Made Ya Smile

What Made Ya Smile does

Made Ya Smile is a privately held, family-owned dental practice group founded by Dr. Michael L. Kesner, D.D.S., operating four office locations across Greater Houston, TX (Friendswood, Houston/West Eight Crossing, Kingwood, and The Woodlands). It provides comprehensive general, cosmetic, restorative, and emergency dental care for children, adults, and seniors, with services spanning preventive exams and cleanings, fillings, crowns and bridges, full and partial dentures, dental implants, the All-on-4 by Nobel Biocare full-arch system, Invisalign orthodontics, porcelain veneers, teeth whitening, sleep apnea oral appliances, and periodontal treatment. The technology base is conventional modern dentistry: laser dentistry, digital radiography, intraoral cameras, cone beam CT imaging, Invisalign and Lumineers simulation systems, and electronic patient records.

Revenue is generated primarily through fee-for-service dental care reimbursed via insurance (PPO/HMO plus Medicare Advantage plans from Aetna, Humana, United Healthcare and other major carriers) and patient out-of-pocket payments. Secondary recurring revenue comes from the Smile Alliance Club in-house membership program (Core $119/year and Deluxe $299/year tiers) that provides discounted procedure pricing for uninsured patients, with financing extended through CareCredit. Distribution is direct-to-consumer through the four physical offices, supported by a marketing mix of a content website, blog, Facebook/Twitter/YouTube channels, and patient review promotion. The practice accepts most major dental insurance plans and serves as a comprehensive family dentistry provider rather than a specialty referral clinic.

Name

Made Ya Smile

Legal name

Made Ya Smile

Website

https://madeyasmile.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Made Ya Smile is a family-owned, multi-location dental practice operating four offices across Greater Houston, TX, providing general, cosmetic, restorative, and emergency dentistry to families, adults, and seniors via fee-for-service, insurance, and an in-house Smile Alliance Club membership.

Ownership category

akta.pro rank

Product category

Family Dentistry Services

NAICS

Offices of Dentists (62121)

akta.pro primary industry

Prosthodontic & Restorative Group Practices (HLABAKAH)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB)

Keywords

• General dentistry services
• Cosmetic dental treatments
• Restorative dental care
• Family dental practice
• Emergency dental services

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dental Services Revenue: Fee-for-service dental care delivered at 4 practice locations. Revenue generated from comprehensive dental services including preventive, restorative, cosmetic, and emergency dental treatments. Accepts dental insurance and offers multiple payment options including financing plans.
2. Membership Plans (Smile Alliance Club): Annual dental savings club membership providing discounts on dental procedures. Two tiers: Core Plan ($119/year initial member) and Deluxe Plan ($299/year initial member). Generates recurring subscription revenue from membership fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Made Ya Smile is a family-owned dental practice operating four office locations across Greater Houston, TX. The practice delivers comprehensive dental care spanning preventive, restorative, cosmetic, orthodontic, implant, periodontal, and emergency dentistry services for children, teens, and adults. It also offers the Smile Alliance Club in-house dental savings membership plan and accepts most major dental insurance plans plus CareCredit financing.

Product overview

Made Ya Smile is a dental practice providing comprehensive oral healthcare services across four locations in Greater Houston, TX. The practice offers a unified portfolio of dental services organized into preventive (children's dental care, exams, cleanings), restorative (fillings, crowns, bridges, implants, dentures, root canals), and cosmetic (veneers, whitening, Invisalign) categories. The core service offering includes All-on-4 implants by Nobel Biocare, implant-supported dentures, and traditional dental implants for tooth replacement. Additional specialty services include emergency dentistry, sleep apnea oral appliances, and periodontal treatments. The practice also offers the Smile Alliance Club membership program as a dental savings plan alternative to insurance.

Differentiator

Problem solved

Functional benefit

Brands

• Smile Alliance Club: A dental savings/discount program offering 20-70% savings on dental procedures with Core and Deluxe plan options, plus bonus discounts on vision, hearing, and prescriptions.

