Deutsches Rotes Kreuz

What Deutsches Rotes Kreuz does

Deutsches Rotes Kreuz Kreisverband Rostock e.V. (DRK Rostock) is a registered non-profit local chapter of the German Red Cross, headquartered at Trelleborger Straße 11, 18107 Rostock, Germany, operating under the global Red Cross/Red Crescent humanitarian mandate with statutory responsibilities in Mecklenburg-Vorpommern. The organization delivers a cradle-to-grave portfolio of social services across four wholly-owned operating subsidiaries (DRK Rostocker Kinder- und Jugendhilfe gGmbH, Rostocker DRK Werkstätten gGmbH, DRK Rostock Lebensperspektive gGmbH, and DRK Rostock Wohnen und Pflege gGmbH) plus an affiliated Institut für Transfusionsmedizin Rostock: 9 kindergartens and after-school care facilities, 3 inpatient senior nursing homes, day-care services, dementia housing, home-care services, meals-on-wheels, sheltered workshops for disabled adults, youth welfare facilities, blood donation services, beach lifeguard and water rescue, civil-protection and Medical Task Force deployment, plus paid training courses (first aid, lifeguard certification, family courses). Customer segments span children/youth/families (~210 in early intervention; ~150 in Jugendhilfeverbund Blinkfeuer), seniors (stationary, ambulatory, day care), people with disabilities, the general public for emergency and blood services, socially vulnerable populations (clothing assistance, refugee support), and corporate buyers of first-aid training. Pricing is hybrid: donations, supporting-membership subscriptions, social-insurance / public-funding reimbursement for care services, one-time course fees (e.g., €50 for lifeguard certification), and free services such as blood donation or clothing for those in need.

Revenue mechanics combine three streams: (1) donations and supporting-membership fees under a community-led go-to-market model executed through the website, Facebook, YouTube, Instagram, newsletter ("extra.stark!" joint member magazine), press outreach, and local events; (2) fee-for-service social-care revenue from publicly reimbursed nursing, daycare, youth welfare, and disability services delivered through owned facilities; and (3) training-course fees plus blood-services professional revenue under the German Red Cross's seven-regional blood-service network. The GTM motion is community-led and place-based — DRK Rostock acquires members, donors, and clients through direct neighborhood facilities (owning locations across Rostock in Evershagen, Südstadt, Toitenwinkel, Lütten Klein, and the central headquarters), volunteer engagement (Bereitschaft 183 members, Wasserwacht, Jugendrotkreuz, four local groups), and government contracts with the City of Rostock's Amt für Brandschutz, Rettungsdienst und Katastrophenschutz plus MTF 12 (Mecklenburg-Vorpommern). Operations are anchored in heavy community volunteer infrastructure (~183 Bereitschaft community members, ~60 Wasserwacht youth, 277 annual medical services, four local volunteer groups) with 501–1,000 employees and a multi-channel communications apparatus including its own MitMachZentrale engagement portal. Governance sits with a Präsidium led by President Mathias Rimane, an executive Vorstand chaired by Vorstandsvorsitzender Jürgen Richter, and a circle of subsidiary Geschäftsführer and operating directors.

Name

Deutsches Rotes Kreuz

Legal name

DRK Kreisverband Rostock e.V.

Website

https://drk-rostock.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

DRK Kreisverband Rostock e.V. is the German Red Cross's non-profit local chapter in Rostock, providing childcare, senior and disability care, civil protection, water rescue, blood donation, and first-aid training to residents and government partners in Mecklenburg-Vorpommern.

Ownership category

akta.pro rank

Product category

Humanitarian and Social Services

NAICS

Individual and Family Services (6241), Community Food and Housing, and Emergency and Other Relief Services (6242), Community Housing Services (62422), Emergency and Other Relief Services (62423)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG)

akta.pro secondary industries

Protection Services (GBV, Child Protection, Safeguarding) (BPADAHAF), Safeguarding, Child Protection & Reporting Services (EDAJAIAD)

Keywords

• Humanitarian aid services
• Elderly and nursing care
• Child and youth welfare
• Disaster response services
• First aid training

