CDM (Cineplex Digital Media)
Toronto-headquartered digital signage and experiential media agency serving enterprise QSR, financial, retail, and DOOH clients globally via its proprietary FLEX Experience Platform. Acquired by Creative Realities Inc. in November 2025.
- Company typePrivate
- Founded2000
- HeadquartersToronto, Canada
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What CDM (Cineplex Digital Media) does
CDM (Cineplex Digital Media) is a Toronto-headquartered digital signage and experiential media agency serving enterprise clients across four vertical markets: Quick Service Restaurants (QSR), Financial Institutions, Retail, and Digital Out-of-Home (DOOH). The company was founded circa 2000 as the digital place-based media division of Cineplex Entertainment and operated as a wholly-owned subsidiary of Cineplex Inc. (TSX-listed) before being acquired by Creative Realities Inc. (NASDAQ-listed) in November 2025 for CAD $70.0 million in cash. CDM's enterprise client roster includes Tim Hortons, Subway, McDonald's, Dairy Queen, A&W, 7-Eleven, RBC, BMO, Scotiabank, Citizens Bank, Rogers, Indigo, Toys R Us, Western Union, NYX, Kiehl's, and major mall operators including Oxford Properties, Cadillac Fairview, Ivanhoe Cambridge, and QuadReal, with deployments spanning more than 30 countries and 24 languages.
CDM (Cineplex Digital Media) firmographics
Firmographics- Name
- CDM (Cineplex Digital Media)
- Legal name
- Cineplex Digital Media Inc.
- Website
- https://cdmexperiences.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Toronto-headquartered digital signage and experiential media agency serving enterprise QSR, financial, retail, and DOOH clients globally via its proprietary FLEX Experience Platform. Acquired by Creative Realities Inc. in November 2025.
- Ownership category
- akta.pro rank
CDM (Cineplex Digital Media) industry classification
Industry- Product category
- Digital Signage Solutions
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Multi-CDN, Traffic Steering & Edge Optimization (MPAHAJAL)
- akta.pro secondary industry
- Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)
Keywords
Where CDM (Cineplex Digital Media) is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
CDM (Cineplex Digital Media) business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Digital Signage Solutions: End-to-end digital signage solutions including hardware, software, and support services for retail environments. Includes digital menu boards, video walls, LED installations, directories, and wayfinding displays.
- Software Subscriptions (FLEX Platform): Subscription-based access to FLEX Experience Platform including CMS, content management, and analytics tools. Tiered support options (Standard, Power, Pro) with varying SLA levels.
- Strategic Services: Professional services including store experience audits, content strategy, creative and production, content optimization, and data analytics. Annualized cost synergies of $6.4M achieved post-acquisition.
- Digital Out-of-Home Media Sales: End-to-end media network solutions including media sales for digital out-of-home advertising placements. Leverages foot traffic data to demonstrate display value to advertisers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard support tier with basic SLA coverage |
| Subscription | Annual | Mid-tier support with enhanced SLAs and 24/7 phone support |
| Subscription | Annual | Premium support with dedicated TAM and multilingual assistance |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
CDM (Cineplex Digital Media) product offering
Product offeringCore offering
CDM (Cineplex Digital Media) is a digital signage and experiential media agency that delivers end-to-end solutions combining the proprietary FLEX Experience Platform (a CMS and ML-powered content engine), digital signage hardware (menu boards, video walls, LED installations, directories, media posters), strategic consulting services, and foot-traffic analytics (AVA and MLA). The integrated offering is deployed primarily for QSR chains, financial institutions, retail brands, and digital out-of-home media networks to power in-location customer experiences and measurable business outcomes.
Product overview
CDM (Cineplex Digital Media) is an industry-leading digital experience agency offering an integrated portfolio of hardware, software, and strategic services for physical retail environments. The core offering centers on the FLEX Experience Platform, a modular SaaS platform comprising CMS (FLEX Manager, FLEX SE), content creation tools (FLEX Designer, FLEX Blueprint), localization capabilities (FLEX IQ, FLEX Local), and the AI-powered FLEX SmartEngine for predictive content optimization. This software platform is paired with a range of hardware products including digital menu boards, video walls, LED installations, wayfinding directories, and digital media posters. CDM also provides strategic consulting services (audit, content strategy, creative production, analytics) and proprietary analytics technologies including AVA (Anonymous Video Analytics) and MLA (Mobile Location Analytics) for foot traffic measurement. The company operates across four vertical markets: Quick Service Restaurants (QSR), Financial Institutions, Retail, and Digital Out of Home (DOOH).
Differentiator
Problem solved
Functional benefit
Brands
- FLEX Experience Platform: A scalable, data-driven software platform for digital signage content management, including FLEX Manager, FLEX IQ, FLEX Blueprint, FLEX Designer, FLEX Local, and FLEX SmartEngine components.
- FLEX SmartEngine
- AVA (Anonymous Video Analytics)
Quantifiable outcome
- 5.5% foot traffic increase for NYX and 1.3% for Kiehl's digital poster campaigns at Yorkdale mall (after 2 weeks)
Companies that use CDM (Cineplex Digital Media)
Customer profileNamed customers26 records
Segments4 records
Ideal customer profiles4 records
CDM (Cineplex Digital Media) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature5 records
CDM (Cineplex Digital Media) partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- AMC TheatrescoreNew partnership announced to expand in-lobby media across AMC Theatres locations. Creative Realities (parent of CDM) announced partnership with AMC Theatres and National CineMedia to deploy digital signage in 285 locations nationwide.
- National CineMediacorePartnership to expand in-lobby media across 285 AMC Theatre locations. National CineMedia provides advertising sales expertise and network relationships for digital out-of-home media deployment.
