Mount Peter

What Mount Peter does

Mount Peter is a family-owned ski resort located at 51 Old Mt. Peter Road in Warwick, New York, approximately one hour from New York City via the George Washington Bridge in the Hudson Valley. Founded in 1936 by Macy's Department Store as a marketing showcase for ski fashion, it is the oldest continuously operating ski area in New York State and one of the few remaining family-operated ski areas in the United States. The resort offers downhill skiing, snowboarding, and snow tubing across 13 expertly groomed trails (5 beginner, 4 intermediate, 4 expert) served by 3 chair lifts and 3 carpet lifts, with 100% snowmaking coverage across all trails and 80% night lighting Tuesday through Saturday. Notable infrastructure includes the Latitude 90 all-weather snowmaking system for the tubing area (producing over 156 cubic yards of snow per day with 24/7 operation) and a 1,500-square-foot tubing event lodge.

The business operates a diversified direct-to-consumer revenue model spanning lift tickets (Adult weekend $84, Twilight from $55, Midweek $60, Tiny Tots free with adult, Seniors 70+ free), unlimited and midweek season passes, equipment rentals ($60 ski/snowboard package), lessons through the Mountain School (PSIA/AASI-certified instructors, including the famous free beginner school on weekends/holidays, KinderLand for ages 3-5, Kids Camp, private and semi-private lessons, plus multi-week programs ACES, Club Mount Peter, and Women's Only), snow tubing on a 600-foot run, U8-U19 racing programs via mtpeterracing.com, on-mountain food and beverage (Pete's Pub, cafeteria, six food trucks), and retail through Pete's Closet. Distribution is fully owned: shop.mtpeter.com e-commerce storefront, on-site ticket windows, group sales office, and Mountain School bookings — no third-party resellers.

Following the March 2026 passing of longtime owners Don and Gail Sampson within nine days of each other, the resort is now operated by their daughters Amy and Rebecca Sampson. The 2025-2026 season marked the 90th anniversary, and recent product launches (Latitude 90 snowmaking, event lodge, Halloween Tubing Spooktacular, Fall Festival) indicate intentional expansion toward year-round event operations, while marketing is concentrated on the NYC metro family and beginner segments via the website, email (Constant Contact), Facebook, Instagram, TikTok, YouTube, daily snow reports, and a lodging referral network.

Name

Mount Peter

Legal name

Mount Peter

Website

https://mtpeter.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

1–10 employees

Short description

Mount Peter is a family-owned ski resort in Warwick, New York, one hour from NYC. Founded in 1936, it is the oldest operating ski area in New York State, offering skiing, snowboarding, tubing, lessons, and rentals across 13 trails to NYC-metro families and beginners.

Ownership category

akta.pro rank

Product category

Ski Resort / Winter Recreation

NAICS

Skiing Facilities (713920)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

Keywords

• Ski resort services
• Snow tubing operations
• Ski instruction programs
• Snowmaking infrastructure
• Winter recreation activities

Headquarters

HQ city

Warwick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Lift Tickets and Area Passes: Daily lift tickets sold at varying price points based on day type (weekend/holiday vs midweek), time of day (all day vs twilight), and age category (adult, junior, tiny tots, seniors). Lift tickets are required for anyone on the snow.
2. Season Passes: Unlimited and midweek season passes offering unrestricted or weekday access throughout the season. Pass holders receive benefits including free guest lift tickets, discounts at retail and cafeteria.
3. Equipment Rentals: Daily rental packages for skis, boots, poles, snowboards, and helmets. Rental shop is located at the base of the mountain near the main lodge.
4. Ski and Snowboard Lessons: Instructional programs including private lessons, semi-private lessons, KinderLand school, family lessons, kids camps, and learn-to-ski packages. Lessons led by PSIA/AASI certified instructors.
5. Snow Tubing: Snow tubing sessions on 600-foot tubing run and Little Tikes area. Tickets priced by age/height requirements and day type. Includes access to carpet lift for tubing hill.
6. Food and Beverage: Main lodge cafeteria with breakfast and lunch options, Pete's Pub with slope-side seating serving hot/cold drinks and food, and outdoor food trucks including Bunz on the Run, Cookies & Cocoa, Nourish Nook, Everything About Crepes, Waffle Cabin, NYC Mac Truck.
7. Retail (Pete's Closet): On-site retail shop selling Mount Peter merchandise, goggles, gloves, heat packs, neck warmers, hats, helmets and more. Season pass holders receive a discount.
8. Racing Programs: Ski racing programs including Dynamites and Full Racing Programs (U8-U19), organized through mtpeterracing.com. The Wild West trail serves as the racing trail.
9. Gift Cards: Gift cards valid for use in any department at Mount Peter. Can be loaded to season pass for convenience. Cannot be used for season passes, programs, or outside food vendors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Mount Peter operates a family-owned ski resort offering downhill skiing, snowboarding, and snow tubing across 13 groomed trails with 100% snowmaking coverage and 80% night lighting. The resort sells lift tickets, season passes, equipment rentals, ski and snowboard lessons through its Mountain School program, racing programs, group sales, food and beverage, and on-site retail. Operations are supported by three chair lifts, three carpet lifts, and an all-weather Latitude 90 snowmaking system that produces over 156 cubic yards of snow per day for the tubing area.

