DriveElectric

What DriveElectric does

DriveElectric, trading as Fleetdrive Management Limited, is a UK-based credit broker specialising exclusively in electric vehicle leasing. Founded in 2008 and operating as an Appointed Representative of parent company Jurni Ltd (FCA FRN 631448), the business intermediates EV lease agreements between UK customers and a panel of funders across 38+ car brands and 9 van brands. The company serves both consumer personal contract hire and business contract hire customers, with additional offerings in EV Salary Sacrifice scheme administration, fleet management, short-term FlexiHire rentals, vehicle maintenance (Upkeep), and fleet fuel and energy management for mixed ICE/EV fleets. Notable enterprise customers include the BBC, Warner Bros., SUEZ, KeolisAmey Docklands, Norton Motorcycles, SES Water, and Rainbow Restoration, and the company claims its customers collectively drive over 109,590 zero-emission miles per day, representing 21,372 tonnes of CO2 saved annually.

The company's distribution is built around a digital leasing platform at drive-electric.co.uk that supports vehicle discovery, configuration (term, mileage, initial rental, maintenance package), pricing, and quote generation, supplemented by an inside sales team reachable by phone (01628 899727) and a fleet-size segmentation form for enterprise leads. A secondary used EV storefront at used.drive-electric.co.uk serves the secondary market, and a salary sacrifice employer portal at reward.drive-electric.co.uk administers employee payroll-deducted EV schemes. Ancillary services are delivered through partner relationships: Pod Point for the Solo 3S home charger, EDF Energy for EV-exclusive home tariffs, Lloyds Latchford Group for motor insurance on salary sacrifice vehicles, and AutoProtect MBI Ltd for cosmetic repair and warranty products. The marketing motion is primarily content-led, with an extensive SEO-optimised EV guide library, vehicle reviews, and case studies.

Commercially, DriveElectric generates revenue through introductory broker commissions on lease agreements (built into the total rentals payable from funders), commissions on ancillary product referrals (insurance, warranty, cosmetic repair, chargers), and managed service fees for salary sacrifice scheme administration, fleet management subscriptions, FlexiHire rentals, and Upkeep maintenance. With 11-50 employees and a single-country UK footprint, the company is positioned as a focused EV specialist rather than a scaled generalist leasing broker. The combination of first-mover EV experience (since 2008), BVRLA membership, FCA-authorised regulatory standing, and a connected fleet management platform constitutes its primary defensible assets, though the company has no disclosed AI/ML capabilities, no external funding rounds, no acquisitions, and no disclosed revenue figures.

Name

DriveElectric

Legal name

Fleetdrive Management Limited

Website

https://drive-electric.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

DriveElectric is a UK-based EV leasing broker and fleet services specialist, founded in 2008, operating under parent Jurni Ltd, serving businesses and individuals with electric car and van leasing, salary sacrifice schemes, fleet management, and home charging solutions.

Ownership category

akta.pro rank

Product category

Electric Vehicle Leasing Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

EV Passenger Vehicle Leasing (Cars/SUVs) (TLABAAAH)

akta.pro secondary industries

EV Fleet Leasing & Fleet Management (EV-Focused) (THADANAI), Commercial EV Rentals (Electric Vans/Trucks) (THADANAE), EV Charging-Integrated Rentals (Bundled Charging, Roaming, Home Charger Add-ons) (THADANAJ), Corporate EV Rental Programs & Charging Coordination (THADAOAK)

Keywords

• Electric vehicle leasing
• Business contract hire
• Salary sacrifice schemes
• Fleet management services
• EV charging solutions

Headquarters

HQ city

Marlow

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Leasing - Business Contract Hire: DriveElectric generates revenue by brokering electric vehicle lease agreements between customers and a panel of funders. The company earns introductory commission from funders for introducing customers, which may be a fixed amount, discretionary within a band, or a percentage of the vehicle's taxable list price. Commission is included in the Total Rentals Payable. Additional income derives from manufacturer funders (through main dealers) and chassis commissions based on vehicle volume.
2. Vehicle Leasing - Personal Contract Hire: Individual consumers lease EVs through DriveElectric's personal contract hire offerings. Revenue is generated through the same broker commission model as business leasing, with fees and commission built into the finance agreement.
3. EV Salary Sacrifice Scheme Management: DriveElectric operates fully managed EV salary sacrifice schemes for employers. The company sets up payroll integration and administers the scheme, earning commission from funders and potentially additional income from funder performance bonuses and marketing support. Setup is described as zero-cost for employers.
4. Fleet Management Services: DriveElectric delivers fleet management solutions through a connected digital platform providing operational oversight, fuel and energy management for mixed fleets, and vehicle maintenance (via Upkeep). Revenue may derive from platform fees, service fees, and referral commissions on ancillary products such as insurance and maintenance packages.
5. Home Charger Supply and Installation: DriveElectric offers the Pod Point Solo 3S home smart charger bundled into vehicle lease agreements, arranging installation through a third-party partner. While the charger becomes customer property, DriveElectric earns income from this arrangement through its installation partner relationship.
6. Ancillary Products (Maintenance, Insurance, Warranties): DriveElectric earns commission from introducing customers to providers of service/maintenance packages, GAP insurance (AutoProtect MBI Ltd), vehicle warranties, and motor insurance (via Lloyds Latchford Group for salary sacrifice scheme vehicles).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

DriveElectric is a UK electric vehicle leasing broker that places personal and business customers into EV contract hire agreements through a panel of funders, earning introductory commission. Its core offering spans brand-new and used EV car leasing, EV van leasing, business contract hire, fully managed EV salary sacrifice schemes, FlexiHire short-term rentals, connected fleet management, fuel and energy management, vehicle maintenance via Upkeep, and bundled home charger supply and installation. The company targets both UK consumers and UK businesses (SMEs through to enterprise fleets) seeking to transition away from internal combustion vehicles.

