Amaze Software

Name

Amaze Software

Legal name

Amaze Holdings, Inc.

Website

https://amaze.co

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Creator Commerce Platform

NAICS

Software Publishers (5132), Software Publishers (513210), Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)

akta.pro secondary industries

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Creator commerce platform
• Live shopping software
• No-code design tools
• Programmatic advertising DSP
• Social commerce marketplace

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Subscription (Amaze Pro): Recurring subscription for the Amaze Pro no-code design platform priced at $6.95/month, with a free Amaze Free tier and 14-15 day free trial available.
2. Marketplace Commissions & Transaction Fees: Revenue take on transactions across the Teespring Marketplace, Spring creator stores, and Amaze Live live shopping, with creators earning a 10% starting commission on Amaze Live qualifying sales.
3. Programmatic Advertising (DSP): Revenue from the proprietary demand-side platform for media activation across audio, connected TV, broadcast, digital out-of-home, and programmatic channels, leveraging first-party creator and fan data.
4. Data Monetization / Commerce Media: Monetization of first-party creator commerce and audience data through the Creator Commerce Media Platform, providing actionable audience targeting and media activation for brands and agencies.
5. Creator-Branded Merchandise & Fulfillment: Revenue from production, fulfillment, and logistics of creator-branded custom merchandise and white-label products, including print-on-demand and on-demand digital textile production.
6. Affiliate/Referral Commissions (Paid Influencer Program): Performance-based monetization via IRMA engine integration, enabling creators to earn credits and affiliate commissions through brand campaigns, product promotion, and user-generated content.

Pricing tiers

Go-to-market motion5 records

Distribution channels8 records

Marketing channels7 records

Core offering

Amaze Software operates an end-to-end, multi-layered creator-powered commerce platform that enables creators and brands to design, launch, and sell custom merchandise and digital products across social, mobile, web, live, and connected TV channels. Its core product is the no-code Amaze Commerce operating system (with the AI-powered Moments engine), supplemented by Amaze Live (multi-channel live shopping), Amaze Media (proprietary DSP and Creator Commerce Media Platform), and acquired storefronts including Spring/Teespring Marketplace, Fresh Vine Wine, and The Food Channel.

Product overview

Amaze Software, Inc. operates an end-to-end, multi-layered creator-powered commerce platform built around a portfolio of interconnected products and acquired brands. The core platform consists of Amaze Commerce (the new operating system for the creator economy, including the AI-powered Moments AI engine for signal-driven product creation), Amaze Live (a multi-channel live shopping platform), and Amaze Media (the proprietary DSP and Creator Commerce Media Platform for programmatic advertising). Supporting sub-products and modules include Amaze Moments (AI engine), Studio by Amaze (no-code mobile site/landing page builder), and Amaze Digital Fits (avatar clothing for metaverse). The portfolio also encompasses acquired brands that extend the platform into vertical commerce and media: Spring by Amaze (formerly Teespring, a merchandising platform with 5.5M+ creator stores) and its Teespring Marketplace, Fresh Vine Wine (creator-branded wine), and The Food Channel (culinary media, basis for Food Channel LA). Together these components form a unified creator commerce flywheel covering product creation, design, monetization, fulfillment, live shopping, advertising, and distribution across 160+ countries with 137M+ creators.

Differentiator

Problem solved

Functional benefit

Brands

• Spring by Amaze: Merchandising platform for creators to design and sell clothing and merchandise (acquired from Teespring).
• Teespring Marketplace by Amaze
• Fresh Vine Wine by Amaze
• Studio by Amaze
• Amaze Digital Fits
• Amaze Commerce
• Amaze Live
• Amaze Media
• The Food Channel

