What Kubota Agricultural Machinery India Private Limited does

Kubota Agricultural Machinery India Private Limited operates as the Indian tractor distribution and branding entity of Escorts Kubota Limited, a publicly listed joint venture formed in 2018 between India's Escorts Group and Japan's Kubota Corporation. The company manufactures and distributes agricultural tractors in India across three core product series: the NeoStar compact range (14.5-18.5 kW / 21-27 HP), the L Series mid-sized range (25.9-33.7 kW / 34-45 HP), and the MU Series (30.9-36.5 kW / 42-55 HP), which features proprietary balancer shaft technology designed to reduce engine noise and vibration for extended operator use.

The business model is built on hardware sales of agricultural tractors to individual farmers, farming cooperatives, and agricultural operations across India. Revenue is generated through an authorized dealer network of 350+ dealers across 400+ domestic locations, supplemented by an official website with dealer locator functionality, a 360-degree virtual showroom for remote product exploration, and a toll-free customer support line (1800-309-1694). Pricing is dealer-assisted and quote-based rather than publicly disclosed, consistent with B2C distribution in the agricultural equipment market.

The company leverages Japanese tractor engineering from parent Kubota Corporation alongside Escorts Group's established Indian market relationships and dealer network. Marketing is conducted through the official website, Facebook, Instagram, and YouTube channels focused on top-of-funnel brand awareness. The company is headquartered at Faridabad, India, and reports serving over 100,000 cumulative customers, though no revenue, headcount, or detailed financial figures were disclosed in the available data.

Name

Kubota Agricultural Machinery India Private Limited

Legal name

Escorts Kubota Limited

Website

https://kubota.escortskubota.com

Company type

Public

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Kubota Agricultural Machinery India Private Limited is the Indian tractor arm of Escorts Kubota Limited, a joint venture between Escorts Group and Kubota Corporation. It sells NeoStar, L Series, and MU Series tractors (21-55 HP) to Indian farmers through 350+ dealers nationwide.

Ownership category

akta.pro rank

Product category

Agricultural Tractors

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Farm Machinery & Equipment (3523), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)

akta.pro secondary industries

Tractors & Power Units (IMAHACAA), Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers) (AFAAAAAG), Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

Keywords

• Agricultural tractors
• Farm machinery
• Tractor manufacturing
• Agricultural equipment
• Farming vehicles

Headquarters

HQ city

Faridabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Agricultural Tractor Sales: Revenue generated from the sale of agricultural tractors across multiple series (Neostar, L Series, MU Series) with varying horsepower categories targeting different farming requirements in the Indian agricultural sector.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kubota Agricultural Machinery India manufactures and sells agricultural tractors across three product series targeting Indian farmers: the NeoStar Series (21-27 HP compact tractors), L Series (34-45 HP mid-sized versatile tractors), and MU Series (42-55 HP heavy-duty tractors with balancer shaft technology). The company distributes these tractors through a network of 350+ dealers across 400+ locations in India, serving over 1 lakh customers with fuel-efficient and durable tractor solutions.

Product overview

Kubota Agricultural Machinery India Private Limited offers a unified portfolio of agricultural tractors organized into three distinct product series: the NeoStar Series (14.5-18.5 kW / 21-27 HP) for compact farming needs, the L Series (25.9-33.7 kW / 34-45 HP) as mid-sized versatile workhorses with operator-friendly features, and the MU Series (30.9-36.5 kW / 42-55 HP) emphasizing fuel efficiency, durability, and power with advanced balancer shaft technology. The company also provides a Virtual Showroom tool enabling 360-degree remote tractor exploration. The product range is distributed through a network of 350+ dealers across 400+ locations serving over 1 lakh customers.

Differentiator

Problem solved

Functional benefit

Brands

• NEOSTAR Series: 14.5 to 18.5 kW (21-27 HP) category tractors offering compact performance for small farms.
• L Series
• MU Series

Products and services

• NeoStar Series Compact tractor series offering 14.5 to 18.5 kW (21-27 HP) power, designed for small-scale farming operations requiring efficient performance in a compact form factor.
• L Series Mid-sized tractor range delivering 25.9 to 33.7 kW (34-45 HP) with powerful performance, outstanding versatility, exceptional profitability, and an operator-friendly driving system. Special attachments are available to suit multiple agricultural applications.
• MU Series Heavy-duty tractor series with 30.9-36.5 kW (42-55 HP) featuring fuel efficiency, durability, and power-packed performance with proprietary balancer shaft technology that minimizes engine noise and vibrations, enabling longer working hours for operators across multiple agricultural operations.

Quantifiable outcome

• Tractors enable longer working hours for operators during multiple agricultural operations

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Kubota Corporation (Japan)flagshipStrategic or Co-development PartnerKubota Corporation of Japan is the global parent company and technology partner for the Indian joint venture. The partnership brings Japanese engineering excellence and global tractor technology to the Indian agricultural market through the Escorts Kubota Limited joint venture entity.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• John Deere India: John Deere manufactures tractors in India through a local facility and competes across multiple HP segments. It is a direct global-OEM peer to Kubota India, targeting similar premium-positioned farm customers.
• Sonalika (International Tractors Limited): Sonalika is a leading Indian tractor exporter and domestic player with a wide HP range including higher-HP models. It directly competes with Kubota India for farm customers and dealer shelf space, particularly in the 40-55 HP range.
• Mahindra & Mahindra (Farm Equipment Sector): Mahindra is the market-leading agricultural tractor manufacturer in India, offering a broad HP range from compact to heavy-duty tractors. It is the most direct competitor to Kubota India across shared dealership channels and overlapping farmer customer segments.
• TAFE (Tractors and Farm Equipment Limited): TAFE is one of India's largest tractor manufacturers, producing Massey Ferguson-branded and Eicher-branded tractors. It competes head-to-head with Kubota India in mid-HP segments and shares the same rural dealer-driven go-to-market model.
• New Holland Agriculture (CNH Industrial): New Holland produces tractors in India for domestic and export markets, offering both compact and higher-HP models. It competes directly with Kubota India in the dealer channel and for mechanization-focused farmers.
• VST Tillers Tractors Limited: VST is an Indian manufacturer specializing in power tillers, compact tractors, and small-HP equipment. It is a direct peer in the compact / sub-30 HP segment where Kubota India's NeoStar competes.
• Eicher Tractors: Eicher is a long-established Indian tractor brand (part of the TAFE group) competing in compact and mid-HP segments. It overlaps significantly with Kubota India's NeoStar and L Series product positioning.

Others

• Kubota Corporation: Kubota Corporation is the Japanese parent and global tractor/agriculture OEM that provides technology, brand, and strategic direction to the Indian JV. It is the upstream partner rather than a competitor in India.

Emerging players

• Captain Tractors: Captain Tractors is a smaller Indian manufacturer focused on mini and compact tractors for smallholders. It competes with Kubota India's NeoStar in the entry-level compact segment as a niche challenger.

Broad incumbents

• AGCO Corporation (Massey Ferguson): AGCO is a global agricultural equipment manufacturer whose Massey Ferguson brand is produced in India through TAFE. It is a broad incumbent peer with overlapping tractor categories and global R&D scale relative to the JV entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@KubotaTractorsIndia
• Facebookfacebook.com/kubotaagriculturalmachineryindia
• Instagraminstagram.com/kubota_india
• LinkedInlinkedin.com/company/kubota-india

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kubota Agricultural Machinery India Private Limited