Product overview

Mount Peter is a ski resort offering skiing, snowboarding, and snow tubing activities. The core offerings include downhill skiing and snowboarding across 13 groomed trails with terrain for all skill levels (5 beginner, 4 intermediate, 4 expert), supported by 3 chair lifts and 3 carpet lifts, 100% snowmaking, and night skiing Tuesday through Saturday. The tubing operation features a 600-foot run with a 500-foot carpet lift and a new all-weather snowmaking system (Latitude 90) plus a 1,500-square-foot event lodge. Supporting services include Mountain School with PSIA/AASI-certified ski and snowboard instruction (Free Beginner Lessons, private, semi-private, KinderLand, Kids Camp, Family Lessons, and Mid-Week Learn to Ski packages), multi-week programs (ACES, Club Mount Peter, Women's Only Group), equipment rentals, racing programs, and group sales. On-mountain amenities include Pete's Pub (slope-side bar and restaurant), cafeteria, multiple food trucks, and Pete's Closet retail shop. Season passes, lift tickets, tubing tickets, and gift cards are available for purchase. The resort also provides lodging referrals to partner hotels in the surrounding Orange County area.

Differentiator

Problem solved

Functional benefit

Brands

• Pete's Pub: Slope-side pub offering drinks (hot and cold), adult beverages, soups, and famous crock-pot chili with floor-to-ceiling window views of the mountain.
• Pete's Closet
• Mountain School

Products and services

• Lift Tickets Day lift tickets priced by day type (weekend/holiday vs. midweek), time of day (all day vs. twilight), and age category (adult, junior, tiny tots, seniors). Pricing ranges from $45 (Tiny Tots) to $84 (Adult weekend); seniors 70+ ski free. Tickets are required for anyone accessing the snow.
• Season Passes Unlimited and midweek season passes offering unrestricted or weekday access throughout the ski season. Available for adults, juniors, tiny tots (ages 4 and under), and seniors (70+). Benefits include free guest lift tickets, retail discounts, and cafeteria discounts.
• Snow Tubing Session-based tubing on a 600-foot multi-lane tubing run with a 500-foot carpet lift, plus a Little Tikes area for children under 42 inches. Backed by all-weather Latitude 90 snowmaking that produces over 156 cubic yards of snow per day. Weekend/holiday pricing at $45; weekday at $40.
• Equipment Rentals Daily rental packages for skis, boots, poles, snowboards, and helmets located at the base of the mountain near the main lodge. Ski/snowboard package $60 plus tax; Tiny Tot package $50 plus tax; helmet $20 plus tax.
• Mountain School (Ski & Snowboard Lessons) Comprehensive lesson programs including free beginner lessons on weekends/holidays, private lessons ($140/50 min), semi-private lessons ($215 for two), KinderLand for ages 3-5, Family Lessons, Kids Camp, and Mid-Week Learn to Ski/Snowboard packages. Instruction by PSIA and AASI certified instructors.
• Multi-Week Programs (ACES, Club Mount Peter, Women's Only) Subscription-style multi-week instructional programs: ACES weekend program for ages 6+ beginner-intermediate ($575, 7 weeks); Club Mount Peter for ages 8-16 intermediate-expert ($675, 7 weeks); Women's Only program for ages 18+ ($479, 6 weeks). Includes lift tickets and rentals available separately.
• Mt. Peter Racing Program Ski racing programs including Dynamites and Full Racing Programs for ages U8 through U19, organized through mtpeterracing.com. The Wild West trail serves as the dedicated racing trail.
• Group Sales (Parties & Group Bookings) Organized group bookings for tubing birthday parties ([email protected]), ski/snowboard groups, and tubing groups ([email protected]). Group rates available for 25+ mid-week.
• Pete's Pub Slope-side pub offering hot and cold drinks, adult beverages, soups, and crock-pot chili with floor-to-ceiling window views of the mountain.
• Cafeteria and Food Trucks Main lodge cafeteria serving breakfast and lunch, plus on-mountain food trucks including Bunz on the Run, Cookies & Cocoa, Nourish Nook, Everything About Crepes, Waffle Cabin, and NYC Mac Truck.
• Pete's Closet (Retail) On-site retail shop selling Mount Peter merchandise, apparel, goggles, gloves, heat packs, neck warmers, hats, helmets, and souvenirs. Season pass holders receive a discount.
• Gift Cards Gift cards valid for use in any department at Mount Peter, including lift tickets, rentals, food, and retail. Can be loaded to season passes for convenience. Not valid for season passes, programs, or outside food vendors.

