Watershed Geo
Watershed Geo designs and sells patented engineered geosynthetic systems — ClosureTurf, HydroTurf, PowerCap, CapSure, EasyFlo, and VersaCap — for landfill closure, erosion control, and solar-on-landfill applications, serving municipalities, electric utilities, and federal agencies across 40+ US states and select international markets.
- Company typePrivate
- Founded2007
- HeadquartersAlpharetta, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Watershed Geo does
Watershed Geo designs, manufactures, and sells patented engineered geosynthetic systems for environmental infrastructure protection, primarily serving municipal solid waste landfills, coal combustion residual (CCR) impoundments, hydraulic structures, and closed-site solar developers. The company is a privately held subsidiary of Shaw Industries Group, Inc., a wholly-owned Berkshire Hathaway company headquartered in Alpharetta, Georgia, and operates under co-founders Michael Ayers (CEO) and Jose Urrutia (VP of Engineering). Its product portfolio comprises six systems: ClosureTurf (a three-component EPA Subtitle D compliant final landfill cover combining structured geomembrane, engineered turf, and aggregate infill), HydroTurf (a 5,000-PSI fiber-reinforced revetment for high-velocity erosion control), PowerCap (a friction-mounted solar racking system that attaches directly to ClosureTurf without penetration), VersaCap (a 20-year impermeable intermediate cover), CapSure (a 15-year transitional cover for odor and methane control), and EasyFlo (a shallow gas collection system that integrates with CapSure and ClosureTurf). Across more than 2,800 installed acres in 40+ US states and select international markets, Watershed Geo's systems are specified by engineering firms such as AECOM, Black & Veatch, and Stantec, installed by a certified contractor network, and accepted by the EPA on Superfund projects, the U.S. Army Corps of Engineers on levees, and major utilities including TVA, Duke Energy, Southern Company, and Big Rivers Electric.
Revenue is generated almost entirely through one-time, project-based sales of engineered geosynthetic systems priced via quote and configured per site, supplemented by hardware sales for PowerCap solar components. The go-to-market is enterprise field sales targeting utilities, municipalities, industrial operators, and federal agencies, with procurement facilitated through the NJPA cooperative contract (022712-511). Exclusive manufacturing partners are Shaw Industries (synthetic turf) and AGRU America (HDPE/LLDPE geomembranes), with international expansion underway in Ghana and Germany led by a dedicated VP of International Markets. Watershed Geo monetizes both the higher upfront installed cost differential vs. traditional soil/vegetative covers and the documented 90%+ reduction in post-closure maintenance, using technical marketing channels (SWANA, IFAI, FIDIC conferences), a password-protected design center, and direct enterprise engagement rather than mass-market advertising.
Watershed Geo firmographics
Firmographics- Name
- Watershed Geo
- Legal name
- Watershed Geo
- Website
- https://watershedgeo.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Watershed Geo designs and sells patented engineered geosynthetic systems — ClosureTurf, HydroTurf, PowerCap, CapSure, EasyFlo, and VersaCap — for landfill closure, erosion control, and solar-on-landfill applications, serving municipalities, electric utilities, and federal agencies across 40+ US states and select international markets.
- Ownership category
- akta.pro rank
Watershed Geo industry classification
Industry- Product category
- Geosynthetic Environmental Systems
- NAICS
- Waste Management and Remediation Services (562)
- SIC
- Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050), Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Landfill Closure, Cap Systems & Post-Closure Corrective Action (BPALAKAL)
- akta.pro secondary industries
- Site Remediation & Contaminated Soil Handling (IMAFAKAG), Ex-Situ Treatment & Soil Washing / Stabilization (BPALAKAE), Slope Stabilization & Landslide Mitigation (Soil Nailing, Shotcrete, Reinforced Slopes) (IMAFAOAI), Industrial Cleaning & Decontamination (Hydroblasting/Vacuum/Confined Space) (IMAIACAJ)
Keywords
Where Watershed Geo is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Watershed Geo business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- ClosureTurf Landfill Closure Systems: Sale of engineered three-component geosynthetic closure systems for municipal solid waste landfills, CCR impoundments, and industrial waste sites. Revenue generated through direct project-based sales with installation by certified contractors.
- HydroTurf Erosion Control Systems: Sale of engineered revetment systems for hydraulic structures, levees, dams, channels, and shoreline protection. Applied in stormwater management, DOT roadside, mining, and golf applications.
- PowerCap Solar Array Systems: Patented solar mounting systems for closed landfills and impoundments. Revenue from system components including friction/anti-creep strips, grid rail design, panels, and wind deflectors for utility-scale solar installations.
