AKCEL Partners
AKCEL Partners is a privately held sales consulting firm based in Greensboro, North Carolina, that operates as an outsourced sales department for enterprise clients, deploying pre-networked sales consultants to drive B2B and B2C sales primarily within North American textile, flooring, and apparel markets.
- Company typePrivate
- Founded2019
- HeadquartersGreensboro, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AKCEL Partners does
AKCEL Partners is a private sales consulting firm headquartered in Greensboro, North Carolina, founded in 2019 by Dina Coker, Denine Pezone, and Barth Getto. The firm operates as an outsourced or off-site sales department, deploying highly networked sales consultants who engage directly with target customers on behalf of clients. AKCEL's core product is the provision of customized selling teams—consultants are selected for each engagement based on their pre-existing C-suite relationships within the client's target category, providing immediate access to decision makers without a traditional training ramp. The firm has extended its offering with add-on modules including market research, branding and design, retail marketing, and sales planning services.
AKCEL Partners firmographics
Firmographics- Name
- AKCEL Partners
- Legal name
- AKCEL Partners
- Website
- https://akcelpartners.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AKCEL Partners is a privately held sales consulting firm based in Greensboro, North Carolina, that operates as an outsourced sales department for enterprise clients, deploying pre-networked sales consultants to drive B2B and B2C sales primarily within North American textile, flooring, and apparel markets.
- Ownership category
- akta.pro rank
AKCEL Partners industry classification
Industry- Product category
- Sales Consulting Services
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)
- akta.pro secondary industry
- Agent of Record (AOR) / Contractor Engagement Services (BPACAGAB)
Keywords
Where AKCEL Partners is headquartered
LocationHeadquarters
- HQ city
- Greensboro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AKCEL Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Retainer and Commission Model: AKCEL Partners generates revenue through a combination of monthly retainer fees and commission payments. Sales consultants earn commissions based on results and performance. The firm also charges a small monthly administrative fee for reporting software and administrative tasks. Most contracts are multi-year agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Custom retainer plus commission structure |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
AKCEL Partners product offering
Product offeringCore offering
AKCEL Partners operates as an outsourced, off-site sales department for brands, manufacturers, and retailers in North America. The firm deploys highly networked sales consultants who are hired specifically for each client and bring deep, pre-existing C-suite relationships within the target category, enabling immediate market access without the overhead of full-time employees. Engagements are structured as multi-year retainer-plus-commission contracts supported by reporting software and senior management oversight.
Product overview
AKCEL Partners is a sales and commercial strategy firm that operates as an outsourced/off-site sales department for clients. The company provides a suite of services centered around its core sales consulting offering, supplemented by market research, branding and design, retail marketing, and sales planning capabilities. Rather than a software platform, AKCEL delivers services through highly networked sales consultants who have established relationships with C-suite executives, decision makers, and buyers across various industries including textiles, flooring, and retail.
Differentiator
Problem solved
Functional benefit
Products and services
- Sales Consulting Services
Companies that use AKCEL Partners
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
AKCEL Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AKCEL Partners partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- DuPont (INTELLIFRESH)coreAKCEL Partners was appointed as the sales consultant agency for DuPont's INTELLIFRESH durable and long-lasting freshness protection business. AKCEL leverages its ability to deliver quick, comprehensive reach into the textile and apparel market with particular emphasis on consumer-facing brands and retailers.
- Trinity Technology Group (TTG)coreTrinity Technology Group hired AKCEL Partners to manage the sales planning and execution for AIRADIGM, the company's new waterproof breathable fabric innovation for apparel, gear, and accessories. AKCEL handles sales to brands and retailers in North America.
- FUZE TechnologiescoreAKCEL Partners and FUZE Technologies announced a strategic partnership to accelerate FUZE's growth across apparel and home textiles, uniforms and workwear, footwear, and industrial textile markets in North America. AKCEL leads commercial strategy, sales execution, and market development for FUZE, working closely with the FUZE team to expand brand and customer adoption across priority textile segments.
- Flooring Stores United (FSU)coreAKCEL Partners partnered with Flooring Stores United (FSU), a recently acquired organization by Cyncly, to dramatically expand its membership and establish a nationwide footprint across the independent flooring retail sector. AKCEL leads membership growth efforts targeting independent retailers across all U.S. regions, aiming to grow FSU from 76 dealers to 100 locations, expanding vendor relationships and strengthening group-wide buying power.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
AKCEL Partners competitors and assessment
Company assessmentBroad incumbents
- BTS: BTS is a global professional services firm specializing in sales force effectiveness, strategy execution, and leadership development. It competes with AKCEL in helping brands improve commercial outcomes but operates at a far larger scale across multiple practice areas.