- Cineplex Inc. (Parent/Seller)coreCineplex Inc. sold its digital place-based media division Cineplex Digital Media to Creative Realities Inc. for CAD $70 million. Cineplex remains advertising sales agent within Canada. Deal strengthens Cineplex's balance sheet and enables share buybacks and debt reduction.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
CDM (Cineplex Digital Media) competitors and assessment
Company assessmentDirect peers
- Broadsign: Broadsign is a leading DOOH-focused content management and programmatic ad-serving platform for place-based media networks. It directly competes with CDM's DOOH vertical, particularly for mall, transit, and venue operators such as Cadillac Fairview and Oxford that sit in CDM's customer roster.
- Vistar Media: Vistar Media is a programmatic DOOH ad-serving and supply-side platform that powers ad delivery on place-based networks including malls and venues. It competes with the media-sales component of CDM's DOOH vertical by enabling advertisers to buy screen inventory programmatically.
- Samsung VXT (formerly Samsung MagicINFO): Samsung VXT is the cloud-based digital signage CMS offering from Samsung Electronics, integrating with Samsung commercial displays and competing in the same enterprise signage market as CDM FLEX. Both target retail, QSR and corporate deployments with subscription-based CMS and content workflows.
- Yodeck: Yodeck offers a SaaS digital signage platform with subscription-based CMS, content scheduling and screen management. While historically SMB-leaning, it serves the same fundamental use case as CDM FLEX — managed CMS-driven displays — and competes for budgets at smaller enterprise and chain customers.
- STRATACACHE: STRATACACHE is one of the largest enterprise digital signage and in-store media networks operators in North America, competing head-to-head with CDM in retail, QSR, and large-venue deployments. Its portfolio includes Scala and other acquired CMS vendors, overlapping directly with CDM's FLEX Experience Platform and QSR vertical focus.
- ScreenCloud: ScreenCloud is a cloud-native digital signage CMS used by retailers, restaurants, and corporate environments for content management across displays. It competes with CDM's FLEX Manager CMS in mid-market and enterprise deployments and overlaps in retail and QSR customer segments.
- Raydiant: Raydiant is an in-location experience platform offering digital signage, interactive displays, and on-screen content for retail, QSR, and banking customers. It competes with CDM's retail and financial-institution vertical offerings, particularly around customer engagement and personalization use cases.
- Scala (now part of STRATACACHE family): Scala was a longstanding enterprise digital signage CMS competitor (acquired by STRATACACHE) targeting retail, QSR, and financial-institution deployments — the same verticals CDM serves with FLEX Manager and FLEX SE. Its functional overlap with CDM's CMS-driven solutions makes it a direct substitute in enterprise RFPs.
Others
- BrightSign: BrightSign is a leading media player hardware vendor widely deployed as the on-device endpoint powering digital signage networks — including CDM's. While not a direct CMS competitor, BrightSign sits at the same hardware layer of the stack and is therefore an ecosystem/partner counterpart for enterprise signage rollouts.
Broad incumbents
- LG Business Solutions (SuperSign): LG Electronics' commercial-display division bundles displays with its SuperSign CMS, positioning it as a broader incumbent offering commercial-grade signage plus software. While LG is primarily a hardware manufacturer, its integrated display-plus-CMS offering competes with CDM's full-stack hardware-plus-FLEX solutions in QSR and retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
CDM (Cineplex Digital Media) social profiles
Digital presenceCDM (Cineplex Digital Media) financial estimates
Financial estimateRevenue estimate
Valuation estimate
CDM (Cineplex Digital Media) leadership team
Management profileNumber of profiles
CDM (Cineplex Digital Media) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CDM (Cineplex Digital Media) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CDM (Cineplex Digital Media)
What does CDM (Cineplex Digital Media) do?
CDM (Cineplex Digital Media) is a digital signage and experiential media agency that delivers end-to-end solutions combining the proprietary FLEX Experience Platform (a CMS and ML-powered content engine), digital signage hardware (menu boards, video walls, LED installations, directories, media posters), strategic consulting services, and foot-traffic analytics (AVA and MLA). The integrated offering is deployed primarily for QSR chains, financial institutions, retail brands, and digital out-of-home media networks to power in-location customer experiences and measurable business outcomes.
Is CDM (Cineplex Digital Media) a public or private company?
CDM (Cineplex Digital Media) is a private company. It is classified as corporate owned and is currently acquired.
When was CDM (Cineplex Digital Media) founded?
CDM (Cineplex Digital Media) was founded in 2000. It employs 101 to 250 people.
Where is CDM (Cineplex Digital Media) based?
CDM (Cineplex Digital Media) is headquartered in Toronto, Canada, in the North America region.
How does CDM (Cineplex Digital Media) make money?
Four revenue lines are on record. Digital Signage Solutions are the primary driver. The others are software Subscriptions (FLEX Platform), strategic Services and digital Out-of-Home Media Sales.
Who are CDM (Cineplex Digital Media)'s main competitors?
Direct peers on record are Broadsign, Vistar Media, Samsung VXT (formerly Samsung MagicINFO), Yodeck, STRATACACHE, ScreenCloud, Raydiant and Scala (now part of STRATACACHE family). BrightSign is listed as an others. LG Business Solutions (SuperSign) is listed as a broad incumbent.
Does CDM (Cineplex Digital Media) have an API?
No public API is recorded for CDM (Cineplex Digital Media).
What industry is CDM (Cineplex Digital Media) in?
CDM (Cineplex Digital Media)'s product category is Digital Signage Solutions. Its primary akta.pro industry code is MPAHAJAL, Multi-CDN, Traffic Steering & Edge Optimization, with a secondary code of MPAAAIAL, Customer Communications Management (CCM) & Transactional Messaging. Its NAICS code is 54151 and its SIC code is 7373.