Redneck Riviera Nashville

What Redneck Riviera Nashville does

Redneck Riviera Nashville is a three-story honky-tonk bar and BBQ restaurant located at 208 Broadway in Nashville's Lower Broadway entertainment district, founded and owned by country music artist John Rich (one-half of Big & Rich). The venue opened during CMA Fest 2018 and operates Heroes Bar on the ground floor (honoring military and first responders with 2-for-1 domestic beer), the Richmore private event space on the second floor (featuring a 30-foot vintage Airstream stage backdrop), and Heroes On 3 with the Redneck Rooftop on the third floor. Capacity ranges from 15 to 350 guests for private events, with live music programmed from open to close across multiple stages daily; regular hours run Sun-Thu 10am-3am and Fri-Sat 9am-3am.

The company monetizes through four primary revenue streams: on-premises food and beverage sales (BBQ menu items, craft beer, cocktails, and Redneck Riviera Whiskey at unit prices ranging from $7 to $20), private event hosting (corporate events, bachelor/bachelorette parties, group gatherings, full venue buyouts with 25% service charge plus 9.5% Tennessee tax), merchandise sales (apparel, boots, whiskey, and gift cards via shop.redneckriviera.com), and venue rental fees (table booking fees varying by day of week). Distribution is direct-to-consumer for hospitality plus enterprise sales for private events, with marketing driven through Twitter, Facebook, Instagram, TikTok, email newsletter, and event calendar content.

Beyond the flagship Nashville venue, Redneck Riviera operates as a broader lifestyle brand founded in 2014, encompassing Redneck Riviera Whiskey (produced in partnership with Eastside Distilling, NASDAQ: EAST) and the Granny Rich Reserve premium blend (launched April 2019). In April 2019, John Rich partnered with Atlanta-based Ardent Commercial Real Estate to purchase the adjacent Cotton Eyed Joe property at 200 Broadway for $18.5 million to expand the honky-tonk footprint. The company has 11-50 employees and is privately held with no institutional investors disclosed.

Name

Redneck Riviera Nashville

Legal name

John Rich's Redneck Riviera Bar & BBQ

Website

https://redneckrivieranashville.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Redneck Riviera Nashville is a privately held three-story honky-tonk bar and BBQ venue on Lower Broadway owned by country music artist John Rich, offering live music, private event hosting for groups of 15-350, and the Redneck Riviera Whiskey lifestyle brand distributed in 44 states.

Ownership category

akta.pro rank

Product category

Live Music Venue and BBQ Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (722410), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Music Venues & Concert Bars (THAFAEAD)

akta.pro secondary industries

BBQ & Smokehouse Fast Casual (THAFABAH), Live Music Bars & Venues (CRANACAH), Neighborhood Bars & Taverns (CRANACAA)

Keywords

• Live music venue
• Honky tonk bar
• BBQ restaurant
• Private event hosting
• Branded whiskey

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: On-premises food and beverage sales including BBQ menu items, craft beers, cocktails, and Redneck Riviera branded whiskey. Revenue generated from daily operations across all three floors.
2. Private Event Hosting: Revenue from corporate events, bachelor/bachelorette parties, group gatherings, and full venue buyouts. Includes catering services and customized event packages.
3. Merchandise Sales: Sale of Redneck Riviera branded merchandise including apparel, boots, whiskey products, and gift cards through on-site and online storefronts.
4. Venue Rental Fees: Table booking fees and venue rental charges for private events, with pricing varying by day of week. Group charges subject to 25% service charge plus 9.5% TN tax.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Redneck Riviera Nashville is a three-story honky-tonk bar and BBQ restaurant on Lower Broadway in Nashville, Tennessee, offering live country music from open to close, Southern BBQ cuisine, a full bar with signature cocktails and Redneck Riviera Whiskey, and private event hosting for groups of 15-350 guests. The venue also operates as the flagship for a broader lifestyle brand including branded whiskey, apparel, boots, and gift cards sold on-site and online.

Product overview

Redneck Riviera Nashville is a three-story honky-tonk bar and BBQ restaurant venue on Lower Broadway offering live country music, Southern BBQ cuisine, full bar service, and Redneck Riviera branded spirits. The venue operates multiple spaces including Heroes Bar (ground floor honoring military and first responders), Richmore (second floor private event space), and the Redneck Rooftop (third floor patio). Beyond the core hospitality business, the company supports a lifestyle brand including Redneck Riviera Whiskey (and Granny Rich Reserve premium blend), merchandise, and private event hosting services for corporate events, bachelor/bachelorette parties, and social gatherings accommodating 15-350 guests.

Differentiator

Problem solved

Functional benefit

Brands

• Redneck Riviera Whiskey: American blended whiskey produced in collaboration with Eastside Distilling. The original whiskey is 95% American Light Whiskey. Granny Rich Reserve is a premium variant aged at least 3 years with 5% American Malt Whiskey aged at least 4 years, at 43% ABV (86 proof). Won Gold medal at Los Angeles International Spirits Competition.

