Payot Brasil
Payot Brasil is a 100% Brazilian-owned cosmetics company founded in 1953 that sells 160+ dermocosmetic skincare, makeup, body care, and accessory products through its own DTC e-commerce site and a nationwide retail network of more than 3,000 points of sale.
- Company typePrivate
- Founded1953
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Payot Brasil does
Payot Brasil is a 100% Brazilian-owned, privately-held cosmetics company founded in 1953 and headquartered in Osasco, São Paulo. The company develops, manufactures, and distributes a portfolio of more than 160 skincare, makeup, body care, and accessory products organized across the core Linha Essencial line and targeted sub-brands including Acnederm (acne-prone skin), UPDerm (advanced dermocosmetic anti-aging), and a treatment-infused makeup range (Retinol-infused foundations, concealers, powders, and blushes). Its product formulations center on cosmeceutical actives such as nanoencapsulated Vitamin C, Nano Alpha-Arbutin, Nano Bakuchiol, peptide blends, Centella Asiatica exosomes, and the proprietary Eterwell Youth technology, combined with dermatologically tested, predominantly vegan, hypoallergenic, and cruelty-free claims.
The business operates a dual-channel go-to-market: a direct-to-consumer e-commerce storefront on VTEX (lojapayot.com.br) supported by WhatsApp service, newsletter capture, and active Instagram, Facebook, and YouTube accounts, alongside a nationwide Brazilian retail distribution network of more than 3,000 points of sale across department stores (magazines), perfumeries, drugstores, and supermarkets, staffed by trained point-of-sale consultants. Products are sold via unit-pricing in Brazilian Reais, with interest-free installment plans (2-12x sem juros) prominently merchandised to lower purchase friction, and AOV-maximizing bundled kits offered at 15-20% discounts. Customer segments are horizontal, addressing the general Brazilian consumer across age groups and skin concerns including anti-aging, brightening, acne, hydration, oil control, and makeup.
The company is a single-country operator with no disclosed parent, no venture or private equity funding, no M&A history, no senior leadership bios, and no disclosed revenue, headcount, patents, or AI/ML capabilities in the source data, which constrains the depth of any competitive or financial assessment.
Payot Brasil firmographics
Firmographics- Name
- Payot Brasil
- Legal name
- Payot Brasil
- Website
- https://lojapayot.com.br
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Payot Brasil is a 100% Brazilian-owned cosmetics company founded in 1953 that sells 160+ dermocosmetic skincare, makeup, body care, and accessory products through its own DTC e-commerce site and a nationwide retail network of more than 3,000 points of sale.
- Ownership category
- akta.pro rank
Payot Brasil industry classification
Industry- Product category
- Cosmetics & Personal Care
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
- akta.pro secondary industries
- Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA), Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD)
Keywords
Where Payot Brasil is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Payot Brasil business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: The company operates its own online store (lojapayot.com.br) selling directly to consumers across Brazil, offering the full product portfolio including skincare, makeup, body care, and accessories.
- Retail Distribution: Products sold through third-party retail channels including department stores, perfumeries, drugstores, and supermarkets, reaching over 3,000 points of sale nationwide.
- Consultant Sales: Direct sales through trained consultants at point of sale, providing personalized guidance and recommendations to consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Skincare Séruns |
| Unit Pricing | Pay-as-you-go | Hydrating Products |
| Unit Pricing | Pay-as-you-go | Makeup Products |
| Unit Pricing | Pay-as-you-go | Skincare Kits and Bundles |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Payot Brasil product offering
Product offeringCore offering
Payot Brasil is a Brazilian cosmetics company founded in 1953 that manufactures and sells skincare, makeup, body care products, and beauty accessories. The company operates 100% with Brazilian capital and distributes its products through a national retail network of more than 3,000 points of sale as well as its own e-commerce platform.
Product overview
Payot Brasil is a 100% national Brazilian cosmetics company established in 1953, offering a comprehensive skincare and makeup portfolio. The product range includes multiple sub-brands and product lines: the core Linha Essencial (Essential Line) featuring hero products like the Sérum Antissinais, Sérum Clareador, Sérum Antioxidante, Hidratante Pró-Colágeno, and Booster Efeito Glow; the Acnederm line for acne-prone skin; the UPDerm line with hyaluronic acid serums; and a complete makeup range including foundations (Base Matte and Base Retinol), concealers, powders, blushes with retinol, eye products, lipsticks, glosses, and brow products. The company also offers accessories (brushes, makeup bags) and various skincare kits. Products emphasize dermatological testing, hypoallergenic formulas, and many are vegan and free from parabens, petroleum derivatives, and artificial colorants.
