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LRES

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uuid000g1vn

Namestring
LRES
Legal namestring
Ascribe, LLC
Websiteurl
LRES.com
Company typeenum
Private
Founded yearint
2001
Descriptiontext

LRES, now operating as Ascribe (a division of Trident Services, LLC), is a nationwide real estate valuation and asset management services provider founded in 2001 and headquartered in Orange, California. The company serves the U.S. mortgage origination, servicing, default, and reverse mortgage markets with a portfolio that includes residential and commercial appraisals, evaluations, broker price opinions, property inspections, automated valuation models (AVMs), and REO/asset management and listing services. Through its 2021-acquired subsidiary Keystone Asset Management (which had managed $130B in real estate), the firm extends its footprint into default property disposition and asset preservation.

The technology stack centers on two dedicated web portals — client-genesis.lres.com for institutional order placement and vendor-genesis.lres.com for the appraiser network — that orchestrate order routing, status tracking, and delivery across a national panel of valuation professionals. Service coverage spans all 50 states plus Hawaii, Alaska, Puerto Rico, and the U.S. Virgin Islands, and the firm operates under multi-state Appraisal Management Company (AMC) licensing disclosed on its website. Historical scale signals include 2.0 million properties valued over the past decade, 11,700 properties sold over the past five years, and $8.5 billion in cumulative REO disposition volume.

Revenue is generated on a transaction-fee basis: enterprise mortgage lenders, servicers, and default market participants place orders through the client portal and are billed per completed appraisal, evaluation, inspection, AVM, or REO/asset management engagement. Pricing is quote-based and not publicly disclosed; delivery is direct via an enterprise sales motion with a pay-as-you-go billing cadence. No external funding, equity rounds, or partnership channels beyond the disclosed acquisitions are evident, and the firm has not disclosed named customer logos, regulatory actions, patents, or AI/ML research assets in the available data.

Short descriptiontext

LRES (operating as Ascribe), a division of Trident Services, LLC, is a nationwide U.S. real estate valuation and REO/asset management provider serving mortgage originators, servicers, and default market participants across all 50 states and territories.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersOrange, United States
HQ citystring
Orange
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
real estate valuation, property appraisal services, REO asset management, mortgage services, broker price opinions
Industry2 codes
1Real Estate Valuation & Appraisal
CodeBPAHANACPrimaryYes
2Automated Valuation Models (AVM) & Property Data/Analytics
CodeFSALALAJPrimaryNo
NAICS code1 code
  • Offices of Real Estate Appraisers531320
SIC code1 code
  • Mortgage Bankers & Loan Correspondents6162
Product category
Real Estate Valuation & Mortgage Services
Social media profiles2 records
Revenue model1 record
1Real Estate Valuation Services
TypeTransaction Fee
Description

Revenue generated from providing property appraisals, evaluations, and valuations for residential and commercial properties in the mortgage origination, servicing, and default markets

ascribeval.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Technology or R&D, Marketing or Sales
Pricing details1 tier
1Enterprise/B2B Services
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Services offered to mortgage lenders, servicers, and financial institutions on a quote-based pricing model

ascribeval.com
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

LRES (operating as Ascribe) provides nationwide residential and commercial property valuation services — including appraisals, evaluations, broker price opinions, property inspections, and automated valuation models (AVMs) — along with REO/asset management and REO listings for mortgage originators, servicers, and default market participants. Service delivery is coordinated through proprietary client and vendor portals and a national field vendor network covering the full mortgage lifecycle from origination through default.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • $8.5B total value of properties sold
+2 more records
Product overview1 text field

Ascribe (formerly LRES) is a nationwide real estate and mortgage services provider offering a unified platform of valuation and asset management solutions. The portfolio includes core service lines: Residential Appraisals and Commercial Appraisals (including Evaluations and Property Inspections), supplemented by Automated Valuation Models (AVMs) for automated estimates. The REO/Asset Management suite provides REO Listings alongside asset management services. All offerings serve the mortgage origination, servicing, and default markets across residential, commercial, forward mortgage, and reverse mortgage segments.