Products and services

• Amaze Commerce AI-powered no-code commerce operating system for creators that helps them discover opportunities, generate designs, and launch products faster; includes the AI-powered Moments AI engine for signal-driven product creation.
• Amaze Live Next-generation multi-channel live shopping and community commerce platform enabling creators, influencers, and community sellers to sell live across social media, text, websites, and owned channels, with access to professional live-streaming studios in Los Angeles, Carlsbad, Miami, and additional markets.
• Amaze Media (Creator Commerce Media Platform + Proprietary DSP) Media and advertising business including the Creator Commerce Media Platform and a proprietary demand-side platform (DSP) that monetizes first-party commerce and audience data for brands and agencies across audio, connected TV, broadcast, digital out-of-home, and programmatic channels.
• Spring by Amaze Merchandising platform acquired from Spring (formerly Teespring) in November 2022, contributing 5.5 million creator stores; enables creators to create their own clothing brand and serves as the parent of Teespring Marketplace.
• Teespring Marketplace by Amaze Marketplace relaunched as part of Amaze, showcasing creator merch to fans within their niche and pioneering AI-driven shopping experiences across the $250 billion creator economy.
• Studio by Amaze No-code tool that enables creators to launch their own mobile site or landing page in minutes through Amaze's drag-and-drop editor with real-time preview, animations, transitions, and customizable templates.
• Amaze Digital Fits Tool that allows creators to design custom clothing for their avatar as part of Amaze's 3D and metaverse shopping experiences, including Amaze-connected 3D storefronts in gaming environments.
• Fresh Vine Wine by Amaze Premium better-for-you wine brand merged with Amaze Software in November 2024; enables creators to launch their own branded wine selections and adds wine and spirits to Amaze's product catalog.
• The Food Channel / Food Channel LA Culinary media brand relaunched with a focus on creator engagement, a creator pilot program, and interactive features; serves as the foundation of Food Channel LA, a creator-led commerce platform combining live shopping, creator programming, and direct-to-consumer product experiences (LA Times Studios partnership).

Quantifiable outcome

• Cost per sale of $8 on early campaigns — twice better than the industry average for fashion and apparel
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability13 records

Feature9 records

Partnerships

20 partnerships are on record, tiered core — anchors amaze's music merch vertical, core — amaze live brand supply partner, strategic — adds paid influencer monetization layer, strategic — 100m+ mau distribution partner, strategic — global fulfillment and ai partner, core — creator studio infrastructure partner, core — music creator platform integration, strategic — india market expansion partner, core — metaverse/gaming commerce entry, core — flagship creator showcase, core — domestic manufacturing partner, core — crypto payments strategy partner, strategic — major retail deployment, flagship — definitive merger, core — production/fulfillment infrastructure, flagship — major social commerce integration, strategic — creator hub acquisition, flagship — major acquisition that added 5.5m+ creator stores, core — metaverse commerce partner and core — web3/nft infrastructure.

