13WMaz

What 13WMaz does

13WMAZ (legal name WMAZ-TV) is a local broadcast television station headquartered in Macon, Georgia, serving Central Georgia including the Macon, Warner Robins, Dublin, and Milledgeville markets. Founded in 1953, the station operates under the TEGNA Inc. (NYSE: TGNA) media conglomerate as part of its portfolio of U.S. local broadcast stations. Its core operations combine traditional over-the-air broadcast television with multi-platform digital distribution, including a website (13wmaz.com), iOS/Android mobile applications, and the 13WMAZ+ streaming service available on Roku, FireTV, and AppleTV.

The station's product portfolio centers on local news, weather, sports, and investigative journalism. Core broadcast offerings include flagship evening news (News at 6) and extended morning programming (More in the Morning). Weather is a major product pillar, anchored by a 24/7 Weather Impact live stream, interactive radar, 7-day/hourly forecasts, and a dedicated Hurricane Center. Additional content verticals include #13Investigates, VERIFY (fact-checking), Central Georgia Eats, Straight from the Heart, and More Than a Number. The underlying technology stack combines broadcast television infrastructure with digital streaming and mobile delivery. Sports coverage includes high school, UGA, Mercer, Atlanta Braves, and Atlanta Falcons, supplemented by the Locked On Podcast Network partnership.

The business model is primarily advertising-supported, with revenue generated from local and national ad sales across TV broadcast, website display, and streaming platforms. A secondary subscription/recurring revenue stream comes from the 13WMAZ+ streaming service. The station's customer segment is the geographically-defined general public of Central Georgia. As a subsidiary of publicly-traded TEGNA Inc., 13WMAZ operates within a corporate media conglomerate, and individual station financial disclosures are not publicly available.

Name

13WMaz

Legal name

WMAZ-TV

Website

https://13wmaz.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

251–500 employees

Short description

13WMAZ is a local broadcast television station owned by TEGNA Inc., serving Central Georgia (Macon, Warner Robins, Dublin, Milledgeville) with local news, weather, sports, and investigative content distributed via over-the-air TV, streaming apps, mobile, and web.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industry

Weather & Emergency Information Channels (MPABAIAF)

Keywords

• Local broadcast television
• Local news coverage
• Weather forecasting services
• Streaming news app
• Investigative journalism

Headquarters

HQ city

Macon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising: Local and national advertising sales across TV broadcast, website, and streaming platforms. The site features 'Advertise With Us' pages and runs display advertising.
2. Streaming/Subscription: 13WMAZ+ streaming service available on SmartTV platforms (Roku, Fire TV, Apple TV) with extended content including additional morning show hours.

Distribution channels4 records

Marketing channels4 records

Core offering

13WMAZ is a Central Georgia local broadcast television station that produces and distributes hyperlocal news, weather, sports, traffic, and investigative journalism content. Programming is delivered over-the-air, via the 13WMAZ+ SmartTV streaming app (Roku, Fire TV, Apple TV), through iOS/Android mobile apps, and on the 13wmaz.com website, with weather services (24/7 LIVE RADAR, 7-Day/Hourly Forecast, Hurricane Center) as a central content pillar.

Product overview

13WMAZ is a local broadcast television station serving Central Georgia (Macon and Warner Robins markets) as part of the TEGNA media network. The station operates as a unified local news platform combining traditional broadcast television with digital streaming services. The core product portfolio includes the main 13WMAZ broadcast (featuring News at 6 and extended morning programming via 'More in the Morning'), the 13WMAZ+ SmartTV streaming app (available on Roku, FireTV, and AppleTV) and mobile apps for iOS and Android. Weather services are a major offering component comprising the 24/7 Weather Impact stream, interactive radar, hourly/7-day forecasts, and a dedicated Hurricane Center. Content verticals span investigative journalism (#13Investigates), fact-checking (VERIFY), community features (Straight from the Heart, More Than a Number), food coverage (Central Georgia Eats), and sports podcast content through the Locked On Podcast Network partnership. The station also provides election coverage and breaking news alert services.

