Wind And Willow

Name

Wind And Willow

Legal name

Wind And Willow, Inc.

Website

https://windandwillow.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Gourmet Food Mixes

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes) (AFAJANAD)

akta.pro secondary industry

Powdered & Instant Beverage Mix Manufacturing (Drink Mixes) (AFAFABAL)

Keywords

• Gourmet seasoning mixes
• Cheeseball appetizer mixes
• No-bake cheesecake mixes
• Dip seasoning blends
• Soup mix products

Headquarters

HQ city

Mount Vernon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: The company sells products directly to consumers through their e-commerce website windandwillow.com. Customers can browse products by category, purchase individual items, or buy gift assortments and multi-packs.
2. Wholesale Distribution: Wind & Willow distributes products through wholesale channels to retail stores. They maintain a wholesale information page and store locator for retail locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wind & Willow manufactures and sells gourmet dry seasoning mixes across multiple product lines including cheeseball mixes, cold and hot dip mixes, no-bake cheesecake mixes, soup mixes, salsa mixes, cider mixes, hot cocoa mixes, snack and cracker seasoning mixes, and roasted pecan seasonings. Each mix is designed to be combined with a few common household ingredients such as cream cheese, sour cream, mayonnaise, or heavy whipping cream to produce a finished appetizer, dessert, soup, or beverage. The company sells directly to consumers via its e-commerce site and through wholesale channels to retail and gift shops.

Product overview

Wind & Willow is a gourmet food mixes company founded in 1991, offering a diversified portfolio of convenient dry seasoning mixes that transform simple ingredients into impressive appetizers, dips, soups, cheesecakes, and beverages. The product lineup centers on Savory Cheeseball Mixes (smoky, spicy, and classic varieties), Sweet Cheeseball Dessert Mixes (fruit, chocolate, and holiday flavors), Dip Mixes (classic and adventurous flavors for cold preparation), Hot Dip Mixes (warm cheesy preparations), No-Bake Cheesecake Mixes (cocktail-inspired and seasonal dessert varieties), Soup Mixes (6-cup and 1-cup formats for quick meals), Salsa Mixes, Cider Mixes (seasonal fall/winter beverages), Hot Cocoa Mixes (many dairy-free options), Snack & Cracker Seasoning Mixes, and Roasted Pecan Seasoning Mixes. The company also offers Gift & Assortment packages. All products follow a simple model: combine the dry mix with common ingredients like cream cheese, sour cream, and mayonnaise to create gourmet dishes in minutes without complicated recipes.

Differentiator

Problem solved

Functional benefit

Products and services

• Savory Cheeseball Mixes

Quantifiable outcome

• Transforms simple ingredients into gourmet appetizers in minutes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• McCormick & Company: McCormick is the dominant player in retail spices, seasoning blends, and recipe/dip mixes globally; its Grill Mates, Seasonal, and "Recipe Inspirations" lines compete for the same at-home cook/host customer and shelf space that Wind & Willow targets with its savory and sweet mixes.
• Lawry's: Lawry's is a McCormick-owned seasoning and marinade brand whose dry seasoning blends (taco, lemon pepper, garlic salt-based mixes) compete directly with Wind & Willow's savory cheeseball and seasoning product lines on the same retailer shelves.
• Hidden Valley: Hidden Valley is a market-leading ranch dressing/dip mix brand owned by a major CPG; it competes directly on Wind & Willow's cold dip and hot dip SKUs and brings far larger distribution, marketing spend, and shelf-share leverage.
• Tone's Spice Company: Tone's is a legacy retail spice and seasoning blend brand with broad presence in U.S. grocery, competing for the same shelf space and home-cook/host customer as Wind & Willow's savory mixes and cheeseball seasonings.
• French's: French's (McCormick portfolio) sells mustard, chili, and seasoning/dip mixes aimed at home entertaining — overlapping with Wind & Willow's tailgating/party positioning and competing in similar condiment aisle real estate.

Direct peers

• Mrs. Wages: Mrs. Wages produces dry home-canning, cheeseball, and dip/seasoning mixes that consumers combine with fresh ingredients (cream cheese, sour cream, tomatoes) — directly mirroring Wind & Willow's preparation model and product format, and competing head-to-head on the same grocery and specialty store shelves.
• Cheeseball of the South (Pioneer Valley / regional cheeseball makers): Pioneer Valley Cheeseball (and similar regional producers) manufacture dry cheeseball seasoning mixes sold through farm stands, gift shops, and specialty retailers — the same occasion-driven, gifting-adjacent specialty food channel that Wind & Willow serves.
• Spice Hunter: Spice Hunter specializes in spice blends, rubs, and seasoning mixes sold through food and gift retailers, overlapping with Wind & Willow's savory seasoning portfolio and its specialty/gourmet wholesale channel.
• Olde Thompson: Olde Thompson is a private-label and branded dry spice/herb/seasoning blend manufacturer serving specialty food brands and grocery; it directly competes on Wind & Willow's product format (dry seasoning pouches in gift assortments) and on wholesale/specialty distribution.
• Fiesta Brands: Fiesta Brands produces gourmet gift assortments of seasoning/dip/soup mixes for the specialty food and corporate gifting channel, overlapping with Wind & Willow's Gifts & Assortments product line and its wholesale and ecommerce go-to-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/windandwillowfoods
• Instagraminstagram.com/windandwillowfoods
• Pinterestpinterest.com/windandwillowfoods
• Xx.com/alpinehiker32

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wind And Willow