Action To Action Robotics
- Company typePrivate
- Founded2016
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Action To Action Robotics firmographics
Firmographics- Name
- Action To Action Robotics
- Legal name
- Action To Action Trading LLC
- Website
- https://actiontoaction.ai
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Action To Action Robotics industry classification
Industry- Product category
- Robotics and Automation Solutions
- NAICS
- Consumer Electronics and Appliances Rental (53221), Consumer Goods Rental (5322), Office Equipment Merchant Wholesalers (42342)
- SIC
- Retail-Computer & Computer Software Stores (5734), Services-Computer Rental & Leasing (7377)
- akta.pro primary industry
- Service & Hospitality Robots (HDAAAIAB)
- akta.pro secondary industries
- Humanoid & General-Purpose Robots (HDAAAIAJ), Robotics, Motion & Actuation Components Retail (CRACAKAJ)
Keywords
Where Action To Action Robotics is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Action To Action Robotics business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Robot Sales: Sale of various robots including humanoid robots, service robots, educational robots, drones, underwater technology, and robotics components (robotic arms, controllers)
- Robot Rentals: Hourly and daily rental of robots for events, marketing promotions, F&B, education, telepresence, and various business applications
- Robotics Consultancy: Automation projects consultation and robotics consultancy services to help businesses automate processes with cognitive robotics and AI
- Service and Repair: Service desk providing robotics and technology services, repairs on-site and remotely; extends to other vendors' robots
- Free Technology Awareness Services: Free technology services to businesses to spread awareness about robotics benefits and encourage technology adoption (revenue indirect - drives future sales)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer Electronics - Drone |
| Unit Pricing | Pay-as-you-go | Consumer Electronics - AI Mirror |
| Unit Pricing | Pay-as-you-go | Industrial Equipment - Fiber Optic Splicer |
| Unit Pricing | Pay-as-you-go | Consumer Electronics - Underwater Scooter |
| Unit Pricing | Pay-as-you-go | Entertainment - VR Simulator |
| Unit Pricing | Pay-as-you-go | Education Robots |
| Unit Pricing | Pay-as-you-go | Humanoid Robots - Academic |
| Unit Pricing | Pay-as-you-go | Quadruped Robots |
| Subscription | Pay-as-you-go | Advanced Robotics Demo Service |
| Usage-based | Pay-as-you-go | Robot Rental Services |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels11 records
Action To Action Robotics product offering
Product offeringCore offering
Action To Action Robotics distributes and rents advanced robotics hardware — humanoid robots, quadruped robots, robotic arms, drones, underwater technology, VR/AR systems, and AI-enabled devices — while providing professional robotics consultancy, repair, custom R&D, and demonstration services through its Dubai experience center and Singapore APEC office. Revenue combines one-time product sales, usage-based rentals, and professional services engagements.
Product overview
Action To Action Robotics & AI is a technology solution provider headquartered in Dubai, UAE, operating across the MEA region with offices in Asia. The company offers a comprehensive robotics and automation portfolio comprising three main pillars: (1) Robot Products for sale including humanoid robots (NAO, Pepper), quadruped robots (Unitree Go1, Spot), robotic arms with AI visual recognition, consumer drones, underwater technology, VR/AR gaming systems, and AI-enabled smart devices; (2) Robot Rental Services offering flexible access to humanoid robots, service/delivery robots, telepresence robots (Temi, Double), quadruped robots, and specialized robots for events, education, and F&B applications; and (3) Professional Services including robotics consultancy, a full-service repair center for humanoid and autonomous systems, R&D custom development, and B2B robotics demonstrations at their Dubai Experience Center. The company positions itself as a complete robotics ecosystem partner, from sales and rentals through implementation support and ongoing maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- NAO Robot SoftBank
Companies that use Action To Action Robotics
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles6 records
Action To Action Robotics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature4 records
Action To Action Robotics partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Technology and IT Solution ProviderscoreAction To Action Robotics partners with technology and IT solution providers to expand its regional Robotics & AI technology reach. The company actively seeks technology partnerships, integration partnerships, joint venture partnerships, and referral partnerships to deliver advanced technology solutions across markets.
