What Forster Communications does

Forster Communications (legally Forster Lamond Ltd) is a London-headquartered, UK private PR agency founded in 1996 that provides specialist sustainability and social-impact communications services to businesses, charities, foundations, and investors. The firm is organized around four service areas: Communications Strategy and Planning, Sustainability Thought Leadership and Corporate Communications, Global and Local Campaigning, and Digital Communications and Content. Its client roster spans major corporates (BMW Group, Patagonia, Grosvenor, Marks & Spencer, Aldi, Danone, Penguin Random House, CHANDON, Envision Racing, The Consumer Goods Forum) alongside NGOs and multilateral bodies (World Benchmarking Alliance, Clean Air Fund, NHS Charities Together, ShelterBox, ShareAction, Schwab Foundation/WEF, TRANSFORM).

Forster generates revenue through professional-services engagements — typically retainer and project-based mandates — sold via a sales-led go-to-market that combines direct outreach, thought leadership content, industry events, and referrals from its B Corp and impact-economy network. Pricing is not publicly disclosed and is structured per engagement. Its technology stack is conventional and non-proprietary, relying on HubSpot (CRM/newsletter), Cision (media intelligence), WordPress/Automattic (publishing) and LEAP (web), with the agency's value delivered through senior-led practitioner teams rather than platforms.

The firm is a founding UK B Corporation, recertified in 2024 with a score of 131.1 (top 3% of UK B Corps), operates from a single East London office, employs 11-50 staff, and is led by CEO Amanda Powell-Smith following founder Jilly Forster's departure. Recent strategic priorities include deepening global mandates (TRANSFORM across Africa/Asia; WEF/Schwab Foundation), positioning itself as an 'impact economy movement-builder', and consolidating internal climate action via its 'Taking it Personally' plan.

Name

Forster Communications

Legal name

Forster Lamond Ltd

Website

https://forster.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Forster Communications is a London-based, 30-year-old specialist PR agency providing sustainability and social-impact communications strategy, campaigning, and digital content services to corporates, NGOs, foundations, and impact-focused investors across the UK and globally.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Nonprofit & Cause Communications (BPAFADAK)

akta.pro secondary industry

PR, Corporate Communications & Crisis Management (BPAFAAAL)

Keywords

• Sustainability PR services
• Social impact communications
• Climate change advocacy
• Sustainability thought leadership
• Corporate sustainability PR

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communications Consulting: Forster Communications generates revenue through providing specialist PR and communications services to businesses, charities, foundations, and investors focused on climate change, social justice, and sustainability impact. Services include communications strategy, sustainability thought leadership, global and local campaigning, and digital communications and content creation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Forster Communications is a specialist B2B public relations agency delivering sustainability and social impact communications services to businesses, charities, foundations, and investors. The firm provides four integrated service areas: communications strategy and planning, sustainability thought leadership and corporate communications, global and local campaigning, and digital communications and content. All engagements are focused on climate change, social justice, and improving lives for clients in the UK and globally.

Product overview

Forster Communications is a sustainability-focused PR agency offering a unified portfolio of communications services rather than a software product. The core offering comprises four interconnected service areas: Communications Strategy and Planning provides foundational strategic consultancy; Sustainability Thought Leadership and Corporate Communications builds organizational voice and influence; Global and Local Campaigning delivers multi-channel advocacy and movement-building; and Digital Communications and Content executes creative production across social, video, animation, and written formats. These services work together to help clients tackle climate change, drive social justice, and improve lives.

Differentiator

Problem solved

Functional benefit

Products and services

• Communications Strategy and Planning Strategic consultancy that helps sustainability-focused organizations put insight and understanding at the heart of their communications, clarifying objectives and developing solutions that reflect stakeholder perspectives.
• Sustainability Thought Leadership and Corporate Communications Develops thought leadership programs that make sustainability ambitions tangible, build organizational voice, and increase recognition of impact through integrated research, employee participation, and media engagement.
• Global and Local Campaigning Creates campaigns and movements that engage audiences and enable action, using multi-channel advocacy approaches with evaluation models to track progress from reach to engagement to impact.
• Digital Communications and Content Delivers communications spanning social strategy, organic campaigns, content creation, and paid social, combining compelling content with targeted digital campaigns across multimedia including film, animation, reports, and toolkits.

