Nateen
Nateen is a Belgian-founded manufacturer and distributor of incontinence care products, baby care items, and medical devices, serving healthcare providers and distributors across 60+ countries via factories in China and the USA and a network of regional subsidiaries.
- Company typePrivate
- Founded2009
- HeadquartersCorroy-le-grand, Belgium
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Nateen does
Nateen is a Belgian-founded manufacturer and global distributor of incontinence care products, baby care items, and medical devices, established in 2009. The company operates three product families: a premium adult incontinence line (COMBI diapers with 7 absorbency levels from 1,500ml to 5,500ml, FLEXI pull-ups, MATI underpads, EASY-8 insert pads, PANTI mesh pants) plus a BASIC LINE economy tier; a baby care line (diapers, pull-ups, wet wipes); and a medical devices range (scrub suits, isolation gowns, face masks, gloves, bed protection, patient kits). The Hospeen sub-brand serves regional market variants. Products carry ISO 9001, ISO 13485, ISO 14001, FDA registration, FSC, hypoallergenic, and biodegradability (80-100%) certifications, with proprietary R&D focused on absorbency and eco-friendly materials.
The business runs a hybrid B2B/B2C model. B2B revenue comes from healthcare providers (hospitals, nursing homes, home healthcare) and regional distributors purchasing branded Nateen products or commissioning private label/OEM lines (custom product design, packaging, and full manufacturing). B2C revenue flows through owned e-commerce sites (nateenusa.com, nateen.ae) and Amazon US/UAE marketplaces. Pricing is quote-based and not publicly disclosed; B2B operates on multi-year bulk contracts and D2C on per-unit transactions. The group maintains wholly-owned manufacturing in China (Fujian Dashan Paper Co Ltd, Xiamen) and the USA (Big Mountain Paper Inc, Jacksonville), and sales representation via regional subsidiaries in Singapore, Belgium, USA, Hong Kong, and UAE, reaching 60+ countries across all continents.
Nateen firmographics
Firmographics- Name
- Nateen
- Legal name
- Nateen
- Website
- https://nateen.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Nateen is a Belgian-founded manufacturer and distributor of incontinence care products, baby care items, and medical devices, serving healthcare providers and distributors across 60+ countries via factories in China and the USA and a network of regional subsidiaries.
- Ownership category
- akta.pro rank
Nateen industry classification
Industry- Product category
- Incontinence Care and Personal Hygiene Products
- NAICS
- Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Incontinence Products (Adult & Baby Diapers/Training Pants) (IMAMAGAE)
- akta.pro secondary industries
- Adult Incontinence Products (CRADALAF), Baby Diapers & Training Pants (CRADALAE), Continence Care Products (Adult Incontinence Pads/Briefs, Underpads, External Collectors) (HLAHALAH), Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products) (CRADALAK)
Keywords
Where Nateen is headquartered
LocationHeadquarters
- HQ city
- Corroy-le-grand
- HQ country
- Belgium
- HQ region
- Europe
Offices7 records
Markets served
Nateen business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Incontinence Care Products Sales: Sales of adult diapers, pull-ups, insert pads, and underpad products to healthcare providers and distributors worldwide
- Baby Care Products Sales: Sales of baby diapers, pull-ups, and wet wipes to consumers and retailers
- Private Label/OEM Services: Custom brand design service including product design, packaging design, and full OEM manufacturing for distributors and healthcare providers
- Medical Devices Sales: Sales of medical equipment including scrub suits, lab jackets, patient protection gear, isolation gowns, headwear, footwear, gloves, face masks, bed protection, and patient kits
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | B2B bulk orders for distributors and healthcare providers |
| Unit Pricing | Pay-as-you-go | Consumer e-commerce sales |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Nateen product offering
Product offeringCore offering
Nateen manufactures and distributes incontinence care products (adult diapers, pull-ups, insert pads, underpads), baby care products (diapers, pull-ups, wet wipes), and medical devices (scrub suits, isolation gowns, face masks, gloves, bed protection). The company operates its own manufacturing facilities in China (Fujian Dashan Paper Co Ltd) and USA (USA Big Mountain Paper Inc), with global distribution in 60+ countries through wholly-owned regional subsidiaries and a network of distributors. It also provides private label/OEM services including product design, packaging design, and full OEM manufacturing.
Product overview
Nateen is a Belgian brand created in 2009 offering a comprehensive incontinence care and personal health product portfolio. The company operates three main product lines: Adult Care (premium COMBI diapers, FLEXI pull-ups, MATI underpads, EASY-8 insert pads, and BASIC LINE economical alternatives), Baby Care (baby diapers, pull-ups, and wet wipes featuring ultra-dry technology), and Medical Devices (scrub suits, lab jackets, isolation gowns, face masks, gloves, bed protection, and patient kits). Additionally, the Hospeen sub-brand offers adult diapers and pull-ups for specific regional markets. The company provides private label/OEM manufacturing services and operates manufacturing facilities in China (Fujian Dashan Paper) and the USA (Big Mountain Paper Inc), with distribution in over 60 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Hospeen: Sub-brand offering diapers and pull ups (Hospeen Diapers, Hospeen Pull Ups Plus and Supreme)
Products and services
- COMBI Adult Diaper Premium adult diaper line with 7 absorbency levels (SOFT to SUPER ULTRA), covering 1500ml to 5500ml absorption. Available in sizes S, M, L, XL. Sold in packs of 8 bags of 10 pieces. Designed for healthcare providers and home care use.
