Spot Real Estate
Spot Real Estate is a Wilmington, North Carolina-based residential real estate brokerage that offers full-service agent representation at a 1% seller commission, serving home buyers, sellers, seniors, and investors in the NC coastal market under a RE/MAX Executive franchise affiliation.
- Company typePrivate
- Founded2025
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Spot Real Estate does
Spot Real Estate is a residential real estate brokerage headquartered at 6317 Oleander Dr Ste D, Wilmington, North Carolina, operating under a franchise affiliation with RE/MAX Executive for MLS access and listing syndication. The firm serves individual home buyers and sellers, senior homeowners navigating downsizing and retirement transitions, and real estate investors in the North Carolina coastal corridor including Wilmington, Wrightsville Beach, Carolina Beach, Leland, Hampstead, Surf City, Kure Beach, and Topsail Beach. The company positions itself as a cost-saving alternative to traditional brokerages, offering full-service agent representation at a 1% seller commission versus the industry standard of 2-3%, a model that leverages post-NAR-settlement regulatory changes that ended mandatory buyer-agent compensation.
The company's technology stack consists of a direct-to-consumer website with an MLS-integrated property search portal, an instant home valuation tool, neighborhood guides, and a buyer account portal for saved searches. Lead generation is primarily digital: the company website serves as the demand hub, supplemented by email newsletters, SEO-optimized neighborhood content, and MLS listing syndication. Distribution is a direct-to-consumer model where Spot's agents provide full-service representation for buying, selling, and investment transactions.
The business operates a transactional commission revenue model at a 1% take rate. Operating scale is modest: 5 named agents/advisors on the team page (two Team Leads, three Advisors), with the website displaying 11 sales in the trailing 12 months and 325 lifetime sales at a stated $118K average price. Leadership includes founder Mark Miles (a separate Chicago-based 1% commission startup also operates under the Spot Real Estate brand), Broker Owner/Team Lead Angie Robinson (REALTOR since 2009, Air Force veteran), and Vice President of Consumer Empowerment Steven Koleno, who joined in October 2025 from Dream Town with a track record of over 11,000 home sales and $3.5 billion in career volume. The Wilmington entity appears bootstrapped and founder-controlled with no disclosed institutional funding or parent company.
Spot Real Estate firmographics
Firmographics- Name
- Spot Real Estate
- Legal name
- Spot Real Estate
- Website
- https://spotrealestate.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spot Real Estate is a Wilmington, North Carolina-based residential real estate brokerage that offers full-service agent representation at a 1% seller commission, serving home buyers, sellers, seniors, and investors in the NC coastal market under a RE/MAX Executive franchise affiliation.
- Ownership category
- akta.pro rank
Spot Real Estate industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Spot Real Estate is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Spot Real Estate business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Commissions: Traditional commission-based brokerage model offering full-service real estate at a reduced 1% seller commission rate compared to the industry standard of 2-3%. This disrupts traditional pricing while providing comprehensive agent services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 1% Full-Service Seller Commission |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Spot Real Estate product offering
Product offeringCore offering
Spot Real Estate is a Wilmington, North Carolina-based residential real estate brokerage that provides full-service buyer and seller representation at a flat 1% seller commission rate, undercutting the industry standard of 2-3%. The firm combines local coastal market expertise with online property search, home valuation, and neighborhood guide tools to deliver end-to-end transaction support to home buyers and sellers.
Product overview
Spot Real Estate is a Wilmington, North Carolina-based residential real estate brokerage operating under a 1% commission model. The company offers a unified platform combining property search, home valuation tools, neighborhood guides, and agent services. The core product portfolio includes a property search portal with MLS integration for browsing listings, a home valuation tool providing instant estimates and Comparative Market Analysis, featured property showcases, past transaction histories, and neighborhood guides covering communities like Wilmington, Wrightsville Beach, Carolina Beach, Leland, Hampstead, Surf City, Kure Beach, and Topsail Beach. Additional offerings include agent profile pages, client testimonials, a user account portal for saved searches, career opportunities, and multi-channel contact services. The company is affiliated with RE/MAX Executive for listings and operates across the North Carolina coastal market.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Residential Real Estate Brokerage (1% Commission) Complete residential real estate brokerage service for individual home buyers and sellers in the North Carolina coastal market, including full agent representation, marketing, negotiations, and transaction support at a 1% commission rate.
Quantifiable outcome
- Significant commission savings for sellers using 1% model vs industry 2-3% standard
Companies that use Spot Real Estate
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Spot Real Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Spot Real Estate partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RE/MAX ExecutivecoreSpot Real Estate agents operate under the RE/MAX Executive brokerage brand for their property listings. All featured properties show 'Courtesy of RE/MAX Executive' indicating a franchise/affiliation relationship for MLS access and branding.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Spot Real Estate competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Spot Real Estate social profiles
Digital presenceSpot Real Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spot Real Estate leadership team
Management profileNumber of profiles
Profiles7 records
Spot Real Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spot Real Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spot Real Estate
What does Spot Real Estate do?
Spot Real Estate is a Wilmington, North Carolina-based residential real estate brokerage that provides full-service buyer and seller representation at a flat 1% seller commission rate, undercutting the industry standard of 2-3%. The firm combines local coastal market expertise with online property search, home valuation, and neighborhood guide tools to deliver end-to-end transaction support to home buyers and sellers.
Is Spot Real Estate a public or private company?
Spot Real Estate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spot Real Estate founded?
Spot Real Estate was founded in 2025. It employs 11 to 50 people.
Where is Spot Real Estate based?
Spot Real Estate is headquartered in Wilmington, United States, in the North America region.
How does Spot Real Estate make money?
One revenue line is on record: real Estate Commissions.
Does Spot Real Estate have an API?
No public API is recorded for Spot Real Estate.
What industry is Spot Real Estate in?
Spot Real Estate's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 5312 and its SIC code is 6531.