Kjedehuset
Kjedehuset AS is a Norwegian parent company that operates six trade-franchise chains — VVS Eksperten, Rørlegger på hjul, VA Eksperten, Anleggsgartner på hjul/Eksperten, Elektriker på hjul, and VVS Handel — serving roughly 680 independent plumbing, electrical, landscaping, water/sewage, and corporate-trade businesses across Norway.
- Company typePrivate
- Founded2004
- HeadquartersLysaker, Norway
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Kjedehuset does
Kjedehuset AS is a Norwegian parent company, founded in 2004 and headquartered in Lysaker, Norway, that operates a portfolio of six specialized franchise chains serving the home-services trade sector. The group aggregates approximately 680 independent member businesses nationwide under brands including VVS Eksperten (~480 members, plumbing, including businesses with and without retail outlets), Rørlegger på hjul (~200 members, plumbing), VA Eksperten (water and sewage contractors), Anleggsgartner på hjul / Anleggsgartner Eksperten (landscaping and grounds maintenance), Elektriker på hjul (electrical installation, EV charging, solar, smart-home, heat pumps, data networks, and security/alarm), and VVS Handel (B2B wholesale plumbing for groups and corporations). Leadership sits with Managing Director (Daglig leder) Kai Johnsen, supported by a small corporate team covering agreements, marketing, and systems/finance.
The underlying technology is a franchise/chain management platform rather than a deep-tech product. It includes a centralized Kjedehuset Dashboard for member operations, a Handleliste (shopping list / wishlist) feature that channels product interest to members, design tools (bathroom planning), content marketing via VVS Bloggen, and seasonal catalogs and promotions. Two strategic integrations anchor the platform: Boligmappa automatically registers completed member work into homeowners' property documentation, and Factlines supports supply-chain transparency documentation required by Norway's Åpenhetsloven (Transparency Act). The company holds Miljøfyrtårn (Eco-Lighthouse) certification and is structured as a privately held AS (Aksjeselskap) with no external parent, PE, or VC ownership disclosed.
Kjedehuset's revenue model combines (1) recurring chain membership/subscription fees paid by independent tradespeople joining a chain, (2) transaction fees on products sold through the member network, and (3) service fees for customer-acquisition tools ("Finn din [profession]" locator), campaigns, and platform access. The primary go-to-market is channel/partner-driven: recruit independent businesses into branded chains and equip them with shared marketing, brand recognition, and network effects. A secondary direct-to-consumer motion runs through the chain websites, supported by event-driven seasonal campaigns and social media. End customers served include homeowners and property owners using the locator and quote tools, and enterprise groups/corporations served directly by VVS Handel.
Kjedehuset firmographics
Firmographics- Name
- Kjedehuset
- Legal name
- Kjedehuset AS
- Website
- https://kjedehuset.no
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kjedehuset AS is a Norwegian parent company that operates six trade-franchise chains — VVS Eksperten, Rørlegger på hjul, VA Eksperten, Anleggsgartner på hjul/Eksperten, Elektriker på hjul, and VVS Handel — serving roughly 680 independent plumbing, electrical, landscaping, water/sewage, and corporate-trade businesses across Norway.
- Ownership category
- akta.pro rank
Kjedehuset industry classification
Industry- Product category
- Franchise Chain Management Services
- NAICS
- Merchant Wholesalers, Durable Goods (423)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Sustainable & Responsible Supply Chain (ESG, Scope 3) (BPAHAHAM)
- akta.pro secondary industry
- Supply Chain Sustainability & Responsible Sourcing (SMETA, supplier ESG) (EUAHAJAE)
Keywords
Where Kjedehuset is headquartered
LocationHeadquarters
- HQ city
- Lysaker
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Kjedehuset business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Chain Membership Fees: Kjedehuset generates revenue by operating franchise/chain concepts. Independent businesses (plumbers, electricians, landscapers, VA contractors) pay to join chains like VVS Eksperten, Rørlegger på hjul, and receive branding, marketing support, and network benefits in return.
- Product Sales through Members: Members purchase products from suppliers; the chains facilitate procurement and may earn margins or fees on product transactions through their network.
- Service Fees: Chains charge fees for services such as finding customers ('Finn rørlegger'), providing quotes, facilitating campaigns, and access to the member network and marketing platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | VVS Handel - Custom pricing for groups and corporations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Kjedehuset product offering
Product offeringCore offering
Kjedehuset AS operates as a Norwegian parent company managing six franchise/chain concepts for independent trade businesses: VVS Eksperten and Rørlegger på hjul (plumbing chains), VA Eksperten (water and sewage), Anleggsgartner på hjul (landscaping), Elektriker på hjul (electrical), and VVS Handel (B2B plumbing wholesale for groups and corporations). The company provides chain members with shared branding, marketing platforms, customer acquisition tools, member dashboards, and integrations with Boligmappa for property documentation and Factlines for supply chain transparency compliance.
Product overview
Kjedehuset AS is a parent company operating a portfolio of franchise chains for trade professionals. The organization consists of six distinct sub-brands: VVS Eksperten (a nationwide plumbing chain with ~480 independent businesses), Rørlegger på hjul (a nationwide plumbing chain with ~200 independent businesses), VA Eksperten (targeting small/medium water and sewage contractors), Anleggsgartner på hjul (landscaping and grounds maintenance), Elektriker på hjul (electrical services), and VVS Handel (B2B wholesale for groups and corporations). The parent company coordinates these chains and provides shared services including access to Boligmappa documentation and Factlines compliance tools.
