What Madison Technologies does

Madison Technologies is a Singapore-headquartered digital product agency founded in 2017 that designs, builds, and operates enterprise software platforms across six core service lines: Cloud Solutions, AI & Machine Learning, Security & Blockchain, UI/UX Design Thinking, Super App Development, and Custom Software. The firm operates across five offices worldwide and serves 100+ global clients with a project portfolio exceeding 120 delivered engagements. Production work spans national-scale government systems (CovCT real-time GPS tracking supporting 20M+ users with sub-2-second response times), enterprise data platforms (Gamuda Digital Operating System on GCP and BigQuery), agentic AI marketing automation (Fiore), consumer payments (Fave Pay across Malaysia, Singapore, Indonesia, and India), and super apps for retail and township ecosystems (IPC Shopping Centre, GL Lifestyle+).

The company monetizes primarily through professional services: Time & Material billing for evolving projects, Dedicated Resources (managed offshore engineering capacity on a subscription basis), one-time Design Thinking Workshops for product discovery, and a Co-Innovation & Ventures model where Madison shares development costs and potentially future revenues with strategic partners. Its GTM is consultative and direct: inbound leads are routed through a 'FREE Consultation' call-to-action into Design Thinking–led discovery engagements, with a formal Ecosystem Rewards referral program extending reach through channel partners.

Technically, Madison positions itself as a 'natural extension' of client teams rather than a transactional dev shop, emphasizing secure-by-default architecture, microservices on Google Cloud, and production-grade AI/ML (including Agentic RAG and autonomous-agent workflows) over proof-of-concept experimentation. Notable enterprise and government clients include Gamuda, VISA, Experian APAC, CARSOME, Horangi Cybersecurity, Fave Asia, Koinworks, Quincus, VetIT, and IPC Shopping Centre. The company is privately held with no disclosed institutional funding, legal entity details, or management team information on its public-facing site.

Name

Madison Technologies

Legal name

Madison Technologies

Website

https://madison-technologies.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Madison Technologies is a Singapore-based digital product agency that designs and operates enterprise software platforms — including AI/ML, super apps, blockchain, and cloud infrastructure — for clients across APAC, Europe, and the UK. It serves 100+ enterprise and government customers via project, dedicated-team, and co-innovation engagements.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise Architecture & Technology Roadmapping (BPAEAAAC)

akta.pro secondary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Custom software development
• AI development services
• Cloud solutions
• Super app development
• Blockchain security services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Time & Material: Flexible billing model based on actual hours worked, ideal for evolving projects. Clients pay for skilled engineering, QA, and design resources as needed.
2. Dedicated Resources: Client-exclusive team of experts working exclusively on the client's project. Provides dedicated offshore development capacity as an extension of the client's team.
3. Design Thinking Workshop: Collaborative product discovery and strategy sessions. One-time engagement to validate ideas and define product direction.
4. Co-Innovation & Ventures: Co-creation and co-investment in innovative digital products with strategic partners, sharing development costs and potentially future revenues.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Madison Technologies is a B2B digital product development agency that designs, engineers, and operates custom software, mobile and super apps, AI/ML platforms, cloud infrastructure, and blockchain-secured solutions for enterprise and government clients. The firm sells flexible engagement models including Time & Material staffing, Dedicated Resources (offshore embedded teams), and Design Thinking Workshops, and executes end-to-end from product discovery through production deployment and ongoing delivery across APAC and Europe.

Product overview

Madison Technologies is a digital product powerhouse offering AI, Blockchain, and Cloud Solutions. The company provides six core services: Cloud Solutions (infrastructure modernization), AI & Machine Learning (production AI solutions), Security & Blockchain (Web3 and security), UI/UX Design Thinking (human-centered design), Super App Development, and Custom Software. Their portfolio includes multiple named products: VetIT (veterinary practice management), CovCT (real-time GPS tracking platform), GDOS (enterprise digital operating system), Fiore (agentic AI marketing automation platform), Fave Pay (consumer payments), IPC Shopping Centre Super App, GL Lifestyle+ (township lifestyle platform), and Quincus (AI logistics automation). The offerings operate as both standalone products and integrated solutions within super app ecosystems.

Differentiator

Problem solved

Functional benefit

Products and services

• Cloud Solutions

Quantifiable outcome

• 20M registered users with <2s response time at $700/month infrastructure cost
• +5 more outcomes

Named customers17 records

Segments7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Ecosystem Rewards PartnersminorGTM or Marketing PartnerReferral partners who earn rewards by referring clients to Madison Technologies. This is Madison's formal partner referral program for business development through client introductions and network leverage.
• Co-Innovation & Ventures PartnerscoreStrategic or Co-development PartnerStrategic partners with whom Madison co-creates and co-invests in innovative digital products. Shared development costs and potential future revenues enable joint product development beyond traditional client-vendor relationships.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Globant: Globant is a global digital product engineering agency that builds AI-powered and software-intensive solutions for enterprise clients across industries, operating with a similar model of acting as a natural extension of client teams.
• Endava: Endava is a tech consultancy that designs, builds, and manages digital products for enterprises with an offshore delivery model closely aligned to Madison's dedicated-resources and time-and-materials approach.
• Thoughtworks: Thoughtworks is a global technology consultancy that delivers custom software, AI, and digital platform engineering for enterprise clients, sharing Madison's consultative, design-thinking-led go-to-market.
• EPAM Systems: EPAM is a digital engineering services firm with deep expertise in cloud, AI/ML, and platform development for enterprise clients — closely overlapping Madison's core service mix and super-app delivery capabilities.
• CI&T: CI&T is a digital product and AI solutions agency that partners with enterprises on end-to-end product development, similar in operating philosophy to Madison's 'natural extension of your team' positioning.
• Xoriant: Xoriant is a software engineering and digital transformation services firm delivering cloud, data, and AI/ML solutions for global enterprises — a strong functional comparable in services and delivery model.
• Persistent Systems: Persistent Systems is a digital engineering and enterprise modernization services firm with strong AI and cloud delivery capabilities, comparable to Madison in size, technical depth, and offshore delivery model.

Broad incumbents

• Cognizant: Cognizant is a large IT services incumbent offering digital transformation, AI, and cloud services across all major verticals, competing with Madison for the same enterprise RFPs at a much larger scale.
• Accenture: Accenture is the largest global professional services firm with extensive AI, cloud, and digital engineering practices, frequently competing for the same digital transformation deals targeted by Madison.
• Infosys: Infosys is a global IT services incumbent with a sizable digital and AI consulting practice, directly overlapping Madison's super app, cloud, and agentic AI service offerings for enterprise clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/madison-tech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Technologies