13WMaz
13WMAZ is a local broadcast television station owned by TEGNA Inc., serving Central Georgia (Macon, Warner Robins, Dublin, Milledgeville) with local news, weather, sports, and investigative content distributed via over-the-air TV, streaming apps, mobile, and web.
- Company typePrivate
- Founded1953
- HeadquartersMacon, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What 13WMaz does
13WMAZ (legal name WMAZ-TV) is a local broadcast television station headquartered in Macon, Georgia, serving Central Georgia including the Macon, Warner Robins, Dublin, and Milledgeville markets. Founded in 1953, the station operates under the TEGNA Inc. (NYSE: TGNA) media conglomerate as part of its portfolio of U.S. local broadcast stations. Its core operations combine traditional over-the-air broadcast television with multi-platform digital distribution, including a website (13wmaz.com), iOS/Android mobile applications, and the 13WMAZ+ streaming service available on Roku, FireTV, and AppleTV.
The station's product portfolio centers on local news, weather, sports, and investigative journalism. Core broadcast offerings include flagship evening news (News at 6) and extended morning programming (More in the Morning). Weather is a major product pillar, anchored by a 24/7 Weather Impact live stream, interactive radar, 7-day/hourly forecasts, and a dedicated Hurricane Center. Additional content verticals include #13Investigates, VERIFY (fact-checking), Central Georgia Eats, Straight from the Heart, and More Than a Number. The underlying technology stack combines broadcast television infrastructure with digital streaming and mobile delivery. Sports coverage includes high school, UGA, Mercer, Atlanta Braves, and Atlanta Falcons, supplemented by the Locked On Podcast Network partnership.
The business model is primarily advertising-supported, with revenue generated from local and national ad sales across TV broadcast, website display, and streaming platforms. A secondary subscription/recurring revenue stream comes from the 13WMAZ+ streaming service. The station's customer segment is the geographically-defined general public of Central Georgia. As a subsidiary of publicly-traded TEGNA Inc., 13WMAZ operates within a corporate media conglomerate, and individual station financial disclosures are not publicly available.
13WMaz firmographics
Firmographics- Name
- 13WMaz
- Legal name
- WMAZ-TV
- Website
- https://13wmaz.com
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- 13WMAZ is a local broadcast television station owned by TEGNA Inc., serving Central Georgia (Macon, Warner Robins, Dublin, Milledgeville) with local news, weather, sports, and investigative content distributed via over-the-air TV, streaming apps, mobile, and web.
- Ownership category
- akta.pro rank
13WMaz industry classification
Industry- Product category
- Local Broadcast Television
- NAICS
- Television Broadcasting Stations (51612)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Local News & Weather Stations (MPABACAJ)
- akta.pro secondary industry
- Weather & Emergency Information Channels (MPABAIAF)
Keywords
Where 13WMaz is headquartered
LocationHeadquarters
- HQ city
- Macon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
13WMaz business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising: Local and national advertising sales across TV broadcast, website, and streaming platforms. The site features 'Advertise With Us' pages and runs display advertising.
- Streaming/Subscription: 13WMAZ+ streaming service available on SmartTV platforms (Roku, Fire TV, Apple TV) with extended content including additional morning show hours.
Distribution channels4 records
Marketing channels4 records
13WMaz product offering
Product offeringCore offering
13WMAZ is a Central Georgia local broadcast television station that produces and distributes hyperlocal news, weather, sports, traffic, and investigative journalism content. Programming is delivered over-the-air, via the 13WMAZ+ SmartTV streaming app (Roku, Fire TV, Apple TV), through iOS/Android mobile apps, and on the 13wmaz.com website, with weather services (24/7 LIVE RADAR, 7-Day/Hourly Forecast, Hurricane Center) as a central content pillar.
Product overview
13WMAZ is a local broadcast television station serving Central Georgia (Macon and Warner Robins markets) as part of the TEGNA media network. The station operates as a unified local news platform combining traditional broadcast television with digital streaming services. The core product portfolio includes the main 13WMAZ broadcast (featuring News at 6 and extended morning programming via 'More in the Morning'), the 13WMAZ+ SmartTV streaming app (available on Roku, FireTV, and AppleTV) and mobile apps for iOS and Android. Weather services are a major offering component comprising the 24/7 Weather Impact stream, interactive radar, hourly/7-day forecasts, and a dedicated Hurricane Center. Content verticals span investigative journalism (#13Investigates), fact-checking (VERIFY), community features (Straight from the Heart, More Than a Number), food coverage (Central Georgia Eats), and sports podcast content through the Locked On Podcast Network partnership. The station also provides election coverage and breaking news alert services.
Differentiator
Problem solved
Functional benefit
Brands
- 13WMAZ+: Streaming app for watching local news and weather content
Products and services
- 13WMAZ+ SmartTV App A subscription-based streaming application that extends 13WMAZ's local news, weather, and additional morning programming ('More in the Morning') to SmartTV platforms including Roku, Fire TV, and Apple TV. It is aimed at Central Georgia viewers who want on-demand and live local content on connected TVs.
- 13WMAZ Mobile App Mobile application for iOS and Android providing local news, weather, sports, breaking news alerts, and on-demand video content to Central Georgia users.
- 13WMAZ News at 6 The station's flagship evening local news broadcast airing at 6 PM, covering Central Georgia news, weather, and sports.
