Kremmerhuset

What Kremmerhuset does

Kremmerhuset Ting & Sånt is a Norwegian interior and home goods retailer operating 65 company-owned physical stores across mainland Norway and a single e-commerce storefront at kremmerhuset.no. Founded in 1979 and headquartered at Alna in Oslo, with a central warehouse and logistics operation at Hensmoen in Hønefoss, the company sells home décor, furniture, table setting, kitchenware, textiles, bedding, candles, plants, jewelry, and gifts through a horizontal mass-market proposition targeting Norwegian consumers. The company has been a wholly-owned subsidiary of Dalema Gruppen since September 2021 and sources directly through sister company Opal East Trading Co., Ltd., which maintains four production offices in China, India, Vietnam, and Malaysia.

The business model is omnichannel direct-to-consumer retail. Revenue is generated one-time at point of sale through physical stores, e-commerce, and Click & Collect (Klikk & Hent) reservation, with free shipping on orders above 599 NOK and a customer club (Kundeklubb) offering an always-lowest-price guarantee plus free in-store home styling (boligstyling) consultations to drive repeat traffic. Pricing on the catalog spans roughly 99–1,299 NOK on the visible web front page (decor and outdoor furniture), with NOK-denominated pricing throughout. Supporting technology is conventional: a Drupal-based e-commerce site maintained by Frontkom, Kustom Checkout (PSD2/SCA-compliant) integrated with Klarna and Vipps, plus standard analytics (Google Analytics, Hotjar, Facebook Pixel) and LiveChat for service.

Customer engagement is driven by weekly new product drops, seasonal inspiration content, a multi-channel marketing mix (email, paid search, social on Facebook/Instagram/Pinterest, and Adtraction/Delta Projects for affiliate and audience-targeting), and a corporate social responsibility program that requires amfori BSCI/SMETA/SA 8000 audits for suppliers in risk countries and ÖKO-TEX certification on textile ranges. The company does not publish revenue, has no external funding history in the source data, and operates exclusively within Norway (explicitly excluding Svalbard, Jan Mayen, and international shipments).

Name

Kremmerhuset

Legal name

Kremmerhuset Ting & Sånt

Website

https://kremmerhuset.no

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kremmerhuset is a Norwegian interior and home goods retailer operating 65 owned stores and an e-commerce site, selling décor, furniture, textiles, kitchenware, and gifts to Norwegian consumers under the Dalema Gruppen parent since 2021.

Ownership category

akta.pro rank

Product category

Home Interior Retail

NAICS

Home Furnishings Retailers (44912), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home, Furniture & Home Improvement Online Retailers (CRAFADAE)

akta.pro secondary industries

Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA)

Keywords

• Home interior retail
• Furniture and decor
• Home furnishings store
• Interior decoration products
• Home styling services

Headquarters

HQ city

Ski

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail merchandise sales: Kremmerhuset generates revenue through direct sales of home interior products including furniture, decor, textiles, kitchenware, and seasonal items across 65 physical stores and an e-commerce platform in Norway.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Kremmerhuset operates a chain of 65 company-owned retail stores across Norway and one online store selling home interior products. The assortment spans interior décor (vases, lamps, candleholders, lanterns, wall pictures, mirrors), decorative cushions, furniture (tables, chairs, outdoor furniture), table setting (cutlery, glassware, tablecloths), kitchen products, plants, room fragrances, candles, jewelry, textiles, bedding, and gifts. The company complements its retail offering with personal home styling consultations, a customer loyalty club, and a click-and-collect service.

