CONTROL ROOM
Schaltraum AG is a Swiss building automation specialist serving enterprise and residential customers with integrated KNX and Loxone systems for lighting, HVAC, security, and energy management, operating within the Frey+Cie Gruppe.
- Company typePrivate
- Founded2000
- HeadquartersRothenbürg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CONTROL ROOM does
Schaltraum AG is a Swiss specialist in building and room automation (Gebäudeautomation), headquartered in Rothenburg, Canton of Lucerne. The company designs, engineers, installs, and commissions integrated automation systems for residential and commercial/industrial customers, controlling lighting, shading, HVAC, multimedia, security, wellness, and energy subsystems. It serves enterprise customers across Switzerland with a marquee client roster that includes Pilatus Aircraft, SBB, Raiffeisen, Hirslanden Klinik St. Anna, Holcim, Emmi Schweiz AG, KKL Luzern, Grand Casino Luzern, Hotel Schweizerhof Luzern, Bürgenstock Resort, Bucherer, and Gübelin, alongside private residential projects.
The technical foundation rests on open-standard bus systems — primarily KNX (a global standard supported by over 500 manufacturers, of which Schaltraum is a member via KNX Swiss) and Loxone (an Austrian smart-home system, for which Schaltraum is a Platinum Partner and Competence Center) — supplemented by vendor relationships with ABB, Siemens, Belimo, GIRA, Hager, Priva, Wago, Phoenix Contact, Saia Burgess Controls, Feller, and Griesser. Its proprietary EVA (Energie-Verbrauchs-Auswertung) portal delivers energy monitoring, load management, and ZEV/VEWA billing capabilities, supporting claims of up to 40% energy savings and approximately 20-year system lifespans. Schaltraum operates as an independent Aktiengesellschaft within the Frey+Cie Gruppe, a diversified Swiss industrial group comprising 17 companies at 28 locations with over 1,000 specialists, providing trade integration across electrical, security, audio, and lighting disciplines via sister companies Lichtteam AG, Klangformat AG, and Frey+Cie Sicherheitstechnik AG.
Revenue is generated through three streams: enterprise project services (one-time consulting, design, engineering, installation, and commissioning), recurring maintenance and 24/7 on-call support contracts, and subscription-based EVA energy management services. Pricing is custom and project-based under multi-year contracts, with no public pricing disclosed. Go-to-market combines direct enterprise field sales, a referral network of architects, planners, electricians, and general contractors, and the interdisciplinary ZESY showroom in Rothenburg. The company employs approximately 40 specialists with over 30 years of practical experience and more than 2,000 completed projects.
CONTROL ROOM firmographics
Firmographics- Name
- CONTROL ROOM
- Legal name
- Schaltraum AG
- Website
- https://schaltraum.ch
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Schaltraum AG is a Swiss building automation specialist serving enterprise and residential customers with integrated KNX and Loxone systems for lighting, HVAC, security, and energy management, operating within the Frey+Cie Gruppe.
- Ownership category
- akta.pro rank
CONTROL ROOM industry classification
Industry- Product category
- Building Automation Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (238220)
- SIC
- Electrical Work (1731), Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- HVAC Controls, Thermostats & Building Automation Installation (HSAOAGAJ)
- akta.pro secondary industries
- Dimmer, Switch & Lighting Control Installation (HSAOAFAJ), New Construction/Renovation Fire & CO System Design & Installation (HSAHAFAJ)
Keywords
Where CONTROL ROOM is headquartered
LocationHeadquarters
- HQ city
- Rothenbürg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
CONTROL ROOM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Automation Project Services: Full-service building automation projects including consulting, design, engineering, installation, and commissioning of room and building automation systems
- Maintenance & Support Contracts: Ongoing maintenance, support, and 24/7 on-call services for installed automation systems throughout the entire lifecycle of the installation
- Energy Management Solutions (EVA): Energy monitoring, load management, and consumption-based billing solutions (ZEV, VEWA) provided through the EVA portal platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing tailored to individual requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
CONTROL ROOM product offering
Product offeringCore offering
Schaltraum AG designs, engineers, installs, and commissions room and building automation systems that integrate lighting, shading, HVAC, audio/TV, security, and wellness subsystems on KNX and Loxone platforms for residential, commercial, and industrial buildings in Switzerland. The firm also operates the proprietary EVA energy management portal for real-time consumption monitoring, load management, and ZEV (energy community) / VEWA billing, and provides ongoing 24/7 maintenance and support throughout the ~20-year lifecycle of each installation.
