Amusement Parks and Arcades (7131), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure Park Equipment & Safety Services (Inspection, Training, Rescue) (THAAACAG)

akta.pro secondary industries

Adventure & Aerial Parks (Ropes Courses, Zipline Parks, Climbing Parks) (THAJAEAI), Zipline, Ropes Courses & Aerial Adventure Parks (THAJABAC)

Keywords

• Aerial ropes courses
• Adventure attractions manufacturing
• Climbing wall systems
• Zipline installations
• Family entertainment equipment

Headquarters

HQ city

Allegan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Custom Ropes Course Design and Installation: RCI designs, manufactures, and installs custom ropes courses and adventure attractions. Revenue is generated through one-time installation fees for custom-built aerial attractions including Sky Trail, Sky Rail, Sky Tour, and related products.
2. Equipment Sales and Replacement Parts: Ongoing sales of replacement equipment including slingline assemblies, harnesses, track block-offs, split pucks, double cable sleeves, sheaves, collars, and other components as existing elements become worn.
3. Inspection and Certification Services: Annual audits performed by certified RCI inspectors, including documentation compilation, compliance review, and certification sticker issuance. Also includes training services for operator certification.
4. Expansion Elements and Upgrades: Sales of additional course elements for existing installations, allowing customers to expand or modify their attractions with new challenges, themed elements, and curved components.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

RCI Adventure Products designs, manufactures, and installs custom ropes courses, ziplines, climbing walls, and other aerial adventure attractions for commercial clients such as theme parks, resorts, cruise lines, family entertainment centers, zoos, and municipalities. The company delivers turnkey projects including custom design, fabrication, on-site installation, operator training, and ongoing annual inspection and certification services, supported by a proprietary continuous passing belay safety system and registered brands such as Sky Trail®, Sky Tykes®, Sky Rail®, Sky Tour®, Adventure Trail®, and Clip 'n Climb®.

Product overview

RCI Adventure Products is the world's leading builder of high and low ropes courses, state-of-the-art zip rails and other thrilling adventure attractions. The company offers a full portfolio of family-focused adventure solutions supported by industry-leading equipment and hardware with lifetime customer support and maintenance. The product portfolio centers on Sky Trail® (high ropes course), Sky Tykes® (low ropes for kids), Sky Rail® (zipline), Sky Tour® (aerial zipline), and Adventure Trail® (unharnessed net-play course), complemented by Clip 'n Climb® climbing walls, Delta Climbing Tower, Adventure Tykes™ (net-play for toddlers), Destination Series (custom themed courses), and Amaze'n Mazes™ (human maze attractions). The company operates a custom course design approach, installing approximately 40 ropes courses annually with over 1,000 installations across 30+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Sky Trail: World's most sought after ropes course - high and low ropes course attraction
• Sky Tykes
• Sky Rail
• Sky Tour
• Clip 'n Climb
• Delta Climbing Tower
• Adventure Trail
• Adventure Tykes
• Destination Series
• Amaze'n Mazes

Products and services

• Sky Trail®
• Sky Tykes®
• Sky Rail®
• Sky Tour®
• Clip 'n Climb® Indoor climbing walls offering engaging climbing experiences for different difficulty levels, integrating TRUBLUE auto belays with Self Belay connectors for redundant fall protection. Aimed at FECs, trampoline parks, and family entertainment venues.
• Delta Climbing Tower
• Adventure Trail®
• Adventure Tykes™ Unharnessed net-play ropes course designed for kids aged four and under, featuring bridge, rope, and beam obstacles and able to use the same footprint as an existing Sky Tykes course.
• Destination Series
• Amaze'n Mazes™ Permanent life-size human maze attraction with minimal staffing and maintenance requirements, suitable for high-traffic venues; a 5,200 sq. ft. installation can accommodate up to 700 participants per hour.
• Inspection, Certification & Training Services
• Replacement Parts and Safety Equipment
• Expansion Elements & Course Upgrades

Quantifiable outcome

• 100M+ participants have experienced RCI attractions globally
• +1 more outcomes

Named customers17 records

Segments10 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core, major, strategic and minor.