- VersaCap Intermediate Covers: Sale of engineered turf intermediate covers for landfills requiring long-term protection before final closure. Designed for 20-year service life with minimal maintenance.
- CapSure Transitional Covers: Two-component transitional cover systems for rapid deployment in intermediate closure applications with gas and odor control capabilities.
- EasyFlo Gas Collection Enhancement: Shallow gas collection system components integrated with cover systems to enhance landfill gas recovery beyond traditional deep well capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Project-based pricing for erosion control applications |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Watershed Geo product offering
Product offeringCore offering
Watershed Geo designs, patents, and sells engineered geosynthetic systems combining structured geomembranes, synthetic turf, and proprietary infill materials for landfill closure, erosion control, and renewable energy applications. Its portfolio includes ClosureTurf final covers, HydroTurf revetments, PowerCap solar mounts, CapSure transitional covers, EasyFlo gas collection, and VersaCap intermediate covers. Products are sold direct to municipal, utility, industrial, and government customers and installed through a certified contractor network.
Product overview
Watershed Geo offers a portfolio of patented geosynthetic product systems for environmental infrastructure protection, primarily serving landfill closure, erosion control, and renewable energy markets. The core product family includes ClosureTurf® (a three-component final landfill cover system), HydroTurf® (an engineered revetment for erosion control), PowerCap® (a solar array system for closed landfills), CapSure™ (a transitional intermediate cover), EasyFlo™ (a shallow gas collection system), and VersaCap® (an intermediate landfill cover). These products are engineered to work independently or in combination—for example, PowerCap® attaches directly to ClosureTurf®, and EasyFlo™ integrates with both CapSure™ and ClosureTurf® for enhanced gas collection. The portfolio is unified by shared geosynthetic engineering technology and serves markets in waste management, civil infrastructure, and renewable energy.
Differentiator
Problem solved
Functional benefit
Brands
- ClosureTurf®: EPA Subtitle D compliant final landfill closure system - three component engineered synthetic turf and structured membrane composite system
- HydroTurf®
- PowerCap™
- VersaCap®
- CapSure™
- EasyFlo™
Products and services
- ClosureTurf® Patented three-component engineered synthetic turf and structured membrane composite system for final landfill closure. Comprises a structured geomembrane, engineered turf, and specified aggregate infill. Provides EPA Subtitle D compliant closure that eliminates erosion, controls gas emissions, reduces infiltration, and eliminates leachate production. Used by municipal solid waste landfills, CCR impoundments, and Superfund sites.
- HydroTurf® Engineered revetment armoring solution for erosion control on hydraulic structures under high velocity and shear stress. Combines an impermeable geomembrane protected by engineered turf infilled with HydroBinder, a 5,000-PSI fiber-reinforced concrete matrix. Provides 50+ year functional longevity at roughly half the cost of concrete, rock riprap, or articulated concrete block, with 75-85% lower carbon footprint. Used for levees, dams, channels, spillways, shorelines, and stormwater applications.
- PowerCap® Patented solar mounting system directly attached to the ClosureTurf capping system with no penetrations. Eliminates traditional elevated ground-mounted racking and heavy ballast foundations through friction-based mounting, friction/anti-creep strips, and wind deflectors. Produces up to 3x the power output per unit area compared to traditional solar racking and up to 1 MW per two acres. Designed for utility-scale solar deployment on closed landfills and impoundments.
- CapSure™ Two-component transitional cover system engineered to control odors and fugitive methane emissions while minimizing water infiltration and erosion. Combines a UV-resistant structured geomembrane with an aerodynamic windbreak layer through friction attachment. Designed for up to 15 years of performance and can be integrated with EasyFlo gas collection and patented pressure relief valves for intermediate landfill cover applications.
- EasyFlo™ Engineered landfill gas collection system targeting emissions beyond the reach of traditional deep wells (which typically achieve only ~80% efficiency). Designed to work with CapSure intermediate and ClosureTurf final cover systems. Consists of a gas collector and isolation valve to prevent backflow during shutdown. Addresses the gap left by deep wells and enables enhanced gas recovery from capped landfill sites.
- VersaCap® Impermeable engineered turf intermediate cover for landfills with a high-strength polymer backing. Wind-resistant without continuous ballast, lasts up to 20 years, and reduces leachate generation while slowing water runoff for cleaner stormwater management. Provides an aesthetically pleasing vegetative look without ongoing maintenance. Designed for landfills requiring long-term intermediate protection before final closure.