Products and services

• Redneck Riviera Nashville (Bar & BBQ) Three-story honky-tonk bar and BBQ restaurant on Lower Broadway in Nashville, Tennessee, featuring live country music from open to close, a full bar, and Southern BBQ cuisine across Heroes Bar, Richmore, and Heroes On 3 with Redneck Rooftop.
• Heroes Bar Ground floor bar honoring military veterans, active duty personnel, and first responders with 2-for-1 drink specials on domestic beers; features live entertainment on a corner mainstage with honky-tonk décor.
• Richmore (Second Floor Event Space) Main private event space named after John Rich's Nashville home, featuring a 30-foot vintage Airstream as stage backdrop and country music memorabilia; accommodates groups up to 150 with seated dining and cocktail reception options.
• Heroes On 3 & Redneck Rooftop Third floor bar and rooftop patio overlooking Lower Broadway, adjacent to a second Heroes Bar; ideal for smaller groups with option to combine spaces for larger events.
• Food & BBQ Menu Southern BBQ cuisine including BBQ plates, sliders, flatbreads, ribs, hot dogs, sandwiches, wraps, salads, and sides such as chips, coleslaw, potato salad, and chili.
• Beverages & Cocktails Full bar offering including domestic and craft beers, seltzers, signature cocktails (Saddle Up, Officers Punch, Redneck Cosmo, etc.), shots, and Redneck Riviera Whiskey.
• Redneck Riviera Whiskey Brand of American Blended Whiskey produced in collaboration with Eastside Distilling; available in 44+ states and nearly 8,000 retail locations; won gold medal at Los Angeles International Spirits Competition.
• Granny Rich Reserve Premium whiskey blend of 95% American Light Whiskey aged at least 3 years and 5% American Malt Whiskey aged at least 4 years; 86 proof (43% ABV); launched April 2019.
• Corporate Events Hosting Three-story venue accommodating 15-350 attendees for corporate events including working breakfasts, networking mixers, award ceremonies, holiday parties, and album releases; includes catering, A/V access, and security.
• Bachelorette & Bachelor Party Packages Nashville bachelor/bachelorette party packages designed for groups visiting Music City; includes private spaces, live entertainment, and customizable experiences.
• Branded Merchandise (Apparel, Boots, Gift Cards) Branded merchandise including apparel, boots, and gift cards available for purchase online at shop.redneckriviera.com and at the Nashville venue.

Quantifiable outcome

• 2-for-1 discount on domestic beers for military and first responders (Heroes Bar initiative)
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, major and minor.

• Ardent Commercial Real EstatecoreStrategic or Co-development Partner · 10 April 2019John Rich partnered with Atlanta-based Ardent Commercial Real Estate to purchase and transform the Cotton Eyed Joe property next door to Redneck Riviera. The $18.5 million purchase was for the five-story building at 200 Broadway. Ardent developed Redneck Riviera together and has been actively involved in Lower Broadway real estate for years.
• Republic National Distributing Company (RNDC)majorChannel Partner/ Reseller/ Distributor · 23 February 2018RNDC commenced distribution of Redneck Riviera Whiskey in South Dakota and other states as the brand expanded across the US market.
• Eastside DistillingcoreStrategic or Co-development PartnerEastside Distilling Inc. (NASDAQ: EAST) collaborated with John Rich to create Redneck Riviera Whiskey. The craft spirits company, based in Portland, Oregon since 2008, is majority owner of Redneck Riviera Whiskey Co. They handle production and distribution of the whiskey brand.
• Cushman & WakefieldminorChannel Partner/ Reseller/ DistributorCommercial real estate brokers who marketed the Cotton-Eyed Joe property's potential as a honky-tonk venue to prospective tenants and investors.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Nudie's Honky Tonk: Lower Broadway live-music venue and bar featuring multiple floors and stages; overlaps directly on event capacity, walk-in nightlife, and tourist demand.
• The Stage on Broadway: Lower Broadway live-music venue and bar with multiple stages and rooftop, comparable event hosting capacity, and overlapping tourist/corporate clientele.
• Dierks Bentley's Whiskey Row: Celebrity-owned (Dierks Bentley) bar and live-music concept with a Nashville Broadway location, combining country-music branding, full bar, and American food — comparable positioning and customer overlap.
• Robert's Western World: Legendary Lower Broadway honky-tonk known for live country and rockabilly plus a dedicated BBQ menu. Direct competitor for walk-in nightlife, bachelorette groups, and tourist traffic on the same block.
• AJ's Good Time Bar (Alan Jackson's venue): Country-star-branded honky-tonk on Broadway with live music, full bar, and Southern cuisine. Competes for the same celebrity-affinity tourist and bachelorette segments.
• Ole Red (Blake Shelton's venue): Celebrity-owned (Blake Shelton) honky-tonk and restaurant in Nashville with live music, full bar, and Southern food; same celebrity-driven brand strategy and Broadway-style experience targeting the same tourist and group event market.
• Tootsie's Orchid Lounge: Iconic multi-floor honky-tonk on Lower Broadway offering live country music, beer, and Southern food. Operates in the same corridor with the same walk-in, live-music-from-open-to-close model targeting tourists, bachelorette parties, and groups.
• Kid Rock's Big Ass Honky Tonk: Celebrity-branded Lower Broadway multi-floor venue with live music, BBQ, and rooftop; directly comparable in format, scale, and target customer to Redneck Riviera Nashville.

Broad incumbents

• Live Nation Entertainment: Global live entertainment and venue operator. While not a direct Lower Broadway honky-tonk competitor, it represents the broader incumbent in live-music venue operations and artist/talent routing relevant to Redneck Riviera's programming.
• Ryman Hospitality Properties: Public hospitality company operating the Ryman Auditorium and other large-scale Nashville entertainment venues. Broader incumbent in the Nashville live-entertainment hospitality market with portfolio scale Redneck Riviera does not have.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/rnrbarnash
• Facebookfacebook.com/RNRBarNash
• Instagraminstagram.com/rnrbarnash
• TikToktiktok.com/@redneckrivieranashville
• LinkedInlinkedin.com/company/redneck-riviera-nashville

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redneck Riviera Nashville