What Metro Guard Termite & Pest Control does

Metro Guard Termite & Pest Control is a family-owned pest management company founded in 1991 and headquartered in Hurst, Texas, serving the Dallas-Fort Worth metroplex under the consumer-facing brand "Got Bugs" (gotbugs.com), which is a registered trademark. The company delivers residential and commercial pest and termite control services using chemical treatment products, the Sentricon Termite Baiting System, and integrated pest management protocols. The service portfolio spans general pest control, termite inspection and treatment (including pre-construction soil treatment and formal Wood Destroying Insect reports for real estate transactions), fire ant, ant, roach, bed bug, rodent, mosquito, flea/tick, and wildlife removal services.

The company operates a field-service model with a 30-vehicle fleet enabling same-day service across the DFW area. Residential customers schedule by phone via three regional lines (Dallas, Fort Worth, Mid Cities/Bedford) and receive a 2-hour arrival window with a trained, licensed, bonded, and insured technician who inspects, diagnoses, and treats in a single visit, a model the company positions against competitors using separate salespeople. Commercial accounts receive custom-designed programs with facility-specific bids and recurring service on monthly, quarterly, or annual schedules, covering food handling, hospitality, healthcare, education, retail, warehouse, manufacturing, and government facilities.

Revenue is generated primarily through subscription-style annual service agreements (Standard Control and Control Plus) priced as bundled quarterly programs with one-year warranties and transferable coverage, supplemented by one-time services, termite inspections, and commercial contracts. Pricing is largely quote-based, with disclosed entry points including $189 for fire ant treatment (5,000 sq ft), under $85 for rodent service, and $99.95 for mosquito service on a ½-acre lot. The company holds an A+ Better Business Bureau rating and a 4.9-star Google rating.

Name

Metro Guard Termite & Pest Control

Legal name

Metro Guard Termite & Pest Control

Website

https://gotbugs.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Metro Guard Termite & Pest Control is a family-owned pest management company founded in 1991, serving residential and commercial customers across the Dallas-Fort Worth metroplex with general pest, termite, and specialty pest control services.

Ownership category

akta.pro rank

Product category

Pest Control Services

NAICS

Exterminating and Pest Control Services (561710)

akta.pro primary industry

Residential Pest Control (IMAIAHAC)

akta.pro secondary industries

Commercial General Pest Control (Non-Specialty) (HSAMAAAL), Termite Swarm & Infestation Response (Emergency/Spot Treatments) (HSAMABAH)

Keywords

• Residential pest control
• Termite control services
• Commercial pest management
• Wildlife removal services
• Integrated pest management

Headquarters

HQ city

Hurst

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Residential Pest Control Services: One-time and recurring pest control services for homes up to 4,000 sq ft. Services include general pest control, termite control, fire ant treatment, ant service, roach treatment, bed bug service, rodent service, mosquito service, and flea/tick service. Billed per service visit or as part of annual service agreements.
2. Commercial Pest Control Services: Custom-designed commercial pest management programs for facilities including food handling areas. Programs are scheduled monthly, quarterly, or annually based on facility needs. Includes same-day service capability via 30-vehicle fleet. Billed per agreement terms.
3. Annual Service Agreement Programs (Standard Control / Control Plus): Bundled annual pest control programs providing quarterly service visits with discounted fixed-cost pricing versus per-visit rates. Includes one-year warranty, no-charge re-treatments, service reminders, and transferable coverage if the customer moves within the service area.
4. Termite Inspections and Reports: Professional termite inspections (informal) and Wood Destroying Insect (WDI) formal reports for real estate transactions. Commercial team offers free termite inspections.
5. Pre-Construction Termite Treatment: Soil treatment under planned foundations before slab pour for new construction and additions. Typically less expensive than post-construction treatment due to lower labor requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Metro Guard Termite & Pest Control provides residential and commercial pest management services across the Dallas-Fort Worth metroplex, including general pest control, termite control (using the Sentricon Termite Baiting System), and specialized treatments for ants, roaches, bed bugs, rodents, wildlife, mosquitoes, and fleas/ticks. Services are delivered by licensed, bonded, and insured technicians via a 30-vehicle fleet enabling same-day service. Offerings are available as one-time visits or as recurring annual bundled programs (Standard Control and Control Plus).

