Wind And Willow
- Company typePrivate
- Founded1991
- HeadquartersMount Vernon, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Wind And Willow firmographics
Firmographics- Name
- Wind And Willow
- Legal name
- Wind And Willow, Inc.
- Website
- https://windandwillow.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Wind And Willow industry classification
Industry- Product category
- Gourmet Food Mixes
- NAICS
- Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes) (AFAJANAD)
- akta.pro secondary industry
- Powdered & Instant Beverage Mix Manufacturing (Drink Mixes) (AFAFABAL)
Keywords
Where Wind And Willow is headquartered
LocationHeadquarters
- HQ city
- Mount Vernon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wind And Willow business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: The company sells products directly to consumers through their e-commerce website windandwillow.com. Customers can browse products by category, purchase individual items, or buy gift assortments and multi-packs.
- Wholesale Distribution: Wind & Willow distributes products through wholesale channels to retail stores. They maintain a wholesale information page and store locator for retail locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Missouri Mud No-Bake Cheesecake Mix - $7.95 |
| Unit Pricing | Pay-as-you-go | Jalapeno Popper Hot Dip Mix - $6.95 |
| Unit Pricing | Pay-as-you-go | Fresh Fruit Salsa Mix - $7.50 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Wind And Willow product offering
Product offeringCore offering
Wind & Willow manufactures and sells gourmet dry seasoning mixes across multiple product lines including cheeseball mixes, cold and hot dip mixes, no-bake cheesecake mixes, soup mixes, salsa mixes, cider mixes, hot cocoa mixes, snack and cracker seasoning mixes, and roasted pecan seasonings. Each mix is designed to be combined with a few common household ingredients such as cream cheese, sour cream, mayonnaise, or heavy whipping cream to produce a finished appetizer, dessert, soup, or beverage. The company sells directly to consumers via its e-commerce site and through wholesale channels to retail and gift shops.
Product overview
Wind & Willow is a gourmet food mixes company founded in 1991, offering a diversified portfolio of convenient dry seasoning mixes that transform simple ingredients into impressive appetizers, dips, soups, cheesecakes, and beverages. The product lineup centers on Savory Cheeseball Mixes (smoky, spicy, and classic varieties), Sweet Cheeseball Dessert Mixes (fruit, chocolate, and holiday flavors), Dip Mixes (classic and adventurous flavors for cold preparation), Hot Dip Mixes (warm cheesy preparations), No-Bake Cheesecake Mixes (cocktail-inspired and seasonal dessert varieties), Soup Mixes (6-cup and 1-cup formats for quick meals), Salsa Mixes, Cider Mixes (seasonal fall/winter beverages), Hot Cocoa Mixes (many dairy-free options), Snack & Cracker Seasoning Mixes, and Roasted Pecan Seasoning Mixes. The company also offers Gift & Assortment packages. All products follow a simple model: combine the dry mix with common ingredients like cream cheese, sour cream, and mayonnaise to create gourmet dishes in minutes without complicated recipes.
Differentiator
Problem solved
Functional benefit
Products and services
- Savory Cheeseball Mixes
Quantifiable outcome
- Transforms simple ingredients into gourmet appetizers in minutes
Companies that use Wind And Willow
Customer profileSegments2 records
Ideal customer profiles2 records
Wind And Willow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wind And Willow partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights3 records
Wind And Willow competitors and assessment
Company assessmentBroad incumbents
- McCormick & Company: McCormick is the dominant player in retail spices, seasoning blends, and recipe/dip mixes globally; its Grill Mates, Seasonal, and "Recipe Inspirations" lines compete for the same at-home cook/host customer and shelf space that Wind & Willow targets with its savory and sweet mixes.
- Lawry's: Lawry's is a McCormick-owned seasoning and marinade brand whose dry seasoning blends (taco, lemon pepper, garlic salt-based mixes) compete directly with Wind & Willow's savory cheeseball and seasoning product lines on the same retailer shelves.