Product overview

DriveElectric is an electric vehicle leasing and carbon management specialist operating since 2008 as a platform-plus-services model. The core offering comprises new and used electric car and van leasing across 38+ manufacturers, supported by business services including EV Salary Sacrifice schemes, Fleet Management, FlexiHire short-term rentals, Upkeep vehicle maintenance, and Fleet Fuel & Energy Management. The platform distributes these products through direct website leasing, a managed salary sacrifice portal, and partnerships with finance providers including Lex Autolease, Arval, Alphabet, Leaseplan, and Nissan Interstar for fleet financing.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Customers drive over 109,590 zero-emission miles per day
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and supporting.

• EDF EnergyminorGTM or Marketing PartnerDriveElectric refers customers to EDF Energy for EV-exclusive energy tariffs and home charging solutions. EDF offers exclusive EV driver tariffs and smarter overnight charging options. DriveElectric presents this as an optional referral on its vehicle configuration pages, where customers can express interest in EDF contact.
• Pod PointsupportingTechnology or IntegrationDriveElectric supplies and arranges installation of the Pod Point Solo 3S home smart charger through a chosen installation partner. The charger can be bundled into vehicle lease agreements (subject to funder eligibility), with the customer becoming the owner of the charger. Installation is subject to standard installation criteria and additional costs for non-standard installations.
• Lloyds Latchford GroupsupportingOthersDriveElectric offers motor vehicle insurance through Lloyds Latchford Group for cars on a salary sacrifice scheme. This is an ancillary product referral arrangement for DriveElectric's salary sacrifice scheme customers.
• AutoProtect MBI LtdsupportingOthersDriveElectric offers ancillary products from AutoProtect MBI Ltd including SHINE (agreement to keep cars in tip-top condition by repairing small scratches and dents) and Customer Protect Comprehensive Warranty (helps towards the cost of mechanical faults when vehicle warranty expires). Commission is received for introductions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Volta Trucks: Electric commercial vehicle OEM (focused on light commercial electric trucks/vans). Although operating on a different side of the value chain (manufacturer vs. broker), Volta's commercial EV focus intersects with DriveElectric's electric van leasing proposition and signals the broader commercial EV transition DriveElectric serves.
• EV Geeks: UK EV leasing specialist focused on personal and business EV leasing with a smaller catalogue. Comparable to DriveElectric as a pure-EV leasing intermediary serving similar UK consumer and SMB segments, though smaller in scale.

Direct peers

• Octopus Electric Vehicles: UK pure-EV leasing specialist offering electric car salary sacrifice and personal/business leasing with a focus on green energy integration through the Octopus Energy group. Direct peer in the pure-EV leasing category and salary sacrifice segment.
• Elmo Electric: UK pure-EV subscription and leasing company offering flexible all-inclusive EV subscriptions to consumers and businesses. Direct peer in the pure-EV leasing and subscription space, particularly for personal customers seeking alternatives to traditional lease structures.
• The Electric Car Scheme: UK-based EV salary sacrifice specialist operating a near-identical proposition to DriveElectric's salary sacrifice offering, serving employers and employees with managed scheme setup and EV leasing. One of DriveElectric's most direct head-to-head competitors in the UK salary sacrifice EV category.
• Rivervale Leasing: UK vehicle leasing broker offering both ICE and EV leasing across personal and business segments. Competes with DriveElectric in the credit-broker layer for EV car and van leasing, with overlapping digital self-serve and inside-sales GTM motions.
• Tusker: UK salary sacrifice and EV leasing specialist, owned by Volkswagen Financial Services. Competes directly with DriveElectric in B2B2C salary sacrifice schemes and offers a multi-brand EV catalog sourced through its parent OEM relationships.

Broad incumbents

• ALD Automotive / LeasePlan: Global mobility and fleet leasing giant (now combined post-2023 merger), operating in the UK through LeasePlan UK. One of DriveElectric's panel funders; directly competes for enterprise fleet EV mandates with full-service leasing including maintenance, insurance, and remarketing.
• Arval UK: Major UK fleet leasing and mobility provider (BNP Paribas subsidiary) and one of DriveElectric's panel funders. Competes with DriveElectric for large enterprise fleet EV contracts and is increasingly active in salary sacrifice and full-service leasing.
• Lex Autolease: UK's largest vehicle leasing company (Lloyds Banking Group subsidiary) and one of DriveElectric's panel funders. Operates as both a direct funder and competing broker for fleet EV leasing, representing a dual-relationship incumbent with far greater balance sheet and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/driveelectricuk
• YouTubeyoutube.com/channel/UCq7qPQKRqLjjHNVPou3FqNA
• Facebookfacebook.com/iDriveElectric
• LinkedInlinkedin.com/company/driveelectric
• Instagraminstagram.com/driveelectricuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DriveElectric