RE/MAX Executive
RE/MAX Executive is a privately-held RE/MAX franchise brokerage headquartered in Charlotte, NC, serving residential buyers, sellers, renters, and commercial clients across 11 offices in the Carolinas through transaction-based commissions and affiliated lending, insurance, and title services.
- Company typePrivate
- Founded1994
- HeadquartersCharlotte, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What RE/MAX Executive does
RE/MAX Executive is a privately-held residential real estate brokerage operating as a franchise of the global RE/MAX network, headquartered in Charlotte, North Carolina. Founded in 1994 under the legal name Charlotte Real Estate, the firm serves home buyers, sellers, renters, and commercial property clients across the Charlotte metropolitan area and broader Carolinas region through 11 physical office locations. The company employs 251–500 staff and agents, and is led by founder Hadi Atri as President and CEO. The firm is positioned as the self-claimed largest RE/MAX office in the Carolinas, with 30+ years of operating history and veteran agents embedded in local communities as civic volunteers.
The company's core product is a consumer-facing property search platform at charlotteproperty.com, featuring Home Search, Advanced Search, Map Search, Rental Properties, and Commercial Search modules integrated with the Carolina Multiple Listing Services (CMILS) for real-time listing data. Supporting tools include the Neighborhood Analyzer (neighborhood-level market intelligence), Home eValuator (property valuation), and Commute Calculator (commute/fuel analysis). Beyond the brokerage core, RE/MAX Executive operates a vertically integrated service ecosystem through wholly-owned subsidiaries: Executive Home Lending (mortgage origination), Executive Insurance (home warranty and insurance products), and Executive Title (title insurance and closing services).
The business model is transaction-based commission revenue from residential and commercial real estate brokerage, supplemented by per-deal cross-sell revenue from the affiliated lending, insurance, and title subsidiaries. The go-to-market is sales-led and relationship-driven, with agents serving as both financial advisors and community resources; the firm also operates dedicated channels for commercial real estate (charlottecommercialrealty.com) and relocation clients. Geographic concentration is in the Charlotte MSA and surrounding Carolinas markets, with regional offices in Asheville, Wilmington, Waynesville, Spartanburg, and Anderson. No technology platform API, SDK, or mobile app is offered, and the firm is not publicly traded.
RE/MAX Executive firmographics
Firmographics- Name
- RE/MAX Executive
- Legal name
- Charlotte Real Estate
- Website
- https://charlotteproperty.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- RE/MAX Executive is a privately-held RE/MAX franchise brokerage headquartered in Charlotte, NC, serving residential buyers, sellers, renters, and commercial clients across 11 offices in the Carolinas through transaction-based commissions and affiliated lending, insurance, and title services.
- Ownership category
- akta.pro rank
RE/MAX Executive industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
- akta.pro secondary industries
- Special Purpose & Alternative Asset Brokerage (BPAJABAH), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where RE/MAX Executive is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
RE/MAX Executive business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Real Estate Commission: Traditional real estate brokerage commission model. Agents earn commissions on completed transactions when helping buyers purchase or sellers sell homes. The firm operates under the RE/MAX franchise model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Real estate transaction commissions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
RE/MAX Executive product offering
Product offeringCore offering
RE/MAX Executive is a residential real estate brokerage that helps families buy and sell homes in the Charlotte, NC metropolitan area. Agents provide full-service buying, selling, rental, commercial, and relocation representation, supported by an MLS-integrated property search website, neighborhood analysis and home valuation tools, and affiliated in-house mortgage (Executive Home Lending), insurance (Executive Insurance), and title (Executive Title) services.
Product overview
RE/MAX Executive is a real estate brokerage operating as a single unified platform rather than a modular architecture. The core product is a consumer-facing property search platform featuring Home Search, Advanced Search, Map Search, and Commercial Search functionality. Supporting tools include the Neighborhood Analyzer for market intelligence and Home eValuator for property valuation. The company also offers ancillary services under sub-brands: Executive Home Lending (mortgage), Executive Insurance (home warranty), and Executive Title (title insurance). The platform integrates with Carolina Multiple Listing Services (MLS) for property data and does not offer a developer API.
Differentiator
Problem solved
Functional benefit
Brands
- Executive Home Lending: In-house mortgage and home lending services
- Executive Insurance
- Executive Title
Products and services
- Residential Real Estate Brokerage (Home Buying and Selling) Full-service residential real estate brokerage helping families buy and sell homes in the Charlotte, NC metropolitan area and surrounding lake communities, with agents acting as trusted financial advisors and community representatives.
- Rental Property Search Dedicated search and representation service for rental properties in the Charlotte area, accessible through the company's rental properties section.
- Commercial Real Estate Services Commercial property search and brokerage representation for investors and businesses seeking commercial real estate in the Charlotte market, delivered through a separate Commercial Division.