Product and service9 records
1Residential Appraisals
CategoryProperty valuation services
Description

Independent residential property appraisal reports ordered by mortgage lenders and servicers to support loan origination, portfolio monitoring, and default decisions across the U.S.

2Commercial Appraisals
CategoryProperty valuation services
Description

Commercial property appraisal reports delivered to lenders and investors for commercial mortgage origination, underwriting, and portfolio review.

3Residential Evaluations
CategoryProperty valuation services
Description

Residential property evaluations used by lenders as a lower-cost alternative to full appraisals for eligible transactions and portfolio monitoring.

4Commercial Evaluations
CategoryProperty valuation services
Description

Commercial property evaluations supporting lender and investor decisioning where a full appraisal is not required.

5Broker Price Opinions
CategoryProperty valuation services
Description

Broker price opinion reports used by servicers and default market participants to inform listing and disposition decisions on distressed or REO properties.

6Property Inspections
CategoryProperty valuation services
Description

Property inspection services used by mortgage servicers to monitor collateral condition and occupancy across performing and non-performing loan portfolios.

7Automated Valuation Models (AVMs)
CategoryProperty valuation services
Description

Automated valuation model outputs used as a faster, technology-driven alternative to traditional appraisals for eligible low-risk transactions and portfolio reviews.

8REO Asset Management
CategoryDefault and asset management services
Description

End-to-end REO asset management services for servicers and default market participants managing foreclosed residential and commercial properties.

9REO Listings
CategoryDefault and asset management services
Description

REO listing services supporting the marketing and sale of foreclosed properties on behalf of servicers, investors, and default market clients.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2021-09-01
Description

LRES Corporation acquired Keystone Asset Management, a Pennsylvania-based real estate services firm based in Philadelphia. Keystone had managed $130 billion in real estate and offered property valuation and REO asset management services. The acquisition aimed to enhance LRES's capabilities in the REO and valuation market, strengthening service offerings and technological capabilities.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Stewart Lender Services delivers real estate and mortgage services including appraisal management, REO, default management, and title for lenders and servicers. Significant overlap with Ascribe across the servicer-focused service portfolio.

TypeDirect peer
Description

Class Valuation is one of the largest U.S. residential appraisal management companies with nationwide coverage and lender-focused AMC services. Like Ascribe, it competes for the same bank, credit union, and servicer valuation RFPs.

TypeEmerging player
Description

HouseCanary provides AI-driven real estate valuations and AVMs used by lenders, investors, and fintechs. It competes with Ascribe's AVM product line and is increasingly encroaching on traditional appraisal mandates via tech-driven workflows.

TypeBroad incumbent
Description

CoreLogic, now part of Intercontinental Exchange, is a major provider of property data, analytics, and AVMs to the U.S. mortgage industry. It competes with Ascribe at the data and analytics layer beneath the appraisal process.

TypeBroad incumbent
Description

PCV Murcor is a Verisk-owned national residential and commercial appraisal management company. Direct AMC competitor serving mortgage lenders and servicers across the U.S.

TypeBroad incumbent
Description

SitusAMC is a broad mortgage and real estate technology and services provider offering appraisal management, loan servicing technology, and asset management. It is a much larger incumbent but overlaps directly with Ascribe's appraisal and REO service lines.

TypeDirect peer
Description

Solidifi is a North American AMC offering residential and commercial valuation services and technology platforms to lenders and servicers. Overlaps with Ascribe on appraisal panel management and B2B workflow technology.

8Aldridge Connors (AMC)
TypeDirect peer
Description

Aldridge Connors is a national appraisal management company providing residential and commercial valuation services and default/REO support to lenders and servicers — directly comparable in scale and product mix.

TypeDirect peer
Description

Veros provides valuation technology and automated valuation models (AVM) and appraisal management services to mortgage lenders and servicers, including GSA valuation support. Direct overlap in residential/commercial AVMs and AMC services.

TypeDirect peer
Description

Clarocity operated as a technology-driven appraisal management company before becoming part of ICE. It competed with Ascribe in lender-side appraisal workflows and AVM-enabled valuation.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

LRES

Real Estate Valuation & Mortgage ServicesLRES.com

LRES (operating as Ascribe), a division of Trident Services, LLC, is a nationwide U.S. real estate valuation and REO/asset management provider serving mortgage originators, servicers, and default market participants across all 50 states and territories.

