William Joseph

What William Joseph does

William Joseph Ltd is a London-based, B Corp-certified creative agency founded in 2005 that provides branding, website design and build, user research, digital accessibility consulting, data visualization, and sustainable digital design services on a project basis. Its client base is concentrated in the UK charity, non-profit, healthcare, and education sectors — including the NHS, NSPCC, Great Ormond Street Hospital Charity, Alzheimer's Research UK, BookTrust, Paul Hamlyn Foundation, King's College London, and NCVO — and the agency's stated positioning is "equity by design," with a focus on accessibility (WCAG), trauma-informed user research, and low-carbon digital builds. The firm employs 1-10 people at its Wenlock Road headquarters and operates as a private limited company with no disclosed external investment.

The business model is professional services: quote-driven, project-based engagements delivered by a small core team supplemented by specialist subcontractor capacity. Notable deliverables include the NHS Galleri trial digital system (recruiting 140,000 volunteers), NSPCC user experience and email devolution work, and the Help Musicians website, which the agency reports achieved an 86% reduction in carbon emissions per visit. Commercial acquisition relies on content marketing (LinkedIn newsletter, blog), case-study-led trust building, and the B Corp credential rather than outbound sales motion. Underlying technology stack centers on standard web platforms (WordPress implied via WholeGrain Digital partnership), Salesforce for CRM-integrated membership builds, and sustainable hosting practices, with no proprietary platform or SaaS product.

William Joseph Ltd shows no subsidiaries, no parent company, no funding rounds, and no mergers or acquisitions in the available record. Ownership is consistent with founder/partnership structure; Chris Hammond serves as Managing Director and James Gadsby Peet as Director of Digital and Strategy, both described as founding partners. The firm is registered with the Information Commissioner's Office (data controller, ZA205022) and continues to publish active client work and thought leadership content through 2025.

Name

William Joseph

Legal name

William Joseph Ltd

Website

https://williamjoseph.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

William Joseph is a London-based, B Corp-certified creative agency delivering branding, website design, accessibility consulting, and user research on a project basis to UK charities, non-profits, healthcare organizations, and educational institutions.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industries

Graphic Design & Visual Content Production (BPAFAIAC), Naming & Verbal Identity (BPAFAEAB)

Keywords

• Brand strategy services
• Website design services
• Digital accessibility consulting
• User research services
• Charity sector branding

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Project-based creative and digital services including brand strategy, website design and build, content strategy, and digital transformation consulting for charities, foundations, and public sector organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

William Joseph is a London-based branding and digital creative agency that provides project-based services including brand strategy, visual identity development, website design and build, user research, digital accessibility, and content strategy. They serve charities, foundations, healthcare organizations, and educational institutions with a focus on equity, accessibility, and trauma-informed design.

Product overview

William Joseph is a branding and digital creative agency that provides services rather than a standalone product platform. Their offering consists of interconnected service areas: branding and brand strategy (visual identity, brand guidelines, positioning), website design and development (with emphasis on accessibility), user research and testing services (including trauma-informed approaches), digital accessibility consulting, community-focused brand identity development, digital membership system development with CRM integration, data visualization and infographics, and sustainable digital design. These services are delivered project-based to charity, non-profit, and public sector clients, with a focus on equity, inclusion, and accessibility. The agency operates as a Certified B Corporation and does not offer a SaaS product or proprietary platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding and Brand Strategy Services
• Website Design and Development Services
• User Research and Testing Services
• Digital Accessibility Services
• Digital Membership and CRM Integration Services
• Data Visualization Services
• Sustainable Digital Design Services

Quantifiable outcome

• 62% increase in engagement for Autistica website
• +5 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Muslamic MakersminorOthersCommunity support partnership. William Joseph supports this community initiative as part of their commitment to diversity and inclusion.
• Agencies for GoodminorOthersCommunity of agencies focused on purpose-driven work. William Joseph participates in this network of like-minded agencies.
• Collaborative FuturecoreStrategic or Co-development PartnerCollaborative Future produces inclusive recruitment guidance. William Joseph hosts events with them and promotes their free inclusive recruitment guide, recommending it to clients.
• WholeGrain DigitalminorStrategic or Co-development PartnerLeaders in sustainable WordPress websites. William Joseph cites them as a B Corp peer they have learned from and admire.
• NestminorOthersSocially responsible pension provider. William Joseph offers employees pension options through Nest as part of their B Corp commitment.
• SpillminorOthersMental health support service. William Joseph provides this to employees as part of their mental health and wellbeing support.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Koto: Independent branding and design studio with a comparable mix of brand strategy, visual identity, and digital work, often for mission-led clients. Comparable in size, independence, and craft-led positioning.
• Mission Media: UK digital agency specialising in websites, branding, and campaigns for charities and non-profits. Direct peer in sector focus, digital-delivery model, and charity client roster, with comparable scale.
• Wilderness: UK creative and brand agency working with purpose-driven organisations across brand, digital, and campaign work. Comparable in size, mission-led positioning, and integrated offering to William Joseph.
• Forster Communications: UK-based independent communications and creative agency working with charities, foundations, and social-purpose organisations. Closely comparable to William Joseph in target client base, mission-driven positioning, and integrated brand/digital offering.
• The Good Agency: UK marketing, communications, and brand agency focused on charities, social enterprises, and impact-driven organisations. Direct peer in vertical specialisation and integrated brand-to-digital service mix.

Broad incumbents

• Pentagram: Global independent design firm with deep expertise in visual identity, brand systems, and digital design. Broad incumbent in the same design category as William Joseph, operating at much larger scale and across a wider client mix.
• Anomaly: Global creative agency with London presence offering brand strategy, design, and digital work. Broad incumbent in the same creative-services space; relevant for benchmarking on scale, pricing, and integrated brand-to-digital delivery.
• Mother London: Major London creative agency offering brand strategy, advertising, and digital work across consumer and public-sector clients. Broad incumbent operating in the same creative-services category but at significantly larger scale and with a more generalist client base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/william-joseph
• Xx.com/wjdesign
• Facebookfacebook.com/William-Joseph-Ltd-624951941000559

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about William Joseph