What ARLT Computer-Produkte does

ARLT Computer-Produkte GmbH is a privately held German computer retailer founded in 1958 and headquartered in Magstadt, Baden-Württemberg. The company markets and ships tablets, memory and graphic cards, notebooks, gaming accessories, PC components, and workstations through a hybrid omni-channel model combining the arlt.com e-commerce storefront with 15 physical retail branches concentrated across Southern Germany, including Stuttgart, Karlsruhe, Mannheim, Heidelberg, Augsburg, Nuremberg, Ulm, and Frankfurt. Each branch operates an on-site PC-Werkstatt service department offering diagnostics, repair, hardware and software installation, data recovery, and virus removal. ARLT's catalog covers more than 270 PC SKUs spanning its own branded lines — ARLT Gamer series, Mr. Whisper silent PCs, and Business PCs — alongside third-party hardware from HP, Lenovo, Dell, ASUS, MSI, Acer, and ENDORFY.

ARLT differentiates through in-house custom PC assembly via its online PC Konfigurator, supporting AMD Socket AM4/AM5 and Intel Socket 1700/1851 platforms with DDR4/DDR5 memory, NVIDIA GeForce RTX, and AMD Radeon graphics, with configured systems delivered in 1-2 business days. Revenue is generated through one-time hardware sales across price tiers ranging from €180 refurbished units to €2,900 high-end gaming systems, supplemented by a refurbished/GreenIT line, an in-house PC-Werkstatt service revenue stream, a B2B sales channel targeting enterprise and SMB customers with workstations, servers, and networking equipment, and Consorsbank-branded installment financing at 0% interest for 6-10 months. Customer segments span gaming consumers, home/office users, professional/creative workstation buyers, and price-sensitive refurbished purchasers.

Business model mechanics center on a horizontal segmentation approach selling the same category of products (desktop PCs, notebooks, components, peripherals) across consumer, prosumer, and SMB/professional buyer pools, with margins driven by component-level configuration choice, accessory attach, and service upsell rather than subscription or recurring software revenue. The company holds no public listing, discloses no ownership or investor base, and operates as an independent private GmbH. Strategic partnerships with AMD, NVIDIA, Intel, Microsoft, ASUS, MSI, and Consorsbank underpin both procurement and co-marketed promotional campaigns.

Name

ARLT Computer-Produkte

Legal name

Arlt Computer-Produkte GmbH

Website

https://arlt.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Short description

ARLT Computer-Produkte is a German private computer retailer founded in 1958, selling branded and third-party PCs, components, notebooks, and workstations through an online shop and 15 Southern German retail branches with in-store PC-Werkstatt service.

Ownership category

akta.pro rank

Product category

Computer Hardware Retail

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Electronic Computer Manufacturing (334111), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Retail-Computer & Computer Software Stores (5734), Electronic Computers (3571)

akta.pro primary industry

PC Components & Upgrades Retail (CPU, GPU, RAM, Storage, Motherboards) (CRACABAD)

akta.pro secondary industries

Gaming PCs & Laptops (Prebuilt OEM/SIs) (MPAFAGAC), PC Cases, Chassis & Case Accessories (HDACAGAG)

Keywords

• Custom gaming PCs
• Silent desktop computers
• PC component retail
• Refurbished business PCs
• Computer retail stores

Headquarters

HQ city

Magstadt

HQ country

Germany

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales: Primary revenue stream from selling complete desktop PCs, notebooks, and individual PC components (processors, graphics cards, memory, storage, monitors, peripherals). Products include ARLT's own branded PCs as well as third-party brands like Lenovo, HP, Dell, ASUS, MSI.
2. Custom PC Configuration: Revenue from assembling and selling customer-configured PCs through the online PC Konfigurator. Individual component selection combined with ARLT assembly and installation services.
3. Repair and Service: PC-Werkstatt service offerings including error diagnosis, hardware installation, software installation, data recovery, virus checking, and technical support services across all branch locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ARLT Computer-Produkte GmbH manufactures, assembles and sells custom-built and pre-built desktop PCs under its own ARLT, Gamer and Mr. Whisper brands, distributes third-party computer hardware (HP, Lenovo, Dell, ASUS, MSI, Acer) plus components, peripherals, monitors, notebooks, tablets and smart-home devices, and provides in-store PC-Werkstatt repair services through 15 retail branches in Southern Germany supported by an online shop with a PC Konfigurator for build-to-order systems delivered in 1-2 business days.