What LRES does

LRES, now operating as Ascribe (a division of Trident Services, LLC), is a nationwide real estate valuation and asset management services provider founded in 2001 and headquartered in Orange, California. The company serves the U.S. mortgage origination, servicing, default, and reverse mortgage markets with a portfolio that includes residential and commercial appraisals, evaluations, broker price opinions, property inspections, automated valuation models (AVMs), and REO/asset management and listing services. Through its 2021-acquired subsidiary Keystone Asset Management (which had managed $130B in real estate), the firm extends its footprint into default property disposition and asset preservation.

The technology stack centers on two dedicated web portals — client-genesis.lres.com for institutional order placement and vendor-genesis.lres.com for the appraiser network — that orchestrate order routing, status tracking, and delivery across a national panel of valuation professionals. Service coverage spans all 50 states plus Hawaii, Alaska, Puerto Rico, and the U.S. Virgin Islands, and the firm operates under multi-state Appraisal Management Company (AMC) licensing disclosed on its website. Historical scale signals include 2.0 million properties valued over the past decade, 11,700 properties sold over the past five years, and $8.5 billion in cumulative REO disposition volume.

Revenue is generated on a transaction-fee basis: enterprise mortgage lenders, servicers, and default market participants place orders through the client portal and are billed per completed appraisal, evaluation, inspection, AVM, or REO/asset management engagement. Pricing is quote-based and not publicly disclosed; delivery is direct via an enterprise sales motion with a pay-as-you-go billing cadence. No external funding, equity rounds, or partnership channels beyond the disclosed acquisitions are evident, and the firm has not disclosed named customer logos, regulatory actions, patents, or AI/ML research assets in the available data.

LRES firmographics

Firmographics
Name
LRES
Legal name
Ascribe, LLC
Website
https://LRES.com
Company type
Private
Founded year
2001
Operating status
Operating
Headcount range
101–250 employees
Short description
LRES (operating as Ascribe), a division of Trident Services, LLC, is a nationwide U.S. real estate valuation and REO/asset management provider serving mortgage originators, servicers, and default market participants across all 50 states and territories.
Ownership category
akta.pro rank

LRES industry classification

Industry
Product category
Real Estate Valuation & Mortgage Services
NAICS
Offices of Real Estate Appraisers (531320)
SIC
Mortgage Bankers & Loan Correspondents (6162)
akta.pro primary industry
Real Estate Valuation & Appraisal (BPAHANAC)
akta.pro secondary industry
Automated Valuation Models (AVM) & Property Data/Analytics (FSALALAJ)

Keywords

  • Real estate valuation
  • Property appraisal services
  • REO asset management
  • Mortgage services
  • Broker price opinions

Where LRES is headquartered

Location

Headquarters

HQ city
Orange
HQ country
United States
HQ region
North America

Markets served

LRES business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

  1. Real Estate Valuation Services: Revenue generated from providing property appraisals, evaluations, and valuations for residential and commercial properties in the mortgage origination, servicing, and default markets

Pricing tiers

ModelBillingPrice
Transaction based/ take ratePay-as-you-goEnterprise/B2B Services

Distribution channels3 records

Marketing channels3 records

LRES product offering

Product offering

Core offering

LRES (operating as Ascribe) provides nationwide residential and commercial property valuation services — including appraisals, evaluations, broker price opinions, property inspections, and automated valuation models (AVMs) — along with REO/asset management and REO listings for mortgage originators, servicers, and default market participants. Service delivery is coordinated through proprietary client and vendor portals and a national field vendor network covering the full mortgage lifecycle from origination through default.

Product overview

Ascribe (formerly LRES) is a nationwide real estate and mortgage services provider offering a unified platform of valuation and asset management solutions. The portfolio includes core service lines: Residential Appraisals and Commercial Appraisals (including Evaluations and Property Inspections), supplemented by Automated Valuation Models (AVMs) for automated estimates. The REO/Asset Management suite provides REO Listings alongside asset management services. All offerings serve the mortgage origination, servicing, and default markets across residential, commercial, forward mortgage, and reverse mortgage segments.