Differentiator
Problem solved
Functional benefit
Products and services
- VVS Eksperten A nationwide plumbing franchise chain with approximately 480 independent plumbing businesses, including medium and large companies with and without retail stores. Provides members with shared branding, marketing support, customer acquisition tools, and access to a unified member dashboard.
- Rørlegger på hjul A nationwide plumbing franchise chain with approximately 200 independent plumbing businesses, primarily small and medium-sized companies. Targets SMB plumbers seeking chain support while maintaining business independence.
- VA Eksperten A franchise chain focused on small and medium-sized VA (water and sewage) contractors who want freedom in their everyday operations. Members offer services including drainage, infrastructure, stormwater management, and rehabilitation.
- Anleggsgartner på hjul A franchise chain of independent landscaping companies that offer and perform multiple services including groundwork, infrastructure, stormwater management, and green area maintenance. Members hold necessary certifications for landscaping services.
- Elektriker på hjul A new and dynamic franchise chain concept for electricians across Norway, offering services including electrical installation, lighting, EV chargers, smart home systems, heat pumps, solar installations, data networks, and security/alarm systems.
- VVS Handel A franchise chain for groupings and corporations, serving as a B2B wholesale plumbing distribution channel within Kjedehuset. Offers custom pricing arrangements for groups and commercial entities requiring multi-year procurement contracts.
Quantifiable outcome
- ~680 independent member businesses across Norway
- +1 more outcomes
Companies that use Kjedehuset
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles5 records
Kjedehuset technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Kjedehuset partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- BoligmappacoreKjedehuset has an agreement with Boligmappa to help homeowners maintain property documentation. Member businesses automatically register completed work in Boligmappa, providing customers with documented records of all work performed.
- FactlinescoreKjedehuset has an agreement with Factlines to meet increasing requirements for documentation in compliance with the Åpenhetsloven (Norwegian Transparency Act). Factlines provides supply chain transparency and documentation services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Kjedehuset competitors and assessment
Company assessmentBroad incumbents
- Solar Group: Danish-headquartered technical wholesaler with strong Nordic presence in electrical, plumbing, and HVAC products serving professional installers; comparable in distribution role and trade customer base.
- Bravida: Major Nordic provider of technical installation and services across electrical, heating/plumbing, and HVAC. Serves overlapping end markets and trades but as a large-scale incumbent rather than a franchise model.
- Caverion: Nordic-based building solutions and technical services provider covering HVAC, electrical, and plumbing for commercial and residential clients; comparable trade breadth and customer overlap.
- Onninen: Nordic HVAC, plumbing, and electrical wholesale distributor serving installers and contractors; comparable to Kjedehuset's VVS Handel B2B wholesale arm in target customers and product categories.
- Instalco: Swedish installation services group operating across electrical, plumbing, HVAC, and related trades through decentralized local subsidiaries, comparable in multi-trade coverage and Nordic footprint to Kjedehuset's chain portfolio.
- Ahlsell: Leading Nordic technical wholesaler of installation products, tools, and supplies serving professional installers and contractors across trades; analogous to the supply-side ecosystem supporting Kjedehuset's members.
Direct peers
- Comfort Group: Nordic franchise/chain concept for plumbing, heating, and HVAC service providers, operating a member-based model closely analogous to VVS Eksperten and Rørlegger på hjul across Denmark and other Nordic markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Kjedehuset social profiles
Digital presenceKjedehuset compliance and trust
Trust signalCompliance3 records
Kjedehuset financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kjedehuset leadership team
Management profileNumber of profiles
Profiles6 records
Kjedehuset subsidiaries and ownership
Company hierarchySubsidiaries6 records
Kjedehuset funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kjedehuset M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kjedehuset
What does Kjedehuset do?
Kjedehuset AS operates as a Norwegian parent company managing six franchise/chain concepts for independent trade businesses: VVS Eksperten and Rørlegger på hjul (plumbing chains), VA Eksperten (water and sewage), Anleggsgartner på hjul (landscaping), Elektriker på hjul (electrical), and VVS Handel (B2B plumbing wholesale for groups and corporations). The company provides chain members with shared branding, marketing platforms, customer acquisition tools, member dashboards, and integrations with Boligmappa for property documentation and Factlines for supply chain transparency compliance.
Is Kjedehuset a public or private company?
Kjedehuset is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kjedehuset founded?
Kjedehuset was founded in 2004. It employs 1 to 10 people.
Where is Kjedehuset based?
Kjedehuset is headquartered in Lysaker, Norway, in the Europe region.
How does Kjedehuset make money?
Three revenue lines are on record. Chain Membership Fees are the primary driver. The others are product Sales through Members and service Fees.
Who are Kjedehuset's main competitors?
Broad incumbents on record are Solar Group, Bravida, Caverion, Onninen, Instalco and Ahlsell. Comfort Group is listed as a direct peer.
Does Kjedehuset have an API?
No public API is recorded for Kjedehuset.
What industry is Kjedehuset in?
Kjedehuset's product category is Franchise Chain Management Services. Its primary akta.pro industry code is BPAHAHAM, Sustainable & Responsible Supply Chain (ESG, Scope 3), with a secondary code of EUAHAJAE, Supply Chain Sustainability & Responsible Sourcing (SMETA, supplier ESG). Its NAICS code is 423 and its SIC code is 5070.