Product overview

ARLT Computer-Produkte is a German retail company selling a comprehensive range of computer hardware and electronics through an online shop and physical retail locations in southern Germany. Their core product portfolio includes pre-built desktop computers under their own brands (ARLT Gaming PCs, Mr. Whisper silent PCs) alongside products from major manufacturers (HP, Dell, Lenovo, ASUS, MSI). They offer a custom PC building service through their PC Konfigurator with options for AMD Ryzen and Intel platforms, and sell individual PC components including processors, graphics cards, memory, storage, and power supplies. Additional offerings include notebooks, gaming notebooks, All-in-One PCs, Mini PCs, business workstations including AI/deep learning workstations, monitors, tablets, smartphones, smartwatches, printers, networking equipment, multimedia products, gaming accessories, smart home products, and software. They complement their product sales with in-store repair services (PC Werkstatt), consumer financing options, and operate their own PC production facility.

Differentiator

Problem solved

Functional benefit

Brands

• Mr. Whisper: Silent PC product line featuring energy-efficient, whisper-quiet computers for office and home use

Products and services

• ARLT Gaming PCs Pre-built and custom-built ARLT-branded gaming desktop PCs featuring high-performance AMD Ryzen or Intel Core processors with NVIDIA GeForce RTX or AMD Radeon graphics, sold to gamers at a range of price points through arlt.com and physical branches.
• Mr. Whisper Silent PCs ARLT-branded silent-desktop line built around energy-efficient AMD Ryzen or Intel processors with specially designed cooling and passive/low-noise power supplies, aimed at office and home users needing quiet operation.
• ARLT High-End Gaming PCs Premium ARLT-branded gaming desktop computers configured with AMD Ryzen 9 processors and high-end NVIDIA GeForce RTX graphics cards for maximum gaming performance, sold through arlt.com.
• Business PCs Office-oriented desktop computers for SMB and enterprise customers, sourced from Dell, ASUS, Acer and ARLT's own brand, running Windows 11 Pro with professional connectivity (HDMI, VGA, DVI, DisplayPort, USB 3.0).
• Workstations / AI Workstations High-performance workstation systems for AI, deep learning, 3D rendering, video production and scientific computing, configured through ARLT's Workstation Configurator with Intel Core Ultra 200 or AMD Ryzen 7000/9000 platforms and professional-grade components.
• All-in-One PCs Space-saving all-in-one desktop computers with integrated monitor, ultraslim design and wireless peripherals, sourced from MSI, HP, ASUS, Lenovo and Dell for home and office users.
• Mini PCs Compact small-form-factor desktop computers for space-constrained home, office or signage deployments and basic computing tasks.
• Home & Office PCs General-purpose ARLT and third-party desktop computers for everyday home and office use, combining essential performance with affordability for consumers and small offices.
• PC Konfigurator Online custom-build platform where customers configure and order their own ARLT-assembled desktop PC by choosing processor platform (AMD Ryzen 5000/7000/9000 with DDR4/DDR5 or Intel 14th Gen/Core Ultra 200), components and specifications, with ARLT performing assembly and shipping within 1-2 business days.
• GreenIT / Refurbished PCs Certified refurbished business desktop and notebook PCs from HP, Dell and Lenovo sold under ARLT's GreenIT program from approximately €180, targeting cost-conscious and sustainability-minded buyers.
• PC Components Individual PC hardware components including AMD and Intel processors, NVIDIA and AMD graphics cards, DDR4/DDR5 memory, SSDs and hard drives, motherboards, cases, power supplies, cooling solutions and sound cards for self-build and upgrade customers.
• Notebooks Business, multimedia and convertible 2-in-1 notebook computers from Lenovo, HP, ASUS, MSI and Dell, distributed by ARLT for work and personal use.
• Gaming Notebooks High-performance gaming laptops featuring dedicated NVIDIA GeForce RTX (40 and 50 series) or AMD Radeon graphics and gaming-optimized displays for portable gaming.
• Monitors Display monitors including 4K monitors, office and home-office IPS panels, and gaming monitors with 144Hz or 500Hz refresh rates, sold alongside PCs and notebooks.
• Tablets Tablet computing devices distributed by ARLT alongside its PC and notebook offering.
• Smartphones Mobile smartphones distributed through arlt.com as part of ARLT's broader consumer electronics portfolio.
• Software Software products including Windows 11 Home, Windows 11 Pro operating systems, Microsoft Office and security software, sold as add-ons and pre-installs with PC purchases.
• Printers & Scanners Printing and scanning devices distributed by ARLT for home and office customers.
• Network Equipment Networking hardware including routers, repeaters and connectivity solutions for home and business deployments.
• Gaming Accessories Gaming peripherals and accessories including gaming chairs, gaming keyboards, gaming mice and gaming headsets for ARLT gaming-PC customers.
• Smart Home Products Smart home automation devices and home control products distributed by ARLT under its Haushalt / Hausautomation category.
• PC Werkstatt Repair Services In-store PC-Werkstatt technical service offered at every ARLT branch, covering error diagnostics, hardware installation, software installation, data recovery and virus scanning for ARLT customers and walk-ins.
• Financing Service Consumer installment financing offered through Consorsbank (Consors Kreditbank) enabling ARLT customers to purchase PCs with 0% interest for 6-10 month terms and monthly payments starting from €48-€165.

