Social Media Marketing Society

Marketing Education Membershipsociety.socialmediaexaminer.com

The Social Media Marketing Society operates a subscription-based digital membership delivering expert-led AI training, curated tool intelligence, and peer community to working marketers seeking practical AI workflows. It is operated under Michael Stelzner's Social Media Examiner brand.

Company typePrivate
Founded2009
HeadquartersSan Diego, United States
Headcount11–50
GTM typeB2C
OfferingServices

What Social Media Marketing Society does

The Social Media Marketing Society operates a subscription-based digital membership community, branded as the AI Business Society, that delivers practical AI training and curated tool intelligence to working marketers. It is operated under the Social Media Examiner brand founded by Michael Stelzner in Poway, California, and benefits from 17 years of accumulated brand equity in marketing education, including a track record of running trusted marketing conferences. The target customer is the AI-using marketer who already works with AI daily but struggles with tool proliferation, authenticity of AI-generated content, and limited time to evaluate which updates matter.

The core product is delivered through a self-serve digital platform at training.socialmediaexaminer.com. The monthly cadence pairs expert-led live training sessions — in which Michael Stelzner personally participates as a member proxy — with weekly AI tool curation, live AI skill-building sessions, rapid-fire 5-to-15 minute lessons, full resource kits (transcripts, slides, tool lists, MP3s), and a peer community forum. The curriculum spans text, image, audio, code, and structured-data AI workflows across tools such as Claude, Google Gemini, NotebookLM, Manus, and Claude Code, covering agentic workflows, brand voice training, content repurposing, and marketing automation.

The business model is a pure subscription product-led growth motion with monthly ($67) and annual ($497) tiers, lifetime price-lock pricing for continuous members, and a 30-day money-back guarantee. Distribution is fully digital, geography-agnostic, and runs through the SME content platform and member referrals; no enterprise sales motion, institutional funding, M&A, or ownership changes are disclosed. The company is privately held with 51-100 employees and no reported venture capital, private equity, or parent-company ownership.

Social Media Marketing Society firmographics

Firmographics

Name: Social Media Marketing Society
Website: https://society.socialmediaexaminer.com
Company type: Private
Founded year: 2009
Operating status: Operating
Headcount range: 11–50 employees
Short description: The Social Media Marketing Society operates a subscription-based digital membership delivering expert-led AI training, curated tool intelligence, and peer community to working marketers seeking practical AI workflows. It is operated under Michael Stelzner's Social Media Examiner brand.
Ownership category
akta.pro rank

Social Media Marketing Society industry classification

Industry

Product category: Marketing Education Membership
NAICS: Professional and Management Development Training (61143)
SIC: Services-Membership Organizations (8600)
akta.pro primary industry: Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
akta.pro secondary industries: AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC), Paid Social Advertising (BPAFACAB)

Keywords

Membership community platform
AI training subscription
Marketing education community
Professional training membership
Online learning community

Where Social Media Marketing Society is headquartered

Location

Headquarters

HQ city: San Diego
HQ country: United States
HQ region: North America

Markets served

Social Media Marketing Society business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

AI Business Society Membership: Subscription-based membership program offering monthly ($67/month) and annual ($497/year) plans. Recurring revenue model with locked-in rates for members. 30-day money-back guarantee reduces churn risk.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Annual Plan - $497/year (Save 57%)
Subscription	Monthly	Monthly Plan - $67/month

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Social Media Marketing Society product offering

Product offering

Core offering

Social Media Marketing Society operates the AI Business Society, a subscription-based membership community that delivers monthly expert-led live training sessions, weekly curated AI tool intelligence, rapid-fire bite-size lessons, full resource kits per session, and a peer community forum for marketers seeking to implement AI in their workflows. The membership is priced at $67/month or $497/year and includes on-demand access to all training recordings.

