Physitrack
- Company typePublic
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Physitrack firmographics
Firmographics- Name
- Physitrack
- Legal name
- Physitrack PLC
- Website
- https://physitrack.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Physitrack industry classification
Industry- Product category
- Digital Health & Telehealth Software
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Care Services (62161), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Health Services (8000), Services-Prepackaged Software (7372), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Musculoskeletal (MSK) & Physical Therapy Virtual Care (HLALADAC)
- akta.pro secondary industries
- Virtual PT/OT/MSK & Rehab Programs (Payer-Sponsored) (HLALACAI), Orthopedics & Sports Medicine Telemedicine Platforms (HLALAGAO), Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices) (HLACAPAK)
Keywords
Where Physitrack is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Physitrack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Revenue: Core recurring subscription revenue model with per-practitioner or per-clinician pricing. 80% of revenue comes from subscriptions. Supports monthly, annual, and multi-year billing cycles with discounts for annual commitments
- Remote Therapeutic Monitoring (RTM) Reimbursement: Medicare Part B reimbursement pathway for RTM services including CPT codes 98975, 98977, 98979, 98980, 98981, 98985. Generates $100+ per patient per billing period for eligible providers
- Branded App Licensing: Custom branded patient apps for enterprise customers, allowing organizations to deploy Physitrack technology under their own brand identity
- E-Learning Courses (Physicourses): Continuing education content with 600+ hours of on-demand videos and 35 self-paced courses, providing accreditation credits for physical and occupational therapists
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription with core features |
| Subscription | Annual | Enterprise subscription with advanced features |
| Subscription | Annual | NHS/Public Sector |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels9 records
Physitrack product offering
Product offeringCore offering
Physitrack is a digital healthcare platform that enables physical therapists, chiropractors, and other clinicians to prescribe customized home exercise programs from an 18,000+ video library, track patient adherence and outcomes in real time, conduct secure telehealth consultations, and bill through Medicare-reimbursable Remote Therapeutic Monitoring (RTM) codes. The platform includes a free patient-facing mobile app (PhysiApp) and is sold via per-clinician subscriptions and enterprise contracts to private practices, hospitals, insurers, and corporate health organizations in 102 countries.
Product overview
Physitrack is a unified digital healthcare platform comprising Physitrack (the core clinical platform), PhysiApp (patient-facing mobile app), Remote Therapeutic Monitoring (RTM), Telehealth, Physicourses (e-learning), and Physitrack Academy (training). The platform serves over 110,000 clinicians in 102 countries with exercise prescription, patient engagement, outcomes tracking, and virtual care capabilities. The Physitrack Group operates two business lines: Lifecare (digital tools for healthcare providers including Physitrack, Physiotools, and Physicourses) and Wellness (holistic workplace health including Champion Health and Wellnow). Acquired brands include Physiotools, Wellnow, Rehabplus, and PT Courses.
Differentiator
Problem solved
Functional benefit
Brands
- PhysiApp: Patient-facing mobile application for home exercise programs, adherence tracking, and telehealth. Available on iOS, Android and web with 3M+ downloads.
- PhysiData
- Physicourses
- Physiotools
Products and services
- Physitrack Core clinical SaaS platform used by 110,000+ clinicians in 102 countries to build customized home exercise programs, track patient adherence and outcomes, conduct telehealth consultations, and run remote therapeutic monitoring workflows.
- PhysiApp
Quantifiable outcome
- 3 minutes saved per 45-minute appointment through efficient exercise prescription
- +7 more outcomes
Companies that use Physitrack
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles5 records
Physitrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature9 records
Physitrack partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- Wellnow Group GmbHcoreBerlin-based virtual-first corporate health platform acquired to expand Physitrack's virtual care services in Germany and globally. Provided technology, network, and scalable business model for EUR 2.5M upfront plus up to EUR 9M earn-out
- Apple Inc.coreApple Mobility Partner Program member since 2015. Provides UI/UX design guidance and coordination from Cupertino headquarters. Access to Apple's application and business development professionals. Physitrack has been part of Apple's program since its launch
- NHS Digital London AcceleratorcorePart of the first cohort of NHS's Digital London accelerator program, founded to identify and promote digital solutions helping the UK public healthcare system improve care quality
- Epic Systems CorporationcoreIntegration partnership with Epic App Orchard. Physitrack available as approved app in Epic's electronic medical record ecosystem for seamless data exchange
- Sports Medicine AustraliacoreOfficial home exercise technology partner. Corporate partnership providing marketing visibility and credibility in the sports medicine and physiotherapy community
- VGZ (Netherlands)coreOne of the largest health insurers in the Netherlands partnered as technology partner. Offers Physitrack to contracted healthcare providers as standard home exercise prescription solution
- IPRS Health (UK)coreLeading UK provider of rehabilitation, physiotherapy and case management services to the insurance industry partnered for digital therapeutics solutions
- Fysergo (Netherlands)coreLargest corporate health and reintegration company in the Netherlands partnered for integrated approach to health management in the corporate sector
- QantascoreAustralian airline partnered to introduce academically validated exercise video developed with University of Melbourne to help prevent DVT. Sports Medicine Australia's official exercise technology partner connection
- University of MelbournecoreAcademic partnership to develop DVT prevention exercise video content validated for clinical use, in partnership with Qantas and Physitrack
- Business FinlandcoreGovernment co-innovation partner financing Project Inclusion, Physitrack's initiative to bridge the rehabilitation gap in developing countries including Rwanda, Indonesia, and Kenya
- Finnish Foreign MinistrycoreCo-financing partner for Project Inclusion alongside Business Finland, supporting international development of digital rehabilitation tools
- Jyväskylä University of Applied Sciences (JAMK)coreAcademic co-innovation partner in Project Inclusion, contributing research expertise and local implementation support in developing countries
- Physiotools OYcoreMajor competitor acquired in 2020 as part of M&A program. Combined with Physitrack to create world's largest digital rehabilitation exercise library
Scale indicators13 records
Recent moves8 records
Expansion highlights6 records
Physitrack competitors and assessment
Company assessmentEmerging players
- Therabody: Emerging player in recovery and rehabilitation hardware/software, including app-guided recovery programs. Adjacent competitor and potential partner for at-home recovery use cases that overlap Physitrack's MSK/PT patient app engagement model.