- FLEXI Adult Pull-Up
- MATI Underpad
- EASY-8 Insert Pad
- PANTI Mesh Pant
- PRIME LINE (PLD-L)
- BASIC LINE (Economy)
- Baby Diapers
- Baby Pull-Ups
- Baby Wet Wipes
- Medical Devices Line
- Hospeen Sub-Brand Products
- Private Label OEM Services
Quantifiable outcome
- Products distributed to millions of customers worldwide
- +2 more outcomes
Companies that use Nateen
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Nateen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nateen partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- WeyerhausercoreNateen sources raw materials from Weyerhauser for manufacturing products. Weyerhauser is one of Nateen's key business partners supplying materials to their factories.
- Forest Stewardship Council (FSC)coreFSC certification ensures Nateen's forest products (paper and wood) are sourced in an environmentally-friendly, socially responsible and economically viable manner.
- Sustainable Forestry InitiativeminorNateen works with raw material providers that have Sustainable Forestry Initiative certification to ensure sustainable forest management.
- USA Big Mountain Paper Inc.coreSubsidiary factory in Jacksonville, Florida manufacturing incontinence care and medical devices. Expanded workforce from 17 to 60 employees in 2023, expanding Jacksonville operations.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Nateen competitors and assessment
Company assessmentDirect peers
- Ontex Group: Belgian-based global manufacturer of personal hygiene products including adult incontinence and baby diapers, with private label and branded offerings across Europe, Americas, and emerging markets. Most direct competitor to Nateen given shared Belgian heritage, OEM focus, and incontinence/baby diaper portfolio.
- Hartmann Group: German healthcare and hygiene company with incontinence, wound care, and medical disposable product lines, serving both professional healthcare and consumer channels. Highly comparable product portfolio and target customers to Nateen.
- TZMO SA: Polish hygiene manufacturer with Seni adult incontinence and Happy baby care brands, distributing across Europe, Asia, and emerging markets. Direct competitor in incontinence and baby hygiene with a similar OEM/distributor-led model.
- First Quality Enterprises: US-based private manufacturer of adult incontinence, baby diapers, and feminine hygiene products, supplying retailers and healthcare providers. Comparable as a privately held, vertically integrated incontinence manufacturer with North American production.
- Drylock Technologies: Private European hygiene manufacturer specializing in absorbent products including adult incontinence and baby diapers, with OEM/private label capabilities. Closely comparable to Nateen's OEM-led, multi-region manufacturing approach.
- Abena Group: Danish manufacturer of incontinence care, baby products, and personal hygiene, selling in healthcare and retail channels across Europe, North America, and Asia. Comparable product mix and global distribution to Nateen.
Broad incumbents
- Essity (TENA brand): Swedish multinational and global leader in incontinence care under the TENA brand, serving healthcare and retail channels worldwide. Overlaps with Nateen across adult incontinence products, with materially greater scale and brand recognition.
- Kimberly-Clark: Global CPG giant operating Depend and Poise in adult incontinence plus Huggies in baby care. Competes with Nateen across nearly all of its product categories and geographies, with vastly larger marketing and R&D budgets.
- Procter & Gamble: Operates Always Discreet (incontinence) and Pampers (baby diapers), two leading global brands in the categories where Nateen competes. P&G's global distribution, media spend, and retailer relationships create a substantial competitive threat.
Regional players
- Domtar Corporation (Attends): North American pulp and paper company with Attends adult incontinence brand and related personal care products. Comparable product category with primary focus on the US/Canadian market where Nateen is expanding via Jacksonville.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nateen social profiles
Digital presenceNateen compliance and trust
Trust signalCompliance9 records
Nateen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nateen leadership team
Management profileNumber of profiles
Nateen subsidiaries and ownership
Company hierarchySubsidiaries6 records
Nateen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nateen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nateen
What does Nateen do?
Nateen manufactures and distributes incontinence care products (adult diapers, pull-ups, insert pads, underpads), baby care products (diapers, pull-ups, wet wipes), and medical devices (scrub suits, isolation gowns, face masks, gloves, bed protection). The company operates its own manufacturing facilities in China (Fujian Dashan Paper Co Ltd) and USA (USA Big Mountain Paper Inc), with global distribution in 60+ countries through wholly-owned regional subsidiaries and a network of distributors. It also provides private label/OEM services including product design, packaging design, and full OEM manufacturing.
Is Nateen a public or private company?
Nateen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nateen founded?
Nateen was founded in 2009. It employs 101 to 250 people.
Where is Nateen based?
Nateen is headquartered in Corroy-le-grand, Belgium, in the Europe region.
How does Nateen make money?
Four revenue lines are on record. Incontinence Care Products Sales are the primary driver. The others are baby Care Products Sales, private Label/OEM Services and medical Devices Sales.
Who are Nateen's main competitors?
Direct peers on record are Ontex Group, Hartmann Group, TZMO SA, First Quality Enterprises, Drylock Technologies and Abena Group. Broad incumbents are Essity (TENA brand), Kimberly-Clark and Procter & Gamble. Domtar Corporation (Attends) is listed as a regional player.
Does Nateen have an API?
No public API is recorded for Nateen.
What industry is Nateen in?
Nateen's product category is Incontinence Care and Personal Hygiene Products. Its primary akta.pro industry code is IMAMAGAE, Incontinence Products (Adult & Baby Diapers/Training Pants), with a secondary code of CRADALAF, Adult Incontinence Products. Its NAICS code is 3391 and its SIC code is 3841.