What Wulff does

Wulff-Yhtiöt Oyj (HEL:WUF1V) is a 135-year-old Finnish publicly listed workplace solutions group headquartered in Espoo. The company operates two integrated pillars. The first is a workplace products distribution business supplying office supplies, ergonomics, first aid, hygiene and safety, coffee and break-room, cleaning, presentation/AV technology, and corporate gifts — delivered to corporate contract customers through the Sopimusasiakkuus program with dedicated portals (WulffNet/EasyOrder), to consumers and small businesses through the Wulffinkulma online store and Konala outlet (also available via Wolt), and via distribution partnerships with branded suppliers such as Pilot and STABILO.

The second pillar is a portfolio of work life services organized across wholly-owned subsidiaries: Wulff Works Oy for personnel staffing and temporary workforce solutions (12 locations across Finland plus a new Romania office), Wulff Talent Oy for executive search and direct recruitment, Wulff Tilitoimistot Oy (also Wulff Ekonomi) for outsourced accounting, payroll, and financial management (~90 professionals across 12 Finnish offices serving ~4,000 customers), Wulff Entre for events and exhibitions, and Wulff Consulting for coaching and regional development. The accounting line is built on certified integrations with Fennoa, Visma Fivaldi, Netvisor, Procountor, and StatBun.

Wulff's business model combines one-time product sales, recurring B2B contract revenue, and professional services fees. The 2024 revenue baseline was approximately €103 million with a 5.8% EBIT margin (up 2.7 percentage points) and a 19% three-year EPS CAGR. The publicly stated Growth Strategy 2030 targets €230 million in revenue, €20 million in EBIT, and headcount growth from 292 to approximately 750. The company meets over 200,000 customers annually and reported an NPS of 69 in accounting services. Sami Asikainen was appointed Group CEO effective June 16, 2026.

Name

Wulff

Legal name

Wulff Oy Ab

Website

https://wulff.fi

Company type

Public

Founded year

1890

Operating status

Operating

Headcount range

101–250 employees

Short description

Wulff is a 135-year-old Finnish publicly listed workplace solutions group that supplies office products, staffing, executive search, and accounting services to corporate, SMB, and consumer customers across Finland.

Ownership category

akta.pro rank

Product category

Workplace Products and Services Distribution

NAICS

Stationery and Office Supplies Merchant Wholesalers (42412), Office Supplies and Stationery Retailers (459410), Office Equipment Merchant Wholesalers (423420)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Services-Help Supply Services (7363)

akta.pro primary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

akta.pro secondary industry

Office, Janitorial & Facility Supplies (B2B) (CRAEAEAE)

Keywords

• Office supplies distribution
• Workplace products
• Staffing services
• Accounting services
• Corporate gifting

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Sale of workplace supplies, office products, first aid products, cleaning supplies, ergonomics products, coffee products, work safety equipment, corporate gifts, and healthcare products through online store and physical retail.
2. Staffing Services (Wulff Works): Personnel staffing and recruitment services, including temporary staffing and executive search through Wulff Talent.
3. Accounting Services (Wulff Tilitoimistot): Financial management, bookkeeping, payroll services, and financial consulting through a network of 12+ locations in Finland.
4. Contract Services: Filling services, presentation technology, branding solutions, consulting, event services, corporate catering, first aid courses, workplace wellbeing services, and printing/document management services.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Wulff supplies workplace products (office supplies, first aid, hygiene, cleaning, ergonomics, coffee/break room, work safety equipment, and corporate gifts) and delivers work life services including personnel staffing, executive search, accounting/financial management, event services, corporate catering, and ergonomic assessments. Its customer base spans B2B contract customers served through dedicated account management and a WulffNet/EasyOrder portal, plus consumers and micro businesses served through the Wulffinkulma online store and Helsinki outlet.

Product overview

Wulff is a Finnish workplace solutions company offering a broad portfolio of products and services organized into two main pillars: (1) Workplace products including office supplies, first aid, ergonomics, hygiene, cleaning, coffee/break room supplies, workplace safety, corporate gifts, and AV/presentation technology; and (2) Work life services including personnel staffing (Wulff Works), executive search/recruitment (Wulff Talent), accounting and financial management (Wulff Tilitoimistot), consulting, exhibition/event services, corporate catering, and print management. The flagship online channels are Wulffinkulma (consumer/small business e-commerce) and WulffNet/EasyOrder (contract customer portal). Wulff operates 12 office locations across Finland for its staffing business and 12 accounting offices nationwide. The company also distributes branded product lines such as Pilot and STABILO writing instruments. The group targets 230 million euros in revenue by 2030 under its Growth Strategy 2030.

Differentiator

Problem solved

Functional benefit

Brands

• Wulff Tilitoimistot / Wulff Ekonomi: Accounting, bookkeeping, payroll, and financial management services with multiple locations across Finland. NPS score of 69 reported.
• Wulff Entre
• Wulff Talent
• Wulff Works
• Wulff Ergonomia
• Wulffinkulma
• Carpentum
• Wulff Sopimusmyynti
• Wulff Consulting