• BBR Music Groupcore — anchors amaze's music merch verticalChannel Partner/ Reseller/ Distributor · 3 June 2026BBR Music Group and Amaze Holdings launched a dedicated print-on-demand merchandise storefront for country music artists, starting with Alexandra Kay, Brantley Gilbert, Lainey Wilson, and others. Scalable merchandising without upfront inventory commitments; expansion planned across the broader BBR roster.
• All Media Solutionscore — amaze live brand supply partnerGTM or Marketing Partner · 6 May 2026Partnership to power brand supply for Amaze Live, supporting the Amaze Live Shopping Program with brand inventory for live, shoppable broadcasts.
• Digital Innovations Holding Group, Inc. (IRMA engine)strategic — adds paid influencer monetization layerTechnology or Integration · 27 April 2026Amaze signed an LOI to integrate the IRMA engine into the Amaze platform, creating a new monetization layer for creators and fans through performance-based brand campaigns. Expected to connect 13M+ creators, with brands gaining real-time campaign visibility (engagement, referral traffic, ROI).
• LA Times Studios, LLCstrategic — 100m+ mau distribution partnerGTM or Marketing Partner · 24 March 2026Strategic collaboration to launch Food Channel LA, a creator-led commerce platform combining live shopping, creator programming, and direct-to-consumer product experiences. Contend is the first operating studio partner. Leverages LA Times Studios' 100M+ monthly unique users and Amaze's end-to-end commerce infrastructure.
• Op3N LLC (OpenWav.AI)strategic — global fulfillment and ai partnerTechnology or Integration · 29 January 2026Partnership to add customizable plushies to Amaze's creator merchandise line and enable global fulfillment. Targets a plush toy market projected to reach over $6B by 2033. A wider global partnership with OpenWav.AI was announced in December 2025 to enhance artist monetization, expand international product fulfillment, and develop AI capabilities for the music industry.
• Loft 100 Studioscore — creator studio infrastructure partnerStrategic or Co-development Partner · 24 November 2025Amaze partnered with Loft 100 Studios to develop a new Creator Studio in Carlsbad, California, offering high-end production facilities equipped with professional-grade technology for Amaze creators.
• Jedari Technology, Inc.core — music creator platform integrationTechnology or Integration · 13 November 2025Partnership to integrate Amaze Moments AI into Jedari's community platform for musicians and creators, enhancing real-time data-driven commerce and personalized fan engagement.
• Adobe Expressstrategic — india market expansion partnerTechnology or Integration · 11 November 2025Extended partnership to expand Amaze's creator commerce platform access to India (2M+ monetized content creators), allowing creators to design and sell custom merchandise directly. Capabilities were showcased at the Adobe MAX Conference in Los Angeles in late October 2025.
• Dubit.iocore — metaverse/gaming commerce entryStrategic or Co-development Partner · 30 October 2025Partnership to develop and launch Amaze-connected 3D storefronts in popular gaming environments, starting with select Dubit partner games. Combines Amaze's AI engine with Dubit's gaming expertise for immersive commerce experiences.
• Perez Hiltoncore — flagship creator showcaseGTM or Marketing Partner · 28 October 2025Partnership with digital influencer Perez Hilton to integrate the Amaze Moments AI engine into his storefront, enabling real-time product collections based on fan engagement and viral trends.
• Digital Brands Group, Inc.core — domestic manufacturing partnerStrategic or Co-development Partner · 9 September 2025Expanded partnership leveraging Digital Brands Group's Los Angeles-based facilities to produce custom apparel and athleisure domestically in the US. Builds on the April 2025 Teespring Marketplace partnership and responds to tariff policy and de minimis changes.
• DNA Fundcore — crypto payments strategy partnerStrategic or Co-development Partner · 15 July 2025Partnership with DNA Fund to launch cryptocurrency payment initiatives for the Amaze creator platform, beginning with stablecoin integration in 60-90 days to accelerate international payments and lower transaction costs. Future phases to explore digital asset treasury management, creator-specific financial services, and a potential 'Amaze Coin.'
• Sam's Clubstrategic — major retail deploymentChannel Partner/ Reseller/ Distributor · 17 December 2024Sam's Club partnered with Amaze Software and Shoott to offer personalized apparel and photography services, including custom holiday sweaters and photo products, with plans to expand across more markets.
• Fresh Vine Wineflagship — definitive mergerStrategic or Co-development Partner · 6 November 2024Amaze Software and Fresh Vine Wine signed a definitive merger agreement, uniting Amaze's commerce technology with Fresh Vine Wine's premium wine expertise. Adds wine and spirits to Amaze's product catalog and enables creators to launch their own branded wine selections.
• Kornit Digitalcore — production/fulfillment infrastructureTechnology or Integration · 29 June 2023Kornit Digital selected by Amaze Software to provide KornitX Workflow Solutions and Kornit MAX on-demand digital textile production technologies for the Spring platform, enabling on-demand, sustainable production and global fulfillment for creators.
• TikTokflagship — major social commerce integrationTechnology or Integration · 22 June 2023Integration enabling creators to curate, showcase, and sell their own products via TikTok Shop. Amaze handles payments, shipping, and inventory; creators can monetize TikTok videos, engage fans via livestreams, and create shopping experiences within TikTok.
• Outftsstrategic — creator hub acquisitionStrategic or Co-development Partner · 1 June 2023Amaze Software acquired Outfts, a creator hub empowering creators to own their audiences and develop new income streams. Adds user-friendly media kits, Link In Bio tools, and access to thousands of brands' product catalogs to the Amaze creator ecosystem.
• Spring (formerly Teespring)flagship — major acquisition that added 5.5m+ creator storesStrategic or Co-development Partner · 9 November 2022Amaze Software Inc. acquired Spring's merchandising platform to expand its creator economy and social commerce capabilities. Spring contributed 5.5 million creator stores and experienced leadership to Amaze. Now operated as 'Spring by Amaze' on the platform.
• Ozone Metaversecore — metaverse commerce partnerStrategic or Co-development Partner · 4 April 2022Partnership to bring virtual shopping to retailers by programmatically loading inventory and product details into an immersive 3D format using Ozone Metaverse's proprietary engine and composable NFT stack.
• EverXcore — web3/nft infrastructureTechnology or Integration · 29 March 2022Partnership to bring NFT minting and selling capabilities to merchants via the Everscale Network. Enables brands to mint and sell NFTs throughout the design process; Amaze positioned as the first ecommerce portal to enable template minting.