Differentiator

Problem solved

Functional benefit

Products and services

  • Residential Appraisals Independent residential property appraisal reports ordered by mortgage lenders and servicers to support loan origination, portfolio monitoring, and default decisions across the U.S.
  • Commercial Appraisals Commercial property appraisal reports delivered to lenders and investors for commercial mortgage origination, underwriting, and portfolio review.
  • Residential Evaluations Residential property evaluations used by lenders as a lower-cost alternative to full appraisals for eligible transactions and portfolio monitoring.
  • Commercial Evaluations Commercial property evaluations supporting lender and investor decisioning where a full appraisal is not required.
  • Broker Price Opinions Broker price opinion reports used by servicers and default market participants to inform listing and disposition decisions on distressed or REO properties.
  • Property Inspections Property inspection services used by mortgage servicers to monitor collateral condition and occupancy across performing and non-performing loan portfolios.
  • Automated Valuation Models (AVMs) Automated valuation model outputs used as a faster, technology-driven alternative to traditional appraisals for eligible low-risk transactions and portfolio reviews.
  • REO Asset Management End-to-end REO asset management services for servicers and default market participants managing foreclosed residential and commercial properties.
  • REO Listings REO listing services supporting the marketing and sale of foreclosed properties on behalf of servicers, investors, and default market clients.

Quantifiable outcome

  • $8.5B total value of properties sold
  • +2 more outcomes

Companies that use LRES

Customer profile

Segments4 records

Ideal customer profiles4 records

LRES technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

LRES partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Keystone Asset ManagementcoreStrategic or Co-development Partner · 1 September 2021LRES Corporation acquired Keystone Asset Management, a Pennsylvania-based real estate services firm based in Philadelphia. Keystone had managed $130 billion in real estate and offered property valuation and REO asset management services. The acquisition aimed to enhance LRES's capabilities in the REO and valuation market, strengthening service offerings and technological capabilities.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

LRES competitors and assessment

Company assessment

Broad incumbents

  • Stewart Lender Services: Stewart Lender Services delivers real estate and mortgage services including appraisal management, REO, default management, and title for lenders and servicers. Significant overlap with Ascribe across the servicer-focused service portfolio.
  • CoreLogic (ICE Mortgage Solutions): CoreLogic, now part of Intercontinental Exchange, is a major provider of property data, analytics, and AVMs to the U.S. mortgage industry. It competes with Ascribe at the data and analytics layer beneath the appraisal process.
  • PCV Murcor (a Verisk business): PCV Murcor is a Verisk-owned national residential and commercial appraisal management company. Direct AMC competitor serving mortgage lenders and servicers across the U.S.
  • SitusAMC: SitusAMC is a broad mortgage and real estate technology and services provider offering appraisal management, loan servicing technology, and asset management. It is a much larger incumbent but overlaps directly with Ascribe's appraisal and REO service lines.

Direct peers

  • Class Valuation: Class Valuation is one of the largest U.S. residential appraisal management companies with nationwide coverage and lender-focused AMC services. Like Ascribe, it competes for the same bank, credit union, and servicer valuation RFPs.
  • Solidifi: Solidifi is a North American AMC offering residential and commercial valuation services and technology platforms to lenders and servicers. Overlaps with Ascribe on appraisal panel management and B2B workflow technology.
  • Aldridge Connors (AMC): Aldridge Connors is a national appraisal management company providing residential and commercial valuation services and default/REO support to lenders and servicers — directly comparable in scale and product mix.
  • Veros Real Estate Solutions: Veros provides valuation technology and automated valuation models (AVM) and appraisal management services to mortgage lenders and servicers, including GSA valuation support. Direct overlap in residential/commercial AVMs and AMC services.
  • Clarocity (now part of ICE): Clarocity operated as a technology-driven appraisal management company before becoming part of ICE. It competed with Ascribe in lender-side appraisal workflows and AVM-enabled valuation.