Differentiator
Problem solved
Functional benefit
Brands
- EVA Energiemanagement: Energie-Verbrauchs-Auswertung (Energy Consumption Analysis) - An energy management solution for monitoring and optimizing energy consumption in buildings, including features like load management, energy monitoring, and VEWA billing model support.
Products and services
- Raumautomation (Room Automation) Consulting, design, engineering, installation, and commissioning of per-room automation that controls lighting, shading, and heating via KNX and Loxone bus systems for residential and commercial customers. The system optimizes resource use and creates a comfortable indoor climate under unified control.
- Gebäudeautomation (Building Automation) Full-building automation serving as the brain of the facility: controlling HVAC, managing alarms, scheduling meeting rooms, optimizing energy flows, and operating across a three-level architecture (field, automation, management levels) for commercial, hospitality, healthcare, retail, and industrial buildings.
- KNX System Deployment Deployment of the KNX open worldwide standard for building automation, enabling devices from over 500 manufacturers to be networked and flexibly controlled across residential, commercial, and industrial projects, providing manufacturer-independent, future-proof investment.
- Loxone Smart Home / Building Automation Deployment Platinum-partner deployment of Loxone's Austrian smart home and building automation platform offering simple operation, high performance, and maximum flexibility with seamless component integration; used by Schaltraum for compact residential and small commercial solutions.
- EVA Energiemanagement (Energy Management Solution) EVA (Energie-Verbrauchs-Auswertung) is an energy-consumption evaluation service and portal providing real-time monitoring, load management (Lastmanagement), ZEV (energy community) billing, and VEWA-compliant consumption-based cost allocation for landlords, property managers, energy communities, and corporate customers seeking energy savings and grid optimization.
- Maintenance, Support, and 24/7 On-Call Services Lifecycle maintenance and support contracts including 24/7 on-call service for installed room and building automation systems, delivered through Schaltraum's Wartung & Support department across the approximately 20-year lifespan of each installation.
Quantifiable outcome
- Energy savings of up to 40% through intelligent system integration (lighting, shading, HVAC)
- +2 more outcomes
Companies that use CONTROL ROOM
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
CONTROL ROOM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
CONTROL ROOM partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Loxone Schweiz GmbH (Steckborn)coreLoxone Platinum Partner and Competence Center within the Frey+Cie Gruppe, supporting over 1000 internal colleagues and implementing projects with high precision and commitment. Loxone is an Austrian smart home and building automation solution combining simple operation, high performance, and maximum flexibility.
- KNX SwisscoreMember of KNX Swiss, the Swiss national group of the KNX Association. KNX is the worldwide standard for building automation with over 500 manufacturers, enabling manufacturer-independent solutions.
- Frey+Cie Gruppe (Parent Holding)coreSchaltraum AG is an independent stock corporation within the Frey+Cie Gruppe, which consists of 16 group companies at 28 locations with over 1000 specialists. The group provides synergies across electrical, security, audio, and lighting trades.
- Lichtteam AGminorPartner company within the Frey+Cie Gruppe for lighting solutions, co-located at the ZESY showroom in Rothenburg.
- Klangformat AGminorPartner company within the Frey+Cie Gruppe for audio solutions, co-located at the ZESY showroom in Rothenburg.
- Frey+Cie Sicherheitstechnik AGminorPartner company within the Frey+Cie Gruppe for security technology solutions, co-located at the ZESY showroom in Rothenburg.
