Soccer and Rugby Imports

What Soccer and Rugby Imports does

Soccer and Rugby Imports is a privately held, family-owned specialty sporting goods retailer founded in 1993 in Westport, Connecticut and now headquartered in Southport, CT. The Avalos family has owned and operated the business since 2000, overseeing its expansion into a multi-store, omnichannel retailer serving primarily the Connecticut and New York markets. The company sells soccer and rugby merchandise—licensed replica jerseys from major international clubs and national teams, soccer and rugby footwear, training apparel, balls, goalkeeping gear, and general equipment—through five retail showrooms, an e-commerce storefront at soccerandrugby.com, and a wholly-owned custom uniform subsidiary called MYUniform (myuniform.soccerandrugby.com).

The product catalog covers replica kits from clubs such as Manchester United, Liverpool, Barcelona, Real Madrid, Juventus, and Bayern Munich, alongside national team merchandise for the USA, Argentina, Brazil, England, France, Germany, and other 2026 World Cup participants. Authorized brand partnerships with Nike, adidas, Puma, New Balance, and Kwikgoal anchor the assortment, with cleat lines including Nike Mercurial/Phantom/Tiempo and adidas Copa Pure/Predator/X/F50. The underlying technology is a standard e-commerce platform handling inventory, order processing, and shipment tracking; there are no proprietary software products, APIs, or AI capabilities disclosed. The MYUniform division adds B2B capability with screen printing, heat transfers, digital printing, and embroidery services for sports teams and business apparel.

Revenue is generated through one-time retail and wholesale transactions at unit prices ranging from $14.99 for accessories to $299.99 for premium footwear, with free shipping on US orders over $75. The customer base is segmented into individual soccer/rugby players and fans (the dominant consumer segment) and Connecticut-based soccer clubs and organizations purchasing team uniforms through MYUniform. The company does not disclose revenue, has no institutional investors, and is not publicly listed. Geographic reach is concentrated in CT and NY for physical retail, nationwide for e-commerce, with limited international shipping to Canada.

Name

Soccer and Rugby Imports

Legal name

Soccer and Rugby Imports

Website

https://soccerandrugby.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Soccer and Rugby Imports is a privately held, family-owned specialty sporting goods retailer founded in 1993, selling soccer and rugby jerseys, footwear, apparel, and equipment through five Connecticut/New York showrooms, an e-commerce site, and a custom team-uniform subsidiary (MYUniform).

Ownership category

akta.pro rank

Product category

Specialty Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Soccer/Football Footwear & Apparel Retail (CRAMACAC)

akta.pro secondary industries

Soccer Equipment Retail (CRAMAEAC), Team Sports Equipment & Uniforms Retail (CRAMABAE), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Rugby Equipment Retail (CRAMAEAI), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Specialty sporting goods retail
• Soccer equipment and apparel
• Rugby equipment and apparel
• Replica soccer jerseys
• Custom team uniforms

Headquarters

HQ city

Southport

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Direct retail sales of soccer and rugby merchandise including jerseys, footwear, equipment, balls, and apparel through both physical stores and e-commerce website.
2. Team Uniform Customization (MYUniform): Custom team uniform sales through MYUniform division offering screen printing, heat transfers, digital printing and embroidery services for sports teams and business apparel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Soccer and Rugby Imports is a multi-channel specialty retailer that sells soccer and rugby merchandise — including replica jerseys from major international clubs and national teams, branded footwear, apparel, equipment, balls, and goalkeeping gear — through physical retail locations in Connecticut and New York and a nationwide e-commerce website. Through its MYUniform division, the company also provides custom team uniform design and decoration services using screen printing, heat transfers, digital printing, and embroidery for sports teams and business apparel customers.

Product overview

Soccer and Rugby Imports is a specialty e-commerce and retail retailer offering soccer and rugby merchandise. The product portfolio centers on replica jerseys from major international clubs (Liverpool, Barcelona, Manchester United, Real Madrid, Juventus, Chelsea, Arsenal, AC Milan, Inter Milan, Bayern Munich, PSG, Tottenham, Borussia Dortmund, Celtic, Club America, Inter Miami) and national teams (2026 World Cup, USA, Argentina, Brazil, England, France, Germany, Italy, Mexico, Spain), complemented by soccer footwear (adidas, Nike, Puma, New Balance cleats and turfs), apparel (training gear, jackets, sweatshirts, t-shirts), equipment (Kwikgoal goals, training gear, shin guards, referee equipment), soccer balls, goalkeeping gear, team uniforms, and rugby gear. A customization service called MYUniform enables teams to order customized uniforms via screen printing, heat transfers, digital printing, and embroidery. The company operates both an e-commerce platform and multiple retail store locations in Connecticut and New York.

Differentiator

Problem solved

Functional benefit

Brands

• MYUniform: Custom uniform division offering screen printing, heat transfers, digital printing and embroidery services for sports teams and business apparel.