Emerging players

  • HouseCanary: HouseCanary provides AI-driven real estate valuations and AVMs used by lenders, investors, and fintechs. It competes with Ascribe's AVM product line and is increasingly encroaching on traditional appraisal mandates via tech-driven workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

LRES social profiles

Digital presence

LRES financial estimates

Financial estimate

Revenue estimate

Valuation estimate

LRES leadership team

Management profile

Number of profiles

Profiles4 records

LRES subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

LRES funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

LRES M&A and investment

M&A and investment

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LRES

What does LRES do?

LRES (operating as Ascribe) provides nationwide residential and commercial property valuation services — including appraisals, evaluations, broker price opinions, property inspections, and automated valuation models (AVMs) — along with REO/asset management and REO listings for mortgage originators, servicers, and default market participants. Service delivery is coordinated through proprietary client and vendor portals and a national field vendor network covering the full mortgage lifecycle from origination through default.

Is LRES a public or private company?

LRES is a private company. It is classified as corporate owned and is currently operating.

When was LRES founded?

LRES was founded in 2001. It employs 101 to 250 people.

Where is LRES based?

LRES is headquartered in Orange, United States, in the North America region.

How does LRES make money?

One revenue line is on record: real Estate Valuation Services.

Who are LRES's main competitors?

Broad incumbents on record are Stewart Lender Services, CoreLogic (ICE Mortgage Solutions), PCV Murcor (a Verisk business) and SitusAMC. Direct peers are Class Valuation, Solidifi, Aldridge Connors (AMC), Veros Real Estate Solutions and Clarocity (now part of ICE). HouseCanary is listed as an emerging player.

Does LRES have an API?

No public API is recorded for LRES.

What industry is LRES in?

LRES's product category is Real Estate Valuation & Mortgage Services. Its primary akta.pro industry code is BPAHANAC, Real Estate Valuation & Appraisal, with a secondary code of FSALALAJ, Automated Valuation Models (AVM) & Property Data/Analytics. Its NAICS code is 531320 and its SIC code is 6162.

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Live signals
PR NewswireLRES Promotes Martha Zamora to Director, AssignmentLRES Corporation has promoted Martha Zamora to Director of Assignment, overseeing multiple assignment teams responsible for identifying and securing qualified vendors for valuation orders, as well as managing team capacity and productivity. Ms. Zamora brings over 25 years of industry experience, including 14 years in assignment leadership at LRES, with prior experience at Ameriquest Mortgage's Special Servicing Valuations Department.PR NewswireLRES President, Mark R. Johnson, Releases Song Honoring Those Associated with the Las Vegas Route 91 Harvest Festival Mass Shooting Tragedy...Four Years AfterLRES Corporation President Mark R. Johnson released a song titled "Four Years After" in collaboration with musician Alan Parsons to honor victims of the 2017 Las Vegas mass shooting. The track, which features orchestral recordings from Abbey Road Studios, is scheduled for inclusion in the official commemorative service in Las Vegas on October 1, 2021. LRES executives stated the initiative aims to support community resiliency and reflect on the tragedy's impact on their industry colleagues.PR NewswireLRES Welcomes H. Marc Helm to its BoardLRES Corporation announced that Mr. Marc Helm, a 43-year veteran of the financial services and mortgage banking industry, has joined its Board of Directors. Mr. Helm brings extensive experience including past leadership roles at Reverse Mortgage Solutions, Washington Mutual, and currently serves as Partner at Transformation Mortgage Services and President/CEO of ReverseAmerica Advisors. The company stated that Mr. Helm's expertise in mortgage processes is expected to strengthen the board's capabilities.PR NewswireLRES Promotes Molly Merchant to Vice President of OperationsLRES Corporation, a real estate appraisal, valuations, and asset management company based in Orange, California, has promoted Molly Merchant to Vice President of Operations overseeing REO Asset Management and HOA Services. Merchant has spent over six years with the company, has managed and closed more than 10,000 assets nationwide, and is recognized as a leader in expanding the company's REO asset management market share. Company executives Mark Johnson and Roger Beane cited her experience and industry relationships as key factors in the decision to elevate her role within the organization.