Scale indicators6 records
Recent moves4 records
Expansion highlights5 records
CONTROL ROOM competitors and assessment
Company assessmentBroad incumbents
- Honeywell Building Technologies:
- Siemens Smart Infrastructure: Global building automation, HVAC and energy management incumbent; competes with Schaltraum on Swiss enterprise mandates and is also a listed technology partner supplying KNX/DALI components.
- ABB: Global electrification and building automation incumbent with a strong Swiss presence; competes with Schaltraum on larger commercial and industrial automation projects while also supplying underlying components.
- Schneider Electric: Global building management, energy and automation vendor with EcoStruxure; competes for Swiss enterprise and large residential portfolios where its software-and-services bundle can displace independent integrators.
- Hager Group: European KNX manufacturer and building automation incumbent with Swiss sales (Hager AG, Emmenbrücke); competes with Schaltraum on mid-market KNX projects while also supplying switchgear and distribution components.
Direct peers
- Fr. Sauter AG: Swiss-headquartered building automation specialist offering integrated HVAC, room and energy management solutions to commercial and industrial customers — the closest in-country peer in scope, customer type, and go-to-market.
- Kieback&Peter GmbH & Co. KG: German family-owned building automation specialist providing consulting, installation and service of HVAC, energy and room automation systems — a near-perfect analog in size, owner-operator model, and DACH-region focus.
- Belimo AG: Swiss-based global manufacturer of HVAC actuators, valves and sensors — a direct technology partner of Schaltraum and a Swiss peer competing for the same end-customer relationships in building automation.
- Gira Giersiepen GmbH & Co. KG: German KNX specialist manufacturer of switches, sensors and intelligent building control systems; competes with Schaltraum on residential and light-commercial KNX projects in the DACH region and is a listed technology partner.
- Theben AG: German KNX-focused manufacturer of presence detectors, HVAC controllers and smart home/building automation components; addresses the same end-customer use cases as Schaltraum in the DACH market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CONTROL ROOM social profiles
Digital presenceCONTROL ROOM financial estimates
Financial estimateRevenue estimate
Valuation estimate
CONTROL ROOM leadership team
Management profileNumber of profiles
Profiles15 records
CONTROL ROOM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CONTROL ROOM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CONTROL ROOM
What does CONTROL ROOM do?
Schaltraum AG designs, engineers, installs, and commissions room and building automation systems that integrate lighting, shading, HVAC, audio/TV, security, and wellness subsystems on KNX and Loxone platforms for residential, commercial, and industrial buildings in Switzerland. The firm also operates the proprietary EVA energy management portal for real-time consumption monitoring, load management, and ZEV (energy community) / VEWA billing, and provides ongoing 24/7 maintenance and support throughout the ~20-year lifecycle of each installation.
Is CONTROL ROOM a public or private company?
CONTROL ROOM is a private company. It is classified as corporate owned and is currently operating.
When was CONTROL ROOM founded?
CONTROL ROOM was founded in 2000. It employs 11 to 50 people.
Where is CONTROL ROOM based?
CONTROL ROOM is headquartered in Rothenbürg, Germany, in the Europe region.
How does CONTROL ROOM make money?
Three revenue lines are on record. Automation Project Services are the primary driver. The others are maintenance & Support Contracts and energy Management Solutions (EVA).
Who are CONTROL ROOM's main competitors?
Broad incumbents on record are Honeywell Building Technologies, Siemens Smart Infrastructure, ABB, Schneider Electric and Hager Group. Direct peers are Fr. Sauter AG, Kieback&Peter GmbH & Co. KG, Belimo AG, Gira Giersiepen GmbH & Co. KG and Theben AG.
Does CONTROL ROOM have an API?
No public API is recorded for CONTROL ROOM.
What industry is CONTROL ROOM in?
CONTROL ROOM's product category is Building Automation Services. Its primary akta.pro industry code is HSAOAGAJ, HVAC Controls, Thermostats & Building Automation Installation, with a secondary code of HSAOAFAJ, Dimmer, Switch & Lighting Control Installation. Its NAICS code is 238220 and its SIC code is 1731.