Quantifiable outcome
- 99.9% sediment runoff reduction versus traditional practices
- +11 more outcomes
Companies that use Watershed Geo
Customer profileNamed customers23 records
Segments8 records
Ideal customer profiles3 records
Watershed Geo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Watershed Geo partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Shaw Industries Group, Inc.coreWholly-owned subsidiary of Berkshire Hathaway Inc. Exclusive manufacturer of synthetic turf component for ClosureTurf products. Shaw Industries is a full flooring provider supplying carpet, rugs, hardwood, laminate, resilient, tile/stone flooring, and synthetic turf. Shaw Turf is one of the leading synthetic turf companies in North America. Ehman serves as Board Manager representing Shaw Industries, which is a shareholder in Watershed Geo.
- AGRU AmericacoreLeading manufacturer of extruded, flat die, calendered and structured HDPE and LLDPE geomembrane products. With 30+ years of experience in thermoplastic technology, AGRU produces pipes and fittings for construction, chemical, and civil/environmental industries. Manufactures the textured geomembrane component for Watershed Geo's ClosureTurf product.
- UCOR (UCOR LLC)coreOak Ridge Office of Environmental Management's cleanup contractor for the Y-12 National Security Complex and Oak Ridge National Laboratory. Collaborating with Watershed Geo on ClosureTurf installation at the Environmental Management Disposal Facility (EMDF) project.
- Kiewit PowercoreConstruction contractor for TVA Project Phoenix at Shawnee Fossil Plant. Building the 100 MW solar generation facility with PowerCap system on closed coal ash site.
- Stantec ConsultingcoreEngineering consultant for TVA Project Phoenix providing design services for the solar installation on closed coal ash site.
- American Environmental Group (AEG)minorEnvironmental consulting firm involved in TVA Project Phoenix solar installation project.
- FeDems LimitedcoreGhanaian engineering consulting firm led by Ing. Felix Atsrim, involved in Kpone Landfill Decommissioning Project. Presented project at World FIDIC Conference showcasing sustainable landfill closure approach.
- Zoomlion Ghana LimitedcoreGhana-based environmental services company involved in Kpone Landfill Decommissioning Project for Government of Ghana.
- Teos Energy GmbHcoreGerman energy company that teamed with Watershed Geo to commission first international PowerCap solar installation at Metabolon facility in Germany.
- Bergischer Abfallwirtschaftsverband (BAV)coreGerman disposal center operator (Bergische Waste Management Association) operating Metabolon R&D Center. First international customer for PowerCap technology at 1.27-acre Lindlar, Germany site.
- U.S. Army Corps of EngineerscoreRock Island District of USACE approved HydroTurf technology for Muscatine Island Levee Improvement Project, a requirement for the levee district's flood protection initiative.
- AECOMcoreEngineering firm for Big Rivers Electric Corporation CCR landfill closure project (107 acres in Kentucky).
- Black & VeatchcoreEngineering consultant for EPA Mississippi Phosphates Superfund site closure project.
- Hallaton Environmental LiningscoreCertified installation contractor for ClosureTurf and HydroTurf products. Installed Big Rivers Electric 107-acre project, DOE Oak Ridge project, Summerfield Pond dam project, and multiple other installations.
- Comanco Environmental CorporationcoreCertified installation contractor for ClosureTurf products. Installed EPA Mississippi Phosphates project and Southeastern Wood Preserving Superfund site.
- Atlantic Lining Company, Inc.coreCertified installation contractor for ClosureTurf installation at DOE Oak Ridge Environmental Management Disposal Facility.
- International Lining TechnologyminorInstallation contractor for Colton Landfill 92-acre ClosureTurf project in California.
- Exact Stormwater ManagementminorInstallation contractor for HydroTurf projects including Haynesville Dam and Ox Mountain Downdrain.
Scale indicators14 records
Recent moves7 records
Expansion highlights5 records
Watershed Geo competitors and assessment
Company assessmentBroad incumbents
- Solmax (GSE Environmental): Solmax/GSE is one of the world's largest manufacturers of geosynthetics including geomembranes and geosynthetic clay liners used in landfill containment and mining. It is a broad incumbent in the same geosynthetics category as Watershed Geo's ClosureTurf/HydroTurf components, though it does not offer the integrated engineered turf + infill + gas collection solution.
- TenCate Geosynthetics (Solmax): TenCate produces geosynthetic reinforcement and separation products widely used in civil and environmental infrastructure. As a broad incumbent supplying many of the same landfill and erosion control projects, it competes on the underlying geosynthetics but lacks ClosureTurf's three-component integrated system.