- Relocation Services Relocation support for individuals and families moving to the Charlotte area, providing market orientation, neighborhood selection guidance, and home purchase representation.
- Executive Home Lending In-house mortgage and home lending services for home purchases, integrated with the RE/MAX Executive brokerage network to streamline financing for buyers.
- Executive Insurance Insurance services for home buyers and sellers, including home warranty and title insurance, provided through the Executive Insurance affiliate.
- Executive Title
Companies that use RE/MAX Executive
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
RE/MAX Executive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
RE/MAX Executive partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RE/MAXcoreRE/MAX Executive operates as a franchise office under the RE/MAX brand, one of the most recognized real estate franchise networks globally. The franchise relationship provides brand recognition, training resources, and technology platforms.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
RE/MAX Executive competitors and assessment
Company assessmentEmerging players
- Offerpad: iBuyer operating in the Charlotte market, providing direct cash offers to sellers and effectively competing for seller-side listing opportunities. Represents the alternative transaction model that could pressure traditional brokerage listings.
- eXp Realty: Cloud-based brokerage with rapidly growing Charlotte agent count and a low-overhead model that competes aggressively on agent economics. Represents the structural threat from tech-enabled, agent-centric brokerage models.
Direct peers
- Allen Tate Companies: The largest independently owned residential brokerage in the Carolinas, headquartered in Charlotte with deep regional presence. Direct head-to-head competitor for buyers, sellers, and agent recruitment in the Charlotte metro, with similar full-service brokerage model and affiliated mortgage/title services.
- Cottingham Chalk: High-end Charlotte-based residential brokerage with a luxury focus and similar commission-based model. Competes directly for premium listings and affluent buyer representation in the Charlotte market.
Broad incumbents
- Howard Hanna Real Estate Services: Large regional brokerage with growing Carolinas presence offering full-service residential brokerage plus integrated mortgage, title, and insurance services — directly mirroring RE/MAX Executive's affiliated services model.
- Compass: National tech-enabled brokerage aggressively expanding in the Carolinas with substantial marketing and platform investment. Competes for the same agent talent and listings in the Charlotte luxury and mid-market segments, while posing a long-term disruption threat to traditional brokerages.
- Keller Williams Realty: Largest real estate franchise by agent count in the US, with strong Charlotte market center presence. Competes for the same buyer/seller relationships and agent recruits under a similar franchise model with comparable commission-based economics.
- Berkshire Hathaway HomeServices: National franchise with Carolinas affiliate offices (e.g., Carolinas Realty Partners) competing for premium listings and relocation clients. Overlaps with RE/MAX Executive in brand-driven buyer and seller acquisition.
- Coldwell Banker: Long-established national real estate franchise with significant Charlotte metro agent presence. Competes across price segments in residential brokerage with a similar commission model and brand-franchise structure.
Regional players
- Helen Adams Realty: Established Charlotte-area independent brokerage and direct local competitor, particularly in residential sales and rental services. Comparable size and Charlotte market focus make it a relevant peer for share-of-market analysis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
RE/MAX Executive social profiles
Digital presenceRE/MAX Executive financial estimates
Financial estimateRevenue estimate
Valuation estimate
RE/MAX Executive leadership team
Management profileNumber of profiles
Profiles1 record
RE/MAX Executive subsidiaries and ownership
Company hierarchySubsidiaries3 records
RE/MAX Executive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RE/MAX Executive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RE/MAX Executive
What does RE/MAX Executive do?
RE/MAX Executive is a residential real estate brokerage that helps families buy and sell homes in the Charlotte, NC metropolitan area. Agents provide full-service buying, selling, rental, commercial, and relocation representation, supported by an MLS-integrated property search website, neighborhood analysis and home valuation tools, and affiliated in-house mortgage (Executive Home Lending), insurance (Executive Insurance), and title (Executive Title) services.
Is RE/MAX Executive a public or private company?
RE/MAX Executive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RE/MAX Executive founded?
RE/MAX Executive was founded in 1994. It employs 251 to 500 people.
Where is RE/MAX Executive based?
RE/MAX Executive is headquartered in Charlotte, United States, in the North America region.
How does RE/MAX Executive make money?
One revenue line is on record: real Estate Commission.
Who are RE/MAX Executive's main competitors?
Emerging players on record are Offerpad and eXp Realty. Direct peers are Allen Tate Companies and Cottingham Chalk. Broad incumbents are Howard Hanna Real Estate Services, Compass, Keller Williams Realty, Berkshire Hathaway HomeServices and Coldwell Banker. Helen Adams Realty is listed as a regional player.
Does RE/MAX Executive have an API?
No public API is recorded for RE/MAX Executive.
What industry is RE/MAX Executive in?
RE/MAX Executive's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services, with a secondary code of BPAJABAH, Special Purpose & Alternative Asset Brokerage. Its NAICS code is 53121 and its SIC code is 6531.