• Ecotainment Korea, Inc.coreChannel Partner/ Reseller/ DistributorAuthorized distributor for RCI Adventure Products in South Korea, formerly known as Zipline Korea, Inc. Represents RCI in the Korean market with proven experience and market knowledge. Supports clients at every stage of projects while maintaining RCI manufacturing standards.
• Innovative LeisurecoreChannel Partner/ Reseller/ DistributorAuthorized distributor for RCI Adventure Products in the United Kingdom. Has successfully sold and installed numerous Sky Tykes courses throughout the UK market. Partners with RCI at IAAPA Expo Europe.
• Whitewater WestmajorChannel Partner/ Reseller/ DistributorAuthorized distributor representing RCI Adventure Products from Canada. Whitewater West is a major industry player in theme parks and water parks, providing market knowledge and regional expertise.
• Tosho Associate CorporationcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for RCI Adventure Products in Japan. Represents RCI in the Japanese market with established business resources and understanding of local regulations and cultural expectations.
• The Highgate GroupcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for RCI Adventure Products in Australia and New Zealand. Provides regional expertise and established business resources to deliver RCI attractions while aligning with local regulations.
• TruBlue TechnologiesstrategicTechnology or IntegrationProvider of TRUBLUE auto belays used with RCI's Clip 'n Climb attractions. The TRUBLUE auto belay is the industry-leading fall protection device used worldwide in climbing gyms and adventure parks, featuring Self Belay connectors.
• Clip 'n Climb®strategicOEM/ Whitelabel/ Licensing PartnerRCI manufactures and distributes Clip 'n Climb climbing walls in North America under a licensing agreement with the New Zealand-based company. RCI produces the climbing structures and associated auto-belay systems.
• Amaze'n Mazes™minorOEM/ Whitelabel/ Licensing PartnerRCI acquired Colorado-based Amaze'n Mazes to expand its portfolio. RCI designs, manufactures, and installs permanent human maze attractions as part of its product offerings.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• WhiteWater West Industries: Canadian-based designer and manufacturer of water parks and amusement attractions, and RCI's authorized distributor in Canada. Comparable to RCI as a major North American manufacturer of capital attractions serving the same enterprise customers (theme parks, resorts, cruise lines, FECs).
• Clip 'n Climb (International): New Zealand-based franchisor and manufacturer of indoor fun climbing walls, and RCI's licensor for North America. Directly comparable to RCI as a competing climbing-wall brand in adjacent geographies and as the source of the climbing product RCI distributes in the U.S.
• Entre-Prises USA: U.S. subsidiary of Entre-Prises (France), a global manufacturer of climbing walls and ropes course structures. Direct peer to RCI in custom-designed climbing walls and artificial climbing structures for FECs, schools, and recreation centers.
• Walltopia: Bulgaria-based global manufacturer of climbing walls and adventure attractions, including ropes courses and active entertainment concepts. Comparable to RCI as a large, international builder of custom climbing and aerial structures for theme parks, FECs, and resorts.

Emerging players

• TruBlue Auto Belays (Head Rush Technologies): Manufacturer of TRUBLUE auto belay devices used in climbing gyms and adventure parks. RCI integrates TRUBLUE into its Clip 'n Climb product line, making Head Rush both a partner and a comparable safety/technology provider in the adventure attraction value chain.
• Vortex International: Canadian manufacturer of aquatic play structures, splash pads, and adventure water rides. Partial overlap with RCI as a complementary supplier of outdoor adventure and play attractions to the same theme park, resort, and municipal customer base.

Regional players

• Innovative Leisure: UK-based RCI authorized distributor that sells and installs Sky Tykes and other RCI products throughout the United Kingdom. Comparable to RCI as a regional ropes course and adventure attraction specialist serving the same product category in a defined geography.
• Ecotainment Korea (formerly Zipline Korea): RCI's authorized distributor in South Korea, representing the Sky Trail, Adventure Trail, and other RCI product lines. Comparable to RCI as a regional aerial adventure attraction specialist with the same product catalog and customer use cases.

Broad incumbents

• Disney Parks, Experiences and Products: Global operator of theme parks and family entertainment destinations and a customer that has used RCI-style attractions. Comparable as the end customer/incumbent operator in the same space, even though Disney does not manufacture ropes courses directly.

Others

• American Dream / Triple Five Group: Operator of the large-scale American Dream entertainment and retail complex in New Jersey, which houses a 92 ft Sky Trail built by RCI. Comparable as a flagship customer/operator that validates the use case for high-capacity aerial attractions in mega-destination entertainment venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rciadventure
• Instagraminstagram.com/rciadventure
• Xx.com/RCI_adventure

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RCI Adventure Products