- NAUE GmbH & Co. KG: NAUE is a global geosynthetics manufacturer offering bentonite-based GCLs, geogrids, and geomembranes for landfill and hydraulic applications. Like Solmax, it is a component supplier rather than a turnkey engineered system competitor to Watershed Geo.
Regional players
- Atarfil Geomembranes: Atarfil is a European manufacturer of HDPE and LLDPE geomembranes used in landfill closures and containment applications. It is a regional incumbent that competes with AGRU/Watershed Geo on the geomembrane component layer.
- ACE Environmental (Landfill Closure Contractor): ACE Environmental is a U.S. contractor specializing in landfill closure and environmental remediation services. It competes with Watershed Geo's certified installer network (e.g., Hallaton, Comanco) for the construction scope of projects that include Watershed Geo products.
Emerging players
- CARPI Tech (EVALED): CARPI is a specialist in exposed geomembrane systems for dam and reservoir waterproofing, an adjacent use case to HydroTurf's high-velocity hydraulic protection. Both firms compete for engineered impermeable liner applications on water infrastructure.
- Renovare Environmental (Solar on Landfills): Renovare focuses on converting closed landfills into solar farms, similar to Watershed Geo's PowerCap offering. Both firms target the same niche of utility-scale solar on capped waste sites, though Renovare typically uses ballasted racking systems rather than Watershed's friction-attached approach.
Direct peers
- Quantum Geotechnical / Landfill Closure Specialists (e.g., SCS Engineers): SCS Engineers is a leading environmental engineering firm that designs and oversees landfill closure and gas collection projects — the engineering counterpart of Watershed Geo. Projects are typically designed by firms like SCS or AECOM and then specified with Watershed Geo's products, making them collaborators and partial substitutes for the closure solution.
- Geosyntec Consultants: Geosyntec is a specialized environmental and geotechnical engineering consultancy that frequently designs landfill cap and gas collection systems. It is comparable as a technical authority whose specifications drive adoption of products like ClosureTurf and EasyFlo.
Others
- Rehau / Agru (Geosynthetics): AGRU America is Watershed Geo's exclusive geomembrane manufacturing partner and a leading HDPE/LLDPE geomembrane producer. Listed here as a partner/ecosystem participant rather than a direct competitor, since AGRU's components power Watershed Geo's products but also compete independently in raw geomembrane sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Watershed Geo social profiles
Digital presenceWatershed Geo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Watershed Geo leadership team
Management profileNumber of profiles
Profiles9 records
Watershed Geo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Watershed Geo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Watershed Geo
What does Watershed Geo do?
Watershed Geo designs, patents, and sells engineered geosynthetic systems combining structured geomembranes, synthetic turf, and proprietary infill materials for landfill closure, erosion control, and renewable energy applications. Its portfolio includes ClosureTurf final covers, HydroTurf revetments, PowerCap solar mounts, CapSure transitional covers, EasyFlo gas collection, and VersaCap intermediate covers. Products are sold direct to municipal, utility, industrial, and government customers and installed through a certified contractor network.
Is Watershed Geo a public or private company?
Watershed Geo is a private company. It is classified as corporate owned and is currently operating.
When was Watershed Geo founded?
Watershed Geo was founded in 2007. It employs 11 to 50 people.
Where is Watershed Geo based?
Watershed Geo is headquartered in Alpharetta, United States, in the North America region.
How does Watershed Geo make money?
Six revenue lines are on record. ClosureTurf Landfill Closure Systems are the primary driver. The others are hydroTurf Erosion Control Systems, powerCap Solar Array Systems, versaCap Intermediate Covers, capSure Transitional Covers and easyFlo Gas Collection Enhancement.
Who are Watershed Geo's main competitors?
Broad incumbents on record are Solmax (GSE Environmental), TenCate Geosynthetics (Solmax) and NAUE GmbH & Co. KG. Regional players are Atarfil Geomembranes and ACE Environmental (Landfill Closure Contractor). Emerging players are CARPI Tech (EVALED) and Renovare Environmental (Solar on Landfills). Direct peers are Quantum Geotechnical / Landfill Closure Specialists (e.g., SCS Engineers) and Geosyntec Consultants. Rehau / Agru (Geosynthetics) is listed as an others.
Does Watershed Geo have an API?
No public API is recorded for Watershed Geo.
What industry is Watershed Geo in?
Watershed Geo's product category is Geosynthetic Environmental Systems. Its primary akta.pro industry code is BPALAKAL, Landfill Closure, Cap Systems & Post-Closure Corrective Action, with a secondary code of IMAFAKAG, Site Remediation & Contaminated Soil Handling. Its NAICS code is 562 and its SIC code is 3050.