PREET

What PREET does

PREET (legally: PREET AGRO Industries (P) Limited) is an Indian agricultural-machinery manufacturer founded in 1980 by Mr. Hari Singh in Nabha, Punjab. The company designs, manufactures, and sells combine harvesters (self-propelled, track, mini, and tractor-mounted variants), agricultural tractors (25–100 HP in 2WD and 4WD configurations), backhoe loaders (PREET HORNETT), rotavators, and balers, holding over 40% market share in India's Self-Propelled Combine Harvester segment. Core technology centers on the Tangential Axial Flow (TAF) threshing system for track combine harvesters used in wet-field paddy harvesting, a 6-cylinder 110 PS diesel engine platform, in-house engine assembly, and a CAD/CAM-enabled design facility, all housed within a 50,000 sq meter manufacturing plant in Nabha with an additional corporate office in Delhi.

The tractor business is operated through a wholly-owned subsidiary, PREET TRACTORS (P) Limited, founded in 2001, which has progressively expanded the horsepower range from 35–45 HP at inception up to 100 HP today via the AGRITRAC and 9049/10049 series. PREET generates revenue primarily through hardware sales via a nationwide Indian dealer network and a separate overseas export/distribution channel with dedicated domestic and overseas sales contacts; pricing is quote-based with no public price list. The company sells into a long-tail of Indian farmers (small, medium, and large), Custom Hiring Centers that rent equipment to smallholders, and overseas agricultural markets across multiple countries. PREET has received five consecutive National Awards from the President of India (2009, 2010, 2011, 2012, 2014) for manufacturing and R&D excellence.

Name

PREET

Legal name

PREET AGRO Industries (P) Limited

Website

https://preet.co

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PREET is an Indian agricultural-machinery manufacturer, founded in 1980 and headquartered in Nabha, Punjab, producing combine harvesters, tractors (25–100 HP), backhoe loaders, rotavators, and balers for Indian farmers, custom hiring centers, and overseas export markets.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Harvesting & Forage Equipment (IMAHACAD)

akta.pro secondary industries

Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB), Tractors & Power Units (IMAHACAA), Combine Harvesters (Grain & Oilseed Combines) (AFAAAEAA), Tractors (Utility, Row-Crop, Articulated, Specialty) (AFAAAAAA), Tillage, Seeding & Planting Equipment (IMAHACAB), Hay & Bale Handling Equipment (IMAHACAF)

Keywords

• Agricultural machinery
• Combine harvesters
• Agricultural tractors
• Farm equipment
• Crop harvesting machinery

Headquarters

HQ city

Nabha

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Hardware Sales: PREET generates revenue primarily through the sale of agricultural machinery including combine harvesters (self-propelled, track, mini), agricultural tractors (20HP to 100HP in 2WD and 4WD configurations), backhoe loaders, rotavators, and balers. Sales are conducted through dealer networks for domestic India and overseas markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

PREET designs, manufactures, and sells agricultural machinery including self-propelled combine harvesters (PREET 987 series, PREET 949 track combine, PREET 849 mini, PREET 7049 maize special, PREET 649 TMC tractor-mounted), agricultural tractors from 25 HP to 100 HP in 2WD and 4WD configurations, backhoe loaders (PREET HORNETT), rotavators, and balers. Products are sold through an India-wide dealer network and overseas export channels, with in-house engine manufacturing and proprietary threshing technologies for multi-crop harvesting including paddy, wheat, maize, soybean, sunflower, and mustard.

