Outdoor Elegance
Outdoor Elegance is an Australian family-owned retailer that curates and sells premium outdoor and patio furniture — including dining, lounge, daybed, umbrella, heating, and accessory lines plus a luxury sub-brand — through 11 retail showrooms, a national e-commerce site, and a dedicated Trade & Commercial channel for hospitality buyers.
- Company typePrivate
- Founded-
- HeadquartersCanberra, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Outdoor Elegance does
Outdoor Elegance is an Australian family-owned specialty retailer of outdoor and patio furniture, operating 11 retail showrooms across New South Wales, Victoria, Queensland, Western Australia, and the Australian Capital Territory, supported by four warehouses and an in-house delivery fleet. The company's core offering spans outdoor dining settings, lounges, daybeds, chairs and tables, umbrellas, balcony and bar sets, outdoor heating, and accessories, with materials including teak, aluminium, ceramic, rope, wicker, and lava stone; a Luxury Outdoor Furniture sub-brand carries premium designer collections such as Skate, Ubud, Barcelona, Truro, Gizella, Fano, Hampton, and Corsica, plus statement pieces like Domiziani Brando Lava Stone tables and Jati & Kebon ceramic extension tables.
The company's product strategy is built on long-standing international supplier relationships combined with proprietary "Australia-Ready" modifications — thicker gauge aluminium, additional reinforcing, and UV stabilisers in resin wicker — to ensure durability under Australian UV and weather conditions. Premium ranges integrate Sunbrella high-performance fabric with 5-year warranties on both frames and fabric. Rather than manufacturing, Outdoor Elegance curates, modifies, and distributes third-party designs through a multi-channel model that combines physical showroom experiences, a full e-commerce storefront with Australia-wide shipping, and an optional paid assembly service.
Revenue is generated primarily through one-time retail sales of furniture packages ranging from approximately $299 (entry-level fire pits) to $14,995 (luxury lounge settings), with free shipping on orders over $1,495 in selected metro areas. A secondary Trade & Commercial B2B channel sells to cafes, resorts, and restaurants with trade pricing and custom design support. The customer base is dominated by residential homeowners seeking weather-resistant outdoor settings, with no recurring revenue stream, no subscription model, and no disclosed external institutional funding. Marketing combines Instagram (@outdoor_elegance), blog content, email newsletters, and showroom-driven foot traffic.
Outdoor Elegance firmographics
Firmographics- Name
- Outdoor Elegance
- Legal name
- Outdoor Elegance
- Website
- https://outdoorelegance.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Outdoor Elegance is an Australian family-owned retailer that curates and sells premium outdoor and patio furniture — including dining, lounge, daybed, umbrella, heating, and accessory lines plus a luxury sub-brand — through 11 retail showrooms, a national e-commerce site, and a dedicated Trade & Commercial channel for hospitality buyers.
- Ownership category
- akta.pro rank
Outdoor Elegance industry classification
Industry- Product category
- Outdoor Furniture Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)
- akta.pro secondary industry
- Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)
Keywords
Where Outdoor Elegance is headquartered
LocationHeadquarters
- HQ city
- Canberra
- HQ country
- Australia
- HQ region
- Oceania
Offices13 records
Markets served
Outdoor Elegance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (Retail): The primary revenue stream is direct sales of outdoor furniture and accessories through 11 retail showrooms and an e-commerce website. Products include outdoor dining settings, lounges, daybeds, chairs, tables, umbrellas, heating, and accessories. Sales are one-time transactions with no recurring revenue component for standard retail customers.
- Trade & Commercial Sales: Dedicated B2B program offering trade pricing and services to commercial customers including cafes, resorts, and restaurants. Customised design assistance and product selection support for commercial projects.
