Living Edge
Living Edge is an Australian retailer of curated designer furniture and lighting, selling directly via livingedge.com.au to residential Home Shoppers and to Professional buyers (designers, architects, builders) across commercial and institutional spaces.
- Company typePrivate
- Founded2000
- HeadquartersAlexandria, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Living Edge does
Living Edge is an Australian for-profit retailer of curated designer furniture and lighting, founded in 2000 and headquartered in Alexandria. The company operates a direct-to-consumer model through its owned e-commerce platform at livingedge.com.au, serving two distinct customer segments: individual Home Shoppers seeking residential furniture and lighting, and a Professional segment comprising designers, architects, and builders sourcing for commercial and institutional spaces including workspaces, hospitality venues, educational institutions, healthcare facilities, and public spaces. The product range emphasizes authentic, sustainable designer pieces blending timeless design icons with contemporary items.
The business generates revenue through one-time purchases of furniture and lighting products, with no disclosed subscription component. Pricing is not publicly listed; transactions are quote-based depending on product, configuration, and order quantity. Marketing and distribution are concentrated in a single channel — the owned website — with segmented landing pages for Home and Professional buyers. The company employs 101–250 people and operates exclusively within Australia, with no disclosed geographic expansion, funding rounds, partnerships, acquisitions, or leadership changes in the available data.
From a technology standpoint, there is no evidence of proprietary software, APIs, AI/ML capabilities, patents, or integrations. The company's competitive differentiation rests on curation, brand positioning around authenticity and sustainability, and coverage of both residential and commercial/institutional use cases. The data set does not support claims of a technology moat; observable moat dimensions are limited to intangible brand assets and a single owned distribution channel.
Living Edge firmographics
Firmographics- Name
- Living Edge
- Website
- https://livingedge.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Living Edge is an Australian retailer of curated designer furniture and lighting, selling directly via livingedge.com.au to residential Home Shoppers and to Professional buyers (designers, architects, builders) across commercial and institutional spaces.
- Ownership category
- akta.pro rank
Where Living Edge is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Living Edge business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Furniture and Lighting Retail: Living Edge generates revenue through the direct sale of curated designer furniture and lighting products to consumers and professionals. Products are sold as one-time purchases through their e-commerce platform, with transactions occurring at point of sale without subscription components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | No public pricing tiers available |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Living Edge product offering
Product offeringCore offering
Living Edge is a curated retailer of authentic designer furniture and lighting, selling directly to Australian customers via its e-commerce platform. The product range blends timeless design icons with contemporary pieces and extends across residential home furniture, workspaces, hospitality venues, educational institutions, healthcare facilities, and public spaces. The company segments its offering into a 'Home' experience for individual consumers and a 'Professional' experience for designers, architects, and builders.
Product overview
Living Edge operates as a curated furniture and lighting retailer offering a curated collection of home furniture, blending timeless icons in design with contemporary pieces. The company serves two primary segments: residential consumers seeking furniture for their homes, and professionals including designers, architects, and builders. Their product offering spans furniture for homes, workspaces, hospitality venues, educational institutions, healthcare facilities, and public spaces. The company emphasizes authentic and sustainable designer furniture and lighting.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Furniture Collection
- Professional Furniture and Lighting Solutions
Companies that use Living Edge
Customer profileSegments2 records
Ideal customer profiles2 records
Living Edge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Living Edge partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Living Edge competitors and assessment
Company assessmentDirect peers
- Domo: Australian retailer of designer furniture, lighting, and homewares with a strong sustainability narrative. Comparable on curated premium positioning and Australian-only footprint.
- Design Within Reach: US-based retailer of authentic modern and designer furniture. Comparable curated-designer e-commerce/retail model targeting design-conscious consumers and trade buyers.
- Roche Bobois: French luxury furniture brand with global showroom network including Australia. Direct competitor in premium designer furniture for residential and contract segments.
- Space Furniture: Australia-based retailer of premium European designer furniture and lighting. Closest direct competitor given overlapping curated designer positioning, dual home/professional offering, and shared Australian geography.
- BoConcept: Global Danish-designed furniture retailer with Australian locations serving residential and small commercial buyers. Comparable curated designer model with own-store distribution.
- King Living: Australian premium furniture manufacturer and retailer serving both residential and commercial/hospitality segments. Comparable on premium positioning, Australian base, and dual B2C/B2B exposure.
Emerging players
- Molteni&C: Italian premium furniture manufacturer with growing retail network. Comparable designer portfolio and growing focus on contract/hospitality verticals.
Broad incumbents
- MillerKnoll (Herman Miller): Major global office and contract furniture manufacturer. Comparable on commercial/institutional segments (workspaces, healthcare, education) and premium brand positioning.
- RH (Restoration Hardware): US luxury home furnishings retailer with galleries and hospitality collaborations. Comparable premium positioning, designer curation strategy, and dual home/contract exposure.
- Cassina: Iconic Italian designer furniture manufacturer with own showrooms and DTC channels globally. Comparable on designer icon portfolio and commercial/hospitality segment reach.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights5 records
Customer concentration
Living Edge social profiles
Digital presenceLiving Edge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Living Edge leadership team
Management profileNumber of profiles
Living Edge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Living Edge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Living Edge
What does Living Edge do?
Living Edge is a curated retailer of authentic designer furniture and lighting, selling directly to Australian customers via its e-commerce platform. The product range blends timeless design icons with contemporary pieces and extends across residential home furniture, workspaces, hospitality venues, educational institutions, healthcare facilities, and public spaces. The company segments its offering into a 'Home' experience for individual consumers and a 'Professional' experience for designers, architects, and builders.
When was Living Edge founded?
Living Edge was founded in 2000. It employs 101 to 250 people.
Where is Living Edge based?
Living Edge is headquartered in Alexandria, Australia, in the Oceania region.
How does Living Edge make money?
One revenue line is on record: furniture and Lighting Retail.
Who are Living Edge's main competitors?
Direct peers on record are Domo, Design Within Reach, Roche Bobois, Space Furniture, BoConcept and King Living. Molteni&C is listed as an emerging player. Broad incumbents are MillerKnoll (Herman Miller), RH (Restoration Hardware) and Cassina.
Does Living Edge have an API?
No public API is recorded for Living Edge.