Scale indicators19 records

Recent moves9 records

Direct peers

• Shopify: Shopify is the dominant commerce platform for SMBs and creators. Amaze operates a no-code commerce platform and integrates with Shopify via the Shopify App Store, directly competing for creator and small-brand merchant mindshare.
• Spring (Teespring): Spring (formerly Teespring) is now a wholly owned subsidiary of Amaze, but historically operated as the leading print-on-demand and creator-merch marketplace. It remains the most direct product analogue to Amaze's core merch and marketplace offering.
• Wix: Wix is a major no-code website and commerce builder. It overlaps with Amaze's no-code design, storefront, and commerce stack for creators and small brands, and competes for the same PLG-driven SMB customer segment.
• Squarespace: Squarespace powers no-code site, store, and brand-building experiences for individual creators and SMBs. Amaze's Studio by Amaze no-code mobile site/landing page builder competes directly for the same creator audience.
• Kajabi: Kajabi provides creators with a no-code platform to sell digital products, courses, and memberships. It overlaps with Amaze's creator commerce OS for creators monetizing audiences via digital and physical product lines.
• Printify: Printify is a print-on-demand marketplace and fulfillment network popular with creators and Shopify merchants. It is a direct competitor to Amaze/Spring's merchandise production and dropshipping offering.
• Printful: Printful is a leading print-on-demand and fulfillment provider used by creators and SMBs. Amaze's on-demand production (Kornit partnership, Digital Brands Group) competes directly for creator merchandise supply and fulfillment.
• Linktree: Linktree is the dominant link-in-bio and creator-monetization hub. Through the Outfts acquisition, Amaze offers comparable media-kit and link-in-bio tools, putting the two platforms in direct competition for creator monetization real estate.

Broad incumbents

• BigCommerce: BigCommerce is an established headless commerce platform serving mid-market and enterprise merchants. It competes with Amaze at the brand and enterprise end of Amaze's customer base as a broader commerce infrastructure incumbent.
• Fanatics: Fanatics is the dominant sports and music merchandise platform, with deep licensing relationships and global fulfillment. It is a broad incumbent competing for the same music, sports, and creator merchandise spend that BBR Music Group and similar partners direct to Amaze.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/amazeanywhere
• YouTubeyoutube.com/@amazeplatform
• Facebookfacebook.com/amazeanywhere
• LinkedInlinkedin.com/company/amazeanywhere
• Instagraminstagram.com/amazeplatform
• TikToktiktok.com/@amazeplatform

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds8 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amaze Software