Quantifiable outcome

• 90+ years of continuous operation as New York's oldest ski area
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered key and core.

• Latitude 90 (Snowmaking Technology)keyTechnology or Integration · 1 January 2024Latitude 90 all-weather snowmaking system for tubing area - enables snow production even in temperatures traditional equipment cannot handle, operating 24/7 to deliver over 156 cubic yards of snow per day with two outlets blowing snow up to 328 feet and remote-controlled camera monitoring.
• PSIA (Professional Ski Instructors of America)coreStrategic or Co-development PartnerPSIA certification for ski instructors. Mountain School Director is a certified member of the PSIA Development Team. Instructors certified by PSIA and AASI.
• AASI (American Association of Snowboard Instructors)coreStrategic or Co-development PartnerAASI certification for snowboard instructors. Joint organization with PSIA for dual-certified instructors.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Plattekill Mountain: Family-operated independent ski area in the Catskills serving a similar NYC-metro day-tripper and beginner market. Comparable scale, independent ownership model, and emphasis on family-friendly skiing.
• Windham Mountain Club: Catskills ski resort serving the NYC metro market, similar to Mount Peter but with a more destination-style positioning and private club ownership model. Competes for the same family and beginner skier segments from the Hudson Valley and NYC.
• Shawnee Mountain Ski Area: Poconos family ski resort with comparable trail count, tubing operations, ski school, and beginner-friendly positioning. Targets similar NYC metro day-tripper audience via shorter drive than Vermont destinations.
• Big Boulder / Jack Frost Mountain: Paired Poconos ski areas owned by Peak Resorts (now Vail) targeting the same family/beginner market from the NYC and Philadelphia metros. Compete directly for day-trippers considering Mount Peter.
• Holiday Mountain Ski & Fun Park: Small family-run ski area in the lower Hudson Valley/Catskills region of New York offering skiing, snowboarding, and tubing. Closest like-for-like independent small mountain operating in the same geographic market.
• Mountain Creek Resort: Independent ski resort in Vernon, New Jersey serving the NYC metro day-trip market with comparable trail count, snowmaking, night skiing, and family/beginner positioning. The closest geographic and product analog to Mount Peter.
• Camelback Mountain Resort: Poconos-based family ski resort with comparable trail offerings, snow tubing, lessons, and a beginner-friendly positioning aimed at NYC and Philadelphia metro visitors. Offers both day and overnight experiences.
• Catamount Ski Area: Independent family-oriented ski area on the NY/MA border offering lift-served skiing, tubing, lessons, and night skiing for the downstate NY and southern New England markets. Comparable small-scale independent mountain operating model.

Emerging players

• Snow Planet: Indoor snow facility representative of a category that competes for beginner and family ski/snowboard demand from urban populations. Illustrates the indoor-snow alternative that could erode Mount Peter's beginner market over time.

Others

• SkiBig3: Marketing alliance of three large destination resorts in Alberta, Canada. Functions as an indirect competitor drawing Northeast skiers toward destination experiences instead of local day-trip mountains like Mount Peter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/mountpeterny
• Facebookfacebook.com/MountPeter
• Instagraminstagram.com/mountpeter
• TikToktiktok.com/@mountpeterofficial
• Xx.com/mountpeter
• LinkedInlinkedin.com/company/mt-peter-ski-area

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mount Peter