Products and services

• Wulff Works (Personnel Staffing) Temporary staffing and personnel rental services placing workers in customer organizations, operated from 12 locations across Finland and a new office in Romania.
• Wulff Talent (Executive Search) Executive search and recruitment services for demanding specialist, manager, and executive-level positions across all industries nationally.
• Wulff Tilitoimistot / Wulff Ekonomi (Accounting Services)
• Wulff Entre (Event and Exhibition Services) Event production, exhibition, fair, and venue services including interior design and event staging for trade shows and corporate events.
• Wulff Contract Customer Program (Sopimusasiakkuus) Centralized workplace product procurement program providing contract customers with a comprehensive range of products, customized ordering systems via WulffNet/EasyOrder, dedicated account management, and reliable deliveries on annual contracts.
• Workplace Wellbeing Services (Työhyvinvointipalvelut) Employee wellbeing services including free on-site or remote ergonomic assessments by 10+ ergonomics and physiotherapy experts, first aid courses, wellness consultations, and ergonomic product supply.
• Refill / MiniBar Service (Täyttöpalvelu) Automated replenishment service for workplace break room supplies (snacks, beverages, office supplies) delivered and restocked continuously at customer premises.
• Presentation / AV Technology (WulffTech) Audiovisual solutions for workplaces and events, including auditorium technology and presentation equipment.
• Print and Document Management Managed print services and document handling solutions for business customers.
• Branding Solutions (Brändäysratkaisut) Product personalization and branding services for corporate merchandise, giveaways, and promotional items, including logo and corporate gift products.
• Corporate Catering (Yrityscatering) Catering services for corporate meetings and events.
• Wulff Consulting (Konsultointi) Consulting, coaching, organizational development, and workplace advisory services under the work life services division, including regional development.
• First Aid Courses for Companies (Ensiapukurssit yrityksille) Workplace first aid training courses for businesses, complementing Wulff's first aid product supply.
• Workplace Products Supply (Office, First Aid, Hygiene, Cleaning, Coffee, Ergonomics, Safety, Gifts) Broad product category of workplace supplies available to contract customers and consumers, including office supplies, first aid, hygiene and protection, coffee/break room, cleaning and facility maintenance, ergonomics, work safety, and corporate gifts.
• Wulffinkulma (Consumer and Small Business Store) Online store and physical outlet in Helsinki (Konala) selling workplace products and supplies to consumers, micro businesses, and solo entrepreneurs, with delivery via Wolt.

Quantifiable outcome

• EBIT margin improved by 2.7 percentage points to 5.8%
• +2 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• PilotcoreChannel Partner/ Reseller/ Distributor · 18 June 2025Pilot is a Japanese writing instruments manufacturer established in 1918. Wulff serves as a key distribution partner for Pilot products in Finland, offering their range of pens including ballpoint pens, gel pens, roller pens, mechanical pencils, highlighters, whiteboard markers, and permanent markers. The partnership includes Pilot's Eco Mark certified products made from recycled materials and refillable options. Pilot achieved EcoVadis Platinum certification in 2025.
• STABILOminorChannel Partner/ Reseller/ DistributorWulff distributes STABILO writing and marking products including MARKdry whiteboard markers used at events like Educa 2026 education fair.
• StatBuncoreTechnology or IntegrationWulff Tilitoimistot is an experienced StatBun partner offering financial reporting services through this cloud-based tool that combines all company financial data into one easily managed system with real-time financial visibility.
• FennoacoreTechnology or IntegrationWulff Ekonomi is a certified Fennoa accounting office providing efficient and automated financial management services through this digital accounting system offering real-time visibility into company finances.
• Visma FivaldicoreTechnology or IntegrationWulff provides accounting services using Visma Fivaldi software, part of Visma's product family.
• NetvisorcoreTechnology or IntegrationWulff provides accounting services using Netvisor software for real-time financial tracking.
• ProcountorcoreTechnology or IntegrationWulff provides accounting services using Procountor software for comprehensive financial management and accounting.
• WoltminorChannel Partner/ Reseller/ DistributorWulffinkulma store in Helsinki offers delivery through Wolt platform for consumer convenience.
• Third RockminorStrategic or Co-development PartnerWulff's sustainability program was developed in collaboration with Third Rock, a sustainability service company, and their climate and environmental expert Leo Stranius. The program supports UN 2030 Sustainable Development Goals.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Accountor: Nordic accounting and financial management services provider serving SMBs across Finland, Sweden, Norway, and other markets. Direct comparable to Wulff Tilitoimistot/Wulff Ekonomi for outsourced bookkeeping, payroll, and CFO services.
• Randstad: Global HR services leader in staffing, recruitment, and workforce solutions. Directly comparable to Wulff Works and Wulff Talent across temporary staffing and executive search offerings.
• Lyreco: European family-owned B2B distributor of workplace products, office supplies, and facility solutions. Direct competitor to Wulff's core contract customer program with similar multi-category workplace supply portfolio and contract-based pricing model.
• Staples Solutions: European B2B arm of Staples (private equity owned), offering office supplies, facility solutions, and workplace services to enterprises. Closest direct competitor to Wulff's contract customer program with overlapping workplace product categories and service bundling.
• Azets: Nordic and UK accounting, payroll, and advisory services group. Comparable to Wulff Tilitoimistot for outsourced accounting with similar technology partnerships and SMB customer focus.
• Bunzl: UK-listed multinational distribution and outsourcing company supplying a broad range of non-food consumables including workplace, hospitality, and cleaning products. Comparable to Wulff's contract distribution model and janitorial/facility supplies portfolio.
• ManpowerGroup: Global staffing and workforce solutions provider. Directly comparable to Wulff Works' staffing and recruitment business model (temporary staffing, permanent placement, talent solutions) at much larger scale.

Broad incumbents

• Office Depot: Large US-based office supplies retailer with growing B2B business. Comparable to Wulffinkulma retail/e-commerce and core office supplies assortment; broader incumbent in the same product category.

Regional players

• Intersolia: Swedish-headquartered staffing and recruitment group with presence across the Nordics. Comparable to Wulff Works/Wulff Talent for Nordic staffing and executive search.
• Barona: Finnish staffing and recruitment company. Directly comparable to Wulff Works in the Finnish market, both serving temporary staffing and recruitment with overlapping customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wulff.fi
• LinkedInlinkedin.com/company/wulff
• Instagraminstagram.com/wulff1890/?hl=fi

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wulff