Product overview

AI Business Society is a single membership offering (not a multi-module platform) from Social Media Examiner. It is a curated AI education and community platform built around monthly expert-led live training sessions co-led by founder Michael Stelzner, supplemented by weekly AI tool curation, rapid-fire bite-size lessons (5–15 minutes), live AI skill-building sessions, and a peer community forum. Members receive full resource kits (transcripts, slides, tool lists, MP3s) for every training session. Training topics span automating social ad creative, building AI assistants and agents, mastering platforms like Google Gemini, Claude, NotebookLM, and Manus, training AI on brand voice, and repurposing existing audio and video content. The membership is available at $67/month or $497/year with a 30-day money-back guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

AI Business Society Membership

Quantifiable outcome

Members report saving time by implementing learned workflows and automations

Companies that use Social Media Marketing Society

Customer profile

Segments1 record

Ideal customer profiles1 record

Social Media Marketing Society technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature4 records

Social Media Marketing Society partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Social Media Marketing Society competitors and assessment

Company assessment

Direct peers

MarketingProfs: Subscription-based marketing training and education platform offering courses, webinars, and certifications for B2B marketers. Comparable in membership model, target buyer (individual and team marketers), and structured ongoing education format.
Marketing AI Institute: Founded by Paul Roetzer, Marketing AI Institute offers a paid AI for marketers membership, events (MAICON), and certification. Directly comparable: same target persona (marketers adopting AI), similar subscription/community model, and overlapping content on AI tools and use cases for marketing.
Content Marketing Institute: Long-running education and membership organization for content marketers offering training, events, and resources. Highly comparable member community / educational subscription model serving the same marketer persona, with overlap in digital marketing training content.

Emerging players

Copyblogger: Long-running content marketing education brand serving copywriters and content marketers with courses and resources. Comparable in serving individual marketers with subscription education, with overlap in practical digital marketing content.
Maven: Cohort-based course platform for working professionals, frequently used to deliver AI and marketing courses from expert instructors. Overlaps in live expert-led training format and professional-learner audience, though not a membership model.

Others

Mighty Networks: Platform for paid membership communities and courses. Direct alternative infrastructure provider that a community like AI Business Society could run on; comparable in monetized-community business model and target user (creators/educators).
Circle: Community-platform infrastructure used by many paid creator and professional communities. Comparable in that it powers the same kind of member experience the AI Business Society delivers, though Circle is a tooling vendor rather than a competitor.

Broad incumbents

Coursera: Large-scale online learning marketplace offering individual courses, certificates, and specializations including AI for marketing. Overlaps in target learner (professional marketers upskilling) but is a broad academic-style catalog rather than a curated membership.
HubSpot Academy: HubSpot's free training and certification platform for inbound marketing and sales. Competes for the same marketers' learning time, with broad free content as a partial substitute; however, broader portfolio (CRM, CMS) dilutes specialization in AI-for-marketers.
LinkedIn Learning: Mass-market professional learning subscription from LinkedIn with a large library of marketing and AI courses. Adjacent offering to the same buyers but is a broad, multi-topic catalog rather than a curated AI-for-marketers community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Social Media Marketing Society financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Social Media Marketing Society leadership team

Management profile

Number of profiles

Profiles1 record

Social Media Marketing Society funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Social Media Marketing Society M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Media Marketing Society

What does Social Media Marketing Society do?

Is Social Media Marketing Society a public or private company?

Social Media Marketing Society is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Social Media Marketing Society founded?

Social Media Marketing Society was founded in 2009. It employs 11 to 50 people.

Where is Social Media Marketing Society based?

Social Media Marketing Society is headquartered in San Diego, United States, in the North America region.

How does Social Media Marketing Society make money?

One revenue line is on record: AI Business Society Membership.

Who are Social Media Marketing Society's main competitors?

Direct peers on record are MarketingProfs, Marketing AI Institute and Content Marketing Institute. Emerging players are Copyblogger and Maven. Others are Mighty Networks and Circle. Broad incumbents are Coursera, HubSpot Academy and LinkedIn Learning.

Does Social Media Marketing Society have an API?

No public API is recorded for Social Media Marketing Society.

What industry is Social Media Marketing Society in?

Social Media Marketing Society's product category is Marketing Education Membership. Its primary akta.pro industry code is EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces, with a secondary code of EDAFAFAC, AI Tutoring Systems (Conversational Tutors, Homework Helpers). Its NAICS code is 61143 and its SIC code is 8600.