- More in the Morning Extended morning news program providing two additional hours of 13WMAZ's local news, weather, and community coverage, accessible via the 13WMAZ+ SmartTV app.
- 13WMAZ Weather Impact (24/7 Weather Stream) A 24/7 weather streaming service delivering continuous radar, forecasts, and severe weather alerts for Central Georgia (Macon, Warner Robins, Dublin, Milledgeville).
- Hurricane Center A dedicated weather portal that tracks hurricanes and tropical storms affecting the Southeast region, with maps and storm-related coverage for Central Georgia.
- #13Investigates 13WMAZ's investigative journalism unit producing in-depth reports and documentaries on community issues for Central Georgia audiences.
- VERIFY A fact-checking feature that separates fact from fiction in news and social media content, distributed to Central Georgia audiences.
- Central Georgia Eats A food and restaurant coverage vertical providing information on new restaurant openings and local dining in Central Georgia.
- Straight from the Heart A community storytelling segment featuring positive and uplifting stories from Central Georgia.
- Locked On Podcast Network (Sports Podcasts) Sports podcast content distributed through the Locked On Podcast Network partnership, covering Atlanta Braves, Atlanta Falcons, UGA, Mercer, and other regional teams for Central Georgia sports fans.
- Closings & Delays A community information service listing school and business closures, delays, and cancellations due to weather or emergencies in Central Georgia.
Companies that use 13WMaz
Customer profileSegments1 record
Ideal customer profiles2 records
13WMaz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
13WMaz partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
13WMaz competitors and assessment
Company assessmentBroad incumbents
- Gray Television stations: Gray owns/operates a large portfolio of local broadcast TV stations comparable to TEGNA's footprint, with similar mid-market advertising-dependent business models and digital streaming extensions.
- Nexstar Media Group stations: Largest U.S. TV station owner with a comparable local broadcast model, including CW/MyNetworkTV affiliates and similar news operations in mid-sized markets comparable to Macon.
- WMAZ-TV sister stations (TEGNA portfolio): Other TEGNA-owned local broadcast stations (e.g., WFAA Dallas, WUSA Washington DC, KARE Minneapolis, WLBT Jackson) that share the same operating model, technology stack, and group-level strategy as 13WMAZ.
- Sinclair Broadcast Group stations: Sinclair operates the largest U.S. portfolio of local TV stations, providing direct group-level competitive pressure in mid-sized DMAs with similar news/weather programming and advertising sales models.
- Cox Media Group stations: Cox Media Group operates local TV and radio stations with overlapping news/weather production and advertising sales models, competing for similar regional advertisers and audiences.
Direct peers
- WMGT-TV: NBC-affiliated station serving the same Macon DMA as 13WMAZ, providing parallel local news, weather, and sports programming to the same Central Georgia consumer base.
- WGXA: Fox-affiliated local television station directly competing with 13WMAZ in the Macon/Warner Robins DMA, offering comparable local news, weather, and sports coverage to the same Central Georgia audience.
Emerging players
- AccuWeather: National weather platform that competes with 13WMAZ's 24/7 Weather Impact stream and Hurricane Center for severe weather audience attention and related advertising/notification engagement.
- NewsBreak: Digital-first local news aggregator that competes with local broadcast stations for audience attention and digital ad spend, particularly among younger demographics in mid-sized markets.
Others
- Audacy (radio/information networks): Large radio broadcaster offering weather, news, and traffic information outlets that compete for time-spent and local advertising dollars in the same Central Georgia media market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
13WMaz social profiles
Digital presence13WMaz financial estimates
Financial estimateRevenue estimate
Valuation estimate
13WMaz leadership team
Management profileNumber of profiles
13WMaz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
13WMaz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 13WMaz
What does 13WMaz do?
13WMAZ is a Central Georgia local broadcast television station that produces and distributes hyperlocal news, weather, sports, traffic, and investigative journalism content. Programming is delivered over-the-air, via the 13WMAZ+ SmartTV streaming app (Roku, Fire TV, Apple TV), through iOS/Android mobile apps, and on the 13wmaz.com website, with weather services (24/7 LIVE RADAR, 7-Day/Hourly Forecast, Hurricane Center) as a central content pillar.
Is 13WMaz a public or private company?
13WMaz is a private company. It is classified as corporate owned and is currently operating.
When was 13WMaz founded?
13WMaz was founded in 1953. It employs 251 to 500 people.
Where is 13WMaz based?
13WMaz is headquartered in Macon, United States, in the North America region.
How does 13WMaz make money?
Two revenue lines are on record. Advertising is the primary driver. The others are streaming/Subscription.
Who are 13WMaz's main competitors?
Broad incumbents on record are Gray Television stations, Nexstar Media Group stations, WMAZ-TV sister stations (TEGNA portfolio), Sinclair Broadcast Group stations and Cox Media Group stations. Direct peers are WMGT-TV and WGXA. Emerging players are AccuWeather and NewsBreak. Audacy (radio/information networks) is listed as an others.
Does 13WMaz have an API?
No public API is recorded for 13WMaz.
What industry is 13WMaz in?
13WMaz's product category is Local Broadcast Television. Its primary akta.pro industry code is MPABACAJ, Local News & Weather Stations, with a secondary code of MPABAIAF, Weather & Emergency Information Channels. Its NAICS code is 51612 and its SIC code is 4833.