Quantifiable outcome

• Custom PC delivery in 1-2 business days

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• AMDcoreTechnology or IntegrationAMD is a key technology partner providing processors for ARLT's branded PCs. ARLT runs AMD-promoted product campaigns including Ryzen 7 5800X3D 10th Anniversary Edition and Ryzen 7 9800X3D promotions. AMD processors (Ryzen 5000, 7000, 9000 series) are featured across ARLT's PC configurator platforms including AM4 and AM5 socket options.
• NVIDIAcoreTechnology or IntegrationNVIDIA provides graphics processing units for ARLT gaming PCs and workstations. ARLT features NVIDIA GeForce RTX promotional campaigns including summer RTX offers and bundles. Products include RTX 5050 through RTX 5090 graphics cards integrated into gaming systems.
• MSImajorGTM or Marketing PartnerMSI notebook promotional partnership offering free gaming headsets with MSI gaming notebooks. ARLT features MSI products including gaming notebooks, desktop PCs, and the MSI Claw portable gaming console.
• ASUSmajorGTM or Marketing PartnerASUS ROG promotional partnership including ASUS ROG 20th Football 2026 campaign. ARLT offers ASUS VGA upgrade services and features ASUS gaming monitors and components.
• HPmajorChannel Partner/ Reseller/ DistributorHP is a major third-party brand distributed through ARLT, including HP business PCs, EliteDesk and ProDesk workstations, All-in-One PCs, and refurbished units.
• LenovomajorChannel Partner/ Reseller/ DistributorLenovo ThinkCentre, IdeaPad, ThinkPad, and V-series business computers are distributed through ARLT, including ThinkCentre neo and V15 business PCs.
• DellminorChannel Partner/ Reseller/ DistributorDell products available through ARLT including OptiPlex business desktops and refurbished Dell systems.
• MicrosoftcoreTechnology or IntegrationMicrosoft Windows operating systems are pre-installed on ARLT branded PCs. ARLT offers Windows 11 Home, Windows 11 Pro, and systems without operating system. Microsoft Office products are also available as add-on software.

Scale indicators4 records

Expansion highlights5 records

Direct peers

• Mifcom: Munich-based custom PC builder (gaming, workstation, silent PCs) with own assembly facility and online configurator. Directly comparable to ARLT's own-brand Gamer, Mr. Whisper silent, and Workstation lines with the same build-to-order manufacturing model.
• Notebooksbilliger.de: German online specialist focused on notebooks, PCs, and components. Overlaps with ARLT on notebooks, gaming notebooks, and PC components, with a comparable mid-market price positioning and absence of a large physical branch network.
• Mindfactory: One of Germany's largest pure-play e-commerce PC and component retailers, selling CPUs, GPUs, custom-built PCs, and peripherals. Directly comparable to ARLT in product catalog (PC components, gaming systems, workstations) and target customer (DIY builders, gamers, SMBs), differing mainly by lacking ARLT's 15 physical branches.
• Caseking: German specialty retailer focused on gaming PCs, custom builds, and enthusiast components (cases, cooling, RGB peripherals). Highly comparable to ARLT's ARLT Gamer line and configurator offering, with a stronger enthusiast/gaming skew and similar configurator-driven custom-build model.
• Cyberport: German multi-category electronics retailer (PCs, notebooks, tablets, smartphones, smart home, gaming). Comparable to ARLT's broader consumer electronics breadth, though with a stronger national e-commerce footprint and fewer dedicated gaming/workstation specialists.
• Reichelt Elektronik: German electronics and IT mail-order specialist with strong catalog in PC components, networking, and tools. Comparable to ARLT on components and B2B IT procurement, with a more wholesale/electronics-leaning identity than ARLT's branded custom-PC focus.
• Alternate: German PC and IT retailer with strong e-commerce presence plus physical showrooms, selling complete PCs, components, notebooks, and gaming systems. Closely comparable to ARLT's hybrid retail/online model with similar breadth across consumer, gaming, and B2B segments.

Broad incumbents

• Saturn: Major German consumer electronics chain (part of the MediaMarktSaturn group). Comparable to ARLT as a broad-line electronics retailer but with mass-market positioning and limited specialization in custom-built gaming and professional workstations.
• Otto: Germany's largest online retailer with broad assortment including PCs, notebooks, and consumer electronics. Comparable to ARLT on the e-commerce distribution of hardware but without ARLT's specialty depth in custom PC building or physical showrooms.
• MediaMarkt: Europe's largest consumer electronics retailer with extensive German store footprint. Overlaps with ARLT on PCs, notebooks, tablets, gaming, and components, but operates as a broad multi-category incumbent without ARLT's depth in custom-built gaming and silent PCs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ARLTComputer
• Instagraminstagram.com/arltcomputer
• Xx.com/ARLT_Computer
• LinkedInlinkedin.com/company/arlt-computer-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARLT Computer-Produkte