Headquarters

HQ city

Rostock

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The organization relies significantly on monetary donations from individuals, companies, and foundations. Various donation mechanisms exist including one-time donations, recurring donations, occasion-based donations, legacy/bequest donations, and clothing donations.
2. Membership Fees: Fördermitgliedschaft (supporting membership) generates recurring revenue from members who pay annual or periodic fees to support DRK activities.
3. Social Service Fees: Fees for various social services including daycare (Tagespflege), nursing care, meals on wheels (Essen auf Rädern), home care services, and other care-related services. Some services have subsidized rates for low-income individuals.
4. Training Course Fees: Revenue from first aid courses, swimming/rescue courses, and other educational programs. Course fees typically range from 50 EUR for specialized courses.
5. Blood Donation Services: The Institute for Transfusion Medicine Rostock operates as part of seven regional blood services of the German Red Cross, providing comprehensive blood supply for patients in Germany around the clock, 365 days a year.
6. Clothing and Material Donations Processing: Clothing donations are processed through Kleiderkammern (clothing chambers) where items are sold at reduced prices to those in need, with proceeds supporting DRK activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Deutsches Rotes Kreuz Kreisverband Rostock e.V. is a non-profit humanitarian organization delivering social, healthcare, and emergency response services through owned facilities and volunteer-led programs. Its core offerings span childcare and youth welfare, residential and outpatient elderly care, sheltered workshops and supported housing for people with disabilities, disaster relief and civil protection, water rescue and blood donation services, and first aid and lifeguard training courses.

Product overview

Deutsches Rotes Kreuz (DRK) Kreisverband Rostock e.V. is a regional chapter of the German Red Cross, a humanitarian organization operating a comprehensive portfolio of social services. The organization functions as a multi-service provider rather than a technology platform. Its core offerings span: (1) Child, Youth & Family Services — Kindertagesstätten (daycare centers), Jugendhilfeverbund (youth welfare), Interdisziplinäre Frühförderung (early intervention), and Familienbildung (family education); (2) Senior Care & Housing — Stationäre Pflege (nursing homes), Ambulante Pflege (home care), Tagespflege (day care), dementia housing groups, intensive care, service apartments, Essen auf Rädern (meals on wheels), and Hausnotruf (emergency call systems); (3) Disability Services — Rostocker Werkstätten (sheltered workshops) and Gemeinschaftliches Wohnen (supported living); (4) Emergency & Rescue Services — Bereitschaft/Katastrophenschutz (disaster relief), Medical Task Force, Wasserwacht (water rescue/lifeguard), Sanitätsdienst (first aid at events), and Strandabsicherung (beach lifeguard); (5) Health Services — Blutspendedienst (blood donation), Erste-Hilfe-Ausbildung (first aid training), and Rettungsschwimmerkurs (lifeguard certification); (6) Community Services — Kleiderkammer (clothing bank), Fahrdienst (transportation), and Beratung (counseling); (7) Volunteering & Education — Jugendrotkreuz (youth organization), Bundesfreiwilligendienst/FSJ (voluntary service), and Pflegeausbildung (nursing education). The services operate independently rather than as an integrated software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Child Daycare and After-School Care (Kindertagesstätten und Horte)
• Youth Welfare Services (Jugendhilfeverbund)
• Interdisciplinary Early Intervention (Interdisziplinäre Frühförderung)
• Family Education (Familienbildung)
• Residential Senior Care (Stationäre Pflege)
• Outpatient Nursing Services (Ambulante Pflege)
• Day Care for Seniors (Tagespflegen)
• Dementia Care Housing Groups (Wohngruppen für Menschen mit Demenz)
• Inpatient Intensive Care (Stationäre Intensivpflege)
• Service Apartments (Service-Wohnen)
• Meals on Wheels (Essen auf Rädern)
• Emergency Home Call System (Hausnotruf)
• Workshops for People with Disabilities (Rostocker Werkstätten)
• Community Living for People with Disabilities (Gemeinschaftliches Wohnen)
• First Aid Training (Erste-Hilfe-Ausbildung)
• Medical Service at Events (Sanitätsdienst)
• Beach Lifeguard Service (Strandabsicherung)
• Emergency Response and Disaster Relief (Bereitschaft / Katastrophenschutz)
• Medical Task Force (MTF)
• Water Rescue Service (Wasserwacht)
• Youth Red Cross (Jugendrotkreuz)
• Blood Donation Service (Blutspendedienst)
• Clothing Bank (Kleiderkammer)
• Transportation Service (Fahrdienst)
• Counseling Services (Beratung)
• Family Courses (Familienkurse)
• Lifeguard Training (Rettungsschwimmerkurs)
• Voluntary Service Programs (BFD / FSJ)
• Nursing Education (Pflegeausbildung)

