Indeed Brewing Company
Indeed Brewing Company is a privately held craft brewery founded in 2012 operating two taprooms in Minneapolis and Milwaukee, distributing beer across Minnesota, North Dakota, and Wisconsin, with an expanding portfolio spanning IPAs, lagers, sours, hard seltzers, hard kombucha, and THC-infused sparkling beverages targeting craft beer enthusiasts and cannabis-curious consumers.
- Company typePrivate
- Founded2012
- HeadquartersMilwaukee, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Indeed Brewing Company does
Indeed Brewing Company LLC is a privately held craft brewery founded in 2012 and headquartered in Minneapolis, Minnesota, with a second taproom and pilot brewery in Milwaukee, Wisconsin. The company operates across two physical venues — the Northeast Minneapolis Arts District taproom in the Solar Arts Building, and the Walker's Point pilot brewery/taproom — and distributes canned and bottled beer across Minnesota, North Dakota, and Wisconsin. Its product portfolio spans roughly 25 SKUs organized around year-round flagships (Day Tripper Pale Ale, Flavorwave IPA, Pistachio Cream Ale, Mexican Honey Imperial Lager, Pils), seasonal and limited releases (Brightside Sea Salt & Lemon Lager, Strawberry Fields Sour Ale, Peach Bum IPA), a Hop Parade IPA variety pack, and adjacent categories including hard seltzer (Passionfruit Lime Seltzy), hard iced tea (Porch Swing), hard kombucha (collaboration with J's Kombucha), a non-alcoholic cream ale, and a line of hemp-derived THC sparkling beverages (Turn Down Chamomile Dreams, Pink Burst, High Fiver Citrus Grass, Orange Burst, White Gummy) plus a THC sports beverage co-developed with Marijuana Deathsquads. Brewing technology is conventional craft production across diverse styles (IPAs, lagers, cream ales, sour ales, seltzers, kombucha, THC infusions), with no proprietary AI/ML or software platform; the technology differentiation rests on recipe formulation and category diversification rather than process innovation.
Revenue mechanics are transactional and multi-stream: in-person taproom beverage and food sales (Pizzeria Lola operates the on-site Beeryard kitchen), packaged beer and THC products sold to-go and online via shop.indeedbrewing.com, branded merchandise, private event rentals (The Ox performance venue, Beeryard, Rec Hall), wholesale distribution to retailers across three states, and collaborations such as the hard kombucha line. Pricing is unit-based across pints, 4-packs (THC), 6-packs, and 12-pack variety packs. The go-to-motion is direct-to-consumer-anchored, supplemented by regional wholesale and a community-driven marketing engine built on social media (Instagram, Facebook, TikTok), content marketing, recurring events (Whirlygig, Off The Dock, Science in the Ox, trivia), and the Indeed We Can charitable program donating 100% of taproom net proceeds to 24 rotating nonprofit partners annually. Customer segments are primarily craft beer enthusiasts, arts/music community participants, THC beverage consumers, and nonprofit supporters — all consumer/end-customer segments with no enterprise B2B anchor exposure.
Indeed Brewing Company firmographics
Firmographics- Name
- Indeed Brewing Company
- Legal name
- Indeed Brewing Company LLC
- Website
- https://indeedbrewing.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Indeed Brewing Company is a privately held craft brewery founded in 2012 operating two taprooms in Minneapolis and Milwaukee, distributing beer across Minnesota, North Dakota, and Wisconsin, with an expanding portfolio spanning IPAs, lagers, sours, hard seltzers, hard kombucha, and THC-infused sparkling beverages targeting craft beer enthusiasts and cannabis-curious consumers.