- Distributors and ResellerscorePartnership program inviting distributors and resellers to bring robotics and AI technology solutions to their respective countries and regions. Partners gain access to sell and distribute the company's robotics portfolio.
Scale indicators4 records
Recent moves1 record
Expansion highlights6 records
Action To Action Robotics competitors and assessment
Company assessmentDirect peers
- RobotShop: Global online robotics retailer and distributor selling humanoid, service, educational, and consumer robots to both B2B and B2C customers. Closest functional analog to ATA's online storefront + multi-vendor distribution model, though RobotShop is North-America-centric.
- Pudu Robotics: Leading Chinese manufacturer of service and hospitality robots (food delivery, cleaning, reception). Competes head-to-head with ATA's F&B and restaurant humanoid offerings in the same end markets, often going direct-to-customer or via local partners.
- Bear Robotics: US-based manufacturer of autonomous service robots for the restaurant industry (Servi, Carti). Direct overlap with ATA's restaurant and F&B humanoid/service robot focus, serving the same hospitality customers globally.
- Keenon Robotics: Major Chinese provider of commercial service robots for restaurants, hotels, and healthcare. Competes with ATA in the F&B and hospitality verticals and has been expanding internationally into MEA and APAC markets.
- PAL Robotics: European manufacturer of humanoid and service robots (TIAGo, TALOS, ARI) with active presence in research, healthcare, and commercial service applications. Overlaps with ATA's humanoid and service-robotics offering.
Broad incumbents
- SoftBank Robotics: Manufacturer of the NAO and Pepper humanoid robots that ATA resells. Functions as both supplier and indirect competitor if SoftBank expands its own regional distribution in MEA.
- Boston Dynamics: Manufacturer of the Spot quadruped robot that ATA resells and rents. A large established player in advanced robotics whose direct sales push in MEA could compress ATA's service-robot distribution value-add.
- Unitree Robotics: Chinese manufacturer of quadruped and humanoid robots (Go1, G1, H1). A current ATA supplier but also a potential direct competitor as Unitree scales its own international distribution.
Emerging players
- Hanson Robotics: Developer of the Sophia humanoid robot and other social/service robots. Competes in the same social-humanoid and customer-engagement space that ATA targets with Pepper, NAO, and similar platforms.
- Knightscope: US-based provider of autonomous security robots used in commercial and public-sector settings. Adjacent competitor in the enterprise security-robot use case that ATA also serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Action To Action Robotics social profiles
Digital presenceAction To Action Robotics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Action To Action Robotics leadership team
Management profileNumber of profiles
Profiles1 record
Action To Action Robotics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Action To Action Robotics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Action To Action Robotics
What does Action To Action Robotics do?
Action To Action Robotics distributes and rents advanced robotics hardware — humanoid robots, quadruped robots, robotic arms, drones, underwater technology, VR/AR systems, and AI-enabled devices — while providing professional robotics consultancy, repair, custom R&D, and demonstration services through its Dubai experience center and Singapore APEC office. Revenue combines one-time product sales, usage-based rentals, and professional services engagements.
Is Action To Action Robotics a public or private company?
Action To Action Robotics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Action To Action Robotics founded?
Action To Action Robotics was founded in 2016. It employs 51 to 100 people.
Where is Action To Action Robotics based?
Action To Action Robotics is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Action To Action Robotics make money?
Five revenue lines are on record. Robot Sales are the primary driver. The others are robot Rentals, robotics Consultancy, service and Repair and free Technology Awareness Services.
Who are Action To Action Robotics's main competitors?
Direct peers on record are RobotShop, Pudu Robotics, Bear Robotics, Keenon Robotics and PAL Robotics. Broad incumbents are SoftBank Robotics, Boston Dynamics and Unitree Robotics. Emerging players are Hanson Robotics and Knightscope.
Does Action To Action Robotics have an API?
No public API is recorded for Action To Action Robotics.
What industry is Action To Action Robotics in?
Action To Action Robotics's product category is Robotics and Automation Solutions. Its primary akta.pro industry code is HDAAAIAB, Service & Hospitality Robots, with a secondary code of HDAAAIAJ, Humanoid & General-Purpose Robots. Its NAICS code is 53221 and its SIC code is 5734.