- Richardson (Richardson Sales Performance): Richardson is a global sales training and consulting firm with deep B2B sales methodology offerings. It is a comparable sales effectiveness competitor to AKCEL, though significantly larger and more focused on training programs than outsourced execution.
- GP Strategies: GP Strategies provides sales training, managed learning services, and performance consulting for large enterprises. It overlaps with AKCEL in the sales-effectiveness space, though it is far larger and more diversified across training, content, and consulting.
- Korn Ferry (Miller Heiman Group): Korn Ferry acquired the Miller Heiman Group, a long-standing sales performance and consulting firm. It is a direct competitor in B2B sales consulting and outsourced sales enablement, but operates as part of a much larger global consulting and executive search platform.
Emerging players
- Catalyst (catalystcre.com / Catalyst Sale): Catalyst is a sales performance and training consultancy focused on helping B2B sales organizations improve outcomes. It is a comparable emerging peer to AKCEL in the outsourced/embedded sales advisory space, though smaller and with a heavier training and content emphasis.
- Sales Performance International (now Conversica ecosystem / acquired): Sales Performance International was a long-standing direct peer in sales consulting and methodology (Solution Selling). Its acquisition and integration into the Conversica ecosystem reflects the broader trend of AI-enabled sales platforms consolidating the sales-consulting category that AKCEL operates in.
Direct peers
- RAIN Group: RAIN Group is a sales training and consulting firm focused on sales performance, negotiation, and business development. It is comparable to AKCEL in targeting mid-market and enterprise clients seeking external sales capability, though its delivery is more training-led than staffing-led.
- Force Management: Force Management is a B2B sales transformation consultancy that helps companies design and execute sales strategies, methodologies, and enablement. It is comparable to AKCEL in serving enterprise sales organizations, but it sells a defined methodology (Command of the Message, Forceful Selling) rather than staffing consultants.
- Janek Performance Group: Janek Performance Group is a sales performance and management consulting firm serving B2B clients. It competes with AKCEL in the outsourced/embedded sales advisory space, particularly around sales force design and execution support.
- The Brooks Group: The Brooks Group is a sales performance and training consultancy that helps B2B organizations build and execute sales strategies. It is a close functional peer to AKCEL in providing embedded sales expertise and methodology, though it leans more toward training than pure outsourced execution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
AKCEL Partners social profiles
Digital presenceAKCEL Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
AKCEL Partners leadership team
Management profileNumber of profiles
Profiles4 records
AKCEL Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AKCEL Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AKCEL Partners
What does AKCEL Partners do?
AKCEL Partners operates as an outsourced, off-site sales department for brands, manufacturers, and retailers in North America. The firm deploys highly networked sales consultants who are hired specifically for each client and bring deep, pre-existing C-suite relationships within the target category, enabling immediate market access without the overhead of full-time employees. Engagements are structured as multi-year retainer-plus-commission contracts supported by reporting software and senior management oversight.
Is AKCEL Partners a public or private company?
AKCEL Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AKCEL Partners founded?
AKCEL Partners was founded in 2019. It employs 11 to 50 people.
Where is AKCEL Partners based?
AKCEL Partners is headquartered in Greensboro, United States, in the North America region.
How does AKCEL Partners make money?
One revenue line is on record: retainer and Commission Model.
Who are AKCEL Partners's main competitors?
Broad incumbents on record are BTS, Richardson (Richardson Sales Performance), GP Strategies and Korn Ferry (Miller Heiman Group). Emerging players are Catalyst (catalystcre.com / Catalyst Sale) and Sales Performance International (now Conversica ecosystem / acquired). Direct peers are RAIN Group, Force Management, Janek Performance Group and The Brooks Group.
Does AKCEL Partners have an API?
No public API is recorded for AKCEL Partners.
What industry is AKCEL Partners in?
AKCEL Partners's product category is Sales Consulting Services. Its primary akta.pro industry code is BPAHADAI, Strategic Partnerships, Alliances & JVs Advisory, with a secondary code of BPACAGAB, Agent of Record (AOR) / Contractor Engagement Services. Its NAICS code is 54161 and its SIC code is 8742.