Products and services

• Children's Dental Care Pediatric dental services including exams, cleanings, sealants, fluoride treatments, and child-friendly oral care for children.
• Dental Exams and Teeth Cleaning Preventive dental examinations and professional teeth cleanings to maintain oral health.
• General Dentistry Services Comprehensive general dental care including examinations, cleanings, fillings, extractions, and routine oral health maintenance.
• All-on-4 by Nobel Biocare Full arch tooth replacement using four strategically placed dental implants to support a complete set of prosthetic teeth.
• Dental Fillings, Crowns & Bridges Restorative dental procedures including cavity fillings (amalgam, composite, porcelain, gold), dental crowns, and bridges to repair or replace damaged teeth.
• Dental Implants Services Titanium implant placement procedures for permanent tooth replacement, including endosteal and subperiosteal implants.
• Full and Partial Dentures Custom-made removable dental appliances including complete dentures, partial dentures, flexible partials, and implant-supported options.
• Implant-Supported Dentures Dentures secured by dental implants for enhanced stability, including ball-retained and bar-retained options.
• Root Canal and Endodontics Endodontic treatment to remove infected pulp, clean canals, and preserve natural teeth.
• Cosmetic Dentistry Services Aesthetic dental treatments including gummy smile surgery, porcelain veneers, and smile makeover procedures.
• Invisalign Clear aligner orthodontic treatment using custom-made removable trays to gradually straighten teeth.
• Porcelain Veneers Thin ceramic shells bonded to the front of teeth to correct chips, cracks, discoloration, and minor misalignment.
• Teeth Whitening Professional whitening treatments including in-office procedures and custom take-home kits for teeth discoloration removal.
• Emergency Dentist Urgent dental care for severe toothaches, knocked-out teeth, cracked teeth, dental infections, and other acute dental emergencies.
• Oral Appliance Treatment for Sleep Apnea Custom-fitted oral appliances (mandibular advancement devices) to treat sleep apnea and reduce snoring.
• Tooth Extractions Simple and surgical tooth removal procedures including wisdom teeth extractions.
• Gingivitis/Gum Disease Treatment Periodontal treatments including scaling, root planing, antibiotics, and gum surgery for gingivitis and periodontitis.
• Smile Alliance Club Dental savings membership plan offering 20-70% discounts on dental procedures with Core Plan ($119/year) and Deluxe Plan ($299/year) options; not insurance, provides discounted rates at participating providers.

Quantifiable outcome

• Every dollar spent on preventive dental care saves $50 in future dental costs

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Nobel BiocarecoreTechnology or IntegrationNobel Biocare provides All-on-4 dental implant technology used at Made Ya Smile. This partnership enables the practice to offer full-arch dental implant solutions using Nobel Biocare's proprietary implant system and treatment protocols.
• Smile Alliance ClubcoreOthersSmile Alliance Club is a dental savings program offered by Made Ya Smile, providing members with 20-70% savings on dental procedures across hundreds of participating locations. The plan includes Core and Deluxe tiers with additional discounts on vision, hearing, and prescriptions.
• CareCreditcoreChannel Partner/ Reseller/ DistributorCareCredit is a healthcare credit card accepted at Made Ya Smile for financing dental procedures. Provides convenient monthly payment options for treatments not covered by insurance, with special financing available.
• Medicare Advantage PlanscoreChannel Partner/ Reseller/ DistributorMade Ya Smile accepts Medicare Advantage dental benefit plans from private insurance companies including Aetna, Humana, and United Healthcare to expand dental coverage options for senior patients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jefferson Dental & Orthodontics: Multi-location dental group practice headquartered in the Dallas-Fort Worth area with a strong Texas footprint. Comparable as a regional DSO offering general, orthodontic, and cosmetic dentistry with broad insurance acceptance — overlapping target patient segments with Made Ya Smile.
• MB2 Dental: Texas-headquartered dental practice management company supporting 600+ affiliated offices across multiple states. Directly comparable as a multi-location, multi-specialty dental group operator; MB2's deeper capital base and DSO infrastructure make it both a direct competitor and a potential roll-up acquirer of Made Ya Smile.
• Castle Dental: Multi-location general and orthodontic dental practice operating across Texas and other states, owned by Heartland Dental. Comparable in service mix (general, cosmetic, orthodontics, implants) and in operating a multi-site Texas regional dental brand competing for the same Houston-area families.
• Affordable Dentures & Implants: National dental group practice focused on dentures, extractions, and implants at accessible price points. Comparable to Made Ya Smile's restorative and implant service lines and its positioning around affordability and same-day solutions.
• Brident Dental & Orthodontics: Multi-location Texas dental group offering general dentistry, orthodontics, and specialty services with broad insurance acceptance. Directly comparable as a regional competitor targeting similar family and Medicaid/insurance patient segments in Texas markets adjacent to Houston.

Broad incumbents

• Heartland Dental: Largest U.S. dental support organization with 2,800+ supported offices, and parent of Castle Dental. Comparable as the dominant DSO incumbent whose scale, training infrastructure, and procurement leverage set competitive benchmarks for multi-location Texas dental groups like Made Ya Smile.
• Aspen Dental: One of the largest DSOs in the U.S. with 1,000+ branded locations. While not Texas-specific, Aspen competes for the same walk-in/emergency, uninsured, and financing-dependent patient segments that Made Ya Smile serves, and represents the scaled DSO model Made Ya Smile could be aggregated into.
• Western Dental: Large multi-state dental group practice serving insured, uninsured, and Medi-Cal/Medicaid patients with general, orthodontic, and specialty services. Comparable to Made Ya Smile in patient segment targeting and broad insurance/financing acceptance, though at a substantially larger scale.
• Pacific Dental Services: Large U.S. dental support organization supporting 900+ offices including Texas locations. Comparable as a multi-specialty dental group with modern technology stack and broad service portfolio; represents the institutional, tech-enabled peer benchmark.
• Sonrava Health: National dental and orthodontic support organization operating multiple branded platforms (including Western Dental and Brident). Comparable as a parent-style DSO consolidator whose owned brands directly compete with Made Ya Smile in Texas family dentistry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MadeYaSmileFrie
• YouTubeyoutube.com/channel/UCaPFltAsnAH157kCyhf7VKg
• Facebookfacebook.com/MadeYaSmileDental

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made Ya Smile