- Hidden Valley: Hidden Valley is a market-leading ranch dressing/dip mix brand owned by a major CPG; it competes directly on Wind & Willow's cold dip and hot dip SKUs and brings far larger distribution, marketing spend, and shelf-share leverage.
- Tone's Spice Company: Tone's is a legacy retail spice and seasoning blend brand with broad presence in U.S. grocery, competing for the same shelf space and home-cook/host customer as Wind & Willow's savory mixes and cheeseball seasonings.
- French's: French's (McCormick portfolio) sells mustard, chili, and seasoning/dip mixes aimed at home entertaining — overlapping with Wind & Willow's tailgating/party positioning and competing in similar condiment aisle real estate.
Direct peers
- Mrs. Wages: Mrs. Wages produces dry home-canning, cheeseball, and dip/seasoning mixes that consumers combine with fresh ingredients (cream cheese, sour cream, tomatoes) — directly mirroring Wind & Willow's preparation model and product format, and competing head-to-head on the same grocery and specialty store shelves.
- Cheeseball of the South (Pioneer Valley / regional cheeseball makers): Pioneer Valley Cheeseball (and similar regional producers) manufacture dry cheeseball seasoning mixes sold through farm stands, gift shops, and specialty retailers — the same occasion-driven, gifting-adjacent specialty food channel that Wind & Willow serves.
- Spice Hunter: Spice Hunter specializes in spice blends, rubs, and seasoning mixes sold through food and gift retailers, overlapping with Wind & Willow's savory seasoning portfolio and its specialty/gourmet wholesale channel.
- Olde Thompson: Olde Thompson is a private-label and branded dry spice/herb/seasoning blend manufacturer serving specialty food brands and grocery; it directly competes on Wind & Willow's product format (dry seasoning pouches in gift assortments) and on wholesale/specialty distribution.
- Fiesta Brands: Fiesta Brands produces gourmet gift assortments of seasoning/dip/soup mixes for the specialty food and corporate gifting channel, overlapping with Wind & Willow's Gifts & Assortments product line and its wholesale and ecommerce go-to-market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Wind And Willow social profiles
Digital presenceWind And Willow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wind And Willow leadership team
Management profileNumber of profiles
Wind And Willow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wind And Willow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wind And Willow
What does Wind And Willow do?
Wind & Willow manufactures and sells gourmet dry seasoning mixes across multiple product lines including cheeseball mixes, cold and hot dip mixes, no-bake cheesecake mixes, soup mixes, salsa mixes, cider mixes, hot cocoa mixes, snack and cracker seasoning mixes, and roasted pecan seasonings. Each mix is designed to be combined with a few common household ingredients such as cream cheese, sour cream, mayonnaise, or heavy whipping cream to produce a finished appetizer, dessert, soup, or beverage. The company sells directly to consumers via its e-commerce site and through wholesale channels to retail and gift shops.
Is Wind And Willow a public or private company?
Wind And Willow is a private company. It is classified as unknown and is currently operating.
When was Wind And Willow founded?
Wind And Willow was founded in 1991. It employs 1 to 10 people.
Where is Wind And Willow based?
Wind And Willow is headquartered in Mount Vernon, United States, in the North America region.
How does Wind And Willow make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution.
Who are Wind And Willow's main competitors?
Broad incumbents on record are McCormick & Company, Lawry's, Hidden Valley, Tone's Spice Company and French's. Direct peers are Mrs. Wages, Cheeseball of the South (Pioneer Valley / regional cheeseball makers), Spice Hunter, Olde Thompson and Fiesta Brands.
Does Wind And Willow have an API?
No public API is recorded for Wind And Willow.
What industry is Wind And Willow in?
Wind And Willow's product category is Gourmet Food Mixes. Its primary akta.pro industry code is AFAJANAD, Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes), with a secondary code of AFAFABAL, Powdered & Instant Beverage Mix Manufacturing (Drink Mixes). Its NAICS code is 311941 and its SIC code is 2090.