Product overview

Metro Guard Termite & Pest Control is a family-owned pest control company serving Dallas-Fort Worth since 1991, offering a comprehensive portfolio of residential and commercial pest management services. The core offerings include General Pest Control Service (the foundational product for homes up to 4,000 sq ft with 30-day warranty) and Commercial Pest Control Services (custom programs for businesses). The company provides two bundled annual service programs—Standard Control Service and Control Plus Service—which bundle quarterly inspections, interior/exterior treatments, and attic services at discounted fixed rates. Specialized treatment services include Termite Control (using the Sentricon Termite Baiting System), Pre-Construction Termite Treatment, Fire Ant Service, Ant Service, Roach Treatment, Termite Inspection (including WDI reports for real estate), Bed Bug Service, Rodent Service, Wildlife Service (for armadillos, raccoons, opossums, skunks, squirrels, beavers, moles), Mosquito Service, and Flea and Tick Service. The company emphasizes sending trained technicians rather than salespeople, offers same-day service via a fleet of 30 vehicles, and provides strong warranties backed by their industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• General Pest Control Service Comprehensive pest control service for homes up to 4,000 sq ft including exterior inspection, foundation treatment, interior treatment of plumbing areas, accessible rooms, and garage, with attic inspection. Backed by a 30-day written warranty. Saturday and evening appointments available.
• Standard Control Annual Service Program Annual bundled service program covering crickets, earwigs, brown recluse spiders, roaches (excluding German), beetles, scorpions, centipedes, millipedes, silverfish, mice, black widow spiders, and other spiders. Includes quarterly interior/exterior inspections, attic treatment, perimeter application, and one-year warranty with transferable coverage.
• Control Plus Annual Service Program Enhanced annual bundled service program covering all Standard Control pests plus German roaches, rats, carpenter ants, odorous ants, Pharaoh ants, Argentine ants, fire ants (inside), house ants, ticks, and Indian meal moths. Includes quarterly service visits with one-year warranty and no-charge re-treatments.
• Termite Control Service Advanced termite protection using the Sentricon Termite Baiting System with bait stations installed around the home perimeter. Includes complete interior/exterior inspection, installation, continuous monitoring, bait replenishment, and annual inspection with renewable warranty.
• Pre-Construction Termite Treatment Soil treatment applied before foundation is poured, creating a continuous treated barrier under the entire foundation or addition. Most effective and typically less expensive than post-construction treatment.
• Fire Ant Service Annual fire ant control service with one-year warranty. Safe for use around pets and children. Starting at $189.00 for 5,000 sq ft with additional coverage at $60.00 per additional 5,000 sq ft.
• Ant Service Professional ant elimination service identifying ant species and applying appropriate treatment (bait or spray). Free inspection provided to determine ant type and budget-friendly treatments available.
• Roach Treatment Professional roach elimination using advanced baiting systems and exterior treatments. No need to empty cabinets, no smell, and warranty included. Customer service available 7am-9pm M-F or 7am-4pm Saturday.
• Termite Inspection Two types of termite inspections: informal professional inspection and formal Wood Destroying Insect (WDI) report for real estate transactions. Includes full exterior/interior inspection covering foundations, plumbing, attics, and structural areas.
• Bed Bug Service Proven bed bug elimination using specialized equipment and products with 2-man crews. Includes furniture moving, careful treatment of hiding spots, follow-up inspections, and industry-leading warranty. Preventive aerosol spray available for $19.99.
• Rodent Service Comprehensive rodent control starting under $85.00, including inspection, treatment, and warranty. Covers mice and rats both inside and outside. 90-day and 180-day warranties available.
• Wildlife Service Wildlife removal services for armadillos, raccoons, opossums, skunks, squirrels, beavers, and moles. Includes humane trapping and relocation programs.
• Mosquito Service Mosquito control combining environmentally safe breeding site prevention with adult mosquito treatment. No contract required, choose months of service. Prices start at $99.95 for 1/2 acre lot.
• Flea and Tick Service Professional flea and tick elimination controlling all four stages of infestation. Uses high-quality products with growth regulators effective up to seven months. Includes interior and exterior treatment.
• Commercial Pest Control Services Custom-designed commercial pest control programs for businesses including bed bug service, rodent service, termite control, and general pest control. Services scheduled at convenient times with fleet of 30 vehicles for same-day service. Covers airports, banks, hotels, schools, warehouses, and more.

Quantifiable outcome

• 4.9-star Google rating
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Orkin (Rollins): Largest US pest control operator (Rollins, Inc.), offering residential and commercial pest and termite control nationally. Directly comparable service portfolio and customer base, but operates at vastly greater scale and brand recognition.
• Terminix (Rentokil): Major national pest control brand, now part of Rentokil Initial. Offers residential and commercial pest, termite, and specialty services including Sentricon, the same baiting system Metro Guard uses — directly comparable product set.
• Truly Nolen: Nationally branded pest control franchise offering residential and commercial pest, termite, and rodent services. Direct service-line overlap with Metro Guard across the full pest spectrum.

Emerging players

• Aptive Environmental: Fast-growing, PE-backed residential pest control company emphasizing tech-enabled scheduling, route optimization, and customer experience. Competes for the same residential pest control wallet but with a more digital-native model.
• Bulwark Exterminating: Multi-state residential pest control operator with comparable general pest, termite, and rodent services. Direct product overlap but broader geographic footprint and stronger digital marketing presence than Metro Guard.

Regional players

• Massey Services: Large private pest and termite control operator serving the Southeastern US. Comparable service breadth (general pest, termite, mosquito, rodent) but operates in a different geography than Metro Guard's DFW footprint.
• Arrow Exterminators: Family-owned, PE-backed pest and termite control company serving the Southeastern US. Similar family-ownership structure and full-service residential/commercial offering, but in a non-overlapping geography.
• Dodson Pest Control: Family-owned, multi-generation pest control company serving Virginia and surrounding Mid-Atlantic/Southeast states. Similar family-owned longevity story and residential/commercial pest and termite offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/metroguardpest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Guard Termite & Pest Control