uberbrand
- Company typePrivate
- Founded2011
- HeadquartersWoolloomooloo, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
uberbrand firmographics
Firmographics- Name
- uberbrand
- Legal name
- uberbrand
- Website
- https://uberbrand.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
uberbrand industry classification
Industry- Product category
- Branding Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)
Keywords
Where uberbrand is headquartered
LocationHeadquarters
- HQ city
- Woolloomooloo
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
uberbrand business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Brand Strategy & Advisory Services: Project-based engagements for brand strategy development, including market research, proposition development, brand architecture, and messaging frameworks. Customized scope based on client needs and complexity.
- Creative & Design Services: Visual identity design, logo design, brand guidelines, and creative collateral production. May be standalone services or bundled with strategy engagements.
- Digital Marketing Services: Website development, digital strategy, content marketing, and campaign execution services. Typically delivered as part of brand implementation or ongoing retainer arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
uberbrand product offering
Product offeringCore offering
Uberbrand is a Sydney-based strategy-led branding and communications agency that delivers brand strategy, creative design, and marketing campaign services to organisations across Australia. The agency operates through a four-phase methodology (Strategise, Brief, Create, Roll-out) covering brand positioning, visual and verbal identity, content, websites, and campaign execution. Services are typically delivered as custom, project-based engagements with senior strategists and designers embedded with each client.
Product overview
Uberbrand is an award-winning creative branding agency offering a comprehensive suite of services built around a strategy-first approach. The core offering consists of Brand Strategy, Creative & Design, Brand Communication, and Marketing Campaigns, supported by specialised service modules including Brand Consulting, Brand Implementation, Brand Positioning, Brand Storytelling, Brand Transformation, Content Marketing, Graphic Design, Logo Design, Digital Strategy, Website Design & Development, and UX & UI Design. Additional supporting services include Insights & Brand Measurement and Brand Management & Governance. The agency operates as a single integrated service offering rather than a software product, delivering bespoke branding solutions tailored to each client's unique needs and challenges across industries including finance, healthcare, education, technology, real estate, retail, hospitality, and not-for-profit sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy
- Creative & Design
- Brand Communication
- Marketing & Campaigns
Quantifiable outcome
- Brand repositioning contributing to successful IPO for Atturra
- +2 more outcomes
Companies that use uberbrand
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
uberbrand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
uberbrand partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
uberbrand competitors and assessment
Company assessmentBroad incumbents
- FutureBrand: Global brand strategy and design consultancy under Interpublic Group with Australian operations. Directly overlaps Uberbrand's brand strategy, naming, and identity services for enterprise clients, but operates at larger scale across multiple regions.
- Landor & Fitch: WPP-owned global brand strategy and design network with offices across APAC. Comparable in offering integrated strategy + creative engagements for enterprise rebrands, with deeper geographic reach than Uberbrand.
- M&C Saatchi: Global creative agency network with established Australian operations. Competes for branding and campaign work for enterprise clients with broader creative and media capabilities than Uberbrand's specialist focus.
Direct peers
- Principals: Australian brand strategy consultancy focused on brand positioning, naming, and identity for mid-to-large enterprises. Closest direct competitor in scale, geography, and service mix, often competing in the same Australian RFPs.
- Lippincott: Independent brand strategy and design firm known for senior-led engagements and strategy-first positioning. Closely mirrors Uberbrand's value proposition of senior partners deeply involved in brand transformation work for global enterprises.
- Siegel+Gale: Global brand strategy and design consultancy with 'simplicity' focus. Comparable on delivering naming, verbal identity, and visual identity work for enterprise clients through senior practitioner involvement.
- The Works Sydney: Sydney-based creative and strategy agency under Capgemini Engineering. Comparable Australian-headquartered competitor for brand transformation, campaign creative, and integrated communications briefs at similar scale.
Emerging players
- R/GA: Creative and technology transformation agency with Sydney presence. Adjacent competitor at the intersection of brand strategy and digital experience design where Uberbrand's UX/UI and digital strategy services compete.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
uberbrand social profiles
Digital presenceuberbrand financial estimates
Financial estimateRevenue estimate
Valuation estimate
uberbrand leadership team
Management profileNumber of profiles
Profiles5 records
uberbrand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
uberbrand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about uberbrand
What does uberbrand do?
Uberbrand is a Sydney-based strategy-led branding and communications agency that delivers brand strategy, creative design, and marketing campaign services to organisations across Australia. The agency operates through a four-phase methodology (Strategise, Brief, Create, Roll-out) covering brand positioning, visual and verbal identity, content, websites, and campaign execution. Services are typically delivered as custom, project-based engagements with senior strategists and designers embedded with each client.
Is uberbrand a public or private company?
uberbrand is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was uberbrand founded?
uberbrand was founded in 2011. It employs 11 to 50 people.
Where is uberbrand based?
uberbrand is headquartered in Woolloomooloo, Australia, in the Oceania region.
How does uberbrand make money?
Three revenue lines are on record. Brand Strategy & Advisory Services are the primary driver. The others are creative & Design Services and digital Marketing Services.
Who are uberbrand's main competitors?
Broad incumbents on record are FutureBrand, Landor & Fitch and M&C Saatchi. Direct peers are Principals, Lippincott, Siegel+Gale and The Works Sydney. R/GA is listed as an emerging player.
Does uberbrand have an API?
No public API is recorded for uberbrand.
What industry is uberbrand in?
uberbrand's product category is Branding Services. Its primary akta.pro industry code is MPAAAEAB, Naming & Verbal Identity (Taglines, Messaging). Its NAICS code is 541430 and its SIC code is 7311.