IBN Financial Services

What IBN Financial Services does

IBN Financial Services, Inc. is a privately held, FINRA-registered broker-dealer and SIPC member firm headquartered at 404 Old Liverpool Rd., Liverpool, New York. Founded in 1995 and operating with 11-50 employees, the firm delivers personal financial advisory services to individual investors, families, high-net-worth households, and business owners in the Central New York region. The offering is organized around a comprehensive financial planning practice covering retirement planning, investment management, estate planning, tax optimization, risk management, and business succession planning, supported by three named process modules (Relationship, Retirement, and Investment) and an online financial calculator library.

The firm's underlying technology stack is conventional: a content-managed marketing website, an educational blog publishing multiple articles per month, RSS and email subscription infrastructure, and Salesforce-hosted compliance and disclosure documents. There is no proprietary platform, mobile application, or disclosed AI tooling. The firm appears to be owner-operated with no parent company, subsidiaries, or institutional investors indicated.

IBN generates revenue through fee-based and/or commission-based advisory and brokerage services typical of registered investment advisors and broker-dealers. The go-to-market is sales-led and direct: prospective clients are acquired primarily through content marketing, organic search, and the website's "Find a Financial Advisor" directory, then converted via in-person consultations at the Liverpool office and remote advisory interactions. Customer segments are diversified across personas and life stages, with no single anchor client or enterprise contract disclosed.

Name

IBN Financial Services

Legal name

IBN Financial Services, Inc

Website

https://ibrokernet.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

IBN Financial Services is a privately held, FINRA-registered broker-dealer and SIPC member in Liverpool, New York, founded 1995. It provides financial planning, retirement, investment, estate, tax, and business succession advisory services to individual investors, families, and business owners.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Digital/Hybrid Robo-Wealth & Retirement Advisory (FSAEABAK)

akta.pro secondary industry

Digital/Robo Financial Planning (FSAEAAAK)

Keywords

• Financial advisory services
• Retirement planning
• Investment management
• Estate planning
• Wealth management

Headquarters

HQ city

Liverpool

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Financial Advisory Services: IBN Financial Services generates revenue through financial advisory and planning services. The firm provides comprehensive financial services including retirement planning, investment management, estate planning, and tax optimization strategies. As a registered broker-dealer (FINRA member) and investment advisor (SIPC member), the firm likely operates on fee-based and/or commission-based advisory models typical of registered investment advisors and broker-dealers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

IBN Financial Services, Inc. is a registered broker-dealer and investment advisor (FINRA and SIPC member) that delivers comprehensive financial planning and advisory services to individuals and business owners. Its core offering is an integrated financial planning service covering retirement planning, investment management, estate planning, tax optimization, risk management, and business succession planning, supported by an active educational blog and online financial calculators.

Product overview

IBN Financial Services is a financial advisory firm offering a unified suite of wealth management services. The core offering centers on financial planning supported by three integrated service modules: the Relationship Process for ongoing advisory guidance, the Retirement Process for retirement planning, and the Investment Process for investment management. The firm also provides a library of financial calculators as supplementary digital tools. The company is a broker-dealer member of FINRA and SIPC.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Services Comprehensive financial planning services for individual clients and business owners, focused on building deep, long-term relationships across the full financial lifecycle including retirement, investments, estate, tax, and risk management. Delivered by a FINRA-registered broker-dealer and SIPC member firm based in Liverpool, NY.

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• FINRA (Financial Industry Regulatory Authority)coreOthersIBN Financial Services, Inc. is a registered member of FINRA, indicating the firm operates as a regulated broker-dealer subject to FINRA oversight, rules, and standards for investor protection.
• SIPC (Securities Investor Protection Corporation)coreOthersIBN Financial Services, Inc. is a member of SIPC, providing customer account protection against broker-dealer failure, ensuring clients have protection for their securities and cash in the event of firm insolvency.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Edward Jones: National advisor-driven brokerage and wealth management firm with a strong local-office, relationship-based model. Closely mirrors IBN's emphasis on long-term, in-person advisory relationships serving individuals and families.
• Cambridge Investment Research: Independent broker-dealer supporting financial advisors with comprehensive practice support, similar in structure to IBN's registered broker-dealer and RIA dual affiliation and advisor-led service model.
• Cetera Financial Group: Independent broker-dealer network supporting financial advisors with wealth management, retirement, and practice management services — comparable to IBN in serving independent advisors and offering a multi-product advisory platform.
• Commonwealth Financial Network: Independent broker-dealer and RIA serving financial advisors with practice management, technology, and compliance support — directly comparable to IBN's IBD/IA hybrid model serving individual investors and business owners.

Broad incumbents

• LPL Financial: Largest independent broker-dealer in the U.S., supporting thousands of independent financial advisors with compliance, technology, and product access. Comparable as the type of registered broker-dealer/IBD platform IBN operates within.
• Raymond James Financial: Diversified financial services firm offering brokerage, investment banking, and wealth management through a national advisor network. Comparable to IBN's broker-dealer + RIA model but at materially greater scale and product breadth.
• Stifel Financial: Full-service broker-dealer and wealth manager with extensive advisor network offering investment management, retirement, and estate planning — comparable in service scope to IBN's lifecycle planning offering.
• Northwestern Mutual: Large insurance and wealth management firm with an advisor-led model offering financial planning, retirement, and estate services — comparable to IBN's full-lifecycle advisory and long-term relationship positioning.
• Ameriprise Financial: Large full-service wealth manager and broker-dealer offering financial planning, retirement, estate, and investment services — directly comparable to IBN's comprehensive advisory offering but at significantly greater national scale.

Emerging players

• Betterment: Leading robo-advisor offering automated investment management and retirement planning. Not a direct competitor today, but represents the digital threat targeting the same mass-affluent and retirement-planning client base IBN serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ibn-financial-services-inc.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IBN Financial Services