Products and services

• Soccer Replica Jerseys
• Soccer Apparel Training jerseys, jackets, sweatshirts, polo shirts, t-shirts, pants, shorts, socks, compression wear, scarves, hats, beanies, and accessories from Nike, adidas, and other brands for soccer players and fans.
• Soccer Footwear Soccer cleats, turf shoes, indoor flats, and lifestyle shoes from adidas, Nike, Puma, New Balance, Diadora, Umbro, and Under Armour, available in men's, women's, and youth sizes.
• Soccer Equipment Goals, training equipment, field equipment, mouthguards, shinguards, medical supplies, sports bags, referee gear, and accessories, including Kwikgoal brand goals and equipment.
• Soccer Balls World Cup balls, match balls, training balls, replica balls, futsal balls, ball packs, mini balls, ball pumps, and ball bags.
• Goalkeeping Gear Goalkeeping accessories, gloves, jerseys, pants, and shorts for soccer goalkeepers.
• Team Uniforms Customizable team uniforms from adidas, Nike, and Puma including jerseys, shorts, pants, jackets, and socks sold to sports teams and organizations.
• Rugby Gear Rugby footwear, jerseys, apparel, balls, and protective gear for rugby players.
• MYUniform Custom Team Uniform Service Custom team uniform customization service offering screen printing, heat transfers, digital printing, and embroidery for sports teams and business apparel, sold through a separate MYUniform portal.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and major.

• NikecoreChannel Partner/ Reseller/ DistributorMajor brand partnership - authorized retailer of Nike soccer cleats, jerseys, apparel and equipment including Nike Mercurial, Nike Phantom, Nike Tiempo lines and team uniforms.
• AdidascoreChannel Partner/ Reseller/ DistributorMajor brand partnership - authorized retailer of Adidas soccer products including Copa Pure, Predator, X, F50 lines, and national team merchandise.
• PumacoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Puma soccer footwear and apparel including Puma King and Puma Future lines.
• New BalancecoreChannel Partner/ Reseller/ DistributorAuthorized retailer of New Balance soccer cleats and footwear.
• KwikgoalmajorChannel Partner/ Reseller/ DistributorEquipment partner offering soccer goals, training equipment, field equipment, and coaching supplies.

Scale indicators2 records

Recent moves16 records

Expansion highlights6 records

Direct peers

• Soccer.com: Large US-based online soccer retailer selling cleats, apparel, equipment, and team uniforms across top brands. Directly comparable in assortment breadth, team-sales offering, and target soccer participant and fan base.
• Subside Sports: Online soccer specialist focused on replica jerseys, training wear, and boots from elite clubs and national teams. Comparable to Soccer and Rugby Imports in licensed merchandise depth, soccer-only assortment, and team customization services.
• Kitbag: Global online retailer of officially licensed soccer, rugby, and cricket replica kits, training wear, and equipment. Closely comparable in product categories, brand partnerships, and reliance on club/national team merchandise demand.
• World Soccer Shop: Online specialty soccer retailer offering replica jerseys, cleats, equipment, and team uniforms from Nike, Adidas, Puma, and other major brands. Directly comparable to Soccer and Rugby Imports in product mix, brand portfolio, and target customer (club/team buyers and individual soccer enthusiasts).

Broad incumbents

• Dick's Sporting Goods: National full-line sporting goods retailer carrying soccer cleats, apparel, equipment, and replica jerseys. Comparable as a competitor on team and individual soccer purchases, though it operates at much broader scale and assortment across all sports categories.
• Academy Sports + Outdoors: Multi-category sporting goods retailer with a growing soccer assortment including cleats, balls, goals, and replica jerseys. Overlaps with Soccer and Rugby Imports on soccer equipment and team purchases but at significantly broader scale and category breadth.
• Fanatics: Dominant licensed sports merchandise platform with deep soccer, NFL, NBA, and MLB assortments and league partnerships. Comparable as a competitor in replica jerseys and fan gear, with broader scale and direct league relationships than Soccer and Rugby Imports.

Regional players

• Modell's Sporting Goods: Historic Northeast US sporting goods chain offering soccer cleats, apparel, and equipment in a multi-sport format. Comparable regional footprint and customer base to Soccer and Rugby Imports' CT/NY stores, though it carries a far broader multi-sport assortment.
• Sports Direct: UK-based sporting goods retailer carrying soccer footwear, replica kits, and equipment. Comparable product mix and category focus, but primarily serves the UK/European market rather than the US Northeast where Soccer and Rugby Imports operates.

Others

• Kwikgoal: Manufacturer and supplier of soccer goals, training equipment, and field gear that is also sold through Soccer and Rugby Imports' retail and e-commerce channels. Related as a key equipment brand partner and a potential vertical or wholesale counterpart in the soccer equipment value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/soccerandrugby
• YouTubeyoutube.com/channel/UC5AFt7o5D1_CmGtzWlJR5GA
• Facebookfacebook.com/soccerandrugby
• Instagraminstagram.com/soccerandrugby

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soccer and Rugby Imports