Talma
Talma Travel Solutions is a private Israeli-headquartered travel management company operating as the world's 20th-largest travel group, serving 3,000+ corporate clients across 25+ countries through regional brands and a Spotnana-powered TaaS platform spanning corporate, VIP concierge, events, and leisure segments.
- Company typePrivate
- Founded1985
- HeadquartersPetah Tiqva, Israel
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Talma does
Talma Travel Solutions is an Israel-headquartered, private travel management company (TMC) founded in 1985 and ranked among the world's 20 largest travel groups with $1.6 billion in stated annual sales. The company serves more than 3,000 corporate clients across 25+ countries through a portfolio of acquired regional brands — Brickell Travel (Americas), Blue Cube Travel (UK), Bay Corporate Travel (Australia), Solutions Travel (US tech-led TMC), Arbitrip (hotel booking), and Black Rabbit (Israeli flight booking) — operating alongside the core Talma brand across four regions: Americas, Europe, Middle East, and Asia Pacific.
The core offering is enterprise travel management combining dedicated account personnel with technology infrastructure. Under CEO Iya Magen (appointed 2018), the company has pursued an acquisition-led global expansion strategy and adopted the Spotnana Travel-as-a-Service platform as its next-generation technology layer, delivering open-API booking, AI chatbot assistance, self-service change management, real-time traveler tracking, and live reporting/analytics. The product portfolio spans four service lines: Corporate Travel Solutions, VIP Concierge Services, Meetings & Events management, and Leisure & Holidays (the latter leveraging Virtuoso membership for luxury travel). Key technology integrations include SAP Concur (Elite Partner status for expense/booking connectivity), Spotnana (TaaS platform), and direct connectivity to 2M+ hotels, 160 airlines, European rail networks, and ground/aviation suppliers.
Revenue is generated predominantly through transaction fees, commissions from travel suppliers, and subscription/recurring fees for VIP concierge services, priced via negotiated multi-year contracts rather than published tiers. Distribution is split between direct enterprise field sales across regional offices, channel partnerships via SAP Concur and Spotnana, and self-serve online booking tools targeting the mid-market. The customer base is diversified across industries including energy, private equity, commodity trading, testing/inspection/certification, and professional sports, with stated 98% client retention indicating strong revenue durability.
Talma firmographics
Firmographics- Name
- Talma
- Legal name
- Talma Travel Solutions
- Website
- https://talma.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Talma Travel Solutions is a private Israeli-headquartered travel management company operating as the world's 20th-largest travel group, serving 3,000+ corporate clients across 25+ countries through regional brands and a Spotnana-powered TaaS platform spanning corporate, VIP concierge, events, and leisure segments.
- Ownership category
- akta.pro rank
Talma industry classification
Industry- Product category
- Corporate Travel Management
- NAICS
- Travel Agencies (561510), Travel Agencies (56151)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)
- akta.pro secondary industries
- Reporting, Analytics & Program Optimization (BI/Benchmarking) (THAKAMAM), Duty of Care, Risk Management & Traveler Tracking (THAKAMAE), Payment Solutions for Corporate Travel (Virtual Cards, Lodge Cards, Central Billing) (THAKAMAN), Travel Spend, Data & Performance Analytics (KPIs/BI) (THACAMAF)
Keywords
Where Talma is headquartered
LocationHeadquarters
- HQ city
- Petah Tiqva
- HQ country
- Israel
- HQ region
- Middle East
Offices5 records
Markets served
Talma business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Corporate Travel Management Services: Comprehensive travel management services for corporate clients including booking, itinerary management, and duty of care. Revenue generated through transaction fees, service fees, and commissions from travel suppliers.
- Leisure & Luxury Travel Services: Tailor-made leisure holidays with VIP recognition and exclusive perks. Revenue from booking fees and commissions on luxury accommodations and experiences.
- Meetings & Events Management: End-to-end event management services for corporate events, conferences, incentives, and meetings with dedicated account support and logistics coordination.
- VIP Concierge Services: Premium 24/7/365 concierge services for executives including expense management, visa services, and personalised travel arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Corporate Travel Solutions - tailored pricing based on company needs |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Talma product offering
Product offeringCore offering
Talma Travel Solutions is a global corporate travel management company that books, manages, and optimizes business travel for more than 3,000 enterprises across 25+ countries, combining human travel advisors with the Spotnana-powered open technology platform. Its service lines span Corporate Travel Solutions, VIP Concierge Services, Meetings & Events, and Leisure & Holidays, with acquired regional brands (Brickell Travel, Blue Cube Travel, Bay Corporate Travel, Solutions Travel, Arbitrip, Black Rabbit) delivering localized execution.
