Ruby Rose
- Company typePrivate
- Founded1980
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Ruby Rose firmographics
Firmographics- Name
- Ruby Rose
- Legal name
- Ruby Rose
- Website
- https://rubyrose.com.br
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Ruby Rose industry classification
Industry- Product category
- Cosmetics and Beauty Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits) (CRABACAF)
- akta.pro secondary industries
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Fashion Jewelry Sets & Giftable Collections (CRAKABAL)
Keywords
Where Ruby Rose is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Ruby Rose business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Cosmetics and Beauty Products Sales: Ruby Rose generates revenue through the sale of cosmetic and makeup products directly to consumers via its virtual store. The company appears to offer multiple product lines and categories including makeup, skincare-inspired beauty products, and tutorials for consumers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Ruby Rose product offering
Product offeringCore offering
Ruby Rose sells its own branded cosmetics and beauty products, including perfumes, lipsticks, eyebrows, makeup kits, cosmetics, beauty products, and accessories, directly to Brazilian consumers via its own e-commerce store (Loja Virtual). The offering is organized into multiple product lines (Linhas) and is complemented by trend content, tutorials, and seasonal collection launches such as 'Nova Linha'.
Product overview
Ruby Rose is a Brazilian cosmetics and makeup brand that operates as a single unified product offering. The company sells beauty and makeup products organized into multiple categories and product lines (Linhas). The portfolio includes makeup products, with news section featuring trend forecasts for future seasons, new collections, and tutorial content.
Differentiator
Problem solved
Functional benefit
Products and services
- Ruby Rose Cosmetics and Beauty Products
Companies that use Ruby Rose
Customer profileSegments1 record
Ideal customer profiles1 record
Ruby Rose technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ruby Rose partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Ruby Rose competitors and assessment
Company assessmentBroad incumbents
- Natura &Co: Brazilian beauty conglomerate (Natura, Avon, The Body Shop, Aesop) operating at massive scale in color cosmetics and fragrance. A dominant incumbent against which Ruby Rose competes for shelf space, attention, and online demand.
- L'Oréal Brasil: Brazilian arm of the global beauty leader, distributing Maybelline, L'Oréal Paris, and NYX in the same color cosmetics and fragrance categories where Ruby Rose operates.
- Grupo Boticário: Largest Brazilian-owned beauty group, with multiple brands across fragrance, color cosmetics, and skincare. Competes with Ruby Rose across product category, price tier, and channel in Brazil.
- Avon (Brazil / Natura): Global mass-market beauty brand with a large Brazilian footprint, sold direct and via resellers. Competes with Ruby Rose in color cosmetics, fragrance, and beauty accessories targeted at Brazilian women.
Direct peers
- Eudora: Brazilian direct-sales and online beauty brand owned by Grupo Boticário. Overlaps with Ruby Rose in makeup, fragrance, and accessories sold through digital channels.
- Dailus: Brazilian color cosmetics and nail care brand with a similar accessible price positioning and online retail presence — overlaps with Ruby Rose in makeup and beauty accessories.
- Tracta: Brazilian beauty brand selling makeup, fragrances, and beauty accessories domestically — directly comparable category mix and DTC orientation to Ruby Rose.
- Vult: Brazilian color cosmetics brand with a comparable DTC and drugstore presence, focused on makeup, lips, and eyes — directly overlapping Ruby Rose's core categories and target consumer.
- Quem Disse, Berenice?: Grupo Boticário-owned Brazilian mass-market beauty brand selling color cosmetics, fragrance, and skincare. Competes with Ruby Rose for the same trend-driven Brazilian beauty consumer.
- Payot: Brazilian cosmetics house offering makeup and beauty products across price points; comparable to Ruby Rose in product breadth and Brazilian mass-market positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Ruby Rose social profiles
Digital presenceRuby Rose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ruby Rose leadership team
Management profileNumber of profiles
Ruby Rose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ruby Rose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ruby Rose
What does Ruby Rose do?
Ruby Rose sells its own branded cosmetics and beauty products, including perfumes, lipsticks, eyebrows, makeup kits, cosmetics, beauty products, and accessories, directly to Brazilian consumers via its own e-commerce store (Loja Virtual). The offering is organized into multiple product lines (Linhas) and is complemented by trend content, tutorials, and seasonal collection launches such as 'Nova Linha'.
When was Ruby Rose founded?
Ruby Rose was founded in 1980. It employs 101 to 250 people.
Where is Ruby Rose based?
Ruby Rose is headquartered in São Paulo, Brazil, in the Latin America region.
How does Ruby Rose make money?
One revenue line is on record: cosmetics and Beauty Products Sales.
Who are Ruby Rose's main competitors?
Broad incumbents on record are Natura &Co, L'Oréal Brasil, Grupo Boticário and Avon (Brazil / Natura). Direct peers are Eudora, Dailus, Tracta, Vult, Quem Disse, Berenice? and Payot.
Does Ruby Rose have an API?
No public API is recorded for Ruby Rose.
What industry is Ruby Rose in?
Ruby Rose's product category is Cosmetics and Beauty Products. Its primary akta.pro industry code is CRABACAF, Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits), with a secondary code of CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex). Its NAICS code is 456120 and its SIC code is 2844.