Differentiator
Problem solved
Functional benefit
Brands
- Linha Essencial: skincare product line featuring essential skincare products including boosters, serums, and cleansers
- Acnederm
- UPDerm
- Upderm
Products and services
- Skincare Line
- Makeup Line
- Body Care Line
- Beauty Accessories
Quantifiable outcome
- 94% perceived reduction in pores (Acnederm Gel Hydratante)
- +7 more outcomes
Companies that use Payot Brasil
Customer profileSegments1 record
Ideal customer profiles1 record
Payot Brasil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Payot Brasil partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Payot Brasil competitors and assessment
Company assessmentDirect peers
- Ruby Rose: Brazilian indie cosmetics brand with strong makeup and skincare presence sold through retail and digital channels. Comparable as a domestic beauty brand targeting Brazilian consumers across price-sensitive and mid-premium tiers.
- Tracta: Brazilian cosmetics brand offering skincare, makeup, and fragrance through retail and e-commerce at mass-market price points. Closely comparable to Payot in product breadth, Brazilian consumer focus, and channel mix.
- Eudora: Brazilian beauty brand owned by Grupo Boticário, sold through consultants and e-commerce with a demographically broad skincare, makeup, and fragrance portfolio. Directly comparable in GTM motion and price-point positioning to Payot.
- Dailus: Brazilian cosmetics brand with broad makeup and skincare assortment sold through retail, drugstores, and e-commerce. Comparable in size, channel strategy, and Brazilian mass-market consumer focus.
- Avon Brasil: Multi-level-marketing/consultant-led cosmetics brand with deep Brazilian retail and direct-sales penetration. Closely mirrors Payot's consultant-at-POS distribution model and mass-market skincare + makeup assortment.
- Mary Kay Brasil: Global direct-sales beauty brand with a strong Brazilian consultant network selling skincare and color cosmetics. Comparable to Payot in the consultant-led GTM motion, mass-premium pricing, and skincare+makeup portfolio.
Broad incumbents
- O Boticário: Iconic Brazilian perfumery and cosmetics brand with thousands of physical stores. Comparable to Payot in product scope (skincare, makeup, fragrance) and mass-premium Brazilian consumer focus, but with substantially larger retail footprint.
- Grupo Boticário: Brazilian beauty conglomerate owning O Boticário, Eudora, and other brands across skincare, makeup, and fragrance. Comparable multi-brand beauty house model with nationwide retail distribution and a presence across mass and premium price points.
- L'Oréal Brasil: Brazilian operations of the global beauty leader with dermocosmetic brands (La Roche-Posay, Vichy) competing directly with Payot's cosmeceutical narrative. Comparable in product positioning (science-led skincare) but vastly larger in scale and R&D resources.
- Natura &Co (Natura): Brazil's largest domestic cosmetics group with skincare, makeup, and fragrance lines sold via direct sales consultants and retail. Comparable to Payot in product categories, distribution philosophy (consultants + retail), and Brazilian consumer focus, but materially larger in scale and international reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Payot Brasil social profiles
Digital presencePayot Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Payot Brasil leadership team
Management profileNumber of profiles
Profiles1 record
Payot Brasil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Payot Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Payot Brasil
What does Payot Brasil do?
Payot Brasil is a Brazilian cosmetics company founded in 1953 that manufactures and sells skincare, makeup, body care products, and beauty accessories. The company operates 100% with Brazilian capital and distributes its products through a national retail network of more than 3,000 points of sale as well as its own e-commerce platform.
Is Payot Brasil a public or private company?
Payot Brasil is a private company. It is classified as family owned and is currently operating.
When was Payot Brasil founded?
Payot Brasil was founded in 1953. It employs 11 to 50 people.
Where is Payot Brasil based?
Payot Brasil is headquartered in São Paulo, Brazil, in the Latin America region.
How does Payot Brasil make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution and consultant Sales.
Who are Payot Brasil's main competitors?
Direct peers on record are Ruby Rose, Tracta, Eudora, Dailus, Avon Brasil and Mary Kay Brasil. Broad incumbents are O Boticário, Grupo Boticário, L'Oréal Brasil and Natura &Co (Natura).
Does Payot Brasil have an API?
No public API is recorded for Payot Brasil.
What industry is Payot Brasil in?
Payot Brasil's product category is Cosmetics & Personal Care. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare, with a secondary code of CRABACAA, Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter). Its NAICS code is 45612 and its SIC code is 2844.