Product overview

Kremmerhuset is a Norwegian interior retail chain operating 65 company-owned stores across Norway and one online store. Headquartered at Alna in Oslo, with logistics and central warehouse at Hensmoen in Hønefoss, the company has been part of Dalema Gruppen since September 2021. The product portfolio consists of multiple product categories unified through a single e-commerce platform and physical store network. Main product categories include: Interior décor (vases, lamps, candles, lanterns, flower pots, wall pictures, mirrors), Decorative cushions (cushion covers and inner cushions with ÖKO-TEX certification), Furniture (tables, chairs, outdoor furniture), Table setting (cutlery, glasses, mugs, services, bowls), Kitchen products, Plants and artificial flowers, Room fragrances (fragrance sticks and candles), Candles/Lights, Jewelry and accessories, Textiles (blankets), Bedding, and Gifts. Services include home styling consultations (personalized per room), a customer loyalty club (offering lowest price guarantee), and Click & Collect (reserve online, pick up in store within 2 hours). Products are sourced through own production offices in China, India, Vietnam, and Malaysia via sister company Opal East Trading Co., Ltd.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Products (Interiør) Wide range of interior décor items including vases, candle holders, candle dishes, lanterns, flower pots, pedestals, outdoor pots, lamps, decorations, bathroom articles, storage and baskets, wall pictures, mirrors, and door mats, targeted at Norwegian consumers decorating and styling their homes.
• Decorative Cushions (Pynteputer) Decorative cushion covers and inner cushions; cushion covers are ÖKO-TEX certified and made primarily from natural materials such as linen and cotton, targeted at home décor consumers in Norway.
• Furniture (Møbel) Furniture collection including tables, chairs and stools, lounge chairs, dining chairs, poufs, shelves, and outdoor furniture for Norwegian consumers furnishing their homes.
• Table Setting (Borddekking) Table setting products including cutlery, glasses, mugs, dinnerware services, bowls, tablecloths, place mats, coasters, runners, and napkins for Norwegian household consumers.
• Kitchen Products (Kjøkken) Kitchen products including kitchen utensils, serving items, cutting boards and trays, boxes, food and drink, kitchen textiles, kitchen appliances, drinking bottles, and thermal mugs for Norwegian household consumers.
• Plants and Flowers (Planter og blomster) Green plants and artificial flowers for home decoration, offering maintenance-free options for Norwegian home décor consumers.
• Room Fragrance (Romduft) Room fragrance products including fragrance sticks and scented candles for Norwegian consumers.
• Candles and Lights (Lys) Candle products including pillar candles, tapered candles, tea lights, and LED candles for Norwegian household consumers.
• Jewelry and Accessories (Smykker og tilbehør) Jewelry and accessories including earrings, necklaces, bracelets, and hair ties for Norwegian consumers.
• Textiles (Tekstil) Textile products including blankets and other textiles for Norwegian consumers.
• Bedding (Sengetøy) Bedding products including bed sets and sheets for Norwegian household consumers.
• Gifts (Gaver) Gift products including gift tips, cards, and gift wrapping for Norwegian consumers.
• Home Styling Consultation (Boligstyling) Personal home styling consultation service available at all stores, including 30-60 minute consultation per room with personalized product recommendations; free for customer club members, 999 NOK for non-members (free if products over 2,000 NOK are purchased).
• Customer Club (Kundeklubb) Customer loyalty program offering always-lowest price guarantee, exclusive member offers, personal bonuses, discount cards, and special invitations for Norwegian consumers.
• Click and Collect (Klikk og hent) Reserve items online and pick up in store within 2 hours; free service with items held for 48 hours, paid upon pickup.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Partnerships

Three partnerships are on record, tiered core.

• Opal East Trading Co., Ltd.coreStrategic or Co-development PartnerOpal East Trading Co., Ltd. is Kremmerhuset's sister company that operates four production offices in China, India, Vietnam, and Malaysia. These production offices work closely with the purchasing department in Oslo to develop and produce new products, ensuring quality requirements and better production conditions.
• PostNordcoreChannel Partner/ Reseller/ DistributorPostNord handles all shipping and delivery for Kremmerhuset's online orders. Deliveries are made as climate-neutral service packages. Customers can collect from local post offices or parcel boxes, or opt for home delivery.
• KustomcoreTechnology or IntegrationKustom provides the checkout solution for kremmerhuset.no. Kustom Checkout is an independent cash register solution from Kustom AB, offering various payment methods and delivery options. All payments are fully encrypted and comply with PSD2 and Strong Customer Authentication (SCA).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kremmerhuset
• Instagraminstagram.com/kremmerhuset
• Pinterestpinterest.com/kremmerhuset

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kremmerhuset