Product overview

PREET is India's largest Combine Harvester and Agricultural Tractor Manufacturer, serving agriculture since 1980. The company operates two flagship divisions: PREET AGRO Industries (P) Limited, which manufactures combine harvesters and holds over 40% market share in India's self-propelled combine harvester segment, and PREET TRACTORS (P) Limited, which produces agricultural tractors. The product portfolio consists of self-propelled combine harvesters (including the flagship PREET 987 Stellar and PREET 987 series), track combine harvesters (PREET 949 series with Tangential Axial Flow technology for wet fields), mini combine harvesters (PREET 849 series), tractor-mounted combine harvesters (PREET 649 TMC), agricultural tractors ranging from 25 HP to 100 HP in both 2WD and 4WD configurations, backhoe loaders (PREET HORNETT series), rotavators (5-9 Ft. sizes for 30-70 HP tractors), and balers. The company manufactures at a 50,000 sq meter state-of-the-art facility in Nabha, Punjab, with in-house engine manufacturing capability. Key products include the PREET 987 Stellar with 110 PS diesel engine and 2.52 m grain tank, track combine harvesters designed for paddy in wet fields using TAF technology, and tractors from 25-100 HP with options for AC cabins, canopies, and 4WD configurations. The company exports to multiple countries worldwide and maintains nationwide dealer networks.

Differentiator

Problem solved

Functional benefit

Brands

• PREET 987 Stellar: Premium self-propelled combine harvester model featuring advanced technology and modern design
• PREET 987
• PREET 949 Track
• PREET 949 TAF
• PREET 7049
• PREET 849
• AGRITRAC
• PREET 649 TMC
• PREET HORNETT
• PREET Rotavator

Products and services

• PREET 987 Stellar Self Propelled Combine Harvester India's most popular self-propelled multicrop combine harvester with a 110 PS 6-cylinder diesel engine, 2.52 m grain tank, and advanced threshing system with flexible concave for harvesting wheat, paddy, soybean, sunflower, and mustard.
• PREET 987 Stellar Maize Combine Harvester Self-propelled combine harvester with a maize header and 110 PS 6-cylinder diesel engine designed for maize harvesting as well as traditional grain crops.
• PREET 987 Stellar AC Maize Combine Harvester Self-propelled combine harvester with air-conditioned cabin, maize header capability, and 6-cylinder diesel engine for all-day harvesting comfort.
• PREET 987 Self Propelled Combine Harvester Facelifted version of the flagship multicrop combine harvester with 110 PS diesel engine and large-capacity grain tank.
• PREET 987 Deluxe Self Propelled Combine Harvester with A.C. Cabin Premium combine harvester with air-conditioned cabin, featuring 110 PS diesel engine, 606 mm dia separator boosters, and advanced threshing system.
• PREET 949 Track Combine Harvester Track combine harvester with straw walker technology featuring 76 PS 4-cylinder diesel engine, designed for paddy harvesting in wet/soft fields.
• PREET 949 TAF Track Combine Harvester Tangential Axial Flow (T.A.F.) track combine harvester with 76 PS diesel engine and long length thresher rotor for complete threshing in wet fields.
• PREET 949T TAF Maize Header Track Combine Harvester Track combine harvester with maize header capability designed for corn/maize harvesting in wet/soft fields.
• PREET 949T Yuvraj Track Combine Harvester Track combine harvester featuring 76 PS 4-cylinder diesel engine for paddy harvesting in wet fields.
• PREET 7049 Maize Combine Harvester Maize special combine harvester with 110 PS 6-cylinder diesel engine and 2.52 m grain tank, suitable for maize, wheat, paddy, soybean, sunflower, and mustard.
• PREET 7049 Maize Combine Harvester with A.C. Cabin Maize combine harvester equipped with air-conditioned cabin for comfortable all-day harvesting operations.
• PREET 849 Self Combine Harvester Mini self-propelled multicrop combine harvester with 76 PS 4-cylinder diesel engine, suitable for small farms and traditional grain crops.
• PREET 849 Maize Combine Harvester Mini maize special combine harvester with 76 PS diesel engine designed for compact maize harvesting operations.
• PREET 849 Compact Combine Harvester Compact self-propelled multicrop combine harvester designed for smaller fields and varied agroclimatic conditions.
• PREET 949T Singham Track Combine Harvester Track combine harvester with straw walker technology featuring improved facelift design for paddy harvesting in wet/soft fields.
• PREET 649 TMC Tractor Mounted Combine Harvester Tractor-mounted combine harvester designed to pair with existing tractors for multicrop harvesting in wet fields.
• PREET 4949T Track Type Multi Crop Harvester Track-type multi-crop harvester designed for harvesting paddy in wet/soft fields.
• PREET 8049 2WD Tractor (80 HP) 80 HP 2-wheel drive tractor featuring Carraro Synchronisation Transmission, Carraro Front Axle, ABC Speed 12+12, and 2600 KG Liftomatic hypersensitive lift.
• PREET 10049 4WD Tractor (100 HP) 100 HP 4-wheel drive agricultural tractor — the highest horsepower model in the PREET portfolio.
• PREET 9049 AC 4WD Tractor (90 HP) 90 HP 4-wheel drive tractor with air-conditioned cabin for operator comfort.
• AGRITRAC Series Tractors Tractor series with 2 Wheel Drive and 4 Wheel Drive options launched in 2016 as part of PREET Tractors' portfolio expansion.
• PREET HORNETT Backhoe Loader Powerful backhoe loader for the construction and mining industry with tilt steering and fuel-efficient design.
• PREET HORNETT 4WD Backhoe Loader 4-wheel drive backhoe loader for enhanced traction in challenging construction and mining applications.
• PREET Rotavator Agricultural rotavator designed for tractors from 30 to 70 HP, available in 5 Ft. to 9 Ft. sizes with heavy-duty gear box and high-quality blades.
• PREET Baler Round baler machine for producing rock-hard, perfectly shaped bales with strong performance and high quality output.