- Delivery & Logistics Services: The company operates its own warehouses and runs its own vehicles to handle deliveries. They offer delivery services Australia-wide with shipping rates based on location zones, including an optional assembly service for an extra fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual products and packages |
| Unit Pricing | Pay-as-you-go | Trade & Commercial Account Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Outdoor Elegance product offering
Product offeringCore offering
Outdoor Elegance is an Australian specialty retailer that curates and distributes fashionable outdoor furniture from international manufacturers through 11 retail showrooms and an e-commerce website serving residential and commercial customers nationwide. The company applies proprietary quality modifications — thicker gauge aluminium, additional reinforcing, and UV stabilisers in resin wicker — to ensure products withstand Australian weather conditions, and bundles premium materials such as Sunbrella fabrics, teak, ceramic, rope, and wicker into complete dining, lounging, heating, and accessory packages. A dedicated Trade and Commercial program offers custom design assistance and trade pricing to cafes, resorts, and restaurants.
Product overview
Outdoor Elegance is an Australian family-owned outdoor furniture retailer operating 11 retail showrooms across the country. The company offers a comprehensive portfolio of outdoor furniture products organized into core categories: Outdoor Dining (teak, ceramic, rope, aluminium, lava stone, concrete settings), Outdoor Lounges (timber, aluminium, rope, platform, wicker configurations), Outdoor Daybeds (sunloungers, daybeds, deck chairs), Outdoor Chairs & Tables (individual pieces and bundles), Garden Furniture, Outdoor Umbrellas (cantilever, garden, commercial, beach, wall mount), Balcony & Bar Settings, Outdoor Heating (electric, gas, ethanol, fire pits from Ecosmart Fire), and Outdoor Accessories (cushions, care products, rugs, covers, ottomans, artificial plants). The portfolio includes a premium 'Luxury Outdoor Furniture' sub-brand featuring designer collections such as Skate, Ubud, Barcelona, Truro, Gizella, Fano, Hampton, and Corsica. Materials include Sunbrella high-performance fabric (5-year warranty), powder-coated aluminium frames, teak, ceramic, rope, and wicker. The company also offers Trade & Commercial services for project-based commercial customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Outdoor Dining Complete outdoor dining settings pairing tables and chairs in materials including teak, ceramic, rope, aluminium, lava stone, and concrete for residential outdoor dining areas.
- Outdoor Lounge Outdoor sofas, sectionals, modular configurations, and lounge furniture in materials including timber, aluminium, rope, platform, and wicker for residential outdoor relaxation areas.
- Outdoor Daybeds Outdoor sunloungers, daybeds, and deck chairs designed for relaxation and poolside use.
- Outdoor Chairs & Tables Individual outdoor chairs, dining tables, coffee tables, and benches sold separately or in bundles, in materials including wicker, aluminium, rope, teak, ceramic, and round and extension configurations.
- Garden Furniture Garden-specific furniture pieces tailored to outdoor garden spaces.
- Outdoor Umbrellas Cantilever, garden, commercial, beach, and wall-mount umbrellas with accessories for residential and commercial shade needs.
- Balcony & Bar Settings Compact outdoor furniture designed for balconies and bar-height entertaining areas, including bar chairs, bar tables, and balcony dining sets.
- Outdoor Heating Outdoor heating solutions including electric heaters, gas heaters, ethanol fireplaces, and fire pits, featuring Ecosmart Fire brand products, sold through Outdoor Elegance showrooms.
- Outdoor Accessories Cushions, care accessories (including Golden Care Teak Shield and Teak Protector), outdoor rugs, furniture covers, ottomans, and artificial plants.
- Trade & Commercial Program Dedicated B2B program offering trade pricing, customised design assistance, and product selection support for commercial projects at cafes, resorts, and restaurants.
Companies that use Outdoor Elegance
Customer profileSegments2 records
Ideal customer profiles2 records
Outdoor Elegance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Outdoor Elegance partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights4 records
Outdoor Elegance competitors and assessment
Company assessmentBroad incumbents
- Freedom Furniture: Large Australian specialty furniture retailer with showrooms nationwide and a full indoor/outdoor furniture range. Comparable as a multi-channel Australian furniture retailer competing for the same residential furniture spend, with a broader category mix than Outdoor Elegance.
- Domayne: Major Australian furniture and homewares retailer (part of the Harvey Norman group) operating large-format showrooms across Australia. Directly comparable as a multi-channel furniture retailer serving Australian homeowners with broad outdoor and indoor furniture assortments, though it is a generalist rather than an outdoor-furniture specialist.