Differentiator

Problem solved

Functional benefit

Brands

• 13WMAZ+: Streaming app for watching local news and weather content

Products and services

• 13WMAZ+ SmartTV App A subscription-based streaming application that extends 13WMAZ's local news, weather, and additional morning programming ('More in the Morning') to SmartTV platforms including Roku, Fire TV, and Apple TV. It is aimed at Central Georgia viewers who want on-demand and live local content on connected TVs.
• 13WMAZ Mobile App Mobile application for iOS and Android providing local news, weather, sports, breaking news alerts, and on-demand video content to Central Georgia users.
• 13WMAZ News at 6 The station's flagship evening local news broadcast airing at 6 PM, covering Central Georgia news, weather, and sports.
• More in the Morning Extended morning news program providing two additional hours of 13WMAZ's local news, weather, and community coverage, accessible via the 13WMAZ+ SmartTV app.
• 13WMAZ Weather Impact (24/7 Weather Stream) A 24/7 weather streaming service delivering continuous radar, forecasts, and severe weather alerts for Central Georgia (Macon, Warner Robins, Dublin, Milledgeville).
• Hurricane Center A dedicated weather portal that tracks hurricanes and tropical storms affecting the Southeast region, with maps and storm-related coverage for Central Georgia.
• #13Investigates 13WMAZ's investigative journalism unit producing in-depth reports and documentaries on community issues for Central Georgia audiences.
• VERIFY A fact-checking feature that separates fact from fiction in news and social media content, distributed to Central Georgia audiences.
• Central Georgia Eats A food and restaurant coverage vertical providing information on new restaurant openings and local dining in Central Georgia.
• Straight from the Heart A community storytelling segment featuring positive and uplifting stories from Central Georgia.
• Locked On Podcast Network (Sports Podcasts) Sports podcast content distributed through the Locked On Podcast Network partnership, covering Atlanta Braves, Atlanta Falcons, UGA, Mercer, and other regional teams for Central Georgia sports fans.
• Closings & Delays A community information service listing school and business closures, delays, and cancellations due to weather or emergencies in Central Georgia.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Gray Television stations: Gray owns/operates a large portfolio of local broadcast TV stations comparable to TEGNA's footprint, with similar mid-market advertising-dependent business models and digital streaming extensions.
• Nexstar Media Group stations: Largest U.S. TV station owner with a comparable local broadcast model, including CW/MyNetworkTV affiliates and similar news operations in mid-sized markets comparable to Macon.
• WMAZ-TV sister stations (TEGNA portfolio): Other TEGNA-owned local broadcast stations (e.g., WFAA Dallas, WUSA Washington DC, KARE Minneapolis, WLBT Jackson) that share the same operating model, technology stack, and group-level strategy as 13WMAZ.
• Sinclair Broadcast Group stations: Sinclair operates the largest U.S. portfolio of local TV stations, providing direct group-level competitive pressure in mid-sized DMAs with similar news/weather programming and advertising sales models.
• Cox Media Group stations: Cox Media Group operates local TV and radio stations with overlapping news/weather production and advertising sales models, competing for similar regional advertisers and audiences.

Direct peers

• WMGT-TV: NBC-affiliated station serving the same Macon DMA as 13WMAZ, providing parallel local news, weather, and sports programming to the same Central Georgia consumer base.
• WGXA: Fox-affiliated local television station directly competing with 13WMAZ in the Macon/Warner Robins DMA, offering comparable local news, weather, and sports coverage to the same Central Georgia audience.

Emerging players

• AccuWeather: National weather platform that competes with 13WMAZ's 24/7 Weather Impact stream and Hurricane Center for severe weather audience attention and related advertising/notification engagement.
• NewsBreak: Digital-first local news aggregator that competes with local broadcast stations for audience attention and digital ad spend, particularly among younger demographics in mid-sized markets.

Others

• Audacy (radio/information networks): Large radio broadcaster offering weather, news, and traffic information outlets that compete for time-spent and local advertising dollars in the same Central Georgia media market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCRNf0_t4Qo5eojj8sSvd_8A
• Facebookfacebook.com/13WMAZ
• Xx.com/13wmaznews

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 13WMaz