- StrataPT: Emerging player providing billing, EMR, and practice management software specifically to physical therapy clinics with a focus on RCM automation. Comparable to the clinic-side workflow Physitrack's PMS integrations and HEP tools serve.
Direct peers
- Hinge Health: Direct competitor offering digital MSK/physical therapy care including home exercise programs, coaching, and RTM-style remote monitoring to employers and payers. Competes head-to-head for the same employer-sponsored and payer-sponsored contracts that drive Physitrack's enterprise growth.
- Sword Health: Direct competitor in digital MSK and physical therapy with AI-guided exercise programs, virtual PT, and RTM-equivalent billing for employer and payer clients. Targets the same buyer profile and increasingly the same regulatory pathways that underpin Physitrack's RTM thesis.
- Kaia Health: Direct competitor providing digital MSK and chronic-pain programs via app-based exercise, education, and remote coaching. Competes for the same employer, payer, and clinic customers with overlapping rehabilitation content and engagement features.
- WebPT: Direct competitor offering practice management, EMR, and home exercise software to physical therapy clinics. Closely comparable on the clinician-side workflow, HEP, and integrations that Physitrack relies on for SMB and mid-market penetration.
Broad incumbents
- Net Health (with Clinicient): Broader incumbent providing EMR, billing, and home exercise tools to outpatient rehab therapy practices. Direct overlap with Physitrack's clinician workflow on integrations, HEP, and rehab-specialty documentation.
- Doctor On Demand (Included Health): Broader telehealth incumbent offering virtual urgent, behavioural, and MSK care under one employer/payer contract. Overlaps Physitrack on telehealth and remote monitoring for MSK populations, with a much larger scale advantage in payer contracting.
- DarioHealth: Broader digital health incumbent spanning MSK, metabolic, and behavioural conditions with employer/payer contracting. Comparable to Physitrack's enterprise and RTM-as-revenue motion, but operating across multiple chronic-condition verticals.
- Omada Health: Broader, larger incumbent in digital chronic-condition management (diabetes, hypertension, MSK) sold to employers and payers. Physitrack's MSK/RTM offering overlaps Omada's MSK module; Omada represents the diversified incumbent Physitrack could be acquired by or compete against in employer RFPs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Physitrack social profiles
Digital presencePhysitrack compliance and trust
Trust signalCompliance5 records
Physitrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Physitrack leadership team
Management profileNumber of profiles
Profiles8 records
Physitrack subsidiaries and ownership
Company hierarchySubsidiaries7 records
Physitrack funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Physitrack M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Physitrack
What does Physitrack do?
Physitrack is a digital healthcare platform that enables physical therapists, chiropractors, and other clinicians to prescribe customized home exercise programs from an 18,000+ video library, track patient adherence and outcomes in real time, conduct secure telehealth consultations, and bill through Medicare-reimbursable Remote Therapeutic Monitoring (RTM) codes. The platform includes a free patient-facing mobile app (PhysiApp) and is sold via per-clinician subscriptions and enterprise contracts to private practices, hospitals, insurers, and corporate health organizations in 102 countries.
Is Physitrack a public or private company?
Physitrack is a public company. It is classified as public and is currently operating.
When was Physitrack founded?
Physitrack was founded in 2012. It employs 51 to 100 people.
Where is Physitrack based?
Physitrack is headquartered in London, United Kingdom, in the Europe region.
How does Physitrack make money?
Four revenue lines are on record. SaaS Subscription Revenue is the primary driver. The others are remote Therapeutic Monitoring (RTM) Reimbursement, branded App Licensing and E-Learning Courses (Physicourses).
Who are Physitrack's main competitors?
Emerging players on record are Therabody and StrataPT. Direct peers are Hinge Health, Sword Health, Kaia Health and WebPT. Broad incumbents are Net Health (with Clinicient), Doctor On Demand (Included Health), DarioHealth and Omada Health.
Does Physitrack have an API?
No public API is recorded for Physitrack.
What industry is Physitrack in?
Physitrack's product category is Digital Health & Telehealth Software. Its primary akta.pro industry code is HLALADAC, Musculoskeletal (MSK) & Physical Therapy Virtual Care, with a secondary code of HLALACAI, Virtual PT/OT/MSK & Rehab Programs (Payer-Sponsored). Its NAICS code is 62134 and its SIC code is 8000.