- Amart Furniture: One of Australia's largest furniture retailers with a strong value positioning across indoor and outdoor furniture. Comparable as a multi-channel Australian furniture competitor serving mass-market and mid-tier outdoor furniture buyers with both showrooms and online channels.
Emerging players
- Temple & Webster: Australia's leading pure-play online furniture and homewares retailer with a broad outdoor furniture category. Comparable as a competitor targeting the same Australian consumer outdoor furniture purchases via an online-first model, representing the structural e-commerce competitive threat to showroom-heavy retailers.
Direct peers
- Cotswold Furniture: Australian outdoor and casual furniture retailer operating showrooms across multiple states with a focus on outdoor settings, lounges, and dining furniture. Directly comparable as an Australian multi-channel outdoor furniture specialist targeting residential customers with similar product categories.
- Luxo Living: Australian online-led and showroom furniture retailer offering contemporary indoor and outdoor furniture at mid-to-premium price points. Comparable as an Australian multi-channel outdoor and indoor furniture competitor with overlapping product categories and target customers.
- Domo: Australian retailer of premium designer furniture with showrooms across major Australian cities, including outdoor collections. Comparable as a designer-led multi-channel Australian furniture retailer overlapping on premium outdoor furniture and the same affluent homeowner target market.
- Living Edge: Australian retailer of premium designer indoor and outdoor furniture with showrooms in Sydney, Melbourne, Brisbane, and Perth. Directly comparable as a premium/designer Australian outdoor and indoor furniture retailer with showrooms and a similar target customer profile to Outdoor Elegance.
- GlobeWest: Australian designer furniture brand and retailer offering premium indoor and outdoor furniture with a strong design-led positioning. Closely comparable as an Australian premium outdoor and indoor furniture specialist targeting design-conscious homeowners with curated designer collections and showroom distribution.
Regional players
- Adairs: Australian specialty homewares retailer with showrooms and a growing outdoor furniture and accessories category. Comparable as an Australian multi-channel home retailer extending into outdoor living, though its core remains indoor soft furnishings rather than dedicated outdoor furniture.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Outdoor Elegance social profiles
Digital presenceOutdoor Elegance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outdoor Elegance leadership team
Management profileNumber of profiles
Profiles1 record
Outdoor Elegance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outdoor Elegance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outdoor Elegance
What does Outdoor Elegance do?
Outdoor Elegance is an Australian specialty retailer that curates and distributes fashionable outdoor furniture from international manufacturers through 11 retail showrooms and an e-commerce website serving residential and commercial customers nationwide. The company applies proprietary quality modifications — thicker gauge aluminium, additional reinforcing, and UV stabilisers in resin wicker — to ensure products withstand Australian weather conditions, and bundles premium materials such as Sunbrella fabrics, teak, ceramic, rope, and wicker into complete dining, lounging, heating, and accessory packages. A dedicated Trade and Commercial program offers custom design assistance and trade pricing to cafes, resorts, and restaurants.
Is Outdoor Elegance a public or private company?
Outdoor Elegance is a private company. It is classified as family owned and is currently operating.
When was Outdoor Elegance founded?
Outdoor Elegance was founded in -1. It employs 11 to 50 people.
Where is Outdoor Elegance based?
Outdoor Elegance is headquartered in Canberra, Australia, in the Oceania region.
How does Outdoor Elegance make money?
Three revenue lines are on record. Product Sales (Retail) is the primary driver. The others are trade & Commercial Sales and delivery & Logistics Services.
Who are Outdoor Elegance's main competitors?
Broad incumbents on record are Freedom Furniture, Domayne and Amart Furniture. Temple & Webster is listed as an emerging player. Direct peers are Cotswold Furniture, Luxo Living, Domo, Living Edge and GlobeWest. Adairs is listed as a regional player.
Does Outdoor Elegance have an API?
No public API is recorded for Outdoor Elegance.
What industry is Outdoor Elegance in?
Outdoor Elegance's product category is Outdoor Furniture Retail. Its primary akta.pro industry code is CRAIAAAJ, Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage), with a secondary code of CRAIAIAF, Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas). Its NAICS code is 4491 and its SIC code is 5712.