Quantifiable outcome

• Wasserwacht rettet jährlich rund 200 Menschenleben und leistet 50.000 Mal erste Hilfe (Water rescue saves approximately 200 lives and provides first aid 50,000 times annually)

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Amt für Brandschutz, Rettungsdienst und Katastrophenschutz RostockcoreStrategic or Co-development PartnerOfficial partnership with the City of Rostock's emergency management agency. DRK Bereitschaft serves as part of the city's civil protection structure, providing disaster response and emergency medical support. Regular joint exercises conducted.
• Malteser RostockminorStrategic or Co-development PartnerCollaboration with Malteser Rostock in civil protection exercises, including joint training for emergency shelter setup as part of disaster preparedness initiatives.
• Universität Rostock (University of Rostock)minorStrategic or Co-development PartnerPartnership with University of Rostock for internship programs. Business students visit DRK workshops for educational purposes and workplace learning.
• MTF M-V (Medical Task Force Mecklenburg-Vorpommern)coreStrategic or Co-development PartnerDRK Rostock's MTF is a member of MTF 12, part of a decentralized system of three units in Mecklenburg-Vorpommern for population protection. MTF units strengthen and support rescue services and civil protection.
• Hansa-Stiftung (FC Hansa Rostock Foundation)minorGTM or Marketing PartnerHansa-Stiftung donated 150 FC Hansa Rostock jerseys to the Jugendhilfeverbund Blinkfeuer for children, youth, and staff.
• Fachbereich Ehrenamt der Stadt RostockminorGTM or Marketing PartnerCollaboration with the city's volunteer department and Ehrenamtsstiftung M-V for volunteer coordination and support services.
• DRK-Landesverband Mecklenburg-VorpommerncoreStrategic or Co-development PartnerParent organization providing guidance, resources, and coordination for DRK activities across Mecklenburg-Vorpommern. The member magazine 'extra.stark!' is published jointly.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Malteser (Germany): Direct humanitarian peer operating the same multi-service model in Germany: civil protection, ambulance services, senior care, youth welfare, first aid training, and social services. Already named as a collaboration partner in civil protection exercises, making it the closest comparable.
• Johanniter-Unfall-Hilfe: Direct peer running the same German humanitarian portfolio: emergency medical services, civil protection, daycare, senior care, youth programs, and membership-based funding. Comparable in scale, statutory role, and service mix to DRK Kreisverband Rostock.
• ASB Arbeiter-Samariter-Bund Deutschland: Direct peer offering parallel services in Germany: senior care, child and youth welfare, emergency response, refugee aid, and assisted living. Operates under a similar voluntary, member-supported, multi-segment model.
• Deutscher Caritasverband: Direct peer and the Catholic counterpart in German welfare services: runs Kitas, senior care, disability workshops, counseling, and youth welfare across Germany. Highly comparable funding and service mix but faith-based.
• Diakonie Deutschland: Direct peer delivering the same constellation of social services: child and youth welfare, senior care, disability services, counseling, and emergency aid. Protestant counterpart to Caritas with comparable scale and structures.
• AWO Arbeiterwohlfahrt: Direct peer providing Kitas, youth welfare, senior care, and disability services through local Kreisverbände with membership and donation funding. Highly comparable governance and operational model to a DRK Kreisverband.
• Paritätischer Wohlfahrtsverband: Umbrella organization for non-confessional German welfare providers operating Kitas, senior care, disability services, and youth welfare through affiliated local chapters. Comparable as a regional social services provider.
• Volkssolidarität: Membership-based German welfare organization focused on senior care, social counseling, and community services in eastern German states. Highly relevant given DRK Rostock's location in Mecklenburg-Vorpommern.

Regional players

• Bayerisches Rotes Kreuz (BRK): Direct organizational counterpart: a state-level chapter of the German Red Cross serving Bavaria with the same service mix (Rettungsdienst, Kitas, senior care, Wasserwacht, Jugendrotkreuz). Same parent brand and statutory roles but different geography.

Emerging players

• SOS-Kinderdorf: Direct peer in youth welfare and family services: residential care, early intervention, family education, and counseling. Comparable in the Jugendhilfeverbund and early intervention service lines that DRK Rostock operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCayQvhxlAZ5K2p8GMgt-R4w/videos
• Facebookfacebook.com/drkrostock
• Instagraminstagram.com/drkrostock
• LinkedInlinkedin.com/company/drk-kreisverband-rostock-e-v

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Deutsches Rotes Kreuz