Product overview
Talma Travel Solutions operates as a unified platform-plus-modules architecture serving the corporate and leisure travel market. The core platform is Talma Travel Solutions itself—a 20th-largest global TMC with $1.6 billion annual sales serving 3,000+ businesses across 25+ countries. The offering encompasses four main service lines: Corporate Travel Solutions (program optimization with human support), VIP Concierge Services (premium personalized service), Meetings & Events (end-to-end event management), and Leisure & Holidays (tailor-made luxury travel). A key differentiator is the Spotnana-Powered Platform—a module providing next-generation travel infrastructure with AI chatbot, personalized shopping, and self-service capabilities. The portfolio also includes acquired brands that extend capabilities: Solutions Travel (modern TMC leveraging Spotnana), Blue Cube Travel (UK corporate specialist), Bay Corporate Travel (Australia), Brickell Travel (Americas luxury), Arbitrip (corporate hotel booking algorithm), and Black Rabbit (Israeli flight booking). These brands operate under unified ownership with shared technology infrastructure while maintaining distinct market positioning.
Differentiator
Problem solved
Functional benefit
Brands
- Brickell Travel: Leading provider of corporate and luxury travel solutions across the Americas and beyond, headquartered in Miami.
- Blue Cube Travel
- Solutions Travel
- Bay Corporate Travel
- Arbitrip
- Black Rabbit
Products and services
- Corporate Travel Solutions Travel program optimization service for large corporations requiring comprehensive booking, policy enforcement, expense integration, real-time reporting, and dedicated account support across multi-country programs.
- VIP Concierge Services 24/7/365 premium concierge travel service for executives and senior leadership that delivers personalized arrangements, expense management support, visa services, and complex multi-leg itineraries.
- Meetings & Events End-to-end meetings and events management for corporate events, conferences, incentives, conventions, and group travel with attendee management, logistics coordination, and venue sourcing.
- Leisure & Holidays Tailor-made leisure holidays with VIP recognition, exclusive perks, and curated luxury accommodations and experiences for high-net-worth individuals and families, delivered through the Virtuoso network.
- Solutions Travel Modern travel management company built on the Spotnana Travel-as-a-Service platform, providing a unified global corporate travel experience. Founded by industry veteran Mark Walton and majority-owned by Talma via Brickell Travel.
- Blue Cube Travel UK-based corporate travel management company founded in 2003, delivering bespoke corporate travel solutions with a concierge-style approach and long-term client relationships. Wholly-owned Talma subsidiary.
- Bay Corporate Travel Australian travel management company headquartered in Sydney, known for tailored corporate travel solutions with a personal touch and long-standing client relationships. Wholly-owned Talma subsidiary.
- Brickell Travel Miami-based leading provider of corporate and luxury travel solutions across the Americas and beyond, with high-touch service and operational excellence for multinational corporations and boutique firms. Majority-owned Talma subsidiary.
- Arbitrip Corporate hotel-booking platform leveraging advanced algorithms and a robust global database to bridge traditional travel agents and online hotel booking. Co-founded by Benny Yonovich and Orel Jossef; wholly-owned Talma subsidiary.
- Black Rabbit Tel Aviv-based travel tech company focused on simplifying and enhancing the online flight booking experience, positioned as Israel's top online flight ticket provider with intuitive platform and customer-centric design. Wholly-owned Talma subsidiary.
Quantifiable outcome
- 98% client retention rate
- +3 more outcomes
Companies that use Talma
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Talma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature8 records
Talma partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- SpotnanacoreSpotnana Travel-as-a-Service platform partnership providing modern travel infrastructure. Talma is among the first Spotnana partner in the UK/Europe, enabling access to diverse travel content, simplified management processes, automated compliance, and superior traveller experiences.
- SAP ConcurcoreSAP Concur Elite Partner status enabling integration with corporate booking and expense management systems used by enterprise clients for travel program management.
- Team Novo NordiskminorStrategic partnership supporting global race logistics for Team Novo Nordisk professional cycling team, demonstrating Talma's capability in managing complex multi-destination athletic team travel.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Talma competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Talma social profiles
Digital presenceTalma compliance and trust
Trust signalCompliance4 records
Talma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Talma leadership team
Management profileNumber of profiles
Profiles5 records
Talma subsidiaries and ownership
Company hierarchySubsidiaries7 records
Talma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Talma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Talma
What does Talma do?
Talma Travel Solutions is a global corporate travel management company that books, manages, and optimizes business travel for more than 3,000 enterprises across 25+ countries, combining human travel advisors with the Spotnana-powered open technology platform. Its service lines span Corporate Travel Solutions, VIP Concierge Services, Meetings & Events, and Leisure & Holidays, with acquired regional brands (Brickell Travel, Blue Cube Travel, Bay Corporate Travel, Solutions Travel, Arbitrip, Black Rabbit) delivering localized execution.
Is Talma a public or private company?
Talma is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Talma founded?
Talma was founded in 1985. It employs 501 to 1,000 people.
Where is Talma based?
Talma is headquartered in Petah Tiqva, Israel, in the Middle East region.
How does Talma make money?
Four revenue lines are on record. Corporate Travel Management Services are the primary driver. The others are leisure & Luxury Travel Services, meetings & Events Management and VIP Concierge Services.
Does Talma have an API?
No public API is recorded for Talma.
What industry is Talma in?
Talma's product category is Corporate Travel Management. Its primary akta.pro industry code is THAKACAB, Online/Hybrid Corporate Travel Agencies (Self-Booking + Support), with a secondary code of THAKAMAM, Reporting, Analytics & Program Optimization (BI/Benchmarking). Its NAICS code is 561510 and its SIC code is 4700.