Pure Physiotherapy
Pure Physiotherapy is a UK private physiotherapy provider operating 60+ clinics across England, delivering general musculoskeletal, sports, women's health, podiatry, and occupational health services to more than 90,000 patients per month. It operates within Unity Health Group, acquired by ExamWorks UK in October 2024.
- Company typePrivate
- Founded2006
- HeadquartersSheffield, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Pure Physiotherapy does
Pure Physiotherapy is a UK private physiotherapy provider founded in 2006, operating 60+ owned clinic locations and specialist sports centres across England and serving more than 90,000 patients per month. The company is registered as Pure Physiotherapy Limited in England (company number 05895719), with its trading address in Sheffield and a registered office in Bolton. Since 2017 it has operated within Unity Health Group, alongside Rehabilitation Direct and MLAS, and in October 2024 Unity Health Group was acquired by ExamWorks UK, positioning Pure Physiotherapy within a larger medico-legal and health-assessment conglomerate.
The company's service offering is organised around three pillars: general physiotherapy treatments (manual therapy, acupuncture, exercise prescription, sports and deep-tissue massage, and specialty clinics for knee pain, lower back pain and sciatica, tendon injuries, whiplash, and repetitive strain); sports physiotherapy services (sports injury assessment, sports massage, sports screening including adolescent, golf and ski-specific MOTs, running gait analysis, and shockwave therapy); and specialty services (women's health/pelvic health, podiatry, and occupational health). Its underlying technology stack is modest: the company runs an online booking and self-help symptom checker covering 100+ musculoskeletal conditions, plus Heidi Health AI for clinical note-taking with patient consent and UK GDPR compliance. No proprietary clinical platform, telemedicine product, or in-house AI model is described.
Revenue is generated through professional-services fees across four channels: private self-pay patients attending appointments, private medical insurance reimbursement, NHS-funded community MSK services delivered via the Pure Unity Health sister entity, and occupational health contracts with employers. Go-to-market is primarily direct-to-consumer via website booking and clinic walk-ins, with NHS referrals, insurer networks, employer occupational health programmes, and solicitors (for medico-legal services) acting as secondary channels. As of the 2025/2026 Gender Pay Gap Report, the company employed 388 people, predominantly female, and was led at group level by Tamsyn Haselden, Group HR Director.
Pure Physiotherapy firmographics
Firmographics- Name
- Pure Physiotherapy
- Legal name
- Pure Physiotherapy Limited
- Website
- https://purephysiotherapy.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pure Physiotherapy is a UK private physiotherapy provider operating 60+ clinics across England, delivering general musculoskeletal, sports, women's health, podiatry, and occupational health services to more than 90,000 patients per month. It operates within Unity Health Group, acquired by ExamWorks UK in October 2024.
- Ownership category
- akta.pro rank
Pure Physiotherapy industry classification
Industry- Product category
- Physiotherapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Podiatrists (621391)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)
- akta.pro secondary industries
- Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)
Keywords
Where Pure Physiotherapy is headquartered
LocationHeadquarters
- HQ city
- Sheffield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Pure Physiotherapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Physiotherapy Services (Private Pay): Revenue generated from fee-paying patients attending appointments at 60+ clinic locations across the UK. Patients self-fund treatments or use private medical insurance.
- Private Medical Insurance: Revenue from patients covered by private health insurance providers. The company has a dedicated Private Medical Insurance page referencing insurer partnerships.
- NHS Services: Pure Unity Health (referenced on the website as a sister entity at pureunityhealth.co.uk) provides NHS-funded services, indicating a portion of revenue derives from NHS contracts.
- Occupational Health Services: The company offers occupational health services to employers, generating revenue from businesses seeking workplace health assessments and injury management for employees.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Pure Physiotherapy product offering
Product offeringCore offering
Pure Physiotherapy delivers assessment, diagnosis, and treatment of musculoskeletal conditions through a network of 60+ UK clinic locations, offering services spanning general physiotherapy, sports physiotherapy, women's health physiotherapy, podiatry, and occupational health for employers. The company supplements in-person treatment with digital self-help tools, an online symptom checker covering 100+ conditions, and video-led rehabilitation exercise plans.
Product overview
Pure Physiotherapy is a healthcare provider operating as part of Unity Health Group (acquired by ExamWorks UK in October 2024), offering a unified platform of physiotherapy and related healthcare services across 60+ UK clinics. Founded in 2006, the company serves over 90,000 patients monthly through a comprehensive portfolio organized around three main pillars: (1) Physiotherapy Treatments covering general musculoskeletal conditions through techniques including manual therapy, acupuncture, and exercise prescription, plus specialty clinics for knee pain, back pain, tendon injuries, and whiplash; (2) Sports Physio Services including injury assessment, sports massage, screening programs (general, adolescent, golf), running gait analysis, shockwave therapy, and ski-specific MOTs; and (3) Specialty Services encompassing women's health/pelvic health, podiatry, and occupational health. The company also provides digital self-service tools including an interactive symptom checker and online exercise rehabilitation plans for patients to access at home.
Differentiator
Problem solved
Functional benefit
Products and services
- Physiotherapy Treatments General physiotherapy service for adults with musculoskeletal pain and injury, including manual therapy, soft-tissue techniques, exercise prescription, acupuncture, sports and deep tissue massage, and specialty clinics for knee pain, lower back pain and sciatica, tendon injuries, whiplash and repetitive strain / work health conditions.
- Pure Physio Sports Specialist sports physiotherapy service covering sports injury assessment, sports massage, sports screening, adolescent sports screening (ages 12-18), running gait analysis, shockwave therapy, golf screening, and pre-season Pure Ski MOT assessments for athletes and active individuals.