- Ownership category
- akta.pro rank
Indeed Brewing Company industry classification
Industry- Product category
- Craft Brewing
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer Brewing & Craft Brewing (AFAFAAAA)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE), Regional & National Breweries (THAFALAD)
Keywords
Where Indeed Brewing Company is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Indeed Brewing Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Taproom Sales: On-site beer, THC products, and non-alcoholic beverage sales at Minneapolis and Milwaukee taprooms with varying hours and hours including late nights and weekends
- Beer and THC To-Go: Packaged beer, THC products, and merchandise sold for off-premise consumption through online ordering and in-taproom purchases
- Merchandise: Branded merchandise including apparel (tees, hoodies, hats) sold through taproom gear shop and online
- Private Events: Event space rentals for private celebrations including The Ox taproom and Beeryard venue bookings
- Distribution: Canned and bottled beer distributed to retail outlets in Minnesota, North Dakota, and Wisconsin
- Hard Kombucha Partnership: Collaboration hard kombucha produced with J's Kombucha, sold on tap at Indeed taprooms
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Taproom pints and drinks |
| Unit Pricing | Pay-as-you-go | Packaged beer multi-packs |
| Unit Pricing | Pay-as-you-go | THC products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Indeed Brewing Company product offering
Product offeringCore offering
Indeed Brewing Company is an independent craft brewery that manufactures and sells alcoholic and non-alcoholic beverages, including craft beers, THC-infused beverages, hard seltzers, hard kombucha, and non-alcoholic options. The company operates two company-owned taprooms in Minneapolis and Milwaukee and distributes its packaged products across Minnesota, North Dakota, and Wisconsin.
Product overview
Indeed Brewing Company is a craft brewery operating two taproom locations (Minneapolis, Minnesota and Milwaukee, Wisconsin) with an artfully eclectic beverage portfolio. The core product line centers on craft beers including flagship year-round offerings (Day Tripper Pale Ale, Flavorwave IPA, Pistachio Cream Ale, Mexican Honey Imperial Lager), seasonal and limited-release styles (Brightside Sea Salt & Lemon Lager, Strawberry Fields Sour Ale, Peach Bum IPA), and a Hop Parade IPA Variety Pack. Beyond traditional beer, Indeed has expanded into adjacent beverage categories including THC-infused sparkling beverages (Turn Down Chamomile Dreams, Pink Burst, High Fiver Citrus Grass, Orange Burst, White Gummy), hard kombucha (J's Hard Kombucha collaboration), hard seltzer, and non-alcoholic options (N/A Cream Ale). The company also operates taproom spaces for events and runs the Indeed We Can charitable initiative.
Differentiator
Problem solved
Functional benefit
Brands
- The Ox: Event space within the Minneapolis taproom used for live music, comedy, jazz, and art shows
- The Beeryard
- Up-Top
- Indeed We Can
- Heat Check
- Whirlygig
Products and services
- Craft Beer Core craft beer line manufactured by Indeed Brewing Company and sold at the Minneapolis and Milwaukee taprooms and through wholesale distribution across Minnesota, North Dakota, and Wisconsin.
- Hard Seltzer Hard seltzer produced by Indeed Brewing Company and sold alongside its craft beer portfolio to adult consumers through taprooms and wholesale accounts.
- Hard Kombucha Alcoholic kombucha produced and sold by Indeed Brewing Company as part of its diversified beverage portfolio.
- THC-Infused Beverages Infused beverages containing THC produced by Indeed Brewing Company and sold through its taproom and distribution channels where legally permitted.
- Non-Alcoholic Beverages Non-alcoholic beverage options produced by Indeed Brewing Company and offered to consumers seeking alcohol-free alternatives.
- Minneapolis Taproom Company-owned taproom in Minneapolis, Minnesota offering on-premise consumption of Indeed Brewing's full beverage portfolio to local consumers.
- Milwaukee Taproom Company-owned taproom in Milwaukee, Wisconsin offering on-premise consumption of Indeed Brewing's full beverage portfolio to local consumers.
Quantifiable outcome
- Supporting 24 local nonprofits annually through Indeed We Can program
- +1 more outcomes
Companies that use Indeed Brewing Company
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Indeed Brewing Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Indeed Brewing Company partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- J's KombuchacoreCollaboration hard kombucha partnership where J's Kombucha provides kombucha flavor expertise and Indeed produces and sells the hard kombucha at their taprooms. The partnership features a hibiscus-sage-blackberry flavor at 5% ABV, developed as a nod to Indeed's original Boon Hard Kombucha.
- Lilliput RecordsminorWeekly Vinyl Vibes event partnership where Lilliput Records, an independent record store, partners with Indeed's Milwaukee taproom for a vinyl night where customers can bring records to spin and win gift cards.
- WMSE RadiominorMilwaukee community radio station featured in the Indeed We Can program, receiving 100% of taproom net proceeds on designated Tuesdays in July 2026.
