What VVS Eksperten does

VVS Eksperten AS is the central organization behind a nationwide Norwegian plumbing chain ("landsdekkende rørleggerkjede") that connects residential and commercial customers with approximately 480 independent member plumbing businesses operating from Lindesnes in the south to Vadsø in the north. The company is headquartered at Jonas Lies gate 5 in Lillestrøm and is part of parent organization Kjedehuset AS, which provides shared infrastructure including intranet systems, dashboards, and chain management services. It generates revenue primarily through membership subscriptions, collective marketing arrangements, and a direct e-commerce product catalogue rather than by owning member businesses.

Name

VVS Eksperten

Legal name

VVS Eksperten AS

Website

https://vvseksperten.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

VVS Eksperten AS is the central organization of a nationwide Norwegian plumbing chain that connects residential and commercial customers with approximately 480 independent member plumbers across Norway, while running an e-commerce catalogue of bathroom furniture.

Ownership category

akta.pro rank

Product category

Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Faucet, Sink & Shower/Tub Installation & Repair (HSAOAAAE)

akta.pro secondary industry

Residential Plumbing Fixture Installation & Repair (HSAOAAAA)

Keywords

• Plumbing services
• Bathroom furniture
• HVAC installation
• Water drainage services
• Heating systems

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Member Network Services: VVS Eksperten operates as a franchisor/network for independent plumbing businesses. Revenue is generated through membership fees and collective marketing efforts. The chain provides branding, websites, intranet, social media presence, catalogs, and marketing support to member businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

VVS Eksperten AS operates a nationwide Norwegian plumbing franchise chain of approximately 480 independent member plumbing businesses. It sells bathroom furniture (COMO and Formia modular series and accessories) through its own e-commerce site and member stores, and routes customers to member plumbers for the full spectrum of plumbing and heating services — emergency hotline, sanitary installation, water/drainage (VA), heat pumps, solar energy, gas, sprinkler, pipe inspection/flushing, rehabilitation, and oil-furnace removal.

Product overview

VVS Eksperten is a nationwide plumbing chain (rørleggerkjede) with approximately 480 independent plumber businesses serving customers from Lindesnes in the south to Vadsø in the north. The company operates as a platform offering both products and services: (1) Bathroom furniture products including the COMO modular series (Standard, Deco, Exclusive, Lusso variants), Formia modern bathroom furniture, Luxe drawer organizer accessories, and complete furniture packages; (2) Professional plumbing services including emergency hotline (Vakttelefon), heat pump installation, solar energy systems, water and drainage (VA), pipe inspection and flushing, rehabilitation/renovation, gas installation, sprinkler systems, sanitary installation, and service agreements. Members include both businesses with physical stores and those offering emergency services.

Differentiator

Problem solved

Functional benefit

Products and services

• COMO Series Bathroom Furniture Modular bathroom furniture with interchangeable front and side panels, available in Standard, Deco, Exclusive, and Lusso variants, with BLUM soft-close drawer slides and widths from 60 to 240 cm. Produced in partnership with supplier Scala Bad and sold to homeowners via the VVS Eksperten webshop and member stores; established in 2014 as the chain's signature interchangeable furniture system.
• Formia Series Bathroom Furniture Modern bathroom furniture line with elegant, clean lines and high-gloss lacquered MDF construction, featuring BLUM soft-close drawer slides and multiple width options. Sourced from supplier Scala Bad and sold through the VVS Eksperten webshop and member stores.
• Luxe Drawer Dividers Black plexiglass drawer organizers designed to fit COMO bathroom furniture, including boxes with lids for organized storage. Sold as an accessory to COMO buyers.
• Møbelpakke (Bathroom Furniture Packages) Bundled bathroom furniture packages that combine vanity units, countertops, mirrors, and handles for straightforward installation. Sold to homeowners planning full bathroom renovations via the webshop and member stores.
• Varmepumpe (Heat Pump Services) Sales and installation of energy-efficient heat pumps that extract energy from ambient sources — outdoor air, bedrock, ground, or water — for heating and cooling. Delivered to residential and commercial customers through the chain's member plumbers.
• VA (Vann og Avløp – Water and Drainage Services) Water supply and drainage services covering municipal and private facilities, water supply, wastewater and sewage systems, and pipe infrastructure. Delivered by member plumbers to residential and commercial customers.
• Solenergi (Solar Energy Systems) Solar thermal systems that can save up to 65% of water heating costs, with combined-cycle systems reducing annual heating energy needs by 20–30%. Designed and installed by member plumbers for residential and commercial customers.
• Rørinspeksjon og spyling (Pipe Inspection and Flushing) Camera inspection of pipes to identify sagging, water pooling, damage, irregularities, deposits, or foreign objects, with high-pressure flushing as needed. Delivered by member plumbers.
• Rehabilitering (Rehabilitation and Renovation) Modernization and upgrading of existing sanitary and heating systems, from small replacements to complete renovation of pipe systems, wet rooms, and kitchens. Delivered by member plumbers to residential and commercial customers.
• Fjerning av oljefyr (Oil Furnace Removal) Removal of oil furnaces and underground oil tanks that may pose environmental hazards, including decommissioning and installation of alternative heating solutions. Delivered by member plumbers.
• Vakttelefon (24/7 Emergency Hotline) Round-the-clock emergency plumbing response for urgent situations including hidden or visible leaks, frozen pipes, and drainage issues, routing customers to the nearest on-call member plumber.
• Sprinkler Installation Design and installation of fire-protection sprinkler systems, including wet systems, dry systems, and water-mist systems, for commercial and public buildings. Delivered by qualified member plumbers.
• Gass (Gas Installation Services) Gas installation services including outdoor tanks, gas burners/boilers for water-borne heating, and integration with gas fireplaces and cooktops. Delivered by certified member plumbers.
• Sanitær (Sanitary Installation Services) Installation of internal water and drainage systems, both visible and hidden, including equipment connected to water and sewage for bathrooms, kitchens, and utility rooms. Delivered by member plumbers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and key supplier.