- Pure Women's Health Specialist pelvic health physiotherapy service for women, including assessment and treatment of pelvic floor dysfunction, urinary incontinence, pelvic organ prolapse, and pregnancy-related conditions such as pre-natal and post-natal pelvic girdle pain.
- Pure Podiatrists Podiatry service for foot and ankle conditions including plantar fasciitis, Morton neuroma, foot osteoarthritis, and biomechanical assessment, delivered alongside the physiotherapy offering.
- Occupational Health Workplace health service for employers covering ergonomic and DSE assessments, pre-employment screenings, sickness absence management, and workplace injury prevention / return-to-work programmes.
- Self Help Tool Interactive online symptom checker and condition database covering more than 100 musculoskeletal conditions, enabling patients to learn about conditions and self-management strategies before booking treatment.
- Exercise Plans Online rehabilitation exercise programmes for various musculoskeletal conditions with early, intermediate, and advanced stages, accompanied by video demonstrations and progression guidelines to support at-home recovery between clinic visits.
Quantifiable outcome
- Supporting over 90,000 patients each month across 60+ UK clinic locations
- +2 more outcomes
Companies that use Pure Physiotherapy
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Pure Physiotherapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Pure Physiotherapy partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Pure Physiotherapy competitors and assessment
Company assessmentDirect peers
- Ascenti: Ascenti is one of the largest UK physiotherapy chains, delivering MSK physiotherapy through a national clinic network and NHS partnerships, operating a similar model to Pure Physiotherapy across private pay, NHS, and occupational health channels.
- Connect Health: Connect Health is the UK's largest independent provider of NHS community MSK and physiotherapy services, competing head-to-head with Pure Physiotherapy's Pure Unity Health NHS offering and overlapping on clinical pathways and workforce.
- Enable Therapy Services: Enable Therapy Services is a UK provider of community rehabilitation and physiotherapy services and a fellow ExamWorks UK Health Division brand, competing with Pure Physiotherapy in NHS-funded MSK and rehab delivery.
Broad incumbents
- Nuffield Health: Nuffield Health is a UK-wide not-for-profit healthcare and fitness operator that runs physiotherapy services inside its hospital and fitness club network, offering overlapping MSK and rehabilitation services from a broader health and wellbeing platform.
- Bupa UK: Bupa UK is a major private health insurer that also operates clinics and provides physiotherapy and MSK services, directly competing with Pure Physiotherapy for insured and self-pay patients in the UK market.
- Circle Health Group: Circle Health Group operates one of the largest UK private hospital networks and offers outpatient physiotherapy and rehabilitation services, competing with Pure Physiotherapy on private-pay MSK and sports injury pathways.
- Spire Healthcare: Spire Healthcare is a UK private hospital group providing outpatient physiotherapy and orthopaedic rehabilitation services, overlapping with Pure Physiotherapy's post-op rehab and MSK offerings in many UK cities.
- HCA Healthcare UK: HCA UK operates private hospitals and outpatient clinics in London and other major cities offering physiotherapy and rehabilitation, competing with Pure Physiotherapy for premium private-pay MSK patients.
Emerging players
- Physitrack: Physitrack is a digital exercise-prescription and patient engagement platform used by physiotherapists worldwide, representing an emerging tech-enabled alternative whose adoption could shift Pure Physiotherapy's exercise-prescription workflow online.
Others
- AXA Health: AXA Health is a major UK private medical insurer whose policyholder referrals are a source of demand for Pure Physiotherapy; it competes indirectly through its own provider networks and emerging digital MSK offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pure Physiotherapy social profiles
Digital presencePure Physiotherapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Physiotherapy leadership team
Management profileNumber of profiles
Profiles2 records
Pure Physiotherapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Physiotherapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Physiotherapy
What does Pure Physiotherapy do?
Pure Physiotherapy delivers assessment, diagnosis, and treatment of musculoskeletal conditions through a network of 60+ UK clinic locations, offering services spanning general physiotherapy, sports physiotherapy, women's health physiotherapy, podiatry, and occupational health for employers. The company supplements in-person treatment with digital self-help tools, an online symptom checker covering 100+ conditions, and video-led rehabilitation exercise plans.
Is Pure Physiotherapy a public or private company?
Pure Physiotherapy is a private company. It is classified as corporate owned and is currently operating.
When was Pure Physiotherapy founded?
Pure Physiotherapy was founded in 2006. It employs 101 to 250 people.
Where is Pure Physiotherapy based?
Pure Physiotherapy is headquartered in Sheffield, United Kingdom, in the Europe region.
How does Pure Physiotherapy make money?
Four revenue lines are on record. Physiotherapy Services (Private Pay) is the primary driver. The others are private Medical Insurance, NHS Services and occupational Health Services.
Who are Pure Physiotherapy's main competitors?
Direct peers on record are Ascenti, Connect Health and Enable Therapy Services. Broad incumbents are Nuffield Health, Bupa UK, Circle Health Group, Spire Healthcare and HCA Healthcare UK. Physitrack is listed as an emerging player. AXA Health is listed as an others.
Does Pure Physiotherapy have an API?
No public API is recorded for Pure Physiotherapy.
What industry is Pure Physiotherapy in?
Pure Physiotherapy's product category is Physiotherapy Services. Its primary akta.pro industry code is HSADAIAA, Orthopedic Physical Therapy & Post-Op Rehab, with a secondary code of HLAFAFAI, Orthopedic & Sports Rehabilitation Centers. Its NAICS code is 62134 and its SIC code is 8000.