- Various Nonprofit Organizations (Indeed We Can)core24 nonprofit organizations annually supported through the Indeed We Can program, nominated and chosen by Indeed employees. Each month features a different nonprofit receiving 100% of taproom net proceeds on designated days.
- Art-A-Whirl / NEMAAminorWhirlygig festival coincides with Art-A-Whirl, the annual Northeast Minneapolis art festival presented by NEMAA, the largest open studio tour in the country.
- Pizzeria LolacoreAnn Kim's Pizzeria Lola operates in the Beeryard at Indeed's Minneapolis taproom, dishing out wood-fired pizzas daily with varying hours and catering available.
Scale indicators5 records
Recent moves9 records
Expansion highlights4 records
Indeed Brewing Company competitors and assessment
Company assessmentDirect peers
- Karben4 Brewing: Madison-based craft brewery with taproom and distribution across Wisconsin, directly overlapping with Indeed's Wisconsin footprint.
- Surly Brewing Company: Minneapolis-based craft brewery with a similarly strong taproom destination model and Upper Midwest distribution. Closest direct comparable by geography, channel mix, and brand positioning.
- Fulton Brewing Company: Minneapolis craft brewery serving the local market with a taproom and packaged distribution. Comparable size, market, and product mix to Indeed.
- 612 Brew: Minneapolis craft brewery operating a taproom and packaged distribution in the same metro. Direct geographic and channel overlap with Indeed.
- Modist Brewing Co. Minneapolis craft brewery with taproom and packaging focus. Comparable size and same local competitive set as Indeed.
- August Schell Brewing Company: Historic Minnesota craft brewery with regional distribution across the Upper Midwest. Comparable distribution footprint and product breadth to Indeed.
Regional players
- Toppling Goliath Brewing Company: Iowa-based craft brewery with strong regional following and multi-state distribution. Comparable scale and Upper Midwest distribution, though IPA-heavy portfolio skews slightly different.
Broad incumbents
- Lagunitas Brewing Company: Major craft brewery (now owned by Heineken) with national distribution and a broad portfolio including hop-forward beers and beyond-beer. Comparable product mix but vastly larger scale.
- New Belgium Brewing Company: National craft brewery with deep distribution and a portfolio spanning IPAs, sours, and beyond-beer. Comparable category focus at a vastly larger scale.
- Founders Brewing Co. Michigan-based craft brewery (now part of Mahou San Miguel) with national distribution and a strong taproom. Comparable in product positioning and taproom-plus-distribution model, but at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Indeed Brewing Company social profiles
Digital presenceIndeed Brewing Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indeed Brewing Company leadership team
Management profileNumber of profiles
Profiles1 record
Indeed Brewing Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indeed Brewing Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indeed Brewing Company
What does Indeed Brewing Company do?
Indeed Brewing Company is an independent craft brewery that manufactures and sells alcoholic and non-alcoholic beverages, including craft beers, THC-infused beverages, hard seltzers, hard kombucha, and non-alcoholic options. The company operates two company-owned taprooms in Minneapolis and Milwaukee and distributes its packaged products across Minnesota, North Dakota, and Wisconsin.
Is Indeed Brewing Company a public or private company?
Indeed Brewing Company is a private company. It is classified as unknown and is currently operating.
When was Indeed Brewing Company founded?
Indeed Brewing Company was founded in 2012. It employs 51 to 100 people.
Where is Indeed Brewing Company based?
Indeed Brewing Company is headquartered in Milwaukee, United States, in the North America region.
How does Indeed Brewing Company make money?
Six revenue lines are on record. Taproom Sales are the primary driver. The others are beer and THC To-Go, merchandise, private Events, distribution and hard Kombucha Partnership.
Who are Indeed Brewing Company's main competitors?
Direct peers on record are Karben4 Brewing, Surly Brewing Company, Fulton Brewing Company, 612 Brew, Modist Brewing Co. and August Schell Brewing Company. Toppling Goliath Brewing Company is listed as a regional player. Broad incumbents are Lagunitas Brewing Company, New Belgium Brewing Company and Founders Brewing Co..
Does Indeed Brewing Company have an API?
No public API is recorded for Indeed Brewing Company.
What industry is Indeed Brewing Company in?
Indeed Brewing Company's product category is Craft Brewing. Its primary akta.pro industry code is AFAFAAAA, Beer Brewing & Craft Brewing, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.