Quantifiable outcome

• 40%+ market share in Self Propelled Combine Harvester segment in India
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• CLAAS: Global combine harvester leader and the most direct international peer in the harvest machinery category. CLAAS competes in India via local partnerships, directly challenging PREET's combine share.
• Escorts Limited (Farm Equipment): Indian tractor and construction equipment maker (Powertrac, Farmtrac brands). Directly comparable product portfolio, dealer-distribution model, and India-focused operations.
• Sonalika International Tractors: Indian tractor and farm equipment maker with comparable HP coverage and a strong export focus. Competes head-to-head with PREET in tractors and increasingly in harvesters.
• Mahindra & Mahindra (Farm Equipment Sector): India's largest tractor manufacturer and a direct competitor to PREET across both tractors and increasingly farm mechanization. Both serve Indian farmers through dealer networks with overlapping HP ranges.
• TAFE (Tractors and Farm Equipment): India's second-largest tractor maker (Massey Ferguson licensee, TAFE brand). Direct competitor in the Indian tractor market with overlapping HP range and dealer presence.
• Kubota (India): Japanese tractor and combine harvester maker expanding in India via the Escorts-Kubota JV. Competes in compact tractors and harvesters with strong brand and capital backing.

Broad incumbents

• CNH Industrial (New Holland, Case IH): Global farm machinery giant with established India presence in both tractors (New Holland) and combine harvesters (Case IH). Broader portfolio but overlapping customer base with PREET.
• John Deere (India): Global tractor and harvester giant with growing India operations. Competes across both tractors and combines with deeper R&D and stronger dealer financing — a key competitive threat to PREET's combine leadership.

Emerging players

• VST Tillers Tractors: Indian specialty tractor and power tiller maker focused on small/marginal farmers. Smaller-scale but comparable in product category and dealer-based distribution to PREET's lower-HP offerings.

Regional players

• SAME Deutz-Fahr (India): European-origin tractor and harvester brand with India manufacturing. Comparable product positioning in mid-HP tractors and combine harvesters, serving similar Indian farmer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/preetgroup
• Facebookfacebook.com/preetgroup
• LinkedInlinkedin.com/company/preettractorsandcombine

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PREET