Ray Chevrolet, Inc.

What Ray Chevrolet, Inc. does

Ray Chevrolet, Inc. is an authorized, privately-held Chevrolet franchise dealership headquartered at 39 N. Rte. 12 in Fox Lake, Illinois, serving retail consumers and commercial fleet operators across Northern Illinois and Southern Wisconsin. The company is part of the Ray Auto Group and operates a single physical dealership footprint with 51–100 employees, offering new Chevrolet vehicles across the full model lineup (Trax, Equinox, Trailblazer, Blazer, Traverse, Tahoe, Suburban, Colorado, Silverado, Express, Corvette) and a multi-brand pre-owned inventory including the CarBravo certified program. Specialized commercial offerings include the GM Business Elite fleet program and a dedicated work truck portal covering Silverado 2500/3500, Cab Chassis, Express Cargo Van, and Chevy LCF, while the broader customer base is served through financing programs ranging from subprime "Fresh Start Finance" and first-time buyer options to 0% APR manufacturer incentives on select models.

The business operates on a hybrid revenue model combining transactional margin from new and used vehicle sales, recurring gross from a GM-certified service and parts department (genuine GM/ACDelco parts, oil changes, brake and tire service, plus a Mobile Service+ offering), and backend Finance & Insurance income on protection plans, extended warranties, gap coverage, pre-paid maintenance, and tire & wheel protection. Ancillary revenue includes warranty and policy administrative fees, parts ordering via gmparts.com integration, and fixed-ops consulting through the dedicated fleet work-truck portal.

The technology stack is the standard GM dealer platform: online inventory search, online credit applications, KBB trade-in valuation, online service scheduling, parts e-commerce through the gmparts.com integration, and digital retailing tools (buy.raychevrolet.com, sellmycar.raychevrolet.com). Marketing reach combines paid search, organic SEO, social media, a blog, email/SMS, a customer referral program, and local community sponsorships. Go-to-market is dual-channel: direct-to-consumer retail through the Fox Lake showroom paired with a Business Elite enterprise fleet program targeting commercial fleet operators in surrounding communities.

Name

Ray Chevrolet, Inc.

Legal name

Ray Chevrolet

Website

https://raychevrolet.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Ray Chevrolet is a privately-held Chevrolet franchise dealership in Fox Lake, Illinois, offering new and certified pre-owned vehicles, GM-certified service and parts, financing, and commercial fleet sales to retail consumers and businesses across Northern Illinois and Southern Wisconsin.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Used Car Dealers (441120), Other Motor Vehicle Dealers (4412), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industry

New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• New vehicle sales
• Used car dealership
• Vehicle service center
• Commercial fleet sales
• Automotive financing

Headquarters

HQ city

Fox Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Chevrolet vehicles including cars, SUVs, trucks, and electric vehicles. Revenue recognized at point of sale.
2. Used Vehicle Sales: Sale of pre-owned vehicles including CarBravo certified used vehicles. Wide selection spanning multiple brands and price ranges including vehicles under $20,000.
3. Service and Parts: GM-certified vehicle service center providing maintenance, repairs, and genuine GM/ACDelco auto parts and accessories. Everyday low pricing on maintenance and repair services.
4. Finance and Insurance Products: Financing arrangements, extended warranties, Chevrolet Protection plans, EV Protection Plan, Gap Coverage, Pre-Paid Maintenance, and Tire & Wheel Protection products sold alongside vehicle transactions.
5. Fleet/Business Sales: Commercial vehicle sales through dedicated Business Elite program targeting businesses for work trucks and fleet purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Ray Chevrolet is a Chevrolet franchise dealership in Fox Lake, Illinois, selling new Chevrolet vehicles, used and CarBravo certified pre-owned automobiles, and commercial work trucks through the Business Elite fleet program. The dealership also provides GM-certified vehicle service and maintenance, genuine GM parts, automotive financing for all credit profiles, vehicle protection plans, and a Mobile Service+ offering.