• Kjedehuset AScoreStrategic or Co-development PartnerKjedehuset AS is the parent organization of VVS Eksperten AS. They provide shared infrastructure including intranet systems, dashboards, and overall chain management services.
• Scala Badkey supplierTechnology or IntegrationScala Bad is a key supplier of bathroom furniture to VVS Eksperten. Products include the Como and Formia bathroom furniture series, available through member stores.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Caverion Norge: Norwegian subsidiary of Nordic building solutions contractor Caverion, delivering plumbing, HVAC, and building systems. Comparable as a national-scale Nordic plumbing/HVAC contractor; broader in scope than VVS Eksperten but operating in the same downstream service categories.
• Bravida Norge: Norwegian arm of Nordic multi-technical building services contractor Bravida, covering plumbing, heating, electrical, and ventilation across commercial and residential projects. Comparable as a large-scale Nordic plumbing service provider, though with a broader service portfolio than VVS Eksperten's bathroom-led chain model.

Direct peers

• Bademiljø: Norwegian nationwide franchise chain focused on bathroom products and professional bathroom installation services. Bademiljø is the closest direct comparable to VVS Eksperten in Norway, mirroring the franchise-of-plumbers model and branded bathroom furniture distribution through member stores.
• Comfort (Comfort Group / Comfort-kjeden): Nordic plumbing, heating, and bathroom franchise chain with Norwegian presence. Comfort operates an analogous plumbers'/installers' franchise network under a unified brand, supplying bathroom products and HVAC services — directly comparable in business model and category to VVS Eksperten.
• Rørkjøp / Skousen VVS: Norwegian chain distributing plumbing, bathroom, and heating products through a national retail-counter network. Comparable to VVS Eksperten as a multi-location plumbing/HVAC supply retailer serving both trade buyers and end consumers across Norway.

Emerging players

• Bad.no: Norwegian online retailer specializing in bathroom furniture, sanitary ware, and accessories. Comparable to VVS Eksperten's e-commerce and branded bathroom-product offering (e.g., handleliste/tegning tools) but operates without the underlying plumbing-services member network.
• Bygghjemme.no: Norwegian e-commerce retailer for home improvement, bathroom, and plumbing products. Comparable as a digital-first distribution channel competing for the same end-customer bathroom purchase moments that VVS Eksperten's e-commerce catalog targets.

Others

• Optimera (Norge): Norwegian building materials and plumbing supplies distributor serving trade contractors. Comparable as a wholesale distribution counterpart feeding plumbers and contractors across Norway, an adjacent supply-chain participant to VVS Eksperten's member network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vvseksperten.no
• Instagraminstagram.com/vvseksperten
• Xx.com/VVSEkspertenAS
• LinkedInlinkedin.com/company/vvs-eksperten-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VVS Eksperten