Indeed Brewing Company

What Indeed Brewing Company does

Indeed Brewing Company LLC is a privately held craft brewery founded in 2012 and headquartered in Minneapolis, Minnesota, with a second taproom and pilot brewery in Milwaukee, Wisconsin. The company operates across two physical venues — the Northeast Minneapolis Arts District taproom in the Solar Arts Building, and the Walker's Point pilot brewery/taproom — and distributes canned and bottled beer across Minnesota, North Dakota, and Wisconsin. Its product portfolio spans roughly 25 SKUs organized around year-round flagships (Day Tripper Pale Ale, Flavorwave IPA, Pistachio Cream Ale, Mexican Honey Imperial Lager, Pils), seasonal and limited releases (Brightside Sea Salt & Lemon Lager, Strawberry Fields Sour Ale, Peach Bum IPA), a Hop Parade IPA variety pack, and adjacent categories including hard seltzer (Passionfruit Lime Seltzy), hard iced tea (Porch Swing), hard kombucha (collaboration with J's Kombucha), a non-alcoholic cream ale, and a line of hemp-derived THC sparkling beverages (Turn Down Chamomile Dreams, Pink Burst, High Fiver Citrus Grass, Orange Burst, White Gummy) plus a THC sports beverage co-developed with Marijuana Deathsquads. Brewing technology is conventional craft production across diverse styles (IPAs, lagers, cream ales, sour ales, seltzers, kombucha, THC infusions), with no proprietary AI/ML or software platform; the technology differentiation rests on recipe formulation and category diversification rather than process innovation.

Revenue mechanics are transactional and multi-stream: in-person taproom beverage and food sales (Pizzeria Lola operates the on-site Beeryard kitchen), packaged beer and THC products sold to-go and online via shop.indeedbrewing.com, branded merchandise, private event rentals (The Ox performance venue, Beeryard, Rec Hall), wholesale distribution to retailers across three states, and collaborations such as the hard kombucha line. Pricing is unit-based across pints, 4-packs (THC), 6-packs, and 12-pack variety packs. The go-to-motion is direct-to-consumer-anchored, supplemented by regional wholesale and a community-driven marketing engine built on social media (Instagram, Facebook, TikTok), content marketing, recurring events (Whirlygig, Off The Dock, Science in the Ox, trivia), and the Indeed We Can charitable program donating 100% of taproom net proceeds to 24 rotating nonprofit partners annually. Customer segments are primarily craft beer enthusiasts, arts/music community participants, THC beverage consumers, and nonprofit supporters — all consumer/end-customer segments with no enterprise B2B anchor exposure.

Name

Indeed Brewing Company

Legal name

Indeed Brewing Company LLC

Website

https://indeedbrewing.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Indeed Brewing Company is a privately held craft brewery founded in 2012 operating two taprooms in Minneapolis and Milwaukee, distributing beer across Minnesota, North Dakota, and Wisconsin, with an expanding portfolio spanning IPAs, lagers, sours, hard seltzers, hard kombucha, and THC-infused sparkling beverages targeting craft beer enthusiasts and cannabis-curious consumers.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (445320)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE), Regional & National Breweries (THAFALAD)

Keywords

• Craft beer brewing
• Craft brewery operations
• Taproom hospitality
• Malt beverage production
• Fermented beverage packaging

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Taproom Sales: On-site beer, THC products, and non-alcoholic beverage sales at Minneapolis and Milwaukee taprooms with varying hours and hours including late nights and weekends
2. Beer and THC To-Go: Packaged beer, THC products, and merchandise sold for off-premise consumption through online ordering and in-taproom purchases
3. Merchandise: Branded merchandise including apparel (tees, hoodies, hats) sold through taproom gear shop and online
4. Private Events: Event space rentals for private celebrations including The Ox taproom and Beeryard venue bookings
5. Distribution: Canned and bottled beer distributed to retail outlets in Minnesota, North Dakota, and Wisconsin
6. Hard Kombucha Partnership: Collaboration hard kombucha produced with J's Kombucha, sold on tap at Indeed taprooms

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Indeed Brewing Company is an independent craft brewery that manufactures and sells alcoholic and non-alcoholic beverages, including craft beers, THC-infused beverages, hard seltzers, hard kombucha, and non-alcoholic options. The company operates two company-owned taprooms in Minneapolis and Milwaukee and distributes its packaged products across Minnesota, North Dakota, and Wisconsin.

Product overview

Indeed Brewing Company is a craft brewery operating two taproom locations (Minneapolis, Minnesota and Milwaukee, Wisconsin) with an artfully eclectic beverage portfolio. The core product line centers on craft beers including flagship year-round offerings (Day Tripper Pale Ale, Flavorwave IPA, Pistachio Cream Ale, Mexican Honey Imperial Lager), seasonal and limited-release styles (Brightside Sea Salt & Lemon Lager, Strawberry Fields Sour Ale, Peach Bum IPA), and a Hop Parade IPA Variety Pack. Beyond traditional beer, Indeed has expanded into adjacent beverage categories including THC-infused sparkling beverages (Turn Down Chamomile Dreams, Pink Burst, High Fiver Citrus Grass, Orange Burst, White Gummy), hard kombucha (J's Hard Kombucha collaboration), hard seltzer, and non-alcoholic options (N/A Cream Ale). The company also operates taproom spaces for events and runs the Indeed We Can charitable initiative.