Product overview

Ray Chevrolet, Inc. is a Chevrolet franchise dealership offering a comprehensive automotive retail ecosystem. The core offering consists of new Chevrolet vehicles (sedans, SUVs, trucks, and electric vehicles) alongside certified pre-owned automobiles through the CarBravo program. Commercial customers are served through dedicated work truck and fleet services. The dealership provides a full lifecycle automotive experience including vehicle sales, GM-certified service and maintenance, genuine GM parts, comprehensive financing options, vehicle protection plans, and mobile service capabilities. The product portfolio includes the complete Chevrolet model lineup featuring both traditional internal combustion and electric vehicle options (Bolt EV, Bolt EUV, Silverado EV, Blazer EV, Equinox EV) across multiple vehicle segments.

Differentiator

Problem solved

Functional benefit

Brands

• CarBravo: Certified pre-owned vehicle program offered by the dealership, allowing customers to shop pre-owned models through the CarBravo platform.
• Business Elite

Quantifiable outcome

• 125+ pre-owned vehicles available under $20,000
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CarBravo (GM)coreChannel Partner/ Reseller/ DistributorCarBravo is GM's certified pre-owned vehicle program that Ray Chevrolet participates in. This allows the dealership to sell CarBravo-certified used vehicles backed by GM quality standards and extended warranties, extending the brand's certified used car offerings beyond traditional GM vehicles to include other eligible brands.
• Local Community OrganizationsminorStrategic or Co-development PartnerRay Chevrolet partners with local charities and organizations including USO of Illinois (Drive for The Troops events), local schools (Grant High School, St. John the Baptist School), community festivals (Johnsburg Saufen und Spiel Parade, Elote Festival, Big Hollow Back to School Bash), Lakefront Park events, and various holiday awareness campaigns in partnership with Chevrolet.
• 95 WIIL Rock Morning ShowminorGTM or Marketing PartnerRay Chevrolet collaborated with the 95 WIIL Rock morning show for customer testimonials and promotional content, leveraging the radio station's audience for marketing reach.
• ComEd (Exelon Corporation)minorGTM or Marketing PartnerComEd offers a $100 million EV rebate program to Illinois customers, which Ray Chevrolet promotes and participates in as part of EV sales initiatives, helping customers access additional incentives when purchasing Chevy EVs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Asbury Automotive Group: Franchised automotive retailer offering new/used vehicles, parts, service and finance products, the same business model as Ray Chevrolet.
• Penske Automotive Group: Franchised dealership operator including commercial/fleet truck sales, comparable to Ray Chevrolet's retail plus Business Elite fleet operations.
• Lithia Motors (Lithia & Driveway): One of the largest US auto dealership groups operating franchised new/used stores with service, parts and F&I; same core dealership business model as Ray Chevrolet but at national scale.
• AutoNation: National franchised new and used vehicle retailer with service, parts and financing operations, directly analogous to Ray Chevrolet's dealership model but multi-location and multi-brand.
• Sonic Automotive / EchoPark: Franchised and standalone used-vehicle retailer with financing and service, sharing Ray Chevrolet's mix of new, used and F&I revenue at scale.
• Group 1 Automotive: Large franchised dealership group selling new/used vehicles plus service and F&I, operating the same OEM-franchise retail model as Ray Chevrolet.

Emerging players

• Carvana: Online used-car retailer with digital buy/sell and financing; competes with Ray Chevrolet's used inventory and online 'Buy Online / Sell Us Your Car' channels.

Direct peers

• CarMax: Large used-vehicle retailer with in-house financing; overlaps directly with Ray Chevrolet's used/CarBravo and F&I business, especially the sub-$20k value segment.

Regional players

• Ray Buick GMC (Ray Auto Group): Affiliated Northern Illinois franchise dealership within the same Ray Auto Group, operating the same local new/used sales and service model in an adjacent brand.
• Napleton Automotive Group: Illinois/Midwest-based multi-franchise dealership group selling new and used vehicles with service and finance, competing in Ray Chevrolet's regional territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/raychevroletfoxlake
• LinkedInlinkedin.com/company/ray-chevrolet
• Xx.com/raychevrolet

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ray Chevrolet, Inc.