Quantifiable outcome

• Over 5000 pieces of coverage secured for World Benchmarking Alliance including major outlets
• +5 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• TRANSFORM (Unilever, UK FCDO, EY)coreStrategic or Co-development PartnerForster Communications runs global communications for TRANSFORM, an impact accelerator led by Unilever, the UK's Foreign, Commonwealth and Development Office, and EY which supports enterprises tackling global challenges across Africa and Asia. This is a multi-year partnership involving strategic communications, content creation, and event management.
• World Economic Forum / Schwab FoundationcoreStrategic or Co-development PartnerPartnership with World Economic Forum's Schwab Foundation for Social Entrepreneurship to help scale the social innovation movement globally. Forster helps increase awareness of social entrepreneurs and their contribution to a more just and sustainable economy.
• Neighbourly (with Marks & Spencer, Aldi, Lidl, Danone)coreStrategic or Co-development PartnerForster provided emergency PR services and ongoing communications support for Neighbourly's community investment platform, helping businesses including major retailers give money, surplus products, and time to communities in need.
• Taylor Bennett FoundationcoreStrategic or Co-development PartnerForster runs a summer intern scheme in partnership with the Taylor Bennett Foundation for people from Black, Asian, and minority ethnic backgrounds who have ambitions to build a career in communications. This supports their diversity, equity and inclusion objectives.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Futerra: Futerra is a London-based sustainability communications and creative agency specializing in climate, social impact, and purpose-driven brand work. It competes most directly with Forster in the specialist sustainability PR niche serving purpose-led corporates and NGOs.
• Salterbaxter: Salterbaxter is a specialist sustainability and ESG communications consultancy now part of MSL (Publicis Groupe). It is one of the closest specialist comparables to Forster, serving similar corporate clients on ESG, climate, and impact storytelling.
• Beattie Group: Beattie Group is a UK communications group with a dedicated sustainability and ESG practice serving purpose-led brands, charities, and social enterprises. Comparable to Forster in mid-sized UK specialist communications with overlap in nonprofit and impact clients.
• Portland Communications: Portland Communications is a strategic communications consultancy with strong public affairs, ESG, and policy communications capabilities. It overlaps with Forster on corporate communications, ESG narrative, and stakeholder engagement for impact-focused clients.
• MHP Group: MHP Group is a UK-based strategic communications consultancy offering corporate, public affairs, and ESG advisory. It competes with Forster in stakeholder communications, ESG narrative, and purpose-led corporate work for multinational and NGO clients.
• Borkowski Studios: Borkowski Studios is a London-based corporate reputation and communications consultancy with a strong track record in impact, social purpose, and brand work. It is comparable to Forster in serving mission-driven organizations and impact-focused corporates.
• Instinctif Partners: Instinctif Partners is a UK-headquartered international communications consultancy with strong ESG, sustainability, and impact practices. It is comparable to Forster in serving listed corporates, NGOs, and investors on ESG and sustainability communications.

Broad incumbents

• FleishmanHillard: FleishmanHillard is a global PR network with a dedicated sustainability and ESG practice. It competes with Forster on large multinational sustainability mandates where clients demand global footprint and broad service mix, but is not a pure specialist.
• Edelman: Edelman is the world's largest PR firm, with deep sustainability and purpose practice serving many of the same blue-chip corporates as Forster. It competes for ESG and brand-purpose mandates but is a broad incumbent rather than a focused specialist.

Emerging players

• Good Energy (Purpose Disruptors / We Are Lumiere): Purpose-built sustainability and impact communications agencies that compete with Forster on purpose, ESG, and climate narrative work. Comparable as a specialist competitor, typically with smaller teams and emerging client rosters.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Forster_Comms

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forster Communications