Differentiator

Problem solved

Functional benefit

Brands

• The Ox: Event space within the Minneapolis taproom used for live music, comedy, jazz, and art shows
• The Beeryard
• Up-Top
• Indeed We Can
• Heat Check
• Whirlygig

Products and services

• Craft Beer Core craft beer line manufactured by Indeed Brewing Company and sold at the Minneapolis and Milwaukee taprooms and through wholesale distribution across Minnesota, North Dakota, and Wisconsin.
• Hard Seltzer Hard seltzer produced by Indeed Brewing Company and sold alongside its craft beer portfolio to adult consumers through taprooms and wholesale accounts.
• Hard Kombucha Alcoholic kombucha produced and sold by Indeed Brewing Company as part of its diversified beverage portfolio.
• THC-Infused Beverages Infused beverages containing THC produced by Indeed Brewing Company and sold through its taproom and distribution channels where legally permitted.
• Non-Alcoholic Beverages Non-alcoholic beverage options produced by Indeed Brewing Company and offered to consumers seeking alcohol-free alternatives.
• Minneapolis Taproom Company-owned taproom in Minneapolis, Minnesota offering on-premise consumption of Indeed Brewing's full beverage portfolio to local consumers.
• Milwaukee Taproom Company-owned taproom in Milwaukee, Wisconsin offering on-premise consumption of Indeed Brewing's full beverage portfolio to local consumers.

Quantifiable outcome

• Supporting 24 local nonprofits annually through Indeed We Can program
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• J's KombuchacoreStrategic or Co-development PartnerCollaboration hard kombucha partnership where J's Kombucha provides kombucha flavor expertise and Indeed produces and sells the hard kombucha at their taprooms. The partnership features a hibiscus-sage-blackberry flavor at 5% ABV, developed as a nod to Indeed's original Boon Hard Kombucha.
• Lilliput RecordsminorGTM or Marketing PartnerWeekly Vinyl Vibes event partnership where Lilliput Records, an independent record store, partners with Indeed's Milwaukee taproom for a vinyl night where customers can bring records to spin and win gift cards.
• WMSE RadiominorGTM or Marketing PartnerMilwaukee community radio station featured in the Indeed We Can program, receiving 100% of taproom net proceeds on designated Tuesdays in July 2026.
• Various Nonprofit Organizations (Indeed We Can)coreOthers24 nonprofit organizations annually supported through the Indeed We Can program, nominated and chosen by Indeed employees. Each month features a different nonprofit receiving 100% of taproom net proceeds on designated days.
• Art-A-Whirl / NEMAAminorGTM or Marketing PartnerWhirlygig festival coincides with Art-A-Whirl, the annual Northeast Minneapolis art festival presented by NEMAA, the largest open studio tour in the country.
• Pizzeria LolacoreOthersAnn Kim's Pizzeria Lola operates in the Beeryard at Indeed's Minneapolis taproom, dishing out wood-fired pizzas daily with varying hours and catering available.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Karben4 Brewing: Madison-based craft brewery with taproom and distribution across Wisconsin, directly overlapping with Indeed's Wisconsin footprint.
• Surly Brewing Company: Minneapolis-based craft brewery with a similarly strong taproom destination model and Upper Midwest distribution. Closest direct comparable by geography, channel mix, and brand positioning.
• Fulton Brewing Company: Minneapolis craft brewery serving the local market with a taproom and packaged distribution. Comparable size, market, and product mix to Indeed.
• 612 Brew: Minneapolis craft brewery operating a taproom and packaged distribution in the same metro. Direct geographic and channel overlap with Indeed.
• Modist Brewing Co. Minneapolis craft brewery with taproom and packaging focus. Comparable size and same local competitive set as Indeed.
• August Schell Brewing Company: Historic Minnesota craft brewery with regional distribution across the Upper Midwest. Comparable distribution footprint and product breadth to Indeed.

Regional players

• Toppling Goliath Brewing Company: Iowa-based craft brewery with strong regional following and multi-state distribution. Comparable scale and Upper Midwest distribution, though IPA-heavy portfolio skews slightly different.

Broad incumbents

• Lagunitas Brewing Company: Major craft brewery (now owned by Heineken) with national distribution and a broad portfolio including hop-forward beers and beyond-beer. Comparable product mix but vastly larger scale.
• New Belgium Brewing Company: National craft brewery with deep distribution and a portfolio spanning IPAs, sours, and beyond-beer. Comparable category focus at a vastly larger scale.
• Founders Brewing Co. Michigan-based craft brewery (now part of Mahou San Miguel) with national distribution and a strong taproom. Comparable in product positioning and taproom-plus-distribution model, but at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/indeedbrewing
• Facebookfacebook.com/indeedbrewing
• Instagraminstagram.com/indeedbrewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indeed Brewing Company